Creativeans Pte Ltd

What Creativeans Pte Ltd does

Creativeans Pte Ltd is a Singapore-headquartered interdisciplinary brand and design consultancy founded in 2012, operating additional offices in Jakarta and Milan. The firm delivers integrated brand transformation using two proprietary, trademarked methodologies, BrandBuilder® (a 5-phase framework covering audit, positioning, identity, touchpoints, and rollout) and EDIT Design Thinking® (a 4-stage closed-loop framework of Empathise, Define, Ideate, Test), supported by the co-authored book 'Are You Brand Dead?'. Service lines span strategic branding, business design, experience design, UI/UX design, packaging design, communication design, and sustainability design, with an AR packaging capability delivered through its wholly-owned subsidiary HOVARLAY's no-code platform.

The company serves enterprise and SME clients across financial services, technology, engineering, F&B, manufacturing, government, and consumer goods, with named logos including OCBC, Samsung, ST Engineering, Haidilao, DesignSingapore Council, Phillip Capital, Meiko Tailor, and SP Manufacturing, alongside 220+ clients and 300+ brand transformations completed since inception. The firm has accumulated 60+ design awards (Indigo Design, MUSE, SaloneSatellite, Singapore Packaging Star) and is recognized as a Registered Management Consultant by Enterprise Singapore, COSIRI Sustainability Assessor, and WSQ ACLP Trainer, enabling Singapore SME projects to access Enterprise Development Grant (up to 50%) and SkillsFuture Mentorship Support Grant (up to 90%) funding.

Revenue derives from four streams: project-based brand consultancy and design services; corporate training and workshops (BrandBuilder®, EDIT Design Thinking®, AI for Branding & Marketing); subscription-based Fractional CBO retainers across Founder, CEO, and Board tiers; and managed services such as the six-month AI BMT™ brand-led AI transformation program delivered with ITE under SkillsFuture funding. The firm has launched internal ventures including HOVARLAY (AR platform), C-Academy (youth design thinking), and BrandsBuilder.ai (AI brand platform), extending its IP into productized and recurring-revenue offerings alongside core services.

Name

Creativeans Pte Ltd

Legal name

Creativeans Pte Ltd

Website

https://creativeans.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Creativeans Pte Ltd is a Singapore-founded interdisciplinary brand and design consultancy (2012) that delivers brand transformation, design services, and corporate training via proprietary BrandBuilder® and EDIT Design Thinking® methodologies to enterprise, SME, and government clients across Asia and Europe.

Ownership category

akta.pro rank

Product category

Brand Consulting Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB), Visual Identity & Brand Design Systems (BPAFAEAC)

Keywords

• Brand strategy consulting
• Graphic design services
• Packaging design services
• Corporate training programs
• Design thinking workshops

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Consultancy & Design Services: Core revenue stream from integrated branding, business design, UI/UX design, packaging design, communication design, experience design, and sustainable design consulting engagements for enterprise and SME clients across Asia and Europe.
2. Corporate Training & Workshops: Revenue from proprietary BrandBuilder® and EDIT Design Thinking® training programmes delivered as masterclasses, workshops, challenge sprints, and multi-week programmes for corporate teams.
3. Fractional CBO Retainer: Monthly retainer-based advisory service providing senior brand leadership to founder-led businesses across three tiers: Founder, CEO, and Board.
4. AI BMT™ Transformation Programme: Six-month brand-led AI transformation programme integrating AI into branding and marketing under brand governance, delivered with ITE and funded under SkillsFuture MSG.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Creativeans Pte Ltd is an interdisciplinary brand and design consultancy that builds coherent brand systems for organisations, from diagnosis and positioning through identity, touchpoints and rollout. It delivers integrated services across branding, business design, UI/UX design, packaging design, communication design, experience design, and sustainable design, alongside corporate training programmes and fractional brand leadership retainers.

