ADINTIME
Adintime is a Paris-based digital advertising marketplace founded in 2015 that connects French SMEs and agencies with media publishers across OOH, press, TV, audio, display, social, and mobile channels, monetizing via 10–15% transaction commissions and publisher listing subscriptions.
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What ADINTIME does
Adintime is a Paris-based digital advertising marketplace founded in 2015 that connects advertisers and agencies with media publishers across France. The platform aggregates advertising inventory across at least nine channels — out-of-home (OOH), press, TV, audio, display, social media, mobile, ecological advertising, and programmatic display — and catalogs more than 111,654 advertising devices via an interactive map that allows filtering by budget, location, display type, and format. Supporting tools include a price simulator, a quote-request system with 48-hour response SLAs, a Direct Media (Régie) connection service for advertiser-to-publisher direct deals, and a media-buying consulting service for multi-channel campaign planning.
The company operates a two-sided platform monetized primarily through transaction commissions on advertiser media spend — 15% for free-tier users and 10% for paying subscribers — combined with a Premium Listing subscription service for media publishers seeking enhanced visibility, SEO optimization, and priority quote handling. Go-to-market combines self-service digital onboarding with inside-sales-assisted enterprise support via dedicated account managers. The customer base includes more than 500 companies ranging from SMEs (Laura Vita) to large enterprises (SNCF, Lidl, Arte, Squarespace, Pirelli, Panzani), with a primary focus on advertisers seeking to bypass the friction of traditional media-house negotiations. Geographic scope is predominantly France, with a recently established Hong Kong regional office signaling tentative international intent.
Adintime is privately held with a registered share capital of €17,285, no disclosed venture funding, and a leadership team led by founder and Director of Publication Erick Gommeaux. The company holds a registered French trademark (INPI #4131906) and operates content marketing through a Media Buying Academy blog and social channels on LinkedIn, TikTok, and YouTube. There is no public API, no disclosed AI/ML capabilities, and no integration partnerships documented in the available materials.
ADINTIME firmographics
Firmographics- Name
- ADINTIME
- Legal name
- Adintime
- Website
- https://adintime.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adintime is a Paris-based digital advertising marketplace founded in 2015 that connects French SMEs and agencies with media publishers across OOH, press, TV, audio, display, social, and mobile channels, monetizing via 10–15% transaction commissions and publisher listing subscriptions.
- Ownership category
- akta.pro rank
ADINTIME industry classification
Industry- Product category
- Advertising Marketplace
- NAICS
- Media Buying Agencies (541830), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)
- akta.pro secondary industry
- Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD)
Keywords
Where ADINTIME is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
ADINTIME business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Media buying commission: Adintime charges a commission fee on the media buying budget. Standard fee is 15% for free plan users, reduced to 10% for paying subscribers with unlimited quote requests and dedicated account management.
- Premium media listing: Media outlets can subscribe to premium listing services on the platform for increased visibility, SEO optimization, and priority handling of quote requests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free plan with standard commission |
| Hybrid | Pay-as-you-go | Paying subscription with reduced commission |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ADINTIME product offering
Product offeringCore offering
ADINTIME operates a digital marketplace that connects advertisers and agencies with thousands of media outlets across France for purchasing advertising space. The platform covers multiple media channels including out-of-home (OOH), press, TV, radio, audio, display, social media, and mobile application advertising, enabling quote requests, media selection, and campaign booking through both self-service tools and expert-assisted sales.
Product overview
Adintime is a media buying marketplace and advertising platform that connects advertisers and agencies with media publishers across France. The core platform (Adintime Media Buying Platform) serves as an intermediary enabling quote requests, media selection, and campaign booking across multiple media channels. The platform is accessible via two tiers: a Free Plan and a Premium/Paying Plan, with different fee structures and feature access levels. The offering is organized around media inventory categories — Out-of-Home (OOH), Press, TV, Audio, Display, Social Media, Mobile Application, Ecological Advertising, and Programmatic Display — covering thousands of media outlets. Supporting tools include an Interactive Media & Ad Space Map for locating advertising formats geographically, a Direct Media (Régie) service for direct advertiser-to-media-house connections, and a Media Buying Consulting Agency for expert multi-channel campaign support. Media publishers can use a Premium Listing service for enhanced visibility on the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Adintime Media Buying Platform
- Direct Media (Régie)
- Premium Listing for Media Publishers
- Media Buying Consulting Agency
Quantifiable outcome
- More than 500 companies using the platform for media buys
- +1 more outcomes
Companies that use ADINTIME
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
ADINTIME technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ADINTIME partnerships and signals
Strategic signalScale indicators4 records
Recent moves1 record
Expansion highlights5 records
ADINTIME competitors and assessment
Company assessmentEmerging players
- StackAdapt: StackAdapt is a programmatic advertising platform focused on native, display, video, and connected TV. Overlapping with Adintime in providing technology-facilitated media buying for advertisers, though primarily focused on digital channels rather than OOH.
