CASE Credit Union
CASE Credit Union is a Lansing, Michigan-based member-owned cooperative financial institution founded in 1935, offering consumer and business banking, lending, and investment services across Ingham, Eaton, and Clinton counties, currently merging with Team One Credit Union.
- Company typePrivate
- Founded1935
- HeadquartersLansing, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What CASE Credit Union does
CASE Credit Union is a Michigan state-chartered cooperative financial institution founded in 1935 and headquartered in Lansing, serving consumer and business members across Ingham, Eaton, and Clinton counties. The institution offers a full-service retail and small-business banking suite including Elite Checking (5.00% APY), savings and term deposit accounts, IRAs, mortgages, HELOCs, auto and recreational vehicle loans, personal and technology loans, credit cards, business checking and lending, plus ancillary insurance and investment services.
The technology stack centers on a third-party digital banking platform (IFS-based, per app IDs) delivered via web, native iOS and Android apps, mobile wallet support (Apple Pay, Google Pay, Samsung Pay), Zelle for P2P transfers, and integrations with Quicken and TurboTax. Distribution combines multi-branch physical presence (Meridian, Lake Lansing, Pennsylvania, West Saginaw, LCC) with self-serve online and mobile channels and appointment-based consultations for mortgages and business services.
Revenue is generated primarily through net interest income on the lending portfolio (auto, mortgage, HELOC, credit card, personal), supplemented by deposit account fees, loan origination and late-payment fees, and card interchange. CASE Credit Union has announced a merger with Team One Credit Union under the 'Bolder Together' initiative, which would expand the combined member base and operational scale of the cooperative.
CASE Credit Union firmographics
Firmographics- Name
- CASE Credit Union
- Legal name
- CASE Credit Union
- Website
- https://casecu.org
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CASE Credit Union is a Lansing, Michigan-based member-owned cooperative financial institution founded in 1935, offering consumer and business banking, lending, and investment services across Ingham, Eaton, and Clinton counties, currently merging with Team One Credit Union.
- Ownership category
- akta.pro rank
CASE Credit Union industry classification
Industry- Product category
- Retail Banking
- NAICS
- Credit Unions (52213), Credit Unions (522130), Credit Card Issuing (522210)
- akta.pro primary industry
- Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)
- akta.pro secondary industry
- Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)
Keywords
Where CASE Credit Union is headquartered
LocationHeadquarters
- HQ city
- Lansing
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CASE Credit Union business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Interest Income: Primary revenue from interest earned on loan portfolio including auto loans, mortgages, HELOCs, credit cards, and personal loans. Interest paid on deposits funds lending operations.
- Deposit Account Fees: Fee income from checking accounts, including overdraft fees, ATM fees, and monthly service charges where applicable
- Loan Fees: Fees associated with lending products including origination fees, late payment fees, and prepayment penalties
- Card Services: Revenue from credit card interchange fees and debit card transaction fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Auto loans as low as 4.14% APR |
| Other | Monthly | HELOC rates at 6.75% APR |
| Other | Monthly | Credit cards at 10.99% APR |
| Subscription | Monthly | Elite Checking yields 5.00% APY |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
CASE Credit Union product offering
Product offeringCore offering
CASE Credit Union is a member-owned financial cooperative that provides retail and small-business banking products to consumers and businesses in the Greater Lansing, Michigan region. Core offerings include deposit accounts (checking, savings, term deposits, IRAs, youth accounts), consumer lending (auto loans, mortgages, HELOCs, personal loans, credit cards, technology loans, EZ Cash lines of credit), and business banking (business checking, savings, loans, and VISA cards), delivered through branch locations, an online banking platform, a native mobile app, and integration partners such as Zelle, Visa, Apple Pay, and Google Pay.
Product overview
CASE Credit Union offers a comprehensive suite of financial products and services organized into personal banking (checking, savings, credit cards, auto loans, HELOCs, mortgages, personal loans), business banking (business checking, savings, loans, VISA cards), digital banking (online and mobile banking with Apple Pay/Google Pay integration), and ancillary services (insurance, investments, ID theft protection). The credit union serves the Greater Lansing, Michigan area through branch locations and digital channels, with its Elite Checking product serving as a flagship offering with 5% APY rewards. Recent strategic development includes announced merger with Team One Credit Union under the 'Bolder Together' initiative.