Product overview

Creativeans Pte Ltd operates as an interdisciplinary brand and design consultancy offering a comprehensive portfolio of professional services. The core offering centers on strategic branding consulting (Branding Service using proprietary BrandBuilder methodology), augmented by related design disciplines: Business Design (EDIT Design Thinking), Experience Design (including AR), UI/UX Design, Packaging Design, Communication Design, and Sustainable Design. Service tiers include Fractional CBO for ongoing brand leadership. Training programs encompass BrandBuilder Workshop, EDIT Design Thinking Workshop, and AI for Branding & Marketing Workshop. The AI BMT (Brand-led AI Transformation) program integrates AI into branding and marketing operations. Notable product project includes Singapore's First Glueless Angbao with AR for CNY 2026. The company also provides free tools and resources through its platform.

Differentiator

Problem solved

Functional benefit

Brands

• BrandsBuilder.ai: AI-powered brand building platform
• C-Academy
• HOVARLAY

Products and services

• Branding Service Strategic brand consulting using the proprietary BrandBuilder® methodology to audit, position, and execute brand identity across touchpoints for brand transformation engagements.
• Business Design Business innovation consulting using the EDIT Design Thinking® methodology to drive product and service innovation by combining business strategy with design methods.
• Experience Design Design of brand experiences including service design, space design, wayfinding, placemaking, product design, and augmented reality solutions for organisations.
• UI/UX Design User-centered digital product design covering user research, wireframes, interface design, digital prototyping, and web/app development for enterprise clients.
• Packaging Design Strategic packaging design covering structure design, label design, point-of-sale packaging, and print production support across consumer goods, beauty, F&B, health, and electronics industries.
• Communication Design Visual communication and 360 marketing campaigns including marketing strategy, collateral design, digital/web design, and social media management for organisations.
• Sustainable Design Sustainable design consulting including COSIRI-certified sustainability assessment, design for sustainability, and sustainability branding aligned with ESG standards.
• Fractional CBO Subscription-based retainer providing senior brand leadership to founder-led businesses on a fractional basis, with Founder, CEO, and Board tiers for monthly brand direction and strategic guidance.
• AI BMT Six-month brand-led AI transformation programme integrating AI into branding and marketing under brand governance, delivered with ITE and funded under the SkillsFuture MSG, including Brand Voice Card, Prompt Library, Content Templates, Role Profiles, Capability Index, Approval Workflow SOP, and Six-Month Playbook.
• BrandBuilder Workshop Private corporate workshop training teams on the BrandBuilder® methodology for brand transformation, available in Masterclass (3-hour), Workshop (full-day), and Programme (multi-week) formats.
• EDIT Design Thinking Workshop 4-stage closed-loop design thinking methodology workshop for corporate teams, available in Awareness Session (half-day), Workshop (1-2 days), Challenge Sprint (3-5 days), and Programme formats.
• AI for Branding & Marketing Workshop Brand-led AI workshop teaching marketing and leadership teams to apply AI without diluting brand strategy, voice, governance, or customer trust, available in Pulse (half-day) and Sprint (multi-week) formats.

Quantifiable outcome

• 134% stock market outperformance for meaningful brands according to Havas Group's 2019 Meaningful Brands study
• +4 more outcomes

