InvoiceOcean
InvoiceOcean is a cloud-based SaaS invoicing and warehouse-management platform serving more than 600,000 SMBs across 12 language markets. Operated by Poland's Fakturownia sp. z o.o., it offers freemium subscriptions, mobile apps, a REST API, and payment integrations including Stripe and PayPal.
- Company typePrivate
- Founded2010
- HeadquartersWarsaw, Poland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What InvoiceOcean does
InvoiceOcean is a cloud-based SaaS invoicing and warehouse-management platform operated by Fakturownia sp. z o.o., a privately held Polish limited liability company headquartered in Warsaw and founded in 2010 by three co-founders (Marcin, Michał, and Paweł). The product is built on Ruby on Rails, is accessible via web browser, native iOS and Android applications, and a documented REST API at app.invoiceocean.com/api. The core offering centers on generating, sending, and tracking invoices and income/expenses for small and mid-sized businesses, supplemented by an optional warehouse-management module (stock tracking, warehouse documents such as AG/IO/II/reservation, barcode support), a recurring-invoicing engine, automated payment processing via integrations with Stripe, PayPal, Braintree, BitPay, and tPay, white-label custom domains, IP-based access restrictions, two-factor authentication, and downloadable invoice templates across 12 languages. The company pursues a horizontal, product-led go-to-market motion with self-serve sign-up, a 30-day free trial, and a freemium pricing ladder: Free ($0/month, 3 invoices/month), Basic ($9/month annual), Professional ($18/month annual, includes warehouse), and Enterprise ($30/month annual, unlimited users, custom domain, IP restrictions, API access). Distribution combines direct website sign-up, mobile app stores, and a network of regional brand domains (Fakturownia.pl, Bitfaktura.sk, Bitfaktura.cz, VosFactures.fr, BitFactura.es, efakturierung.de, plus Croatian and Serbian experiences) to localize acquisition in Central, Eastern, and parts of Western Europe. The company's segments include entrepreneurs/SMBs (primary), large enterprises (via API plan), accounting offices, and international businesses requiring multi-currency compliance including VAT-ID verification via the VIES database; named customers span manufacturing (HEVEA), events (Front-Trends), publishing (Pixers), entertainment (Filmax), logistics (Ussuri), and software (Cubus).
InvoiceOcean firmographics
Firmographics- Name
- InvoiceOcean
- Legal name
- Fakturownia sp. z o.o.
- Website
- https://invoiceocean.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InvoiceOcean is a cloud-based SaaS invoicing and warehouse-management platform serving more than 600,000 SMBs across 12 language markets. Operated by Poland's Fakturownia sp. z o.o., it offers freemium subscriptions, mobile apps, a REST API, and payment integrations including Stripe and PayPal.
- Ownership category
- akta.pro rank
InvoiceOcean industry classification
Industry- Product category
- Invoicing Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Finance Services (6199)
- akta.pro primary industry
- E-Invoicing & Invoice Presentment (B2B/B2G) (FSAMAJAF)
- akta.pro secondary industries
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB), Embedded Tax, Accounting & Invoicing Finance (FSAGALAJ)
Keywords
Where InvoiceOcean is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
InvoiceOcean business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription (Paid Plans): InvoiceOcean generates revenue through tiered subscription plans (Free, Basic, Professional, Enterprise) billed monthly or annually with discounts for annual commitment. The primary revenue stream is recurring subscription fees from paid plans, with upsell opportunities through plan upgrades and add-on features such as API access and custom domains.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier — 3 invoices/month, 1 user, invoice templates and custom logo |
| Subscription | Annual | Basic — Unlimited invoices, reports, multiple departments |
| Subscription | Annual | Professional — 3 users, warehouse management, bank imports, recurring invoices |
| Subscription | Annual | Enterprise — Unlimited users and warehouses, custom domain, IP access restriction |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
InvoiceOcean product offering
Product offeringCore offering
InvoiceOcean is a cloud-based SaaS platform that enables businesses to generate, send, and manage invoices, track income and expenses, and handle inventory through an integrated warehouse management module. The platform is available via web browser, native iOS and Android apps, and a REST API, supporting multi-currency and multi-language invoicing, recurring automated billing, bank statement reconciliation, and payment processing integrations (PayPal, Stripe, Braintree, BitPay).
