Alarm New England

What Alarm New England does

Alarm New England is a family-owned, private security systems integrator and authorized Alarm.com dealer founded in 1972 and headquartered in Rocky Hill, Connecticut. The company designs, sells, installs, and monitors residential and commercial security systems across Massachusetts, Connecticut, and Rhode Island through six regional offices, employing 101-250 W-2 technicians and sales staff. Its core technology stack is built on the Alarm.com cloud platform with the Qolsys IQ Panel 4 as the primary security panel, supporting 4G LTE dual-path connectivity, Z-Wave/Zigbee/Bluetooth protocols, and integration with a broad ecosystem of smart-home devices (Google Home, Alexa, Nest, Ecobee, Lutron, Schlage, Yale, Kwikset, LiftMaster, Sonos). Service offerings span home and business intrusion detection, video surveillance, access control, fire alarm monitoring, and personal safety devices, with three subscription tiers (Basic, Control, Pro) starting at $31.99/month and 24/7 UL-listed professional monitoring. Customers retain ownership of installed equipment, and the company offers system transfer services for accounts coming from other providers. Beyond 30,000+ residential subscribers, Alarm New England protects 150+ K-12 school districts and 400+ school buildings, plus retail, restaurant, industrial/warehouse, and religious institution accounts, with customer acquisition driven primarily by direct field sales, inside phone sales, an online quote builder, and customer referrals. In 2025, the company relocated and expanded its Connecticut headquarters and was recognized by SDM Magazine as Dealer of the Year.

Name

Alarm New England

Legal name

Alarm New England

Website

https://alarmnewengland.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Alarm New England is a family-owned, Alarm.com-authorized security systems integrator founded in 1972, designing, installing, and 24/7 monitoring home and business security systems across Massachusetts, Connecticut, and Rhode Island via six regional offices and over 30,000 residential and institutional subscribers.

Ownership category

akta.pro rank

Product category

Security Systems Integration & Monitoring

NAICS

Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)

akta.pro primary industry

Residential Alarm Monitoring (Burglar/Intrusion) (BPAKAFAA)

akta.pro secondary industries

Commercial & Industrial Alarm Monitoring (BPAKAFAB), Fire Alarm Monitoring Services (HSAHAAAI), System Monitoring & Dispatch Services (Fire/CO Alarm Monitoring) (HSAHAFAF)

Keywords

• Home security systems
• Alarm monitoring services
• Business security systems
• Smart home automation
• Video surveillance solutions

Headquarters

HQ city

Rocky Hill

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Monthly Monitoring Services: Recurring monthly subscription fees for 24/7 professional security monitoring. Plans start at $31.99/month and include cellular monitoring, remote arm/disarm, video streaming, and smart home automation depending on the tier.
2. Security Equipment Sales: One-time equipment purchases including security panels, sensors, cameras, doorbell cameras, smart locks, and thermostats. Customers own the equipment after purchase - no leasing or proprietary equipment.
3. Professional Installation: Installation services by company employees who are background-checked and licensed alarm system technicians.
4. System Transfer Services: Transfer and reprogramming of existing security systems from other providers. Customers with existing equipment from brands like Napco, DSC, GE, Honeywell, 2GIG, Ademco, Interlogix, Paradox, and DMP can be transferred to Alarm New England monitoring.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Alarm New England designs, sells, and professionally installs monitored home and business security systems, then provides 24/7 UL-listed professional alarm monitoring across Massachusetts, Connecticut, and Rhode Island. Its offerings combine intrusion, fire, CO, flood, and medical monitoring with video surveillance, access control, and smart home automation, all delivered through the Alarm.com platform and Qolsys IQ Panel 4.

