Vossen Wheels
Vossen Wheels is a Miami-based manufacturer of premium forged and hybrid forged aftermarket wheels, serving luxury, performance, exotic, and truck/SUV vehicle owners globally through a dealer network spanning 50+ countries.
- Company typePrivate
- Founded2006
- HeadquartersMiami, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vossen Wheels does
Vossen Wheels is a Miami, Florida-based manufacturer of premium aftermarket wheels founded in 2006. The company operates a TÜV Verified in-house manufacturing facility producing forged, hybrid forged, and multi-piece wheels across multiple product series including GEN, EVO, S21, VPS, ERA, LC3, HFX, and HF, with diameters ranging from 17 to 26 inches. Its proprietary Hybrid Forged line uses a flow forming process that stretches and compresses cast aluminum barrel material under heat to achieve forged-comparable strength-to-weight ratios at a lower price point, with wheels starting at $525 versus $1,900 for full forged products.
The company serves luxury and performance vehicle owners (Mercedes-Benz, BMW, Audi, Porsche), exotic supercar owners (Lamborghini, Ferrari, Rolls-Royce), and the truck/SUV aftermarket segment, with fitments covering 5-lug, 6-lug, and 8-lug configurations. Revenue is generated primarily through one-time wheel sales priced per unit or per set, with additional revenue from custom finishes (48 color options), accessories, and apparel sold via a Shopify storefront. Distribution runs through a global authorized dealer network spanning 50+ countries and an e-commerce channel, supported by an extensive content library of over 10,000 photographed vehicle builds used as top-of-funnel marketing. Co-development partnerships with Novitec (exotic supercars), Champion Motorsport (Porsche), and Work Wheels (Japan) extend product reach into tuner and OEM-adjacent channels.
Vossen Wheels firmographics
Firmographics- Name
- Vossen Wheels
- Legal name
- Vossen Wheels
- Website
- https://vossenwheels.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vossen Wheels is a Miami-based manufacturer of premium forged and hybrid forged aftermarket wheels, serving luxury, performance, exotic, and truck/SUV vehicle owners globally through a dealer network spanning 50+ countries.
- Ownership category
- akta.pro rank
Vossen Wheels industry classification
Industry- Product category
- Aftermarket Automotive Wheels
- SIC
- Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)
- akta.pro secondary industries
- Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF), Wheel & Rim Repair/Refurbishment (TLAKADAG)
Keywords
Where Vossen Wheels is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vossen Wheels business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wheel Sales: Primary revenue from direct sales of aftermarket wheels across multiple series including Forged, Hybrid Forged, and Vossen x Work collaborative products. One-time purchase model with per-wheel pricing ranging from $525 to $2,900+ depending on series and finish.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Forged Series - Premium wheels with full customization |
| Unit Pricing | Pay-as-you-go | GNX Series - Trucks, CUVs, and SUVs |
| Unit Pricing | Pay-as-you-go | HFX Series - Hybrid Forged wheels |
| Unit Pricing | Pay-as-you-go | RS92 - Porsche exclusive with Champion Motorsport |
| Unit Pricing | Pay-as-you-go | Gen-04 Three-Piece Wheels |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Vossen Wheels product offering
Product offeringCore offering
Vossen Wheels designs and manufactures premium aftermarket automotive wheels at its TÜV Verified facility in Miami, FL. Its product portfolio spans Forged Wheels (multi-piece and monoblock, including GEN, LC3, EVO, S21, VPS, and ERA series starting at $1,900 per wheel), Hybrid Forged HFX wheels using flow forming technology (starting at $525 per wheel), the GNX Series for trucks and SUVs, the Vossen x Work collaboration line, and the RS92 Porsche-exclusive wheel co-developed with Champion Motorsport. The company offers a Custom Finishing Program with 48 finishes and a Custom Tailored Program that CNC-machines wheels to any desired bolt pattern, center bore, and offset.
