What Place Exchange does

Place Exchange is a supply-side platform (SSP) for programmatic out-of-home (OOH) and digital out-of-home (DOOH) advertising, founded in 2018 as a business unit of Intersection. The platform integrates with the leading omnichannel demand-side platforms—including The Trade Desk, Google Display & Video 360, Basis Technologies, StackAdapt, Viant (Adelphic), Yahoo DSP, DeepIntent, and GroundTruth—so that agencies and advertisers can plan, buy, and measure OOH inventory within the same workflows, targeting, and reporting they use for online and mobile media. The company holds five patents on programmatic OOH technology and operates a complementary product suite: PerView measurement (deterministic, real-time reach, frequency, and impression measurement built on mobile device data aligned with OAAA guidelines), Place Exchange Clear (a supply certification program governing inventory standards, impression methodology, and asset-level transparency), Dynamic Creative activation across any DSP, Programmatic Guaranteed deals inside DV360, and a Publisher Portal for media owners. Customer segments span agencies and brand advertisers (e.g., Razorfish, Kinetic, belVita), OOH media owners and place-based publishers, and the DSPs themselves.

The company generates revenue primarily through transaction fees on programmatic trading of OOH inventory, including both non-guaranteed open-auction deals and Programmatic Guaranteed deals, with billing on a pay-as-you-go basis; specific take rates are not publicly disclosed. Go-to-market combines API-first DSP integrations, enterprise field sales directed at major agencies and media owners, and channel-partner relationships. The company was spun out from Intersection in July 2021 concurrent with a $20 million Series A funding round led by Revolution Ventures and Tribe Capital.

In November 2025, Broadsign acquired Place Exchange with a minority investment from Crestline Investors; CEO Ari Buchalter and the broader team joined Broadsign, and the combined entity spans 1.8 million programmatically transactable screens worldwide across the United States, Canada, EMEA, and Latin America. Following the acquisition, Place Exchange operates as "Place Exchange by Broadsign," and the platform's distribution footprint now extends to major media owners including Clear Channel Outdoor, OUTFRONT Media, Eletromidia (Brazil), OXXO-Retina Media (Mexico), DIRECTV Advertising, Captivate, Lamar, GSTV, Cooler Screens, and Best Buy Canada, alongside partnerships with measurement and verification providers such as Veridooh, Screenverse, and Reveal Mobile.

Name

Place Exchange

Legal name

Place Exchange, Inc.

Website

https://placeexchange.com

Company type

Private

Founded year

2018

Operating status

Acquired

Headcount range

51–100 employees

Short description

Place Exchange is a programmatic out-of-home supply-side platform enabling agencies and brand advertisers to buy and measure DOOH inventory inside leading omnichannel DSPs such as The Trade Desk and Google DV360. The company serves OOH media owners and DSPs globally and was acquired by Broadsign in November 2025.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Technology (Digital Out-of-Home SSP)

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI)

akta.pro secondary industries

Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE), Out-of-Home (OOH) & Venue-Based TV/Audio Measurement (MPABAOAD)

Keywords

• Programmatic out-of-home advertising
• Supply-side platform technology
• Digital out-of-home media
• Programmatic advertising measurement
• OOH inventory marketplace

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SSP Transaction Fees: Place Exchange operates as a supply-side platform earning transaction fees for facilitating programmatic buying and selling of OOH inventory between publishers/media owners (supply) and advertisers/agencies (demand). The platform connects to DSPs and handles the programmatic trading infrastructure.
2. Programmatic Guaranteed Fees: Revenue from guaranteed programmatic deals within DV360 and other platforms, with low transaction fees and automated billing and reconciliation.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels5 records

Core offering

Place Exchange is a supply-side platform (SSP) that enables programmatic buying and selling of out-of-home (OOH) and digital out-of-home (DOOH) advertising inventory through integrations with major omnichannel demand-side platforms including The Trade Desk, Google DV360, Basis, StackAdapt, and Viant. The platform lets advertisers and agencies plan, target, execute, and measure OOH media using the same workflows, data, and measurement as other digital channels, and offers media owners direct access to programmatic demand and inventory monetization tools.

