What True Community Credit Union does

TRUE Community Credit Union is a member-owned financial cooperative headquartered in Jackson, Michigan, founded in 1950 and operating under the legal name TRUE Community Credit Union. It serves individual consumers and small-to-medium businesses across Jackson, Ingham, Washtenaw, and Wayne counties in Michigan through 15 branch locations, a Digital Banking platform (web and mobile apps), Teller 24 telephone banking, and access to the CO-OP shared branching network of 5,000+ locations nationwide. Membership eligibility extends to anyone who lives, works, worships, or studies in Michigan, and the credit union is federally insured by the NCUA with supplemental Excess Share Insurance bringing total deposit coverage to $500,000 per depositor.

The credit union's product portfolio spans four pillars: Save (Regular Share, High-Yield Savings, Share Certificates, Money Market, HSA, Wealth Management via LPL Financial), Spend (Michigan Made Checking, Kasasa-rewards checking, debit and credit cards including TRUE Rewards Visa and Business Rewards Visa, mobile wallets), Borrow (auto, mortgage, home equity, HELOC, personal, recreational, student, and commercial/business loans including micro loans under $50,000), and Business Services (business checking, merchant card processing, Remote Deposit Capture). The technology stack is built on a third-party digital banking platform with proprietary front-end features such as Card Controls, Savvy Money credit monitoring, and Zelle integration; the Electronic Lien and Title program links to the Michigan Secretary of State. The credit union announced a merger with Parkside Credit Union in 2024 and continues to expand through branch investment, including the June 2026 Livonia opening and Parma remodel.

Revenue is generated primarily through net interest income on the consumer and commercial loan portfolio, supplemented by deposit account fees (overdraft privilege, paper statements, skip-a-pay), interchange from debit and credit card transactions, merchant card processing for business members, and referral and licensing revenue from LPL Financial, TruStage, and Securian Financial partnerships. Go-to-market is community-led: the credit union reaches members through 30+ school financial education programs, community events, nonprofit partnerships (Grow Jackson, Nuestra Comunidad, ACCESS, Jackson Interfaith Shelter), local sponsorships, and a multi-channel marketing presence across Facebook, Instagram, TikTok, LinkedIn, and a monthly newsletter and content blog. Member base includes over 2,000 business members in addition to individual consumer members.

Name

True Community Credit Union

Legal name

TRUE Community Credit Union

Website

https://trueccu.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

TRUE Community Credit Union is a member-owned financial cooperative serving Michigan residents and 2,000+ businesses through 15 branches across Jackson, Ingham, Washtenaw, and Wayne counties, offering consumer and business banking, lending, wealth management, and digital services.

Ownership category

akta.pro rank

Product category

Retail Banking (Credit Union)

NAICS

Credit Unions (52213), Depository Credit Intermediation (5221), Credit Intermediation and Related Activities (522)

SIC

Savings Institution, Federally Chartered (6035), Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Retail banking services
• Consumer lending
• Commercial lending
• Digital banking
• Credit union services

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income from Lending: The primary revenue driver is interest income from consumer and business loans including auto loans, mortgages, home equity loans, personal loans, recreational loans, credit cards, and commercial/business loans. Rates are publicly disclosed and vary by product type and creditworthiness.
2. Deposit Account Fees and Service Charges: Fees from overdraft privilege services, wire transfers, paper statements ($5 fee), skip-a-pay ($35 per month per loan), and other account service charges.
3. Interchange and Card Revenue: Revenue from debit and credit card transactions, including merchant card services for business members.
4. Business Services Revenue: Income from business checking accounts, merchant card processing services, and business lending products.
5. Wealth Management and Insurance Referral Fees: Partnership with LPL Financial for wealth management services, and TruStage insurance products offered to members, generating referral and partnership revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

TRUE Community Credit Union is a member-owned financial cooperative offering a full range of retail and commercial banking products, including savings and checking accounts, share certificates, consumer and business loans (auto, mortgage, home equity, personal, recreational, commercial real estate), credit cards, merchant card processing, and wealth management referrals. Services are delivered through 15 branch locations across Michigan, a digital banking platform with web and mobile apps, CO-OP shared branching access to over 5,000 credit union branches nationwide, and 24/7 telephone banking.

