What Bo International does

Bo International is an India-based B2B contract manufacturer and private-label producer of cosmetics and personal care products, founded in 2013/2014 (sources conflict on year) and headquartered in Gurugram, Haryana with manufacturing operations in Gurugram and an older 40,000 sq.ft facility referenced in Wazirpur, New Delhi. The company operates three core service lines — Private Label Manufacturing, Contract Manufacturing, and Custom Formulation — plus an add-on custom packaging service, spanning 21 product categories from skincare and haircare through pet care, home care, and perfumes.

Name

Bo International

Legal name

Bo International

Website

https://bointernational.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Contract Manufacturing

akta.pro primary industry

Private Label & Contract/White-Label Beauty Distribution (CRAOAEAO)

Keywords

• Private label manufacturing
• Contract manufacturing
• Custom formulation services
• Cosmetics manufacturing
• Personal care products

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Private Label Manufacturing: Third-party manufacturing of cosmetics and personal care products under B2B partners' brands and packaging. Clients select products from catalogue and customize packaging and branding.
2. Contract Manufacturing: Full-service contract manufacturing from product ideation to delivery, including formulation, manufacturing, designing, packaging, printing, and logistics support.
3. Custom Formulation Services: Development of unique cosmetic formulations tailored to client specifications, either customizing existing base formulations or creating new compositions from scratch.
4. Customized Packaging Services: Professional packaging design and logo-designing services included as part of manufacturing partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bo International is a B2B private label and contract manufacturer that produces beauty and personal care products for D2C and FMCG brand partners. The company offers end-to-end manufacturing services spanning custom formulation (using 3000+ natural ingredients and 2000+ fragrance options), production on automated GMP/ISO/FDA-compliant lines, custom packaging and label design, and global logistics delivery. Core service lines are Private Label Manufacturing, Contract Manufacturing, Custom Formulation, and Custom Packaging Services.

Product overview

Bo International is a private label cosmetics and personal care product manufacturer based in India, operating as a B2B third-party manufacturing partner. The company offers three core service lines: Private Label Manufacturing (producing products under clients' own brands), Contract Manufacturing (end-to-end product development from ideation to delivery), and Custom Formulation (bespoke formulation using over 3000 natural ingredients). An add-on Custom Packaging service provides professional packaging and logo design. The portfolio spans 21 product categories including Skin Care, Hair Care, Baby Care, Men's Grooming, Bath & Shower, Oral Care, Mother Care, Ayurvedic Products, Intimate Care, Natural & Essential Oils, Aromatherapy, Lip Care, Makeup & Beauty Care, Nail Care, Foot Care, Hygiene, Pet Care, Home Care, Aerosol Products, and Perfumes. The company claims production capacity of 10,000kg daily across its 130,000 sq.ft facility, serving over 500 D2C and FMCG brands globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Label Manufacturing Third-party manufacturing service where Bo International produces cosmetics and personal care products under B2B partners' own brands and packaging. Offers vegan and natural ingredient formulations across multiple product categories for D2C and FMCG brands.
• Contract Manufacturing End-to-end contract manufacturing service covering product ideation, formulation, manufacturing, designing, packaging, printing, and delivery for beauty and personal care brands, with 55,000 sq.ft production area and 4,000 kg per day capacity.
• Custom Formulation Bespoke cosmetic formulation service allowing clients to customize existing base formulations or create entirely new compositions from scratch, with access to over 3000 natural-derived ingredients and 2000+ fragrance options.
• Custom Packaging Services Professional packaging and logo-designing services including creative packaging designs, labels, and brand-compliant aesthetics for cosmetic products, integrated with the manufacturing partnership.
• Skin Care Products Private label skincare manufacturing including anti-aging creams, moisturizers, face washes, body lotions, sunscreens, face masks, serums, toners, and derma products.
• Hair Care Products Private label haircare manufacturing including shampoos, conditioners, hair oils, hair masks, hair serums, hair styling products, and hair color products.
• Baby Care Products Private label baby care manufacturing including baby face wash, shampoo, body oil, hair oil, lotions, nappy rash creams, tear-free formulas, and baby wash products.
• Men's Grooming Products Private label men's grooming manufacturing including beard grooming products, beard oils, beard wax, beard creams, beard washes, shaving creams, gels, and hair styling products.
• Bath & Shower Products Private label bath and shower manufacturing including body washes, shower gels, soaps, bath salts, bath oils, body scrubs, and bubble baths.
• Oral Care Products Private label oral care manufacturing including mouthwashes, toothpastes (charcoal, probiotic, fluoride, kids toothpaste), and tooth whitening serums.
• Mother Care Products Private label mother care manufacturing including breast firming creams, stretch mark creams, and stretch mark oils.
• Ayurvedic Products Third-party Ayurvedic skincare and cosmetics manufacturing including Ayurvedic hair oils, pain relief oils, and herbal formulations.
• Intimate Care Products Private label intimate care manufacturing including intimate washes, foaming washes, intimate oils, intimate toners, sexual wellness products, and anti-chafing creams.
• Natural Oils & Essential Oils Private label and white label natural oils including essential oils, carrier oils, fragrance oils, flavour oils, herbal extracts, and fruit extracts.
• Aromatherapy Products Private label aromatherapy manufacturing including essential oil sets and essential oil blends for diffusers and candles.
• Lip Care Products Private label lip care manufacturing including lip liners, lip oils, lip balms, lip butters, lip glosses, lip masks, lip scrubs, and lip plumpers.
• Makeup & Beauty Care Products Private label makeup and beauty care manufacturing including bronzers, concealers, foundations, eye cosmetics, face makeup, color cosmetics, and Korean cosmetics.
• Nail Care Products Private label nail products including nail colours, nail oils, nail polishes, cuticle oils, and nail balms.
• Foot Care Products Private label foot care manufacturing including foot creams, foot balms, foot oils, foot lotions, and foot scrubs.
• Hygiene Products Private label hygiene manufacturing including hand sanitizers (spray, gel, antibacterial), hand washes, and hand cleansers.
• Pet Care Products Private label pet care manufacturing including pet shampoos, pet moisturisers, pet paw care, pet dental care, and pet grooming products.
• Home Care Products Private label home care manufacturing including floor cleaners, vehicle care, glass cleaners, furniture polishes, and metal polishes.
• Aerosol Products Private label and white label aerosol manufacturing including perfumes, deodorants, colognes, and air fresheners.
• Perfumes Private label perfume manufacturing including EDP perfumes, brand-inspired perfumes, solid perfumes, roll-on perfumes, and gender-specific fragrances.

