SpeedCurve

What SpeedCurve does

SpeedCurve is a web performance monitoring platform founded in 2013 by Mark Zeman and Steve Souders (the latter a recognized pioneer in web performance and former Google Head Performance Engineer). The company is headquartered in Auckland, New Zealand, with operations anchored in Melbourne, Australia, and a lean team of fewer than 10 employees. The platform combines synthetic monitoring (lab-based Chrome and Firefox tests from global agents), real user monitoring via its proprietary lux.js library, Lighthouse-based scoring, and Core Web Vitals tracking (LCP, CLS, INP), with integrations into GitHub and CircleCI for CI/CD regression testing and a dedicated Shopify app for e-commerce merchants.

The product is sold on a recurring subscription basis with a free trial self-serve entry point, plus a sales-assisted motion for larger accounts that includes expert consulting for building organizational performance culture. Pricing is not publicly disclosed. SpeedCurve serves a horizontally diverse enterprise customer base including BBC, The Guardian, Walmart, Shopify, HubSpot, Expedia, Airbnb, Zillow, and the UK Government Digital Service, and processes over 25 million RUM page views and 600,000 synthetic tests daily. In November 2025, SpeedCurve was acquired by Embrace Mobile, Inc., an OpenTelemetry-based observability vendor, and now operates as SpeedCurve by Embrace with the combined entity serving nearly 1,000 enterprise customers.

Name

SpeedCurve

Legal name

Embrace Mobile, Inc.

Website

https://speedcurve.com

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

1–10 employees

Short description

SpeedCurve is a web performance monitoring platform that provides synthetic testing, real user monitoring, and Core Web Vitals tracking to enterprise digital teams, e-commerce merchants, and government organizations worldwide.

Ownership category

akta.pro rank

Product category

Web Performance Monitoring

NAICS

Testing Laboratories and Services (54138), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Testing Laboratories (8734)

akta.pro primary industry

Performance Engineering & Scalability Testing (BPAEAKAK)

akta.pro secondary industries

Testing, Automation, Crash Reporting & Telemetry SDKs (MPAFAFAM), Enterprise Application Testing & QA Services (BPAEAGAI)

Keywords

• Web performance monitoring
• Real user monitoring
• Synthetic performance testing
• Core web vitals
• Performance budgeting

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: SpeedCurve offers subscription-based plans with monthly and annual billing options. Plans include features such as RUM page views, synthetic tests, and user seats. Annual plans provide cost savings compared to monthly billing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

SpeedCurve provides a web performance monitoring platform that combines synthetic testing from global test agents, real user monitoring via its proprietary lux.js library, Lighthouse-based lab testing, and Core Web Vitals tracking. The platform is complemented by performance budgeting with alerting, CI/CD pipeline integration, competitive benchmarking, and paid consulting services aimed at helping organizations build a performance culture across engineering, product, SEO, and marketing teams.

