markta

What markta does

markta GmbH is an Austrian digital farmers' market platform founded in 2018 by Theresa Imre and headquartered in Vienna. The company operates a Shopify-based e-commerce marketplace at markta.at that aggregates products from 250+ small and family farms across Austria and delivers them to urban consumers in Vienna and other federal states, supplemented by two physical markta Markt retail locations in Vienna (Alser Straße 1090 and Zollergasse 1070), 24-hour self-pickup points at Naschmarkt and the myhive office building, and a B2B corporate gifting program serving 200+ Austrian businesses with fruit and vegetable boxes, gift baskets, and vouchers.

The business model is transaction-based, with markta acting as retailer and platform operator taking a cut on direct product sales. Pricing is unit-based with a €49 minimum order value, €6.90 shipping below €100 (free above €100 or for subscription Abo customers), and B2B fruit and vegetable boxes starting at €50 net plus €12 net delivery for 10 kg. The company accepts payments via credit card, PayPal, Sofort-Überweisung, and Klarna buy-now-pay-later, and operates a deposit-based reusable packaging system (Mehrwegverpackungen) as a circular-economy differentiator. Supporting technology is limited to standard SaaS tooling — Shopify, MailChimp, Google Analytics — with no disclosed AI/ML components or proprietary technology.

markta has publicly announced that it has filed for insolvency due to current economic conditions, with the online shop paused. The active producer network has contracted from 450+ (May 2021) to 250 small and family businesses, and the sole managing director remains founder Theresa Imre. The company's current operating status is in transition pending the outcome of the insolvency proceedings.

Name

markta

Legal name

markta GmbH

Website

https://markta.at

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

markta is an Austrian digital farmers' market platform connecting Vienna-area consumers with 250+ small and family farms via an online marketplace, two physical Vienna retail stores, and a B2B corporate gifting program. The company has filed for insolvency due to economic conditions.

Ownership category

akta.pro rank

Product category

Online Food Marketplace / Regional Organic Grocery

NAICS

Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Organic & Natural Private Label & Brand Distribution (Wholesale) (AFAIAJAL)

akta.pro secondary industry

Bulk Food Buying Clubs & Cooperative Bulk Programs (CRAHAMAM)

Keywords

• Regional organic food
• Online farmers market
• Organic grocery delivery
• Corporate gifting service
• Regional food marketplace

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (B2C): Direct product sales to end consumers through the markta online marketplace and physical retail stores. Customers purchase regional organic food products from small and family farms, with markta acting as the platform operator and retailer.
2. Product Sales (B2B Corporate): Corporate sales of gift baskets, fruit and vegetable boxes, and gift vouchers to Austrian businesses. More than 200 companies purchase corporate gifts and employee benefits through markta's B2B program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

markta operates a digital farmers' market that connects urban consumers in Austria with around 250 small and family producers of regional organic food. Customers can order over 1,000 products online for delivery across Austria, pick up orders at 24-hour self-pickup points, or shop at two markta Märkte physical stores in Vienna. The company also runs a B2B corporate program offering fruit and vegetable boxes, gift baskets, and gift vouchers to more than 200 Austrian businesses.

Product overview

markta is a digital farmers' market platform operating a hybrid online marketplace and physical retail model. The core offering consists of the markta Wocheneinkauf (weekly grocery delivery) and markta Marktplatz (online marketplace) enabling urban customers to purchase regional organic food products directly from small family farms and producers. Physical presence includes two markta Märkte retail stores in Vienna (Alser Strasse and Zollergasse). Supporting services include marktazine (magazine), Abholstellen (pickup locations), Mehrwegverpackungen (reusable packaging), and B2B offerings (Obst- & Gemüsekisterl, Geschenke & Geschenkkörbe, Gutscheine). The platform aggregates over 1,000 products across produce, dairy, meat, pantry, bakery, beverages, and household categories from 250+ regional producers. The company has filed for insolvency and the online shop is currently paused.