Product overview

Place Exchange is a programmatic out-of-home (OOH) advertising supply-side platform that enables agencies and advertisers to plan, buy, and measure OOH media with the same workflows, data, and measurement as other digital channels within their existing DSP platforms. The core product is the Place Exchange SSP, which integrates with major omnichannel DSPs including The Trade Desk, Basis, Display & Video 360, and others. The platform is complemented by several specialized modules: Place Exchange Clear (certification program ensuring inventory quality), Place Exchange Dynamic Creative (dynamic creative activation), PerView Measurement (proprietary reach/frequency/impression measurement for both buyers and sellers), and the Publisher Portal (inventory management for media owners). In November 2025, Place Exchange was acquired by Broadsign, expanding the combined network to 1.8 million programmatically transactable screens worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Place Exchange SSP A supply-side platform enabling programmatic buying and selling of out-of-home and digital out-of-home advertising inventory. Integrated with omnichannel and specialized OOH DSPs, it allows agencies and advertisers to unify OOH media buying with other digital channels within their DSP of choice.
• Place Exchange Clear A rigorous certification program ensuring quality, consistency, transparency, and compliance for digital out-of-home supply. Covers inventory standards, impression counting methodology vetting, asset-level information, and full media transparency.
• Place Exchange Dynamic Creative Dynamic creative capability enabling customized messaging based on first and third-party data sets including weather triggers, sports scores, and product promotions. Supports activation across multiple publishers simultaneously through any DSP.
• PerView Measurement for Buyers Proprietary measurement solution enabling buyers to measure aggregate and segment-level reach, frequency, and impressions for OOH campaigns. Uses real-time deterministic mobile device data and is developed in line with OAAA OOH Impression Measurement Guidelines.
• PerView Measurement for Sellers Display-level measurement of reach, frequency, and hourly impressions for OOH networks. Supports media sales, inventory management, and measurement using the same viewable impression methodology as other digital channels.
• Place Exchange Publisher Portal Platform for media owners providing inventory management, campaign management, creative approvals, and reporting. Enables onboarding, monetization, and revenue insights for DOOH inventory.
• Programmatic Guaranteed for DOOH Guaranteed buying solution enabling advertisers to secure premium DOOH inventory with guaranteed pricing and placements while maintaining programmatic workflow efficiency. Available within Google Display & Video 360 with streamlined creative management, campaign delivery controls, and automated billing.

Quantifiable outcome

• +17% uplift in Digital OOH effectiveness when context and relevance is used
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

43 partnerships are on record, tiered flagship and core.