Differentiator
Problem solved
Functional benefit
Products and services
- Elite Checking Premium consumer checking account offering 5.00% APY and debit card rewards through the uChoose Rewards program, available to CASE Credit Union members.
- Savings Accounts Core share savings accounts providing members with competitive deposit rates for personal savings needs.
- Term Deposit Account (CDs) Fixed-term certificate of deposit accounts offering guaranteed returns over set periods for members seeking predictable yield.
- Individual Retirement Account (IRA) Tax-advantaged retirement savings accounts including traditional and Roth IRA options offered to members for retirement planning.
- Youth Club Accounts Savings accounts designed for minors with age-appropriate features, paired with youth financial education programming.
- Auto Loans Financing for new, used, and refinanced vehicles with rates as low as 4.14% APR and terms up to 84 months, with online application and quick decisioning.
- Recreational Vehicle Loans Financing for RVs, boats, and motorsport vehicles for leisure and travel purposes.
- Mortgages Home purchase and refinance mortgage loans with competitive rates, low closing costs, local processing, and options starting at 0% down.
- Home Equity Line of Credit (HELOC) Revolving home-equity credit line with variable rates starting at 6.75% APR, usable for home improvements, debt consolidation, or other financial needs.
- Home Improvement Loan Term loan for financing home renovation and improvement projects.
- Credit Cards Credit card products including the Student VISA Credit Card for students aged 18+, offering rewards and a standard purchase APR of 10.99%.
- Personal Loans Unsecured personal financing for a variety of needs including debt consolidation, major purchases, and unexpected expenses.
- Technology Loan Targeted financing specifically designed for technology purchases including computers and electronics.
- EZ Money Line of Credit Revolving personal credit line providing flexible access to funds as needed.
- EZ Cash Short-term credit solution for quick access to funds.
- Sallie Mae Student Loans Student loan products accessed through the CASE at LCC program for college students at Lansing Community College.
- Business Checking Commercial checking accounts tailored for small business banking needs, including operating-account services and cash management.
- Business Savings Savings accounts for business entities offering competitive deposit rates.
- Business Loans Commercial lending products including term loans and lines of credit for small business purposes.
- Business VISA Cards Business credit cards with rewards and expense management features for small business use.
- Online Banking Web-based digital banking platform enabling members to manage accounts, transfers, bill pay, and view transactions 24/7, with Zelle, Quicken, and TurboTax integrations.
- Mobile Banking Native iOS and Android smartphone applications providing mobile account management, remote deposit capture, and on-the-go banking.
- Mobile Wallet Contactless payment integration supporting Apple Pay, Google Pay, and Samsung Pay for secure in-store and online transactions.
- Zelle Person-to-Person Payments Real-time peer-to-peer money transfer service integrated into CASE online and mobile banking through the Zelle network.
- Direct Deposit Electronic deposit service enabling members to receive payroll, government benefits, and other recurring payments directly into their account.
- Investments Investment services and financial planning assistance for members.
- Insurance Products Member insurance offerings including auto insurance and identity theft protection services.
Quantifiable outcome
- AARP 2026 BankSafe Trained Seal - one of only 190 institutions nationwide recognized for training to prevent financial exploitation of older adults
Companies that use CASE Credit Union
Customer profileSegments4 records
Ideal customer profiles4 records
CASE Credit Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
CASE Credit Union partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major, minor and core.
- Team One Credit UnionmajorCASE Credit Union announced a merger with Team One Credit Union under the 'Bolder Together' initiative. The two credit unions are coming together to build 'what's next' for their members, combining resources and capabilities for future growth.
- Lansing Community CollegeminorCASE Credit Union partners with Lansing Community College (LCC) providing the CASE at LCC program for student members, including a branch location at the college. CASE also sponsors the annual LCC Scholarship Breakfast.
- NAACP LansingminorCASE sponsors NAACP Lansing's 59th Freedom Fund Dinner as part of community support initiatives.
- Boys & Girls Club of LansingminorCASE sponsors the Boys & Girls Club of Lansing's 'A Night to Remember' fundraising event.
- Tri-County Office on AgingminorCASE sponsors the Tri-County Office on Aging's Annual Silent Dinner & Auction as part of community support.