Differentiator

Problem solved

Functional benefit

Products and services

• markta Wocheneinkauf (Weekly Grocery Delivery) Weekly delivery service of regional organic food products from small family farms and regional producers to customers in Vienna and Austrian federal states. Customers order online and receive delivery on scheduled days with a minimum order value of €49, free shipping over €100 or for subscription customers.
• markta Märkte (Physical Retail Stores) Two physical retail store locations in Vienna (Alser Straße 16, 1090 Wien open Mon-Fri 08:00-19:00, Sat 08:00-18:00; and Zollergasse 9, 1070 Wien) where customers can shop in-store from the same regional producer network as the online marketplace and enjoy on-site coffee.
• markta Marktplatz (Online Marketplace) Online marketplace at markta.at connecting customers directly with regional food producers; markta acts as platform intermediary with customers contracting directly with producers. Aggregates products from 250+ small and family farms across Austria in categories including produce, dairy, meat, pantry, bakery, beverages, and household.
• Obst- & Gemüsekisterl (B2B Fruit & Vegetable Boxes) Weekly, bi-weekly, or monthly delivery of organic fruit and vegetable boxes to business offices in Vienna. Boxes start at €50 net plus €12 net delivery for 10 kg, with additional kg at €5 net each. Delivery window Monday-Wednesday 09:00-13:00 within Vienna. Targeted at Austrian businesses as office fruit supply or employee benefit.
• Geschenke & Geschenkkörbe (Corporate Gift Baskets) Customizable and pre-assembled gift baskets featuring regional food products for corporate occasions including Christmas, company anniversaries, retirements, and Easter. Includes custom branding and personalized greeting card options for Austrian businesses purchasing client or employee gifts.
• Gutscheine (Gift Vouchers) Gift vouchers redeemable at markta retail stores (1070 and 1090 Wien), available as printed or digital format with optional custom branding for corporate customers. Marketed to Austrian businesses as tax-free employee gifts up to €186.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or Integrationmarkta uses Shopify as its e-commerce platform to power the online marketplace at markta.at. The website is built and operated on Shopify infrastructure.
• MailChimp (Rocket Science Group, LLC)coreTechnology or Integrationmarkta uses MailChimp for newsletter subscription and email marketing campaigns. MailChimp is used to manage subscriber lists and send the markta newsletter to customers.
• EU (Gemeinsame Agrarpolitik / ELER)minorOthersEU agricultural subsidies under the Common Agricultural Policy (CAP) / ELER funding program for Austria, displayed on the markta website footer as a supporting partner/funder.
• AMA Genussregion (Agrarmarkt Austria)minorOthersAMA Genussregion quality seal displayed on markta's website as a partner/certification. AMA Genussregion is an Austrian quality assurance program for regional agricultural products.
• EU Bio Logo (EU Organic Farming Logo)minorOthersEU organic certification logo displayed on markta's website, indicating certification of organic products offered on the platform.
• Handelsverband ÖsterreichminorOthersAustrian Trade Association membership displayed on markta's website footer as a partner/certification. Handelsverband Österreich is the Austrian retail trade association.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bauernlieferung: German/Austrian-regional online platform delivering organic and regional products directly from small farms to consumers' homes. Closely mirrors markta's model of aggregating small-producer supply into a delivery-driven retail experience.
• Marktschwärmer (RegionalHero): France/Germany-origin farmers' market platform connecting consumers with local producers via scheduled pick-up events and online ordering. Directly comparable marketplace model serving the regional/organic niche.
• Hoflieferant: German organic farm-to-door delivery service aggregating products from small farms for household delivery. Comparable target customer (urban consumers seeking regional/organic) and curated small-producer supply network.
• Ökokiste: Network of regional organic box-subscription delivery services in Germany. Comparable subscription-driven organic grocery model with curated small-producer supply.

Regional players

• Sonnentor: Austrian organic herbs, tea, and spice brand with strong regional sourcing and farmer partnerships. Comparable Austrian regional-organic positioning, though operates as a branded producer/retailer rather than marketplace operator.

Broad incumbents

• Ja!Natürlich: Hofer (Aldi Süd) Austria's flagship organic and regional private-label brand. Represents the scaled incumbent that markta must compete against for Austrian organic-regional consumer spend.
• BILLA Online: Austrian supermarket chain (Rewe Group) with national online grocery delivery. Competes head-on with markta for the urban Austrian grocery basket at scale.
• Merkur: Austrian premium supermarket chain with strong organic and regional assortment. Adjacent incumbent competing for the same urban Austrian consumer seeking higher-quality and regional products.

Emerging players

• HelloFresh: Global meal-kit subscription service operating in Austria. Tangentially comparable as a subscription-driven, online-direct food delivery model, though focused on recipes/ingredients rather than curated regional producers.
• Kochzauber: Austrian meal-kit and food delivery service. Comparable Austrian market footprint and online-direct food delivery mechanic, though different product positioning (meal kits vs. regional groceries).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/markta.austria
• LinkedInat.linkedin.com/company/markta-at
• Instagraminstagram.com/markta.at

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about markta