• EletromidiaflagshipTechnology or Integration · 9 March 2026Integration with Eletromidia, Brazil's largest OOH company, expands Place Exchange's Latin America footprint. Eletromidia represents 80%+ of Brazil's DOOH market with 55,000 digital screens reaching 53+ million people monthly.
• DIRECTV AdvertisingflagshipTechnology or Integration · 7 January 2026DIRECTV Advertising partnered with Place Exchange to enable programmatic access to DIRECTV Remote DOOH inventory. Place Exchange SSP enables buyers to access DIRECTV Remote inventory through DSPs including Basis and The Trade Desk. DIRECTV Remote offers Live TV premium video inventory across offices, retail, restaurants, and hotels.
• Google (Display & Video 360)flagshipTechnology or Integration · 9 December 2025Place Exchange launched Programmatic Guaranteed within Google DV360, enabling brands and agencies to buy premium DOOH inventory with guaranteed pricing and placements alongside other digital media within the DV360 platform.
• GroundTruthcoreTechnology or Integration · 9 October 2025GroundTruth integrated with Place Exchange to launch DOOH solution enabling advertisers to connect DOOH ad exposure to real-world store visits. Through this partnership, GroundTruth customers access premium DOOH inventory from publishers including Outfront, Lamar, Captivate, and GSTV.
• EletromidiacoreTechnology or Integration · 9 October 2025Brazil's largest OOH media company partnership expanding programmatic DOOH access in Latin America.
• OXXO-Retina MediacoreTechnology or Integration · 10 September 2025Partnership with OXXO-Retina Media (FEMSA) enables programmatic access to OXXO's 8,000+ digital screens in Mexico, transforming in-store retail media advertising through the programmatic ecosystem.
• Clear Channel Outdoor (Belgium)coreTechnology or Integration · 23 October 2024Clear Channel Belgium integrated with Place Exchange to strengthen its DOOH programmatic offering in the European market.
• Best Buy CanadacoreTechnology or Integration · 22 October 2024Partnership with Best Buy Canada to unlock premium in-store retail media opportunities through Place Exchange's programmatic platform.
• VeridoohcoreTechnology or Integration · 3 September 2024Partnership supports independent verification for programmatic DOOH through Veridooh's verification solution.
• Clear Channel Outdoor (Netherlands)coreTechnology or Integration · 22 August 2024Clear Channel Netherlands partnered with Place Exchange for innovative DOOH solutions in Europe.
• FreeoskcoreTechnology or Integration · 8 August 2024In-store experiential retail media from Freeosk became available on leading DSPs via Place Exchange.
• Quebecor Out-of-HomecoreTechnology or Integration · 18 June 2024Quebecor Out-of-Home established partnership with Place Exchange, growing its programmatic presence in Canada.
• CaptivatecoreTechnology or Integration · 24 April 2024Captivate and Place Exchange launched an advanced Programmatic Guaranteed solution for DOOH advertising.
• Unique XcoreTechnology or Integration · 31 March 2024Partnership launched the first true programmatic cinema advertising solution through Place Exchange.
• DeepIntentcoreTechnology or Integration · 28 March 2024Partnership brings DOOH offering to healthcare advertisers through DeepIntent's healthcare-focused DSP platform.
• ShinkacoreTechnology or Integration · 13 March 2024Shinka launched programmatic OOH offering with Place Exchange integration.
• Reveal MobilecoreTechnology or Integration · 27 February 2024Reveal Mobile partners with Place Exchange to provide programmatic OOH campaign measurement.
• BliscoreTechnology or Integration · 7 February 2024Blis partnered with Place Exchange to bring expanded DOOH inventory to its location intelligence platform.
• PRN (Retail Media Network)coreTechnology or Integration · 16 January 2024PRN partnered with Place Exchange to expand programmatic advertising for leading in-store retail media networks.
• CEN MediacoreTechnology or Integration · 8 January 2024CEN Media partnered with Place Exchange to power programmatic buying and PerView measurement of its digital network.
• PUBLICcoreTechnology or Integration · 6 January 2024PUBLIC leverages Place Exchange's PerView solution to unlock measurement across its entire OOH network.
• DisplaycecoreTechnology or Integration · 20 November 2023Displayce announced partnership with Place Exchange to expand DOOH inventory and reach new markets in EMEA.
• Clear Channel Outdoor EuropeflagshipTechnology or Integration · 23 October 2023Expanded partnership with Clear Channel Outdoor to expand programmatic offering in Europe across multiple countries.
• Clear Channel OutdoorflagshipTechnology or Integration · 23 October 2023Long-standing partnership with Clear Channel Outdoor for programmatic integration of digital displays, offering programmatic buyers brand safety, attribution, and transparency.
• Moving WallscoreTechnology or Integration · 21 September 2023Partnership enables global DOOH inventory access for advertisers through Moving Walls platform.
• BackLite MediacoreTechnology or Integration · 19 September 2023BackLite Media partnered with Place Exchange to enhance programmatic OOH buying for global advertisers.
• WovenmediacoreTechnology or Integration · 12 September 2023Partnership facilitates programmatic ads for in-store retail media networks through Wovenmedia integration.
• OUTFRONT Media CanadacoreTechnology or Integration · 1 August 2023Place Exchange expanded partnership with OUTFRONT Media to Canada.
• ScreenversecoreTechnology or Integration · 13 July 2023Screenverse delivers best-in-class measurement to partners and buyers with PerView.