Product overview

Alarm New England is a regional security systems integrator and Alarm.com dealer offering a comprehensive smart home and business security portfolio. The core offering is built on the Alarm.com cloud platform with the Qolsys IQ Panel 4 as the primary security panel. The product portfolio encompasses monitored home and business security systems, video surveillance (indoor/outdoor cameras, video doorbells), access control, fire alarm monitoring, home automation, and personal safety devices. All products integrate through the Alarm.com platform and mobile app, supporting Z-Wave, Zigbee, and Bluetooth protocols. The company offers three service tiers (Basic, Control, Pro) starting at $31.99/month, with professional installation and 24/7 UL-listed monitoring across six regional offices serving Massachusetts, Connecticut, and Rhode Island.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Security Systems
• Business Security Systems
• 24/7 Professional Alarm Monitoring
• Home Automation
• Access Control Systems
• Video Surveillance
• Home Fire Alarm Systems & Monitoring
• Commercial Fire Alarm Monitoring
• Personal Safety Devices
• IQ Panel 4 (Qolsys Touchscreen Keypad)
• Outdoor Security Cameras
• Doorbell Cameras
• Smart Locks
• Smart Thermostats
• System Transfer & Reprogramming Service

Quantifiable outcome

• Industry-fastest police, fire, and medical service response times
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability7 records

Feature7 records

Partnerships

One partnership is on record.

• Alarm.comcoreTechnology or IntegrationAlarm.com is the cloud-based security platform powering Alarm New England's systems. As an authorized dealer, Alarm New England provides Alarm.com's smart home security platform including video monitoring, intrusion detection, access control, environmental protection, and energy management. The platform offers over 20 years of experience and integrates with hundreds of smart home devices.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Guardian Protection: Professionally installed and monitored home and business security provider with smart home integration. Direct peer in the residential monitoring and home automation segment, with overlapping product portfolio and subscription-based pricing.
• Vector Security: Regional and national security systems integrator offering monitored intrusion, fire, video, and access control for residential and commercial customers. Closely comparable business model to Alarm New England as a regional integrator with UL-listed monitoring and multi-vertical coverage.
• Ackerman Security: Regional U.S. provider of monitored home and business security with professional installation, video surveillance, and access control. Comparable in product mix and recurring-monitoring business model, though concentrated in the Mid-Atlantic and Southeast rather than New England.
• Brinks Home: National residential and small-business alarm monitoring company offering professionally installed security systems and 24/7 monitoring with multiple contract tiers. Direct peer to Alarm New England in the professionally monitored segment, though Brinks operates at national scale versus Alarm New England's New England footprint.
• Bay Alarm: Family-owned regional security systems integrator serving California and the Western U.S. with installed and monitored alarm systems for homes and businesses. Strong comparable on the family-owned, locally operated, regional integrator model — geographically complementary rather than overlapping.
• Sonitrol: Verified-audio intrusion detection and commercial security provider with a franchised dealer network covering multiple U.S. regions including New England (the Alarm New England president's email is hosted on sonitrolnewengland.com, suggesting operational or franchise overlap). Highly comparable commercial alarm monitoring model.

Regional players

• CPI Security Systems: Southeast U.S. regional provider of professionally installed and monitored home and business security with smart home integration. Comparable on the regional, professionally installed, recurring-monitoring business model, but serves a non-overlapping geography (Carolinas and surrounding states).

Broad incumbents

• Vivint Smart Home: Smart home security and automation provider with professionally installed systems and monthly monitoring subscriptions. Comparable in offering and customer experience, but Vivint is national, larger, and bundled with broader smart-home and energy products.
• ADT Inc. Largest U.S. residential and commercial monitored security provider. Comparable as a professionally installed and 24/7 monitored alarm business, but ADT operates nationally with broader product lines, dealer networks, and a public-company scale that Alarm New England does not have.

Emerging players

• SimpliSafe: Direct-to-consumer home security brand offering self-installed alarm systems with optional professional monitoring. Adjacent competitor to Alarm New England, particularly in price-sensitive residential segments, but operates via a fundamentally different DIY/e-commerce model rather than local professional installation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AlarmNewEngland
• YouTubeyoutube.com/channel/UCx_OaD8aO5OFVOVdj9RXW3g
• Facebookfacebook.com/765422240254545
• LinkedInlinkedin.com/company/alarm-new-england

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alarm New England