ADV.1 Wheels
ADV.1 Wheels, founded in 2009 and headquartered in Kansas City, designs, manufactures, and sells custom luxury aftermarket automotive wheels — including flowformed, two-piece forged, and three-piece forged lines — to owners of luxury, high-performance, supercar, and electric vehicles worldwide through dealers and direct e-commerce.
- Company typePrivate
- Founded2009
- HeadquartersKansas City, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What ADV.1 Wheels does
ADV.1 Wheels, founded in 2009 and headquartered in Kansas City, United States, is a private designer, manufacturer, and seller of custom luxury automotive wheels, operating as a brand under parent MW Company LLC. The company employs 51–100 people and produces one-piece flowformed monoblock wheels (FlowSpec Series), two-piece forged wheels (M.V2 Series), and three-piece forged wheels (TrackSpec Series), with each forged line further offered in Advanced, Competition Spec (CS), and Super Lite (SL) variants. Underlying manufacturing relies on flow forming, one-piece monoblock, two-piece, and three-piece forging techniques applied to aluminum, with finishes including Satin Black, Platinum, Hyper Black, Matte Black, Brushed Aluminum, Brushed Gloss Rose Gold, and optional Exposed Titanium hardware. Flow forming is positioned as a cost-efficient middle ground between cast and fully forged construction, while bespoke sizing, directional designs, and titanium hardware support higher-end fitments.
ADV.1 Wheels firmographics
Firmographics- Name
- ADV.1 Wheels
- Legal name
- MW Company LLC
- Website
- https://adv1wheels.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ADV.1 Wheels, founded in 2009 and headquartered in Kansas City, designs, manufactures, and sells custom luxury aftermarket automotive wheels — including flowformed, two-piece forged, and three-piece forged lines — to owners of luxury, high-performance, supercar, and electric vehicles worldwide through dealers and direct e-commerce.
- Ownership category
- akta.pro rank
ADV.1 Wheels industry classification
Industry- Product category
- Aftermarket Automotive Wheels
- NAICS
- Automotive Parts and Accessories Retailers (441330)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF)
- akta.pro secondary industry
- Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)
Keywords
Where ADV.1 Wheels is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ADV.1 Wheels business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wheel Sales: Direct sales of custom and stock automotive wheels through online store and authorized dealer network. Products include FlowSpec Series (flow-formed), M.V2 Series (two-piece forged), and TrackSpec Series (three-piece forged) wheels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ADV5.0 FlowSpec - One-piece flow-formed wheel available in multiple finishes |
| Unit Pricing | Pay-as-you-go | ADV08 FlowSpec - One-piece flow-formed wheel |
| Unit Pricing | Pay-as-you-go | ADV005 FlowSpec - One-piece flow-formed wheel |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ADV.1 Wheels product offering
Product offeringCore offering
ADV.1 Wheels designs, manufactures, and sells bespoke aftermarket aluminum wheels in one-piece flow-formed, two-piece forged, and three-piece forged constructions for luxury, sports, supercar, and electric vehicles. The catalog spans the FlowSpec, M.V2, and TrackSpec series, with additional options such as carbon-fiber aero discs and custom hardware, sold individually or in staggered sets through its own website and authorized dealers.
Product overview
ADV.1 Wheels is a global leader in custom luxury wheel manufacturing, founded in 2009, producing high-quality monoblock, two-piece and three-piece forged wheels for luxury, high-performance sports cars and supercars. The company operates three main product lines: FlowSpec Series (one-piece flowformed monoblock wheels offering affordability with forged-like strength), M.V2 Series (two-piece forged wheels in Advanced, Competition Spec, and Super Lite variants), and TrackSpec Series (three-piece forged wheels for track applications). Individual models include ADV5.0, ADV08, and ADV005 in FlowSpec; ADV5.2 and ADV8R in M.V2 CS Series; and ADV10RF in TrackSpec Advanced Series. The company serves vehicle brands including BMW, Mercedes-Benz, Audi, Lamborghini, Ferrari, Porsche, Tesla, Chevrolet, Dodge, Aston Martin, and Lexus.
Differentiator
Problem solved
Functional benefit
Products and services
- FlowSpec Series One-piece flow-formed aluminum aftermarket wheel line from ADV.1 Wheels, offered in multiple diameters, widths, finishes, and staggered fitments for luxury, sports, and electric vehicles.
- M.V2 Series Two-piece forged aluminum aftermarket wheel line from ADV.1 Wheels, including Competition Spec (CS) and Super Lite (SL) variants, offered in multiple diameters, widths, concave profiles, and finishes for sports, luxury, and exotic vehicles.
- TrackSpec Series Three-piece forged aluminum aftermarket wheel line from ADV.1 Wheels, supporting deep-dish, stepped-lip, and concave geometry with Competition Spec (CS), Super Lite (SL), and Advanced variants, aimed at exotic and supercar applications.
- ADV5.0 FlowSpec Wheel Individual one-piece flow-formed ADV5.0 wheel sold within the FlowSpec line, configurable in diameter, width, and finish for luxury and performance vehicles.
- ADV08 FlowSpec Wheel Individual one-piece flow-formed ADV08 wheel within the FlowSpec line, offered in multiple finishes and staggered configurations.
- ADV005 FlowSpec Wheel Individual one-piece flow-formed ADV005 wheel within the FlowSpec line, available in a range of finishes for personal performance and luxury vehicles.
- ADV5.2 M.V2 CS Series Wheel Two-piece forged ADV5.2 wheel in the M.V2 Competition Spec configuration, offered with concave profiles and multiple finishes for sports and exotic cars.