Broad incumbents
- GroupM: GroupM is WPP's media investment arm and one of the world's largest media buying agencies. Comparable to Adintime because both buy advertising on behalf of clients across multiple media channels, though GroupM operates globally with vastly greater scale and relationships.
- The Trade Desk: The Trade Desk is a leading demand-side platform (DSP) for programmatic digital advertising across display, video, audio, and increasingly OOH. Comparable to Adintime as both offer media buying technology to advertisers, though The Trade Desk operates at significantly larger scale and across geographies.
- Havas Media: Havas Media is a global media buying and planning agency covering OOH, digital, and traditional channels. Comparable to Adintime for advertising planning and buying services, operating at significantly greater scale and geographic reach.
- Publicis Groupe: Publicis is a global advertising holding company whose media agency (Publicis Media) handles large-scale media buying. Comparable to Adintime as both act as intermediaries for advertisers purchasing media space, with Publicis operating an enterprise-scale, multi-channel model versus Adintime's platform-led SMB focus.
- Dentsu: Dentsu is a global advertising agency network with media buying operations across OOH, digital, and traditional channels. Comparable to Adintime for its media buying function, though Dentsu operates as an enterprise-focused agency rather than a self-service marketplace.
Direct peers
- Place Exchange: Place Exchange is a supply-side platform for programmatic out-of-home advertising, aggregating DOOH inventory. Comparable to Adintime because both aggregate OOH media inventory and provide buying infrastructure for advertisers.
- Vistar Media: Vistar Media operates a programmatic OOH advertising platform that enables media buyers to purchase digital out-of-home inventory. Directly comparable to Adintime as both serve as technology-enabled intermediaries between OOH media owners and advertisers.
- VIOOH: VIOOH is a programmatic marketplace for out-of-home (OOH) advertising that connects media owners with buyers via a digital platform. It is directly comparable to Adintime because both aggregate OOH inventory and facilitate media buying transactions for advertisers across multiple geographies.
Regional players
- Bidon Media (formerly Bmedia): Bidon Media is a French programmatic OOH/DOOH platform connecting media owners with buyers. Comparable to Adintime as a fellow French-based OOH media-buying marketplace with similar functionality and target market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ADINTIME social profiles
Digital presenceADINTIME financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADINTIME leadership team
Management profileNumber of profiles
Profiles1 record
ADINTIME funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADINTIME M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADINTIME
What does ADINTIME do?
ADINTIME operates a digital marketplace that connects advertisers and agencies with thousands of media outlets across France for purchasing advertising space. The platform covers multiple media channels including out-of-home (OOH), press, TV, radio, audio, display, social media, and mobile application advertising, enabling quote requests, media selection, and campaign booking through both self-service tools and expert-assisted sales.
Is ADINTIME a public or private company?
ADINTIME is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ADINTIME founded?
ADINTIME was founded in 2015. It employs 11 to 50 people.
Where is ADINTIME based?
ADINTIME is headquartered in Paris, France, in the Europe region.
How does ADINTIME make money?
Two revenue lines are on record. Media buying commission is the primary driver. The others are premium media listing.
Who are ADINTIME's main competitors?
StackAdapt is listed as an emerging player. Broad incumbents are GroupM, The Trade Desk, Havas Media, Publicis Groupe and Dentsu. Direct peers are Place Exchange, Vistar Media and VIOOH. Bidon Media (formerly Bmedia) is listed as a regional player.
Does ADINTIME have an API?
No public API is recorded for ADINTIME.
What industry is ADINTIME in?
ADINTIME's product category is Advertising Marketplace. Its primary akta.pro industry code is BPAFALAJ, OOH Media Planning, Buying & Inventory Aggregation, with a secondary code of MPAAAKAD, Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches). Its NAICS code is 541830 and its SIC code is 7310.