Northcutt
Northcutt is a privately held, Chicago-based search engine optimization (SEO) agency founded in 2011 that serves enterprise, cloud, and ecommerce brand clients, operating with 11-50 employees under founder and CEO Corey Northcutt.
- Company typePrivate
- Founded2001
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Northcutt does
Northcutt is a Chicago-based search engine optimization (SEO) agency serving enterprise, cloud, and ecommerce brand clients. The firm operates as a privately held, for-profit company positioned within the digital marketing services sector. Northcutt was founded in 2011 and is led by founder and CEO Corey Northcutt.
Per firmographic descriptors, Northcutt is a small-to-mid-sized service firm with 11-50 employees and a horizontal targeting strategy across enterprise, cloud, and ecommerce verticals. The publicly listed website is northcutt.com and the company is domiciled in Chicago, Illinois, in the United States. No further product packaging, pricing, technology stack, customer logos, partnership arrangements, funding history, or revenue disclosures are present in the available data set, which constrains deeper characterization of the business model and competitive positioning.
Northcutt firmographics
Firmographics- Name
- Northcutt
- Legal name
- Orbit Media Studios Inc.
- Website
- https://northcutt.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Northcutt is a privately held, Chicago-based search engine optimization (SEO) agency founded in 2011 that serves enterprise, cloud, and ecommerce brand clients, operating with 11-50 employees under founder and CEO Corey Northcutt.
- Ownership category
- akta.pro rank
Northcutt industry classification
Industry- Product category
- SEO Services
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- SEO Platform & Tooling Services (Implementations, Training, Enablement) (BPAFAJAJ)
Keywords
Where Northcutt is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Northcutt business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Web Design and Development Services: Custom website design, development, and ongoing optimization services. Projects include portfolio websites, e-commerce, WordPress, HubSpot, and custom CMS implementations. Revenue generated through project-based engagements with enterprise and mid-market clients.
- Digital Marketing and SEO Services: Ongoing SEO, content strategy, content writing, and conversion rate optimization services. Includes AI-powered insights, keyword research, and analytics services delivered as retainer or project-based engagements.
- Website Hosting and Management: Shared and dedicated hosting services along with website maintenance and management services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Northcutt product offering
Product offeringCore offering
Northcutt is a Chicago-based SEO agency that provides search engine optimization services specifically for enterprise, cloud, and ecommerce brands. The firm focuses exclusively on SEO delivery for these three vertical segments rather than offering a broad multi-service marketing portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Enterprise SEO Services
- Cloud SEO Services
- Ecommerce SEO Services
Quantifiable outcome
- 26% increase in qualified leads for The Horton Group
Companies that use Northcutt
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
Northcutt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Northcutt partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- WordPresscoreWordPress development services as a core platform offering. The company offers WordPress Web Design and WordPress Development services.
- HubSpotcoreHubSpot web design agency offering HubSpot website design and integration services.
- GooglecoreUtilizes Google products including Google Analytics, Google Tag Manager, and Google search/display advertising. Company maintains strong Google ratings and certifications.
- B Lab (B Corporation)flagshipCertified B Corporation for 10+ years. Company aligned with B Lab's mission to educate and collaborate with like-minded businesses to make a difference environmentally and socially.
Scale indicators4 records
Northcutt competitors and assessment
Company assessmentDirect peers
- Directive Consulting: Specialized B2B and SaaS SEO and performance marketing agency. Most directly comparable peer — same enterprise/cloud SaaS customer focus and SEO-led service model.
- Straight North: Chicago-based digital marketing agency with a strong SEO practice serving mid-market and enterprise B2B clients. Closest geographic and service-line peer.
- Seer Interactive: Large US SEO and digital marketing agency focused on enterprise clients. Comparable service mix (technical SEO, content, analytics) and enterprise target customers.
- Victorious SEO: Specialized SEO agency serving enterprise and SaaS clients. Comparable SEO-only service positioning and enterprise customer base.
- Ignite Visibility: Full-service digital marketing agency with a strong SEO practice serving mid-market and enterprise clients. Comparable SEO-led offering and customer segments.
- Coalition Technologies: SEO-focused digital agency serving ecommerce and enterprise brands. Strong overlap in ecommerce SEO vertical and service model.
- KlientBoost: Digital marketing agency combining SEO, paid media, and CRO for mid-market and SaaS clients. Comparable multi-channel mix and SaaS/enterprise customer focus.
- Intergrowth: SEO and performance marketing agency focused on SaaS and B2B enterprise clients. Closely aligned in vertical specialization and customer base.
Broad incumbents
- WebFX: Large full-service digital marketing agency with significant SEO capabilities. Broad incumbent offering overlapping services to mid-market and enterprise buyers.
- Tinuiti: Large independent performance marketing agency with SEO, content, and CRO capabilities. Broader incumbent competitor at the enterprise buyer tier.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
Northcutt social profiles
Digital presenceNorthcutt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northcutt leadership team
Management profileNumber of profiles
Profiles1 record
Northcutt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northcutt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northcutt
What does Northcutt do?
Northcutt is a Chicago-based SEO agency that provides search engine optimization services specifically for enterprise, cloud, and ecommerce brands. The firm focuses exclusively on SEO delivery for these three vertical segments rather than offering a broad multi-service marketing portfolio.
Is Northcutt a public or private company?
Northcutt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Northcutt founded?
Northcutt was founded in 2001. It employs 11 to 50 people.
Where is Northcutt based?
Northcutt is headquartered in Chicago, United States, in the North America region.
How does Northcutt make money?
Three revenue lines are on record. Web Design and Development Services are the primary driver. The others are digital Marketing and SEO Services and website Hosting and Management.
Who are Northcutt's main competitors?
Direct peers on record are Directive Consulting, Straight North, Seer Interactive, Victorious SEO, Ignite Visibility, Coalition Technologies, KlientBoost and Intergrowth. Broad incumbents are WebFX and Tinuiti.
Does Northcutt have an API?
No public API is recorded for Northcutt.
What industry is Northcutt in?
Northcutt's product category is SEO Services. Its primary akta.pro industry code is BPAFAJAJ, SEO Platform & Tooling Services (Implementations, Training, Enablement). Its SIC code is 8741.