- ADV8R M.V2 CS Series Wheel Two-piece forged ADV8R wheel in the M.V2 Competition Spec configuration, available in staggered fitments and a range of finishes.
- ADV10RF Track Spec Advanced Series Wheel Three-piece forged ADV10RF wheel in the TrackSpec Advanced configuration, featuring deep-dish geometry and modular construction for supercar applications.
- Carbon Fiber Aero Discs Optional carbon-fiber aero disc accessory for ADV.1 wheels, sold as a complementary styling and aerodynamic accessory item.
- ADV.1 Hardware Kits Custom hardware kits (bolts, center caps, and related components) supporting ADV.1 wheel fitment and finishing.
Quantifiable outcome
- Flow forming creates strong and lightweight wheels with characteristics similar to forged wheels
- +1 more outcomes
Companies that use ADV.1 Wheels
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
ADV.1 Wheels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ADV.1 Wheels partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MW Company LLC (Parent Company)coreMW Company LLC is the parent company that operates ADV.1 Wheels. The parent company manages multiple automotive lifestyle brands and provides corporate infrastructure including careers page and company website (mwcompany.com).
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ADV.1 Wheels competitors and assessment
Company assessmentDirect peers
- HRE Wheels: HRE is a direct competitor in the luxury and high-performance aftermarket forged wheel segment, serving overlapping supercar, sports car, and luxury SUV platforms with multi-piece forged construction at premium price points — the closest one-to-one analog to ADV.1's TrackSpec and M.V2 lines.
- Vossen Wheels: Vossen is a direct peer offering luxury aftermarket wheels across forged and hybrid forged constructions, with similar fitment breadth across BMW, Mercedes, Audi, and Lamborghini. Its direct-to-consumer and dealer-distribution model closely mirrors ADV.1's go-to-market.
- Forgestar: Forgestar produces custom forged and flowformed aftermarket wheels targeted at the same luxury, sports, and muscle-car enthusiast segments. It competes directly with ADV.1's flow-formed and forged offerings, including on direct-to-consumer customization.
- Rotiform: Rotiform designs cast and flow-formed aftermarket wheels for the European tuning and stance segments, with strong social-media-led marketing that overlaps ADV.1's Instagram/YouTube-driven community engagement and brand-building approach.
- TSW Wheels: TSW designs and distributes aftermarket wheels (flow-formed and cast) for luxury, sports, and SUV platforms, selling through a global dealer network similar to ADV.1's. The two compete in the same mid-to-upper aftermarket price band.
- RAYS Engineering: RAYS is a Japanese forged wheel specialist (e.g., Volk Racing, Gram Lights) with deep motorsport credibility and a strong global enthusiast following. It overlaps with ADV.1's supercar and track-spec positioning, particularly in Asian and global tuner markets.
- MRR Design Wheels: MRR Design manufactures and distributes flow-formed and forged aftermarket wheels for the luxury, sport, and European-tuning segments, with similar dealer-distribution dynamics. It is a direct competitor in the flow-formed mid-luxury tier where ADV.1's FlowSpec competes.
Broad incumbents
- BBS Wheels: BBS is a heritage multi-piece forged wheel manufacturer with OEM-grade brand recognition globally, overlapping with ADV.1's premium and motorsport positioning. It is a broader incumbent that spans OEM supply, motorsport, and aftermarket — a more diversified competitor than ADV.1's specialty focus.
- Enkei Wheels: Enkei is a large-scale wheel manufacturer with both OEM and aftermarket presence across cast, flow-formed, and forged products. It competes with ADV.1 in the performance aftermarket but at meaningfully higher volume and broader vehicle coverage.
Emerging players
- Stance Wheels: Stance is a smaller, social-media-native aftermarket wheel brand targeting the stance and European-tuner communities with flow-formed and cast designs. It competes with ADV.1 in adjacent enthusiast segments and represents the digitally native, niche-driven competitor profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ADV.1 Wheels social profiles
Digital presenceADV.1 Wheels financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADV.1 Wheels leadership team
Management profileNumber of profiles
Profiles1 record
ADV.1 Wheels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADV.1 Wheels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADV.1 Wheels
What does ADV.1 Wheels do?
ADV.1 Wheels designs, manufactures, and sells bespoke aftermarket aluminum wheels in one-piece flow-formed, two-piece forged, and three-piece forged constructions for luxury, sports, supercar, and electric vehicles. The catalog spans the FlowSpec, M.V2, and TrackSpec series, with additional options such as carbon-fiber aero discs and custom hardware, sold individually or in staggered sets through its own website and authorized dealers.
Is ADV.1 Wheels a public or private company?
ADV.1 Wheels is a private company. It is classified as corporate owned and is currently operating.
When was ADV.1 Wheels founded?
ADV.1 Wheels was founded in 2009. It employs 51 to 100 people.
Where is ADV.1 Wheels based?
ADV.1 Wheels is headquartered in Kansas City, United States, in the North America region.
How does ADV.1 Wheels make money?
One revenue line is on record: wheel Sales.
Who are ADV.1 Wheels's main competitors?
Direct peers on record are HRE Wheels, Vossen Wheels, Forgestar, Rotiform, TSW Wheels, RAYS Engineering and MRR Design Wheels. Broad incumbents are BBS Wheels and Enkei Wheels. Stance Wheels is listed as an emerging player.
Does ADV.1 Wheels have an API?
No public API is recorded for ADV.1 Wheels.
What industry is ADV.1 Wheels in?
ADV.1 Wheels's product category is Aftermarket Automotive Wheels. Its primary akta.pro industry code is IMACANAF, Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors), with a secondary code of IMACANAI, Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks). Its NAICS code is 441330 and its SIC code is 3714.