Rock in Rio

What Rock in Rio does

Rock in Rio (legally Rock World S.A., CNPJ 13.212.200/0001-50) is a privately held Brazilian event production and promotion company headquartered in Rio de Janeiro. Founded by Roberto Medina, it is best known for producing the Rock in Rio festival, a multi-day music festival held at the Cidade do Rock venue featuring six-plus themed stages including Palco Mundo (104m × 31.5m with ~2,400m² of high-definition LED), Palco Sunset, New Dance Order (electronic music with 502m² of LED), Espaço Favela (Brazilian urban music), Global Village (world music), and Supernova (emerging artists). The 2026 edition runs across seven days in September and introduces bespoke immersive content such as ECCO by Lightwire — an exclusive 360° sensory spectacle produced with Vale as title sponsor — and the return of The Flight aerial demonstration by Esquadrilha Céu.

The core technology stack is large-scale live event production: massive LED installations, 3D sound systems, advanced pyrotechnics, and synchronized performer wearables (e.g., PixelWear LED costumes). Production is monetized through a layered revenue model: tiered ticket sales (Gramado at R$1,740, Comfort Zone at R$1,950 for a 2,000-person premium area, plus half-price and Itaú-discounted tiers), strategic sponsorships and partnerships (Vale, Itaú Unibanco, Ticketmaster Brasil as exclusive ticketer), F&B and curated gastronomy (Gourmet Square with Chef Pedro Siqueira; Babilônia Feira Hype with 60 exhibitors), and the Viva o Rio tourism program that monetizes ticket utility across Rio de Janeiro state's hospitality and attractions from December 2025 through October 2026.

Distribution operates through Ticketmaster Brasil as the exclusive ticketing platform, Itaú Unibanco co-branded pre-sales (15% Comfort Zone discount, June 2 launch), Rock in Rio Club membership pre-sales, and direct fan engagement via TikTok and X challenges plus an official WhatsApp Channel. The company serves B2C festival attendees (music festival-goers across rock, pop, electronic, MPB, funk, and world music) and B2B partners across sponsorship, tourism, and food & beverage verticals, with 51–100 employees and no disclosed external equity backing.

Name

Rock in Rio

Legal name

Rock World S.A.

Website

https://rockinrio.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Rock in Rio (Rock World S.A.) is a privately held Brazilian event production company that organizes the namesake multi-day music festival at Cidade do Rock in Rio de Janeiro, serving tens of thousands of attendees per day across six-plus themed stages and monetizing through tiered ticketing, sponsorships, F&B, and tourism partnerships.

Ownership category

akta.pro rank

Product category

Live Music Festival & Entertainment Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industries

Cultural & Community Festivals (Ticketed) (THAJAFAI), Live Music Clubs & Venues (MPAGAIAB), Live Music Venues & Concert Bars (THAFAEAD)

Keywords

• Live music festivals
• Entertainment events
• Music festival production
• Live event promotion
• Immersive entertainment

Headquarters

HQ city

Rio

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales across multiple price tiers including Comfort Zone (premium grass area), regular grass admission, and half-price tickets. Sold via Ticketmaster Brasil and Rock in Rio Club pre-sales.
2. Sponsorships and Partnerships: Sponsorship revenue including Vale as main sponsor for ECCO by Lightwire spectacle, Itaú bank partnership providing ticket discounts and exclusive pre-sales, and other commercial partnerships.
3. Food and Beverage (Gourmet Square): High-end gastronomy area with curatorial approach, featuring Chef Pedro Siqueira's Sìsì restaurant and 60 exhibitors at Babilônia Feira Hype, generating F&B and vendor revenue.
4. Viva o Rio Tourism Program: Festival tickets provide exclusive benefits at hotels, tourist attractions, restaurants and experiences throughout Rio de Janeiro state, creating partnerships with tourism sector (December 2025 to October 2026).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rock in Rio is a large-scale music festival and live entertainment event held over 7 days at the Cidade do Rock venue in Rio de Janeiro, Brazil. The festival features multiple themed stages (Palco Mundo, Palco Sunset, New Dance Order, Espaço Favela, Global Village, Supernova), performances by international and Brazilian artists, curated gastronomy, immersive LED-based spectacles, aerial demonstrations, and premium hospitality areas. Tickets are sold across multiple tiers including Comfort Zone (premium) and Gramado (general admission).