Product overview
InvoiceOcean is a unified cloud-based online invoicing and warehouse management SaaS platform. The core product is the Invoicing Software, which is supplemented by an optional Warehouse Program module for inventory management. Additional feature modules include Mobile App (iOS/Android), International Invoicing (multi-currency/multi-language), Autopayments (automated billing), and EcoInvoicing (digital document workflows). The platform also offers an API product for enterprise integration and downloadable Invoice Templates for offline use. The system operates on a subscription model with tiered plans (Free, Basic, Professional, Enterprise) providing increasing functionality including department management, custom domains, and IP-based access restrictions.
Differentiator
Problem solved
Functional benefit
Products and services
- Invoicing Software The primary online invoicing platform enabling users to generate, upload, and send invoices, record income and expenses, and manage client billing with customizable templates. Target users include SMBs, freelancers, entrepreneurs, and enterprises.
- Warehouse Program Inventory and product management module for tracking stock levels, managing warehouse documents (Internal Incomings, Internal Outgoings, Acceptance of Goods, Reservations), and generating inventory reports. Available as a complementary module on Professional and Enterprise plans.
- InvoiceOcean Mobile App Native mobile application for Android and iOS devices enabling users to manage invoices, income, and expenses on the go.
- International Invoicing Multi-language and multi-currency invoicing capabilities supporting foreign currencies, VAT ID verification via VIES database, and invoices in different languages.
- AutoPayments Automated payment processing feature including Pay Online button on invoices, automatic invoice generation and sending, and recurring invoice management with integrations to PayPal, Stripe, Braintree, BitPay, and tPay.
- EcoInvoicing Electronic invoicing module supporting environmentally-friendly digital document workflows.
- InvoiceOcean API Application Programming Interface enabling third-party application integration, data exchange, ERP/CRM/e-commerce automation, and webhook-driven workflows for enterprise clients. Access is subject to subscription plan limits.
- Free Invoice Templates Ready-made invoice templates available for download in various formats including Apple Pages, Microsoft Word, and Google Docs, with customizable CSS support, used as a lead-generation asset to drive users to the SaaS platform.
Quantifiable outcome
- Over 600,000 companies use InvoiceOcean globally
- +2 more outcomes
Companies that use InvoiceOcean
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
InvoiceOcean technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature12 records
InvoiceOcean partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- PayPalcorePayPal integration allows InvoiceOcean users to connect their PayPal account to the platform, enabling automated payment processing and linking PayPal transactions to invoices.
- StripecoreStripe integration enables online payment acceptance. Users can connect Stripe with their InvoiceOcean account to receive payments via credit card and other payment methods.
- BraintreecoreBraintree integration provides a universal solution for accepting online payments on websites and in applications, enabling easy payment processing through InvoiceOcean.
- WooCommercecoreInvoiceOcean integrates with WooCommerce to synchronize online store orders with invoicing, allowing e-commerce businesses to automatically generate invoices from sales.
- Base.comcoreBase.com integration allows InvoiceOcean users to connect with multiple marketplace platforms and applications, offering expanded e-commerce and marketplace integration capabilities.
Scale indicators5 records
Recent moves11 records
Expansion highlights7 records
InvoiceOcean competitors and assessment
Company assessmentDirect peers
- FreshBooks: FreshBooks is a cloud-based invoicing and accounting platform targeting small businesses, freelancers, and self-employed professionals. It overlaps directly with InvoiceOcean's core SMB invoicing offering and similar pricing tiers.
- Wave Accounting: Wave is a freemium cloud invoicing and accounting platform for small businesses, directly mirroring InvoiceOcean's freemium model and SMB target segment. Acquired by H&R Block, it is one of InvoiceOcean's closest direct competitors in the entry-level invoicing space.
- Zoho Invoice: Zoho Invoice is a freemium invoicing app from Zoho's broader productivity suite, targeting SMBs with multi-currency, recurring billing, and integrations. It competes head-to-head with InvoiceOcean on feature breadth and price.