Product overview
Vossen Wheels is a Miami, Florida-based manufacturer of premium automotive wheels operating two main product lines: Vossen Forged Wheels (premium multi-piece and monoblock forged wheels including GEN, LC3, EVO, S21, VPS, and ERA series starting at $1,900 ea.) and Hybrid Forged Wheels (flow-formed HFX series offering 5-lug, 6-lug, and 8-lug options starting at $525 ea.). The company also offers the GNX Series for trucks and SUVs, collaboration products with Champion Motorsport (RS92) and Work Wheels, a custom finishing program with 48 colors, and a Custom Tailored Program for personalized fitments. All manufacturing and finishing is performed in-house at their TÜV Verified facility in Miami.
Differentiator
Problem solved
Functional benefit
Products and services
- Vossen Forged Wheels Premium forged wheels manufactured in Miami, FL using TÜV Verified processes, available in multiple series (GEN, LC3, EVO, S21, VPS, ERA) with 3-piece and monoblock configurations. Priced starting at $1,900 per wheel with 48 color finish options.
- Hybrid Forged HFX Wheels Flow-formed wheels combining cast wheel affordability with forged-like strength, available in 5-lug, 6-lug, and 8-lug configurations. Priced starting at $525 per wheel.
- GNX Series Wheels Ultra-deep concave forged wheels with aggressive lip designed for trucks, SUVs, and Jeeps. Available in 22-24 inch sizes with 48 color options. GNX-01 starting at $1,900 per wheel.
- Vossen x Work Collaboration Wheels Joint product line combining Vossen's manufacturing expertise with Work Wheels design, distributed through Vossen's dealer network.
- Vossen x Champion Motorsport RS92 Wheel Exclusive wheel design developed with Champion Motorsport, custom-engineered for Porsche applications including center lock vehicles and standard 5-lug fitments. Priced starting at $2,700 per wheel with 20-22 inch diameters and 8-12 inch widths.
- Custom Finishing Program 48 custom color options across transparent and solid color categories including Midnight Smoke, Gloss Clear, Stealth Grey, Patina Gold, Vossen Red, and Miami White. All finishes produced in Miami, FL.
- Custom Tailored Program Fully custom wheel program allowing CNC customization of bolt pattern, center bore, and offset for personalized fitments specific to any vehicle make or model.
Quantifiable outcome
- TÜV Verified quality certification for manufacturing standards
Companies that use Vossen Wheels
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Vossen Wheels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vossen Wheels partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- NoviteccoreGerman tuning company Novitec collaborated with Vossen to develop NL6 forged wheels specifically designed for the Lamborghini Urus SE widebody kit. This partnership combines Novitec's body kit expertise with Vossen's wheel manufacturing for a complete customization package.
- Vossen JapancoreVossen Japan's branch operates as a regional operation creating custom wheel designs for the Japanese market, including SP3 wheels for Rolls-Royce Phantom measuring 10x24 inches at both axles, with availability in 48 paint finishes.
- Novitec (Ferrari Purosangue)coreVossen collaborated with Novitec on the Ferrari Purosangue Novitec Esteso widebody project, featuring NF10 alloy wheels in Brushed Gloss Clear finish designed to complement the extensive body modifications.
- Novitec (Ferrari 812)minorNovitec showcased a modified Ferrari 812 Competizione featuring NF10 wheels developed in collaboration with Vossen, with the tuned example wearing a glossy black exterior with white racing stripe.
- Champion MotorsportcoreExclusive collaboration with Champion Motorsport for Porsche-specific wheel designs. The RS92 wheel is designed exclusively for Champion Motorsport and features center lock vehicle applications along with standard 5-lug fitments. Custom designed to emphasize Porsche heritage of vehicles.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Vossen Wheels competitors and assessment
Company assessmentDirect peers
- Rays Engineering: Japanese manufacturer of forged and flow-formed wheels (notably the Volk Racing and Gram Lights lines) serving JDM, motorsport, and luxury performance segments. Rays is a direct peer with comparable flow-forming technology and premium positioning, especially relevant to Vossen's Asia Pacific dealer base.
- ADV.1 Wheels: Los Angeles-based manufacturer of premium aftermarket forged and flow-formed wheels targeting luxury, exotic, and performance vehicles. ADV.1 is a direct competitor with comparable customization programs, premium pricing, and a strong exotic car culture presence.
