SpeedCurve
SpeedCurve is a web performance monitoring platform that provides synthetic testing, real user monitoring, and Core Web Vitals tracking to enterprise digital teams, e-commerce merchants, and government organizations worldwide.
- Company typePrivate
- Founded2013
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SpeedCurve does
SpeedCurve is a web performance monitoring platform founded in 2013 by Mark Zeman and Steve Souders (the latter a recognized pioneer in web performance and former Google Head Performance Engineer). The company is headquartered in Auckland, New Zealand, with operations anchored in Melbourne, Australia, and a lean team of fewer than 10 employees. The platform combines synthetic monitoring (lab-based Chrome and Firefox tests from global agents), real user monitoring via its proprietary lux.js library, Lighthouse-based scoring, and Core Web Vitals tracking (LCP, CLS, INP), with integrations into GitHub and CircleCI for CI/CD regression testing and a dedicated Shopify app for e-commerce merchants.
The product is sold on a recurring subscription basis with a free trial self-serve entry point, plus a sales-assisted motion for larger accounts that includes expert consulting for building organizational performance culture. Pricing is not publicly disclosed. SpeedCurve serves a horizontally diverse enterprise customer base including BBC, The Guardian, Walmart, Shopify, HubSpot, Expedia, Airbnb, Zillow, and the UK Government Digital Service, and processes over 25 million RUM page views and 600,000 synthetic tests daily. In November 2025, SpeedCurve was acquired by Embrace Mobile, Inc., an OpenTelemetry-based observability vendor, and now operates as SpeedCurve by Embrace with the combined entity serving nearly 1,000 enterprise customers.
SpeedCurve firmographics
Firmographics- Name
- SpeedCurve
- Legal name
- Embrace Mobile, Inc.
- Website
- https://speedcurve.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- SpeedCurve is a web performance monitoring platform that provides synthetic testing, real user monitoring, and Core Web Vitals tracking to enterprise digital teams, e-commerce merchants, and government organizations worldwide.
- Ownership category
- akta.pro rank
SpeedCurve industry classification
Industry- Product category
- Web Performance Monitoring
- NAICS
- Testing Laboratories and Services (54138), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Performance Engineering & Scalability Testing (BPAEAKAK)
- akta.pro secondary industries
- Testing, Automation, Crash Reporting & Telemetry SDKs (MPAFAFAM), Enterprise Application Testing & QA Services (BPAEAGAI)
Keywords
Where SpeedCurve is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
SpeedCurve business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: SpeedCurve offers subscription-based plans with monthly and annual billing options. Plans include features such as RUM page views, synthetic tests, and user seats. Annual plans provide cost savings compared to monthly billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial available for new users to explore the platform |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
SpeedCurve product offering
Product offeringCore offering
SpeedCurve provides a web performance monitoring platform that combines synthetic testing from global test agents, real user monitoring via its proprietary lux.js library, Lighthouse-based lab testing, and Core Web Vitals tracking. The platform is complemented by performance budgeting with alerting, CI/CD pipeline integration, competitive benchmarking, and paid consulting services aimed at helping organizations build a performance culture across engineering, product, SEO, and marketing teams.
Product overview
SpeedCurve by Embrace is a web performance monitoring platform offering synthetic monitoring, real user monitoring (RUM), and Lighthouse testing. The platform combines Web Performance Monitoring, Performance Budgets, Core Web Vitals tracking, CI/CD Pipeline Integration, Competitive Benchmarking, and Regression Monitoring into a unified product. Customers track performance metrics, correlate speed with business outcomes, and integrate performance testing into their development workflows. The platform also includes consulting services and expert support. SpeedCurve processes over 25 million RUM page views daily and over 600,000 synthetic tests daily. The company was acquired by Embrace in November 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Performance Monitoring Core platform that combines synthetic monitoring from global test agents with real user monitoring via lux.js, plus Lighthouse-based testing, to track web performance metrics such as Core Web Vitals, User Timing, Element Timing, conversion rate, and bounce rate for enterprise digital teams.
- Performance Budgets Capability to define performance budgets for key metrics (both absolute thresholds and rate-of-change limits) and receive alerts via email or webhook when budgets are exceeded, with a centralized Budgets dashboard, alert history, and audit trails.
- Core Web Vitals Monitoring and diagnostic tooling for Google's Core Web Vitals metrics (LCP, CLS, INP), including Vitals overview dashboards with heat maps broken down by page, browser, and location.
- CI/CD Pipeline Integration Integration of SpeedCurve's synthetic testing into GitHub pull requests and CircleCI pipelines via the REST API, allowing teams to automate performance regression checks on every deployment.
- Performance Culture Coaching Paid coaching and consulting offering that helps enterprise organizations embed performance practices across engineering, product, SEO, marketing, and management teams to sustain long-term web performance improvements.
- Competitive Benchmarking Capability to benchmark web performance metrics against competitors and industry peers, supported by an industry benchmarks portal providing deep dives by industry sector.
- Regression Monitoring Automated detection and alerting for performance regressions before they impact users, including on-demand synthetic testing of any URL at any time directly from the SpeedCurve UI.
- Consulting & Support Paid expert services from SpeedCurve's web performance consultants covering page audits, monitoring configuration, and ROI calculation to help customers extract full value from the platform.