Product overview

Rock in Rio is a major multi-day music festival held in Rio de Janeiro, Brazil. The festival features a platform-plus-modules architecture centered on the Rock in Rio Festival (core product) with multiple venue stages: Palco Mundo (main stage with 2,400m² LED panels), Palco Sunset (collaboration performances), New Dance Order (electronic music with 502m² LED panels), Espaço Favela (Brazilian urban music), Global Village (world music), and Supernova (emerging artists). The company offers ticketing through Ticketmaster Brasil with tiered access including standard Gramado (general admission), Comfort Zone (premium 674m² exclusive area for 2,000 attendees), and Rock in Rio Club loyalty membership. Additional modules include Gourmet Square (curated gastronomy by Chef Pedro Siqueira), ECCO by Lightwire (immersive 360° light show with 20+ dancers), The Flight aerial demonstration, and the Viva o Rio tourism initiative extending ticket value to hotels and attractions across Rio de Janeiro state.

Differentiator

Problem solved

Functional benefit

Brands

• Cidade do Rock: The venue/location where the Rock in Rio festival takes place in Rio de Janeiro
• Rock in Rio Club
• Palco Mundo
• New Dance Order
• Palco Sunset
• Espaço Favela
• Global Village
• Supernova
• Gourmet Square
• Comfort Zone
• Viva o Rio com Rock in Rio

Quantifiable outcome

• Tickets starting from R$ 1,740 for regular admission and R$ 1,950 for Comfort Zone premium experience
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• LightwirecoreStrategic or Co-development Partner · 5 April 2026Production company that created ECCO by Lightwire, a unique sensory spectacle exclusively for Rock in Rio featuring 20+ dancers, 16×8m LED panel with 3mm resolution, 3D sound, and LED costumes.
• Chef Pedro SiqueiraminorStrategic or Co-development Partner · 26 February 2026Award-winning chef recognized among the 100 best pizzaiolos in the world by The Best Pizza Awards 2025, curating the Gourmet Square gastronomy area and bringing Sìsì restaurant concept.
• Ticketmaster BrasilcoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for Rock in Rio 2026 ticket sales. General ticket sales conducted exclusively through Ticketmaster Brasil platform.
• Esquadrilha CéuminorStrategic or Co-development PartnerAerial demonstration team that performs at Rock in Rio with 756 daytime fireworks discharges, returning from successful 2024 performance.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AEG Presents: Global live entertainment promoter and venue operator, parent of Goldenvoice (Coachella). Operates a worldwide portfolio of festivals, tours, and arenas — comparable as a competing incumbent with broader portfolio diversification.
• Live Nation Entertainment: The world's largest live entertainment company and parent of C3 Presents (Lollapalooza). Operates a global portfolio of festivals, venues, and ticketing — comparable as the dominant incumbent in the same industry but at vastly larger scale and broader portfolio.

Direct peers

• T4F / Time for Fun: Brazil's largest concert and festival promoter (formerly Abril Live), operating Brazilian franchises of international tours and festivals. Direct domestic peer with overlapping sponsor and ticketing relationships.
• Bonus Track Entretenimento: Brazilian concert and live event promoter producing major festivals and tours in Brazil. Directly comparable in business model — ticketed live entertainment with sponsor partnerships.
• Goldenvoice (Coachella): Subsidiary of AEG Presents that produces Coachella, the benchmark multi-day destination music festival with tiered ticketing, premium hospitality, and brand-sponsored activations — closely mirrors Rock in Rio's model.
• Primavera Sound: Spanish music festival operator that has expanded into multiple cities including a Brazil edition. Comparable as a multi-stage, multi-day music festival targeting similar Gen X / millennial premium consumers.
• ID&T (Tomorrowland): Belgian operator of Tomorrowland, one of the world's largest electronic and multi-genre music festivals with global editions. Comparable in scale, immersive production, and international brand prestige.
• C3 Presents (Lollapalooza): Operates Lollapalooza globally, including Lollapalooza Brazil, a direct competitor in the multi-day, multi-stage premium music festival category targeting the same Brazilian consumer base with rock/pop/electronic lineups.

Regional players

• OCESA Entretenimiento: Mexico's leading live entertainment promoter (part of CIE), operating festivals, concerts, and venue-based events across Latin America. Comparable in scale and category, though primarily Mexico-focused.
• Move Concertos: Brazilian concert promoter focused on international touring acts. Operates in the same Brazilian live entertainment ecosystem and competes for the same artist calendar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rockinrio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock in Rio