InvoiceOcean

What InvoiceOcean does

InvoiceOcean is a cloud-based SaaS invoicing and warehouse-management platform operated by Fakturownia sp. z o.o., a privately held Polish limited liability company headquartered in Warsaw and founded in 2010 by three co-founders (Marcin, Michał, and Paweł). The product is built on Ruby on Rails, is accessible via web browser, native iOS and Android applications, and a documented REST API at app.invoiceocean.com/api. The core offering centers on generating, sending, and tracking invoices and income/expenses for small and mid-sized businesses, supplemented by an optional warehouse-management module (stock tracking, warehouse documents such as AG/IO/II/reservation, barcode support), a recurring-invoicing engine, automated payment processing via integrations with Stripe, PayPal, Braintree, BitPay, and tPay, white-label custom domains, IP-based access restrictions, two-factor authentication, and downloadable invoice templates across 12 languages. The company pursues a horizontal, product-led go-to-market motion with self-serve sign-up, a 30-day free trial, and a freemium pricing ladder: Free ($0/month, 3 invoices/month), Basic ($9/month annual), Professional ($18/month annual, includes warehouse), and Enterprise ($30/month annual, unlimited users, custom domain, IP restrictions, API access). Distribution combines direct website sign-up, mobile app stores, and a network of regional brand domains (Fakturownia.pl, Bitfaktura.sk, Bitfaktura.cz, VosFactures.fr, BitFactura.es, efakturierung.de, plus Croatian and Serbian experiences) to localize acquisition in Central, Eastern, and parts of Western Europe. The company's segments include entrepreneurs/SMBs (primary), large enterprises (via API plan), accounting offices, and international businesses requiring multi-currency compliance including VAT-ID verification via the VIES database; named customers span manufacturing (HEVEA), events (Front-Trends), publishing (Pixers), entertainment (Filmax), logistics (Ussuri), and software (Cubus).

Name

InvoiceOcean

Legal name

Fakturownia sp. z o.o.

Website

https://invoiceocean.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

InvoiceOcean is a cloud-based SaaS invoicing and warehouse-management platform serving more than 600,000 SMBs across 12 language markets. Operated by Poland's Fakturownia sp. z o.o., it offers freemium subscriptions, mobile apps, a REST API, and payment integrations including Stripe and PayPal.

Ownership category

akta.pro rank

Product category

Invoicing Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Finance Services (6199)

akta.pro primary industry

E-Invoicing & Invoice Presentment (B2B/B2G) (FSAMAJAF)

akta.pro secondary industries

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB), Embedded Tax, Accounting & Invoicing Finance (FSAGALAJ)

Keywords

• Online invoicing software
• Cloud billing platform
• Warehouse management software
• Recurring invoice automation
• Multi-currency invoicing

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription (Paid Plans): InvoiceOcean generates revenue through tiered subscription plans (Free, Basic, Professional, Enterprise) billed monthly or annually with discounts for annual commitment. The primary revenue stream is recurring subscription fees from paid plans, with upsell opportunities through plan upgrades and add-on features such as API access and custom domains.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

InvoiceOcean is a cloud-based SaaS platform that enables businesses to generate, send, and manage invoices, track income and expenses, and handle inventory through an integrated warehouse management module. The platform is available via web browser, native iOS and Android apps, and a REST API, supporting multi-currency and multi-language invoicing, recurring automated billing, bank statement reconciliation, and payment processing integrations (PayPal, Stripe, Braintree, BitPay).

Product overview

InvoiceOcean is a unified cloud-based online invoicing and warehouse management SaaS platform. The core product is the Invoicing Software, which is supplemented by an optional Warehouse Program module for inventory management. Additional feature modules include Mobile App (iOS/Android), International Invoicing (multi-currency/multi-language), Autopayments (automated billing), and EcoInvoicing (digital document workflows). The platform also offers an API product for enterprise integration and downloadable Invoice Templates for offline use. The system operates on a subscription model with tiered plans (Free, Basic, Professional, Enterprise) providing increasing functionality including department management, custom domains, and IP-based access restrictions.