Named customers13 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• FujifilmcoreStrategic or Co-development Partner · 12 February 2026Co-development partner in Singapore's first glueless Chinese New Year red packet with AR experience for CNY 2026. Fujifilm contributed to the sustainable paper-based red packet featuring Peranakan heritage design elements.
• OVOLcoreStrategic or Co-development Partner · 12 February 2026Partner in the glueless red packet project contributing to the sustainable packaging solution. OVOL provided materials expertise for the fully recyclable hongbao.
• HOVARLAYcoreTechnology or Integration · 12 February 2026AR technology provider powering the augmented reality layer of the glueless red packet. HOVARLAY's no-code platform transforms the physical packet into an interactive digital lo hei celebration when scanned with a smartphone.
• Musa 24 Hours PrintingcoreImplementation/ SI/ Consulting Partner · 12 February 2026Print production partner for the glueless red packet manufacturing. Musa 24 Hours Printing handled the production of the limited-quantity sustainable red packets.
• Institute of Technical Education (ITE) School of Design and MediacoreStrategic or Co-development PartnerInstitutional delivery partner for AI BMT™ transformation programme. ITE serves as the contracting institutional partner under the SkillsFuture Singapore Mentorship Support Grant for the six-month brand-led AI transformation.
• SkillsFuture SingaporecoreOthersGovernment funding body providing Mentorship Support Grant that co-funds AI BMT™ consultancy and implementation projects for eligible Singapore SMEs, covering up to 90% of project value.
• Enterprise SingaporecoreOthersGovernment agency that recognizes Creativeans as a Registered Management Consultant, enabling consulting fees to qualify under the Enterprise Development Grant for Singapore SMEs.
• Workforce SingaporecoreOthersGovernment partner supporting the Design Thinking Business Transformation Programme for Singapore's furniture industry through SFIC Institute, applying EDIT Design Thinking® methodology.
• SFIC InstitutecoreStrategic or Co-development PartnerPartner in Design Thinking Business Transformation Programme for Singapore's furniture industry, in partnership with Workforce Singapore, applying EDIT Design Thinking® to business transformation challenges.
• C-AcademyminorStrategic or Co-development PartnerCreativeans sister entity delivering practitioner-led design thinking programmes that empower youths to solve real-world challenges.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Landor & Fitch: Global brand consulting and design firm offering end-to-end brand strategy, identity, and experience design. Directly comparable to Creativeans' integrated branding and brand transformation offering, but at significantly larger scale with broader geographic reach.
• Interbrand: World-leading brand consultancy specializing in brand strategy, identity, and brand valuation. Closely comparable to Creativeans on brand strategy methodology and enterprise client work, with deeper global reach and longer-tenured Fortune 500 relationships.
• frog (Capgemini Engineering): Global design and innovation consultancy acquired by Capgemini, delivering brand, product, and experience design. Overlaps with Creativeans on experience design, UI/UX, and innovation strategy, but operates at enterprise scale under a much larger parent.
• Brand Union (Superunion): WPP-owned global brand consultancy with offices across Asia-Pacific and Europe. Comparable to Creativeans on brand strategy, identity, and architecture, but operates as part of a major holding group with significantly larger resource base.

Direct peers

• Pentagram: Independent design firm known for visual identity, branding, and creative direction across industries. Comparable to Creativeans on integrated branding, packaging, and communication design, though structured as a partnership of senior designers rather than a methodology-led consultancy.
• Design Bridge and Partners: Global brand design agency delivering brand strategy, identity, packaging, and experience design. Highly comparable to Creativeans' core branding and packaging service line, particularly for consumer goods and F&B clients.
• Moving Brands: Independent brand and experience design consultancy with offices in London, San Francisco, Zurich, and Geneva. Comparable to Creativeans in offering integrated brand strategy, identity, and digital experiences, with a similarly practitioner-led approach.
• Saffron Brand Consultants: Independent brand consultancy focused on brand strategy, purpose, and architecture. Comparable to Creativeans' brand strategy and transformation services, particularly for enterprise clients in financial services and technology.

Regional players

• Kingsmen Creatives: Singapore-headquartered communication and brand activation group with regional Asia-Pacific presence. Comparable as a Singapore-based brand and design services peer with similar enterprise client access, though more focused on spatial and event-based brand experiences.
• Foreign Policy Design: Award-winning Singapore-based brand and design consultancy serving clients across Asia. Closely comparable in scale, market, and integrated branding-plus-packaging offering, making it one of Creativeans' most direct regional competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/creativeans
• LinkedInlinkedin.com/company/creativeans

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creativeans Pte Ltd