- Potter Park ZoominorCASE sponsors Potter Park Zoo's Holiday Adventure event.
- Capital Area Chapter Credit UnionminorCASE participates in Capital Area Chapter Credit Union's 37th Annual Charity Golf Scramble as a sponsor.
- ZellecoreCASE offers Zelle person-to-person payment service integrated into online and mobile banking for real-time money transfers.
- VisacoreCASE offers Visa credit cards, Visa debit cards, and Visa Checkout for online payments through partnership with Visa Inc.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
CASE Credit Union competitors and assessment
Company assessmentDirect peers
- ELGA Credit Union: Michigan community credit union serving Genesee and surrounding counties with a similar deposit, lending, and digital banking product mix.
- Team One Credit Union: Michigan-based community credit union and CASE's announced merger partner under the 'Bolder Together' initiative; directly comparable in product mix, geography, and member base.
- Wildfire Credit Union: Michigan-based community credit union offering consumer and business banking, mortgages, and loans — directly comparable in scope and target member segments.
- Consumers Credit Union: Michigan-based community credit union offering consumer deposits, lending, and digital banking with overlapping regional reach and similar member-focused cooperative model.
- MSU Federal Credit Union: Michigan-headquartered credit union with a strong Lansing-area presence, full consumer/business product suite, and similar community-credit-union positioning.
- Lake Michigan Credit Union: Largest credit union in Michigan with a similar full-service consumer and business product set, overlapping Lansing-area footprint, and comparable member-owned cooperative structure.
- DFCU Financial: Michigan state-chartered credit union offering personal and business banking, mortgages, and loans across a multi-county footprint — a closely comparable mid-sized Michigan competitor.
- Financial Plus Credit Union: Michigan community credit union competing across deposit, consumer loan, and business banking products in overlapping Lansing-area markets.
Broad incumbents
- BECU (Boeing Employees Credit Union): Large national credit union offering a similar consumer and business product suite (checking, mortgages, auto, cards); relevant comparable for product breadth though it serves a different membership base.
- Navy Federal Credit Union: Largest U.S. credit union; overlaps with CASE on consumer deposits, lending, and credit-card products but operates at vastly greater national scale and is not a regional Lansing competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CASE Credit Union social profiles
Digital presenceCASE Credit Union compliance and trust
Trust signalCompliance1 record
CASE Credit Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
CASE Credit Union leadership team
Management profileNumber of profiles
Profiles5 records
CASE Credit Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CASE Credit Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CASE Credit Union
What does CASE Credit Union do?
CASE Credit Union is a member-owned financial cooperative that provides retail and small-business banking products to consumers and businesses in the Greater Lansing, Michigan region. Core offerings include deposit accounts (checking, savings, term deposits, IRAs, youth accounts), consumer lending (auto loans, mortgages, HELOCs, personal loans, credit cards, technology loans, EZ Cash lines of credit), and business banking (business checking, savings, loans, and VISA cards), delivered through branch locations, an online banking platform, a native mobile app, and integration partners such as Zelle, Visa, Apple Pay, and Google Pay.
Is CASE Credit Union a public or private company?
CASE Credit Union is a private company. It is classified as management employee owned and is currently operating.
When was CASE Credit Union founded?
CASE Credit Union was founded in 1935. It employs 101 to 250 people.
Where is CASE Credit Union based?
CASE Credit Union is headquartered in Lansing, United States, in the North America region.
How does CASE Credit Union make money?
Four revenue lines are on record. Interest Income is the primary driver. The others are deposit Account Fees, loan Fees and card Services.
Who are CASE Credit Union's main competitors?
Direct peers on record are ELGA Credit Union, Team One Credit Union, Wildfire Credit Union, Consumers Credit Union, MSU Federal Credit Union, Lake Michigan Credit Union, DFCU Financial and Financial Plus Credit Union. Broad incumbents are BECU (Boeing Employees Credit Union) and Navy Federal Credit Union.
Does CASE Credit Union have an API?
No public API is recorded for CASE Credit Union.
What industry is CASE Credit Union in?
CASE Credit Union's product category is Retail Banking. Its primary akta.pro industry code is FSABAEAA, Community Credit Unions (Retail/Consumer Focus), with a secondary code of FSAKAAAL, Bank & Credit Union Personal Loans (Unsecured Installment). Its NAICS code is 52213.