- HoneyBook: HoneyBook is a client and invoicing management platform for freelancers and small service businesses. It overlaps with InvoiceOcean's SMB invoicing, recurring billing, and multi-currency capabilities, with a similar self-serve funnel.
- Bonsai: Bonsai is an all-in-one freelancing platform with invoicing, contracts, and tax tools. It targets the same solo-entrepreneur and micro-SMB segment as InvoiceOcean's freemium and Basic tiers.
- Invoice Ninja: Invoice Ninja is an open-source invoicing and billing platform offering free and paid tiers for SMBs globally. It competes with InvoiceOcean on price-sensitive SMB customers and feature breadth.
Broad incumbents
- Xero: Xero is a global cloud accounting platform for SMBs that bundles invoicing with full bookkeeping, payroll, and ecosystem apps. It is a much larger incumbent that competes on the same small business buyer but with a broader product suite.
- QuickBooks (Intuit): QuickBooks is the dominant global SMB accounting and invoicing platform from Intuit. It offers invoicing as part of a broader accounting, tax, and payroll suite and represents the largest incumbent threat to standalone invoicing players like InvoiceOcean.
- Square Invoices: Square Invoices is Block's invoicing solution for SMBs, often bundled with payments and POS. It targets similar customers with similar free-tier economics, backed by a much larger fintech parent.
- Stripe Invoicing: Stripe Invoicing is a payment-platform-anchored invoicing product for SMBs and enterprises. It overlaps with InvoiceOcean's autopayments/online-pay feature set, but comes from a much larger payments ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
InvoiceOcean social profiles
Digital presenceInvoiceOcean compliance and trust
Trust signalCompliance3 records
InvoiceOcean financial estimates
Financial estimateRevenue estimate
Valuation estimate
InvoiceOcean leadership team
Management profileNumber of profiles
Profiles4 records
InvoiceOcean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InvoiceOcean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InvoiceOcean
What does InvoiceOcean do?
InvoiceOcean is a cloud-based SaaS platform that enables businesses to generate, send, and manage invoices, track income and expenses, and handle inventory through an integrated warehouse management module. The platform is available via web browser, native iOS and Android apps, and a REST API, supporting multi-currency and multi-language invoicing, recurring automated billing, bank statement reconciliation, and payment processing integrations (PayPal, Stripe, Braintree, BitPay).
Is InvoiceOcean a public or private company?
InvoiceOcean is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InvoiceOcean founded?
InvoiceOcean was founded in 2010. It employs 11 to 50 people.
Where is InvoiceOcean based?
InvoiceOcean is headquartered in Warsaw, Poland, in the Europe region.
How does InvoiceOcean make money?
One revenue line is on record: saaS Subscription (Paid Plans).
Who are InvoiceOcean's main competitors?
Direct peers on record are FreshBooks, Wave Accounting, Zoho Invoice, HoneyBook, Bonsai and Invoice Ninja. Broad incumbents are Xero, QuickBooks (Intuit), Square Invoices and Stripe Invoicing.
Does InvoiceOcean have an API?
Yes. InvoiceOcean provides a public API (InvoiceOcean API) for exchanging data between the platform and third-party applications. The API is documented at https://app.invoiceocean.com/api with an authorization code obtainable from Settings > Account settings > Integration. Access to the API may be subject to fees depending on the Subscription Plan, with limits on queries within given plans. The API requires an authorization token for authentication. Users can integrate via OAuth using Facebook, Google, or Apple accounts. The platform supports automatic user login via URL and webhook-style integrations for triggering actions in external systems when events occur in InvoiceOcean (e.g., payment notifications). Developer documentation is at app.invoiceocean.com/api.
What industry is InvoiceOcean in?
InvoiceOcean's product category is Invoicing Software. Its primary akta.pro industry code is FSAMAJAF, E-Invoicing & Invoice Presentment (B2B/B2G), with a secondary code of BPAMAFAF, Bill Pay, Invoicing & Payables Platforms. Its NAICS code is 51821 and its SIC code is 7372.