Product overview

TRUE Community Credit Union operates as a member-owned financial cooperative offering a comprehensive suite of banking products and services through a unified Digital Banking platform with mobile app access. The core product portfolio spans personal and business banking with six main categories: Save (savings accounts, certificates, money market, HSA, wealth management), Spend (checking, credit cards, debit cards, mobile pay), Borrow (auto loans, home loans, consumer loans, business loans), and Business Services (merchant processing, remote deposit capture, business checking). Key integrated services include Zelle payments, mobile wallet integration (Apple Pay, Samsung Pay, Google Pay), Savvy Money credit monitoring, and CO-OP shared branching network. The credit union also provides ancillary services including insurance products through TruStage, Medicare services through Senior Options, and financial wellness education programs, supported by 15 branch locations serving Jackson, Ingham, Washtenaw, and Wayne counties in Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Banking Online and mobile banking platform enabling members to manage accounts, transfer funds, pay bills, view credit scores, block cards, skip loan payments, submit travel notices, and dispute transactions anytime.
• TRUE Community Mobile App iOS and Android mobile banking application providing 24/7 account access, mobile check deposit via Remote Deposit Capture, card management, and digital wallet integration with Apple Pay, Samsung Pay, and Google Pay.
• Personal Savings Accounts Suite of personal savings products including Regular Share, High-Yield Savings, Money Tree youth savings, Youth Savings, Club Accounts, Super Cash Money Market, Share Certificates, and Health Savings Accounts.
• Michigan Made Checking Rewards checking account featuring competitive benefits and rewards for Michigan residents who bank with the credit union.
• TRUE Rewards Visa Credit Card Credit card offering reward points earned on purchases, redeemable for travel, gifts, and other options, with competitive interest rates starting at 11.99% APR.
• Business Rewards Visa Business credit card earning 1 point per dollar spent on purchases, with no annual fee, low competitive rate, and flexible redemption options for travel, merchandise, and experiences.
• Auto Loans Vehicle financing for new and used automobiles with rates as low as 4.24% APR, offering terms up to 96 months for new vehicles.
• Home Loans Comprehensive mortgage products including purchase mortgages, construction loans, Home Equity Loans, Home Equity Lines of Credit (HELOC), and Michigan Saves programs.
• Consumer Loans Personal loan products including recreational loans, instant cash, personal signature loans, and student loans for various consumer needs.
• Business Checking Business checking account with unlimited transactions, no per-item fees, competitive dividends on balances, and free business debit card.
• Business Loans Commercial lending products including Micro Loans under $50k, Commercial Real Estate Loans, Equipment & Vehicle Loans, Lines of Credit, and Term Loans.
• Merchant Card Services Payment processing services enabling business members to accept major credit and debit cards through easy-to-use terminals and wireless options.
• Remote Deposit Capture Mobile check deposit service allowing business members to scan and deposit checks from their office using the mobile app, with same-day credit for deposits before 3 p.m.
• Wealth Management Investment and wealth management services provided through partnership with LPL Financial, offering personalized financial planning and investment strategies.
• Youth Programs Financial education and savings programs for youth including Student-Run Credit Union, scholarships, parent resources, educators programs, and Jackson Saves initiative.
• Financial Wellness Education Free financial literacy resources including learning modules, financial calculators, fraud/scam education, and partnerships with GreenPath Financial Wellness for counseling.
• CO-OP Shared Branching Access Access to over 5,000 credit union branches nationwide through the CO-OP network, allowing members to conduct transactions as if at their home branch.