• Basis TechnologiescoreTechnology or Integration · 11 July 2023Integration between Basis Technologies and Place Exchange powers digital-out-of-home advertising growth.
• CETV NowcoreTechnology or Integration · 16 May 2023CETV Now integrates with Place Exchange, programmatically enabling TV campaigns in entertainment, retail, and health locations.
• Vistar MediacoreTechnology or Integration · 10 October 2022Partnership enables mediation for DOOH, allowing both platforms to interoperate for programmatic trading.
• SwiftmilecoreTechnology or Integration · 18 May 2022Swiftmile expanded DOOH reach with Place Exchange for mobility advertising.
• RockbotcoreTechnology or Integration · 12 May 2022Partnership expands programmatic video OOH through Rockbot's venue network.
• National CineMedia (NCM)coreTechnology or Integration · 10 May 2022NCM launched programmatic offering in partnership with Place Exchange for cinema advertising.
• Executive Channel Network (ECN)coreTechnology or Integration · 28 April 2022Connection to ECN fuels programmatic growth in Europe through office building digital screen network.
• Cooler ScreenscoreTechnology or Integration · 19 April 2022Partnership powers programmatic access to the largest network of in-store retail media in the US.
• Talon Outdoor (Atlas)coreTechnology or Integration · 6 April 2022Partnership extends Talon's Atlas programmatic platform to the US market through Place Exchange integration.
• Uber OOHcoreTechnology or Integration · 23 November 2021Partnership with Uber OOH enables programmatic access to Uber's out-of-home advertising network.
• QuotientcoreTechnology or Integration · 11 November 2021Quotient and Place Exchange offer first-time programmatic access to InStore Audio Network in over 16,000 stores.
• Volta ChargingcoreTechnology or Integration · 10 August 2021Strategic partnership for DOOH at Volta Electric Vehicle charging stations.
• Verizon MediacoreTechnology or Integration · 24 March 2021Verizon Media expanded programmatic DOOH inventory with Place Exchange partnership.
• CaptivatecoreTechnology or Integration · 8 December 2020Captivate and Place Exchange partnered to open new programmatic channels for DOOH advertising.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Hivestack: Hivestack is a programmatic DOOH SSP serving agencies and media owners globally, with comparable DSP integrations and a competing end-to-end programmatic OOH stack. It is one of the closest international competitors to Place Exchange's core SSP business.
• Broadsign: Broadsign is Place Exchange's parent company post-acquisition and an adjacent OOH CMS/ad-server provider. The two now jointly compete in the same programmatic OOH stack, with Broadsign contributing CMS/ad-serving and Place Exchange contributing the SSP — directly comparable to Vistar/Hivestack's combined offerings.
• Displayce: Displayce is a French programmatic DOOH platform with its own SSP and DSP capabilities, primarily focused on the EMEA market. It has a strategic partnership with Place Exchange but is itself a comparable programmatic DOOH platform competing for similar EMEA supply and demand.
• AdQuick: AdQuick is an OOH advertising platform that enables planning, buying, and measurement of traditional and digital OOH, including programmatic capabilities. It is comparable to Place Exchange in serving agencies and advertisers seeking a single workflow for OOH buying, though with a stronger emphasis on the planning side.
• Vistar Media: Vistar Media is the other leading independent programmatic OOH/DOOH supply-side platform, with overlapping DSP integrations (TTD, DV360), competing supply relationships with OOH media owners, and a comparable measurement offering. Place Exchange and Vistar Media have even partnered for mediation, underscoring how directly competing their core SSPs are.
• Moving Walls: Moving Walls is a programmatic DOOH platform providing SSP and planning tools with global reach, particularly APAC. It is a comparable programmatic OOH platform targeting agencies and brands with similar measurement and DSP-integration value propositions.

Others

• The Trade Desk: The Trade Desk is the largest independent omnichannel DSP and a flagship distribution partner for Place Exchange's inventory. Although a partner rather than a direct SSP competitor, TTD's roadmap decisions on OOH directly affect Place Exchange's volume and are central to how the programmatic OOH category evolves.

Broad incumbents

• Lamar Advertising: Lamar Advertising is one of the largest U.S. OOH media owners with a national billboard and digital display footprint. It serves as a major supply partner to Place Exchange while also pushing its own programmatic capabilities, making it a relevant incumbent comparable on the supply side.
• Outfront Media: Outfront Media is one of the largest outdoor advertising companies in North America, operating traditional and digital OOH inventory. It is comparable as a supply-side incumbent whose inventory is transacted through Place Exchange, and which itself has invested in programmatic DOOH capabilities.
• JCDecaux: JCDecaux is the world's largest outdoor advertising company, with a global DOOH footprint across transit, street furniture, and airports. It is a broad incumbent comparable to Place Exchange on the supply side and increasingly relevant as it expands programmatic OOH partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/placeexchange
• LinkedInlinkedin.com/company/place-exchange
• Instagraminstagram.com/place.exchange

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Place Exchange