What OATUG does

OATUG (Oracle Applications & Technology Users Group) is a US-based non-profit professional membership organization founded in 1989 (rebranded from OAUG in the 2010s) and headquartered at One Glenlake Parkway NE, Suite 1200, Atlanta, GA. The organization describes itself as the world's largest education, networking, and advocacy forum for users of Oracle Applications and Technology, serving organizations and individuals globally across the Americas, EMEA (UK, Belgium, Luxembourg, India), and APAC (India, Singapore).

The product portfolio is structured around a membership core plus a content and event layer. Core products include four membership categories (Corporate/Organization User, Individual User, Corporate/Organization Associate Partner, Individual Associate Consultant), the Knowledge Base (a searchable repository of 35+ years of conference presentations, webinars, and expert articles), Insight Magazine (a quarterly digital publication), The Hub (an online community platform), webinars and eLearning, and a federation of Geographic User Groups and Special Interest Groups including OTM SIG, Women in Technology, and Emerging Leaders. The event layer spans the annual Ascend conference, the OTM User Conference, OATUG AI Week, OATUG EBS Week, OATUG Fusion Cloud ERP Week, and a series of Regional Summits such as the Chicago Regional Summit 2026. Day-to-day operations are managed by Etherio, a US-based Association Management Company under contract.

The business model combines recurring membership dues (Corporate: $1,095 for one year / $2,080 for two years; Individual: $395 annually), per-event conference registration revenue (full OTM Conference registration at $900-$1,050; one-day passes at $550-$650), and tiered corporate sponsorships (Platinum, Gold, Silver) sold to Oracle systems integrators and technology vendors. Distribution is fully self-serve through oatug.org and an Association Management System login, with corporate memberships structured to allow unlimited employee participation per organization. Headcount is reported at 11-50 employees, consistent with a lean managed-association operating model.

Name

OATUG

Legal name

Oracle Applications & Technology Users Group

Website

https://oatug.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

OATUG is a US-based non-profit membership organization founded in 1989, serving as the world's largest education, networking, and advocacy forum for Oracle Applications & Technology users worldwide, funded by membership dues, conferences, and corporate sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual and biennial membership fees from corporate/organizations and individual users. Corporate memberships allow all employees to access member benefits.
2. Conference Registration: Revenue from in-person and virtual conference registrations. The OTM User Conference charges $900-$1,050 for full conference attendance with early bird and regular pricing tiers. One-day passes available at $550-$650.
3. Sponsorships: Corporate sponsors pay for various sponsorship tiers (Platinum, Gold, Silver) at conferences and events to gain visibility among Oracle users.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

OATUG (Oracle Applications & Technology Users Group) is a nonprofit professional membership association that provides education, networking, and advocacy for users of Oracle Applications and Technology. It delivers a portfolio of subscription-based membership programs (corporate and individual tiers), annual and regional conferences (Ascend, OTM User Conference, AI Week, EBS Week, Fusion Cloud ERP Week, Regional Summits), webinars and eLearning, the searchable Knowledge Base repository, the quarterly Insight Magazine, The Hub community platform, and Geographic User Groups and Special Interest Groups (SIGs).