Quantifiable outcome

• 9,469 youth reached through 574 financial education presentations in the 2024-2025 school year (second place nationally in both Youth Presentations and Youth Reached categories for credit unions of its asset size)
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Grow JacksoncoreStrategic or Co-development PartnerTRUE Community Credit Union partnered with Grow Jackson to launch the River & Rail Farm Stop, a neighborhood grocery store in Jackson County. The Farm Stop anchors Grow Jackson's Food Hub ecosystem, expanding fresh food access and strengthening the local food economy. TRUE invested in this initiative as part of its mission to cultivate legacy-defining moments for the community.
• Nuestra ComunidadcoreStrategic or Co-development PartnerScholarship partnership providing $20,000 in 2024 and $10,000 in 2025 for students with Hispanic/LatinX heritage graduating from Jackson or Lenawee County schools. Recipients must be enrolled in or planning to enroll in a 2-4 year institution, trade, or apprentice program. Partnership managed by TRUECCU's Director of Community Partnerships Janelle Merritt.
• Arab Community Center for Economic and Social Services (ACCESS)coreStrategic or Co-development Partner$75,000 pledged over five years to support ACCESS's Recovery Center in Dearborn, a state-of-the-art three-story, 51,000 square foot substance use disorder treatment facility. The center will offer crisis stabilization, inpatient detoxification, short-term residential care, and wraparound outpatient treatment with linguistically and culturally inclusive services for the Arab American community.
• Jackson Interfaith SheltercoreStrategic or Co-development Partner$500,000 donation to help build a new family shelter for those facing homelessness in Jackson, MI. The donation was announced in February 2025 as part of TRUECCU's community commitment.
• Dawn Foods and the Muray FamilyminorGTM or Marketing PartnerJoint sponsorship of Jackson Juneteenth Celebration scholarships supporting graduating high school seniors, current college students, and students pursuing skilled trades certificates. TRUE Community Credit Union joined Dawn Foods and the Muray Family in this initiative supporting local students' educational dreams.
• LPL FinancialcoreImplementation/ SI/ Consulting PartnerWealth management partnership providing investment services to credit union members. TRUECCU offers Wealth Management services to members through this partnership, enabling access to investment products alongside traditional banking services.
• TruStageminorGTM or Marketing PartnerInsurance products partnership offering life, AD&D, long-term care, and home insurance products exclusively for credit union members. Backed by nearly 80 years of partnership between CUNA Mutual Group and credit unions.
• Senior Options (Scott E. Pangborn)minorGTM or Marketing PartnerMedicare services partnership providing expert Medicare guidance to members across Jackson, Wayne, Washtenaw, and Ingham counties. Scott E. Pangborn offers 20 years of expertise with services throughout the four-county service area.
• Securian FinancialminorGTM or Marketing PartnerLoan Debt Protection provider. TRUECCU partners with Securian Financial to offer credit protection products that can pay off or reduce loan balances in the event of death, disability, or involuntary unemployment.
• CO-OP Financial ServicescoreTechnology or IntegrationShared branching network providing access to over 5,000 credit union branches nationwide. Also provides ATM locator services via text message and mobile app for surcharge-free ATM access.
• KasasaminorGTM or Marketing PartnerRewards program partner for checking account products. Kasasa Cash and Kasasa Cash Back programs offer interest-earning checking and cash back rewards to members who meet qualification requirements.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Lake Michigan Credit Union: Largest credit union in Michigan with broad statewide presence and a full suite of consumer and business banking products. Directly comparable as a Michigan-based community credit union serving overlapping geographic markets with similar deposit, lending, and digital banking capabilities, but at materially greater scale.
• Michigan State University Federal Credit Union: One of the largest credit unions in Michigan, operating across the Lansing region and beyond with consumer, mortgage, and business products. Comparable community credit union model with overlapping footprint in Ingham and adjacent counties, but much larger asset base and broader product depth.

Direct peers

• Consumers Cooperative Credit Union: Michigan-headquartered community credit union offering full personal and business banking, mortgages, and digital services across similar mid-Michigan markets. Closely comparable cooperative model, product mix, and community-focused GTM motion.
• DFCU Financial: Michigan-based credit union offering personal banking, mortgages, and business services across the state. Comparable in scale, product breadth, and community-oriented positioning, with overlapping Metro Detroit presence.
• Genisys Credit Union: Michigan community credit union with personal and business banking, mortgages, and digital services across the Metro Detroit area. Closely comparable footprint (including Wayne/Metro Detroit), product mix, and member-owned cooperative structure.
• Public Service Credit Union: Michigan-based community credit union providing full-service consumer and business banking with similar cooperative structure and community-development focus. Comparable in target markets and product breadth, particularly in mid-Michigan.
• Case Credit Union: Michigan community credit union offering personal banking, loans, and business services. Comparable community credit union model serving overlapping Michigan geographies with similar full-service product portfolio.

Regional players

• Isabella Bank: Michigan community bank headquartered in Mt. Pleasant with consumer and business banking across central and mid-Michigan. Comparable community-focused institution in adjacent Michigan geographies, but structured as a for-profit bank rather than a cooperative.
• Independent Bank: Michigan-based community bank offering personal and business banking across the state, including markets overlapping TRUECCU's footprint. Comparable community banking services and Michigan regional presence, though structured as a for-profit chartered bank.
• Consumers Credit Union (Illinois): Community credit union operating in a different state but with a very similar mid-sized cooperative model, full personal/business product suite, and community-impact emphasis. Useful comparison for operating benchmarks, though it does not compete in the Michigan market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trueccu
• Facebookfacebook.com/TRUECCU
• LinkedInlinkedin.com/company/trueccu
• Instagraminstagram.com/trueccu

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Community Credit Union