- lux.js RUM Library SpeedCurve's proprietary Real User Monitoring JavaScript library (lux.js) that collects performance data from real user traffic, including features such as SPA soft navigation tracking, rage click detection, JavaScript error batching, custom data integration, and configurable sample rates.
- SpeedCurve Shopify App Dedicated Shopify App that installs the SpeedCurve RUM snippet into Shopify themes and captures custom data including server timing headers for Shopify merchants.
Quantifiable outcome
- Farfetch reduced page load by over a second; found conversion rate decreased 2.7% for each additional second of TTI on mobile
- +3 more outcomes
Companies that use SpeedCurve
Customer profileNamed customers27 records
Segments3 records
Ideal customer profiles3 records
SpeedCurve technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature8 records
SpeedCurve partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EmbracecoreEmbrace, a user-focused observability platform, acquired SpeedCurve in November 2025. The acquisition integrates SpeedCurve's web performance monitoring and synthetic testing capabilities into Embrace's OpenTelemetry-based observability platform. The combined entity serves nearly 1,000 enterprise customers including AllTrails, BBC, Ford, and Hyatt, addressing the gap where backend observability products lack comprehensive frontend and mobile real user monitoring. SpeedCurve operates as SpeedCurve by Embrace with no changes to how customers use the products.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SpeedCurve competitors and assessment
Company assessmentBroad incumbents
- Datadog: Broad observability and monitoring platform with RUM, synthetic monitoring, and APM capabilities. Competes with SpeedCurve primarily through enterprise bundling and adjacent product suites.
- Dynatrace: Enterprise observability platform with RUM, synthetic monitoring, and digital experience management. Targets similar large enterprise buyers with broader platform play.
- New Relic: Application performance monitoring and observability platform with browser monitoring and real user monitoring capabilities. Broader portfolio but overlapping web performance offerings.
- Cisco ThousandEyes: Digital experience monitoring with synthetic testing across network, application, and web layers. Overlaps with SpeedCurve on web performance monitoring for large enterprises.
- Akamai mPulse: Real user monitoring solution within Akamai's broader CDN and security portfolio. Competes with SpeedCurve on RUM and Core Web Vitals for enterprises already using Akamai infrastructure.
Direct peers
- Catchpoint: Specialist in synthetic monitoring, RUM, and digital experience observability. Most directly comparable to SpeedCurve given shared focus on web performance from a synthetic-plus-RUM perspective and similar enterprise customer base.
- Calibre: Web performance monitoring platform offering synthetic testing, Core Web Vitals tracking, and CI/CD integration. Closely aligned with SpeedCurve on target buyer (front-end and platform engineering teams) and feature parity.
Emerging players
- GTmetrix: Web performance testing tool built on Lighthouse and Chrome, offering page performance analysis. Partial overlap with SpeedCurve on synthetic testing, primarily serving smaller sites and developers.
- Treo: Performance monitoring platform with focus on Core Web Vitals, Lighthouse-based testing, and developer-friendly workflows. Overlaps with SpeedCurve on synthetic testing and CWV dashboards.
- Sentry: Application error monitoring and performance tracing platform. Adjacent to SpeedCurve with overlap on JavaScript error tracking, RUM-style insights, and developer audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SpeedCurve social profiles
Digital presenceSpeedCurve compliance and trust
Trust signalCompliance1 record
SpeedCurve financial estimates
Financial estimateRevenue estimate
Valuation estimate
SpeedCurve leadership team
Management profileNumber of profiles
Profiles8 records
SpeedCurve funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SpeedCurve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SpeedCurve
What does SpeedCurve do?
SpeedCurve provides a web performance monitoring platform that combines synthetic testing from global test agents, real user monitoring via its proprietary lux.js library, Lighthouse-based lab testing, and Core Web Vitals tracking. The platform is complemented by performance budgeting with alerting, CI/CD pipeline integration, competitive benchmarking, and paid consulting services aimed at helping organizations build a performance culture across engineering, product, SEO, and marketing teams.
Is SpeedCurve a public or private company?
SpeedCurve is a private company. It is classified as corporate owned and is currently acquired.
When was SpeedCurve founded?
SpeedCurve was founded in 2013. It employs 1 to 10 people.
Where is SpeedCurve based?
SpeedCurve is headquartered in Auckland, New Zealand, in the Oceania region.
How does SpeedCurve make money?
One revenue line is on record: subscription Plans.
Who are SpeedCurve's main competitors?
Broad incumbents on record are Datadog, Dynatrace, New Relic, Cisco ThousandEyes and Akamai mPulse. Direct peers are Catchpoint and Calibre. Emerging players are GTmetrix, Treo and Sentry.
Does SpeedCurve have an API?
Yes. SpeedCurve offers a REST API for Synthetic monitoring. The API allows developers to manage sites, trigger tests, and query performance data. API key is available on the Admin > Teams page for Org Admin users. Site management endpoints allow creating, updating, and deleting sites with settings specified at creation time. Developer documentation is at support.speedcurve.com/reference.
What industry is SpeedCurve in?
SpeedCurve's product category is Web Performance Monitoring. Its primary akta.pro industry code is BPAEAKAK, Performance Engineering & Scalability Testing, with a secondary code of MPAFAFAM, Testing, Automation, Crash Reporting & Telemetry SDKs. Its NAICS code is 54138 and its SIC code is 7372.