Frosty
Frosty (now Project 3 Agency) is a London-based creative agency founded in 2019 that provides creative direction, brand design, and campaign development for enterprise brand clients, with a focus on film-led brand storytelling.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Frosty does
Frosty is a London-based, privately held creative agency founded in 2019 that provides creative direction, brand design, marketing strategy, and campaign development for brand clients. Its core offering centers on brand storytelling through film and multimedia content, executed via creative concept development, film production, and multi-channel campaign deployment across owned client media and regional paid placements. The most prominent documented engagement is a partnership with Penfolds (Treasury Wine Estates) to produce a 90-second short film, 'The Conversation: The Memory of Music,' directed by award-winning filmmaker Alexis Gómez and featuring actors Edward Hayter and Ellen Francis, shot in Lisbon to mark the 75th anniversary of the Grange wine.
The agency operates on a direct-to-client services model, targeting enterprise brand clients on a horizontal segmentation basis rather than a defined vertical. Distribution is via direct agency services delivered to enterprise buyers, and pricing is not publicly disclosed. In a recent positioning move, Frosty rebranded to Project 3 Agency, with the website (frosty.inc) redirecting to project3.agency under the new brand identity. The agency has no disclosed AI/ML capabilities, no proprietary technology platform, no patents, and no public funding history; its competitive proposition rests on creative talent and brand storytelling craft.
Revenue mechanics are opaque: there is no disclosed revenue, headcount, customer count beyond Penfolds, or pricing model in the source data. The Penfolds campaign is scheduled to run across Australia, Mainland China, Hong Kong, Singapore, Malaysia, and Thailand throughout 2026, indicating an APAC-wide media footprint for this single engagement, and the agency markets the campaign via owned brand channels and regional paid media placements.
Frosty firmographics
Firmographics- Name
- Frosty
- Website
- https://heyfrosty.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Frosty (now Project 3 Agency) is a London-based creative agency founded in 2019 that provides creative direction, brand design, and campaign development for enterprise brand clients, with a focus on film-led brand storytelling.
- Ownership category
- akta.pro rank
Frosty industry classification
Industry- Product category
- Creative & Brand Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
Keywords
Where Frosty is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Frosty business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Distribution channels1 record
Marketing channels2 records
Frosty product offering
Product offeringCore offering
Frosty is a London-based creative agency that provides creative direction, brand design, marketing strategy, and campaign development for enterprise brand clients. The agency produces short films and multimedia content, and executes multi-channel campaigns spanning owned brand channels and regional media placements for major product launches and brand milestone celebrations. The agency operates under the brand name Project 3 Agency following a recent rebrand.
Product overview
Frosty operated as a creative agency, now rebranded to Project 3 Agency. The agency offers creative and marketing services. Based on available source material, no detailed breakdown of distinct products, modules, or service tiers is provided.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Direction Services Provision of creative direction to enterprise brand clients, including the development of creative concepts, narrative frameworks, and visual storytelling approaches for major brand campaigns and content initiatives.
- Brand Design Services Brand design services for enterprise clients, covering the visual and identity work associated with brand campaigns and content.
- Marketing Strategy Services Marketing strategy services for enterprise brand clients, supporting the planning and positioning of brand campaigns and content initiatives.
- Campaign & Film Production Services End-to-end campaign development and film production services for enterprise brand clients, including short-film production, creative concept-to-delivery execution, and multi-channel campaign rollout across owned and regional media — exemplified by the Penfolds Grange 75th anniversary film.
Companies that use Frosty
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Frosty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Frosty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PenfoldscoreFrosty (now Project 3 Agency) developed a 90-second short film 'The Conversation: The Memory of Music' in partnership with Penfolds to celebrate the 75th anniversary of the iconic wine Grange. The film was directed by award-winning filmmaker Alexis Gómez and features British actors Edward Hayter and Ellen Francis, set in Lisbon, Portugal. The campaign includes premiere across Penfolds' owned channels with regional media placements throughout 2026.
Recent moves3 records
Expansion highlights3 records
Frosty competitors and assessment
Company assessmentEmerging players
- The Mill: Global creative production and post-production studio specializing in film, VFX, and content for brands. Comparable on the production craftsmanship underlying prestige brand campaigns like the Penfolds film.
- GUT Agency: Fast-growing independent creative agency with offices in multiple markets, known for bold brand storytelling and integrated campaigns. Comparable trajectory of independent creative agency scaling globally with prestige client work.
Broad incumbents
- 72andSunny: Global creative agency with strong entertainment and brand storytelling capabilities, working with major consumer and lifestyle brands. Comparable creative sensibility and global campaign execution, though at significantly larger scale.
- Droga5: Acclaimed creative agency known for emotionally resonant, film-driven brand campaigns for major global brands. Comparable on prestige brand storytelling and willingness to invest in high-production creative for marquee clients.
- BBH (Bartle Bogle Hegarty): Long-established London creative agency with deep expertise in brand storytelling and long-form film content for global brands. Provides a benchmark for what a scaled-up Project 3 Agency could evolve into, while competing for similar prestige brand briefs.
- Havas London: London arm of global advertising network offering creative, brand, and integrated marketing services. Competes for similar enterprise brand briefs and provides scale benchmarks for full-service creative offerings in London.
- Wieden+Kennedy: Globally recognized independent creative agency renowned for brand storytelling through film and multimedia. Competes with Project 3 Agency for premium brand assignments and represents the upper bound of the independent creative agency model.
Direct peers
- Mother London: London-headquartered independent creative agency known for brand storytelling, integrated campaigns, and prestige client work. Directly comparable to Project 3 Agency on geography, agency model, and creative-led positioning for major brands.
- Anomaly: Globally distributed creative agency with strong brand storytelling and campaign development capabilities serving enterprise clients. Comparable on service mix (creative, brand, campaigns) and willingness to take on unconventional, high-profile assignments.
- Uncommon Creative Studio: London-based independent creative studio focused on brand-building campaigns and integrated content for major brands. Similar boutique scale, London base, and emphasis on culturally resonant brand storytelling.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
Frosty social profiles
Digital presenceFrosty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frosty leadership team
Management profileNumber of profiles
Frosty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frosty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frosty
What does Frosty do?
Frosty is a London-based creative agency that provides creative direction, brand design, marketing strategy, and campaign development for enterprise brand clients. The agency produces short films and multimedia content, and executes multi-channel campaigns spanning owned brand channels and regional media placements for major product launches and brand milestone celebrations. The agency operates under the brand name Project 3 Agency following a recent rebrand.
Is Frosty a public or private company?
Frosty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Frosty founded?
Frosty was founded in 2019. It employs 11 to 50 people.
Where is Frosty based?
Frosty is headquartered in London, United Kingdom, in the Europe region.
Who are Frosty's main competitors?
Emerging players on record are The Mill and GUT Agency. Broad incumbents are 72andSunny, Droga5, BBH (Bartle Bogle Hegarty), Havas London and Wieden+Kennedy. Direct peers are Mother London, Anomaly and Uncommon Creative Studio.
Does Frosty have an API?
No public API is recorded for Frosty.
What industry is Frosty in?
Frosty's product category is Creative & Brand Marketing Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies. Its NAICS code is 541810 and its SIC code is 7331.