Product overview

OATUG (Oracle Applications & Technology Users Group) is the world's largest education, networking and advocacy forum for Oracle Applications and Technology users. Formerly the Oracle Applications Users Group (OAUG), the organization provides a comprehensive portfolio of membership-based services including conferences and events (Ascend, AI Week, EBS Week, Fusion Cloud ERP Week, OTM User Conference, Regional Summits), on-demand webinars and eLearning, the Knowledge Base repository, Insight Magazine, The Hub community platform, and Geographic/Special Interest Groups. OATUG serves corporate and individual Oracle users across multiple membership categories, functioning as the primary community and educational resource for the Oracle applications and technology ecosystem rather than as a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• OATUG Membership Programs Subscription-based membership programs for Oracle Applications and Technology users across four categories: Corporate/Organization User ($1,095/year or $2,080/two years covering all employees), Individual User ($395/year), Corporate/Organization Associate Partner, and Individual Associate Consultant. Membership provides access to the Knowledge Base, Insight Magazine, The Hub community platform, webinars, and discounted event registration.
• OATUG Conferences and Events Annual and recurring conference portfolio for Oracle users including the Ascend Conference (the flagship annual event), OATUG AI Week, OATUG EBS Week, OATUG Fusion Cloud ERP Week, and Regional Summits (e.g., Chicago Regional Summit 2026). Conferences deliver sessions, networking, and Oracle expert engagement.
• OTM User Conference Premier annual conference dedicated to Oracle Transportation Management (OTM), Global Trade Management (GTM), and Warehouse Management Systems users. Registration: full conference $900–$1,050 (early bird through 06/25/2026, then regular); one-day pass $550–$650. Includes sessions, networking, and Oracle expert engagement.
• Webinars and eLearning Live and on-demand webinars covering Oracle applications and technology topics, available exclusively to OATUG members. Programmatic virtual education weeks (AI Week, EBS Week, Fusion Cloud ERP Week) deliver multi-session content tracks.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• OraclecoreStrategic or Co-development PartnerOATUG is the primary users group for Oracle Applications and Technology products. Oracle serves as a key partner providing product updates, roadmap information, and Oracle personnel (Liaisons) who participate in SIG boards. Oracle employees attend conferences and present on new features.
• APRO by PairsoftminorGTM or Marketing PartnerFeatured as Sponsor Spotlight on homepage. APRO provides banking and eInvoicing solutions for Oracle Financials Cloud and E-Business Suite, connecting organizations globally.
• AccentureminorImplementation/ SI/ Consulting PartnerPlatinum sponsor for 2026 OTM User Conference. Global professional services company with Oracle practice.
• IBM AccelalphaminorImplementation/ SI/ Consulting PartnerPlatinum sponsor for 2026 OTM User Conference. IBM consulting division focused on Oracle implementations.
• Redwood LogisticsminorImplementation/ SI/ Consulting PartnerPlatinum sponsor for 2026 OTM User Conference. Oracle partner providing OTM consulting and solutions.
• EtheriocoreOthersOATUG is managed by Etherio, a US-based Association Management Company. Etherio provides operational support including conference management, membership services, and general administration.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ASUG (ASUG - Americas' SAP Users Group): ASUG is the most direct structural peer to OATUG - a vendor-specific users group serving the SAP ecosystem with conferences, SIGs, education, and advocacy. Operates the same membership + events + sponsorships model for SAP users that OATUG runs for Oracle users.
• Quest International Users Group: Quest is a direct peer serving the Oracle Database, Middleware, and technology stack community - overlapping with OATUG's Oracle Technology user base. Runs its own conferences (Quest Oracle Community), SIGs, and membership programs covering adjacent Oracle product areas.
• Microsoft Dynamics Community (UG Summit / D365UG): D365UG/UG Summit is a third-party users group for Microsoft Dynamics ERP/CRM users - structurally identical to OATUG in offering conferences, SIGs, and membership to an enterprise application vendor's customers. Direct model analog.
• IOD (International Oracle Users Group Community / OAUG-related events): IOD (formerly Collaborate, formerly Oracle Users Group Community Conference) is a long-running Oracle users group conference historically co-presented by OATUG, Quest, and other Oracle community partners - a direct peer in the Oracle user education event space.

Broad incumbents

• Oracle Customer Connect: Oracle's own official customer community platform offering forums, events, and content for Oracle customers. Represents the most direct competitive threat as the vendor-owned alternative to OATUG's independent community positioning.
• Workday Community: Workday's official customer community providing peer networking, events, and product education for Workday users. Comparable as a vendor-owned enterprise application users community, though not a third-party independent users group like OATUG.
• Salesforce Customer 360 / Trailblazer Community: Salesforce's massive user community platform with events (Dreamforce), user groups, and certification programs. Demonstrates the scale potential of enterprise SaaS user communities and represents the kind of vendor-owned community OATUG competes against.

Regional players

• Infor User Groups (e.g., Infor OS): Infor customer/user communities serve a parallel enterprise application user base (Infor CloudSuite, M3, LN) with comparable peer networking and education offerings. Smaller and more vendor-aligned than OATUG, but similar in serving enterprise ERP customers.

Others

• Higher Logic: Higher Logic is the community platform vendor that powers OATUG's website, AMS, and The Hub. An infrastructure/enabler peer that supplies the underlying SaaS layer for many user group communities.
• Etherio: Etherio is the Association Management Company that operates OATUG's events, membership services, and administration. A close operating partner (and partial service peer) that could itself be acquired or expanded to compete in association management for similar users groups.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oatug1
• Facebookfacebook.com/collaborateoaug
• LinkedInlinkedin.com/company/ogec-group-argelia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OATUG