Quantifiable outcome

• 500+ satisfied D2C and FMCG brand clients globally
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DHLcoreOthersInternational logistics partner enabling global shipping to 120+ countries including USA, Canada, Australia, and UK markets. Partnership ensures reliable and timely product delivery for international clients.
• FedExcoreOthersGlobal logistics partner providing international shipping capabilities and express delivery services for timely product consignments to clients worldwide.
• Blue DartcoreOthersDomestic and international logistics partner ensuring on-time delivery of products within India and to global markets with reliable shipping services.
• India PostminorOthersGovernment postal service partnership providing additional shipping options and reach to remote locations in India and select international destinations.

Scale indicators11 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Intercos: Italian global contract manufacturer of color cosmetics, skin care, and personal care products for leading beauty brands — directly comparable in offering private label and contract manufacturing across beauty categories.
• KBL Group: Korean private label cosmetics manufacturer specializing in color cosmetics and skincare for global brands — comparable in contract manufacturing and low-MOQ offerings.
• Cosmax: South Korea-based global cosmetics original design manufacturer (ODM) offering formulation, manufacturing, and packaging services to beauty brands worldwide — the closest large-scale analog to Bo International's contract manufacturing model.
• United Pharmaceutical (UPC): US-based contract and private label personal care manufacturer offering formulation and packaging for OTC, cosmetic, and personal care brands — comparable in private label manufacturing services for beauty/personal care.
• Mana Products: US-based private label and contract cosmetics manufacturer serving major beauty brands with formulation, filling, and packaging — comparable business model to Bo's North American-facing operations.
• Samwon Industrial: Korean cosmetics and personal care ODM/contract manufacturer providing formulation and manufacturing services for global beauty brands — comparable Asian-based contract manufacturing peer.
• Ancorotti Cosmetics: Italian contract manufacturer of color cosmetics and skincare products, including pencil products and skincare lines — comparable as a private label/contract beauty manufacturer with international footprint.

Broad incumbents

• Marico: Indian listed FMCG major with in-house manufacturing for hair care, skin care, and wellness — a broader Indian incumbent competing for D2C contract manufacturing demand, albeit with branded focus.
• Dabur India: India's largest Ayurvedic and natural personal care manufacturer with extensive own manufacturing — a broad incumbent whose natural/Ayurvedic capabilities overlap with Bo's Ayurvedic and natural ingredient positioning.

Regional players

• Colorbar Cosmetics: India-based cosmetics brand and manufacturer focusing on color cosmetics — a comparable Indian peer bridging branded cosmetics with manufacturing scale relevant to Bo's domestic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bointernationa
• Facebookfacebook.com/bointernationalonline
• LinkedInlinkedin.com/company/bo-international

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bo International