- BBS Wheels: German-founded global manufacturer of forged and flow-formed wheels serving luxury, performance, and motorsport segments. BBS is a direct peer with overlapping forged wheel technology, multi-piece construction, and premium pricing that competes head-to-head with Vossen across supercar and luxury categories.
- Work Wheels: Japanese aftermarket wheel manufacturer with a long heritage in deep-dish and multi-piece wheels, particularly popular in the JDM and VIP segments. Work is both a partner (Vossen x Work collaboration) and a direct peer competing in multi-piece forged and luxury fitments.
- Niche Wheels: US-based aftermarket wheel manufacturer offering cast, flow-formed, and forged designs across luxury, SUV, and truck applications. Niche is a direct peer competing in the mid-premium hybrid forged price band that overlaps with Vossen's HFX line.
- TSW Alloy Wheels: US-based aftermarket wheel manufacturer with a broad range of cast and flow-formed wheels covering luxury, performance, SUV, and truck segments. TSW is a direct peer in the mid-tier hybrid forged category and competes for the same dealer channels as Vossen in North America.
- Rotiform: US-based boutique aftermarket wheel brand offering cast, flow-formed, and forged designs targeting stance, Euro, and tuner segments. Rotiform competes with Vossen's hybrid forged line on design-led aesthetics and customization, particularly in the European tuner and truck/SUV subsegments.
- HRE Wheels: San Diego-based manufacturer of premium custom forged and carbon fiber wheels for luxury, performance, and exotic vehicles. HRE is a direct competitor to Vossen's forged line with comparable pricing, custom finishes, and OEM/tuner partnerships.
- Forgeline Motorsports: US-based custom manufacturer of forged aluminum and carbon fiber wheels for track, performance, and luxury road applications. Forgeline competes directly with Vossen's forged line, emphasizing custom one-off and small-batch orders with similar in-house US manufacturing positioning.
- Ferrada Wheels: US-based aftermarket wheel brand offering concave and aggressive-lip designs for luxury, performance, and lifted truck/SUV applications. Ferrada is a direct peer in the deep-concave forged and hybrid forged category, overlapping Vossen's GEN, EVO, and GNX series.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vossen Wheels social profiles
Digital presenceVossen Wheels compliance and trust
Trust signalCompliance1 record
Vossen Wheels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vossen Wheels leadership team
Management profileNumber of profiles
Vossen Wheels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vossen Wheels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vossen Wheels
What does Vossen Wheels do?
Vossen Wheels designs and manufactures premium aftermarket automotive wheels at its TÜV Verified facility in Miami, FL. Its product portfolio spans Forged Wheels (multi-piece and monoblock, including GEN, LC3, EVO, S21, VPS, and ERA series starting at $1,900 per wheel), Hybrid Forged HFX wheels using flow forming technology (starting at $525 per wheel), the GNX Series for trucks and SUVs, the Vossen x Work collaboration line, and the RS92 Porsche-exclusive wheel co-developed with Champion Motorsport. The company offers a Custom Finishing Program with 48 finishes and a Custom Tailored Program that CNC-machines wheels to any desired bolt pattern, center bore, and offset.
Is Vossen Wheels a public or private company?
Vossen Wheels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vossen Wheels founded?
Vossen Wheels was founded in 2006. It employs 51 to 100 people.
Where is Vossen Wheels based?
Vossen Wheels is headquartered in Miami, United States, in the North America region.
How does Vossen Wheels make money?
One revenue line is on record: wheel Sales.
Who are Vossen Wheels's main competitors?
Direct peers on record are Rays Engineering, ADV.1 Wheels, BBS Wheels, Work Wheels, Niche Wheels, TSW Alloy Wheels, Rotiform, HRE Wheels, Forgeline Motorsports and Ferrada Wheels.
Does Vossen Wheels have an API?
No public API is recorded for Vossen Wheels.
What industry is Vossen Wheels in?
Vossen Wheels's product category is Aftermarket Automotive Wheels. Its primary akta.pro industry code is IMACAIAJ, Wheels & Rims Manufacturing (Steel/Alloy), with a secondary code of IMACANAF, Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors). Its SIC code is 3714.