Differentiator

Problem solved

Functional benefit

Products and services

• Invoicing Software The primary online invoicing platform enabling users to generate, upload, and send invoices, record income and expenses, and manage client billing with customizable templates. Target users include SMBs, freelancers, entrepreneurs, and enterprises.
• Warehouse Program Inventory and product management module for tracking stock levels, managing warehouse documents (Internal Incomings, Internal Outgoings, Acceptance of Goods, Reservations), and generating inventory reports. Available as a complementary module on Professional and Enterprise plans.
• InvoiceOcean Mobile App Native mobile application for Android and iOS devices enabling users to manage invoices, income, and expenses on the go.
• International Invoicing Multi-language and multi-currency invoicing capabilities supporting foreign currencies, VAT ID verification via VIES database, and invoices in different languages.
• AutoPayments Automated payment processing feature including Pay Online button on invoices, automatic invoice generation and sending, and recurring invoice management with integrations to PayPal, Stripe, Braintree, BitPay, and tPay.
• EcoInvoicing Electronic invoicing module supporting environmentally-friendly digital document workflows.
• InvoiceOcean API Application Programming Interface enabling third-party application integration, data exchange, ERP/CRM/e-commerce automation, and webhook-driven workflows for enterprise clients. Access is subject to subscription plan limits.
• Free Invoice Templates Ready-made invoice templates available for download in various formats including Apple Pages, Microsoft Word, and Google Docs, with customizable CSS support, used as a lead-generation asset to drive users to the SaaS platform.

Quantifiable outcome

• Over 600,000 companies use InvoiceOcean globally
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature12 records

Partnerships

Five partnerships are on record, tiered core.

• PayPalcoreTechnology or IntegrationPayPal integration allows InvoiceOcean users to connect their PayPal account to the platform, enabling automated payment processing and linking PayPal transactions to invoices.
• StripecoreTechnology or IntegrationStripe integration enables online payment acceptance. Users can connect Stripe with their InvoiceOcean account to receive payments via credit card and other payment methods.
• BraintreecoreTechnology or IntegrationBraintree integration provides a universal solution for accepting online payments on websites and in applications, enabling easy payment processing through InvoiceOcean.
• WooCommercecoreTechnology or IntegrationInvoiceOcean integrates with WooCommerce to synchronize online store orders with invoicing, allowing e-commerce businesses to automatically generate invoices from sales.
• Base.comcoreTechnology or IntegrationBase.com integration allows InvoiceOcean users to connect with multiple marketplace platforms and applications, offering expanded e-commerce and marketplace integration capabilities.

Scale indicators5 records

Recent moves11 records

Expansion highlights7 records

Direct peers

• FreshBooks: FreshBooks is a cloud-based invoicing and accounting platform targeting small businesses, freelancers, and self-employed professionals. It overlaps directly with InvoiceOcean's core SMB invoicing offering and similar pricing tiers.
• Wave Accounting: Wave is a freemium cloud invoicing and accounting platform for small businesses, directly mirroring InvoiceOcean's freemium model and SMB target segment. Acquired by H&R Block, it is one of InvoiceOcean's closest direct competitors in the entry-level invoicing space.
• Zoho Invoice: Zoho Invoice is a freemium invoicing app from Zoho's broader productivity suite, targeting SMBs with multi-currency, recurring billing, and integrations. It competes head-to-head with InvoiceOcean on feature breadth and price.
• HoneyBook: HoneyBook is a client and invoicing management platform for freelancers and small service businesses. It overlaps with InvoiceOcean's SMB invoicing, recurring billing, and multi-currency capabilities, with a similar self-serve funnel.
• Bonsai: Bonsai is an all-in-one freelancing platform with invoicing, contracts, and tax tools. It targets the same solo-entrepreneur and micro-SMB segment as InvoiceOcean's freemium and Basic tiers.
• Invoice Ninja: Invoice Ninja is an open-source invoicing and billing platform offering free and paid tiers for SMBs globally. It competes with InvoiceOcean on price-sensitive SMB customers and feature breadth.

Broad incumbents

• Xero: Xero is a global cloud accounting platform for SMBs that bundles invoicing with full bookkeeping, payroll, and ecosystem apps. It is a much larger incumbent that competes on the same small business buyer but with a broader product suite.
• QuickBooks (Intuit): QuickBooks is the dominant global SMB accounting and invoicing platform from Intuit. It offers invoicing as part of a broader accounting, tax, and payroll suite and represents the largest incumbent threat to standalone invoicing players like InvoiceOcean.
• Square Invoices: Square Invoices is Block's invoicing solution for SMBs, often bundled with payments and POS. It targets similar customers with similar free-tier economics, backed by a much larger fintech parent.
• Stripe Invoicing: Stripe Invoicing is a payment-platform-anchored invoicing product for SMBs and enterprises. It overlaps with InvoiceOcean's autopayments/online-pay feature set, but comes from a much larger payments ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/InvoiceOcean
• LinkedInlinkedin.com/company/invoiceocean
• Instagraminstagram.com/invoiceocean
• Xx.com/invoiceocean

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InvoiceOcean