Product overview

SpeedCurve by Embrace is a web performance monitoring platform offering synthetic monitoring, real user monitoring (RUM), and Lighthouse testing. The platform combines Web Performance Monitoring, Performance Budgets, Core Web Vitals tracking, CI/CD Pipeline Integration, Competitive Benchmarking, and Regression Monitoring into a unified product. Customers track performance metrics, correlate speed with business outcomes, and integrate performance testing into their development workflows. The platform also includes consulting services and expert support. SpeedCurve processes over 25 million RUM page views daily and over 600,000 synthetic tests daily. The company was acquired by Embrace in November 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Performance Monitoring Core platform that combines synthetic monitoring from global test agents with real user monitoring via lux.js, plus Lighthouse-based testing, to track web performance metrics such as Core Web Vitals, User Timing, Element Timing, conversion rate, and bounce rate for enterprise digital teams.
• Performance Budgets Capability to define performance budgets for key metrics (both absolute thresholds and rate-of-change limits) and receive alerts via email or webhook when budgets are exceeded, with a centralized Budgets dashboard, alert history, and audit trails.
• Core Web Vitals Monitoring and diagnostic tooling for Google's Core Web Vitals metrics (LCP, CLS, INP), including Vitals overview dashboards with heat maps broken down by page, browser, and location.
• CI/CD Pipeline Integration Integration of SpeedCurve's synthetic testing into GitHub pull requests and CircleCI pipelines via the REST API, allowing teams to automate performance regression checks on every deployment.
• Performance Culture Coaching Paid coaching and consulting offering that helps enterprise organizations embed performance practices across engineering, product, SEO, marketing, and management teams to sustain long-term web performance improvements.
• Competitive Benchmarking Capability to benchmark web performance metrics against competitors and industry peers, supported by an industry benchmarks portal providing deep dives by industry sector.
• Regression Monitoring Automated detection and alerting for performance regressions before they impact users, including on-demand synthetic testing of any URL at any time directly from the SpeedCurve UI.
• Consulting & Support Paid expert services from SpeedCurve's web performance consultants covering page audits, monitoring configuration, and ROI calculation to help customers extract full value from the platform.
• lux.js RUM Library SpeedCurve's proprietary Real User Monitoring JavaScript library (lux.js) that collects performance data from real user traffic, including features such as SPA soft navigation tracking, rage click detection, JavaScript error batching, custom data integration, and configurable sample rates.
• SpeedCurve Shopify App Dedicated Shopify App that installs the SpeedCurve RUM snippet into Shopify themes and captures custom data including server timing headers for Shopify merchants.

Quantifiable outcome

• Farfetch reduced page load by over a second; found conversion rate decreased 2.7% for each additional second of TTI on mobile
• +3 more outcomes

Named customers27 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature8 records

Partnerships

One partnership is on record.

• EmbracecoreStrategic or Co-development Partner · 10 November 2025Embrace, a user-focused observability platform, acquired SpeedCurve in November 2025. The acquisition integrates SpeedCurve's web performance monitoring and synthetic testing capabilities into Embrace's OpenTelemetry-based observability platform. The combined entity serves nearly 1,000 enterprise customers including AllTrails, BBC, Ford, and Hyatt, addressing the gap where backend observability products lack comprehensive frontend and mobile real user monitoring. SpeedCurve operates as SpeedCurve by Embrace with no changes to how customers use the products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Datadog: Broad observability and monitoring platform with RUM, synthetic monitoring, and APM capabilities. Competes with SpeedCurve primarily through enterprise bundling and adjacent product suites.
• Dynatrace: Enterprise observability platform with RUM, synthetic monitoring, and digital experience management. Targets similar large enterprise buyers with broader platform play.
• New Relic: Application performance monitoring and observability platform with browser monitoring and real user monitoring capabilities. Broader portfolio but overlapping web performance offerings.
• Cisco ThousandEyes: Digital experience monitoring with synthetic testing across network, application, and web layers. Overlaps with SpeedCurve on web performance monitoring for large enterprises.
• Akamai mPulse: Real user monitoring solution within Akamai's broader CDN and security portfolio. Competes with SpeedCurve on RUM and Core Web Vitals for enterprises already using Akamai infrastructure.

Direct peers

• Catchpoint: Specialist in synthetic monitoring, RUM, and digital experience observability. Most directly comparable to SpeedCurve given shared focus on web performance from a synthetic-plus-RUM perspective and similar enterprise customer base.
• Calibre: Web performance monitoring platform offering synthetic testing, Core Web Vitals tracking, and CI/CD integration. Closely aligned with SpeedCurve on target buyer (front-end and platform engineering teams) and feature parity.

Emerging players

• GTmetrix: Web performance testing tool built on Lighthouse and Chrome, offering page performance analysis. Partial overlap with SpeedCurve on synthetic testing, primarily serving smaller sites and developers.
• Treo: Performance monitoring platform with focus on Core Web Vitals, Lighthouse-based testing, and developer-friendly workflows. Overlaps with SpeedCurve on synthetic testing and CWV dashboards.
• Sentry: Application error monitoring and performance tracing platform. Adjacent to SpeedCurve with overlap on JavaScript error tracking, RUM-style insights, and developer audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SpeedCurve
• LinkedInlinkedin.com/company/speedcurve
• Xx.com/speedcurve

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SpeedCurve