C3 Presents

What C3 Presents does

C3 Presents, LLC is an Austin, Texas-based concert promotion, live event production, and artist management company founded in 2007 and operating as a wholly-owned subsidiary of Live Nation Entertainment (NYSE: LYV). The company produces large-scale music and food and wine festivals globally, with Lollapalooza as its flagship IP, alongside a portfolio of additional festival properties including the newly launched Daisy Chain Fields festival debuting at Great Park in Irvine, California on August 29, 2026. C3 is described as one of the largest concert promoters in the United States, booking and promoting concerts across arenas, festivals, theaters, casinos, and clubs.

The company's core offering is end-to-end live event production supported by in-house creative, marketing, sponsorship, ticketing, and production teams. Beyond festivals, C3 operates a concert promotion business across multiple venue types, a private and corporate events booking service that also extends into gaming and esports talent procurement, and an artist management division (C3 Management) serving alternative, electronic, indie, hip-hop, and world music clients.

C3 generates revenue through festival operations (transaction fees from ticket sales, sponsorships, and concessions), concert promotion (transaction fees on promoted shows), artist management (professional services/management fees), and corporate and private events (professional services booking fees). Distribution leverage comes through the Live Nation family network of venues and the Ticketmaster ticketing platform, and C3 monetizes its festival platforms via multi-year experiential marketing partnerships with consumer brands such as Welch's Fusions (PIM Brands). The company is privately held and does not disclose revenue or headcount figures publicly.

Name

C3 Presents

Legal name

C3 Presents, LLC

Website

https://c3presents.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

C3 Presents is an Austin-based concert promoter, festival producer, and artist management company and a subsidiary of Live Nation Entertainment, producing Lollapalooza and other major festivals and booking concerts across arenas, theaters, casinos, and clubs in the US.

Ownership category

akta.pro rank

Product category

Live Event Production and Concert Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)

akta.pro secondary industries

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Trade Shows & Industry Expos (B2B) (MPAGAHAB)

Keywords

• Live event production
• Concert promotion
• Artist management
• Festival production
• Private event booking

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Festival Operations: C3 Presents produces large scale music and food & wine festivals throughout the world. The company handles in-house creative, marketing, sponsorship, ticketing, and production for festival experiences ranging from intimate to large-scale events.
2. Concert Promotion: As one of the largest concert promoters in the US, C3 Presents books and promotes concerts in arenas, festivals, theaters, casinos, and clubs across the country.
3. Artist Management: C3 Management provides full service artist management solutions for music business clients including alternative, electronic, indie, hip-hop and world genres, implementing innovative business solutions to develop careers of breaking to established acts.
4. Corporate and Private Events: C3's Private Events booking team executes events surrounding major sporting events, festivals, conferences, and corporate special events. The team has secured top tier talent including bands, athletes, comedians, gamers, influencers, public speakers, and celebrity appearances.
5. Esports Event Production: Operating on the cutting edge of the emerging gaming and Esports market, C3's team is experienced in booking talent for gaming and Esports events.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

C3 Presents creates, markets, and produces live experiences, concerts, and events globally. The company produces large-scale music and food & wine festivals, books and promotes concerts across arenas, festivals, theaters, casinos, and clubs, and delivers full-service artist management through its C3 Management division. It also executes private and corporate event bookings, including talent procurement for gaming and esports events.

Product overview

C3 Presents is a live entertainment company that operates as a unified platform producing festivals, concerts, events, and artist management services. The core offerings include Lollapalooza and other large-scale music festivals with full in-house capabilities across creative, marketing, sponsorship, ticketing, and production. The company also serves as one of the largest US concert promoters booking arenas, festivals, theaters, casinos, and clubs, while offering artist management through C3 Management and private events booking services. The portfolio integrates esports and gaming event capabilities alongside traditional music industry services.

Differentiator

Problem solved

Functional benefit

Brands

• C3 Management: Full service artist management solutions for music business clients including alternative, electronic, indie, hip-hop and world acts.

Products and services

• Festivals
• Lollapalooza
• Concert Promotion
• Events
• C3 Management
• Private Events Booking
• Daisy Chain Fields Festival

Quantifiable outcome

• $3.9 million contributed to Chicago Public Schools arts education since 2021
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Live NationcoreStrategic or Co-development Partner · 23 June 2026C3 Presents produces the Daisy Chain Fields festival in partnership with Live Nation. The festival will debut at the Great Park on August 29, 2026, featuring a female-led lineup. Live Nation is a major parent company with significant presence in live entertainment.
• Baby2BabyminorGTM or Marketing Partner · 23 June 2026Proceeds from Daisy Chain Fields festival will benefit women's rights and reproductive health organizations including Baby2Baby.
• Planned ParenthoodminorGTM or Marketing Partner · 23 June 2026Proceeds from Daisy Chain Fields festival will benefit women's rights and reproductive health organizations including Planned Parenthood.
• National Women's Law CenterminorGTM or Marketing Partner · 23 June 2026Proceeds from Daisy Chain Fields festival will benefit women's rights and reproductive health organizations including the National Women's Law Center.
• Olivia RodrigocoreStrategic or Co-development Partner · 22 June 2026Olivia Rodrigo founded Daisy Chain Fields festival and C3 Presents serves as the producer. The one-day festival scheduled for August 29 at Great Park in Irvine, California features an exclusively female lineup.
• Chicago Public SchoolsminorGTM or Marketing Partner · 18 May 2026Lollapalooza music festival, produced by C3 Presents, has awarded a $1.7 million grant to Chicago Public Schools over five years to expand arts education programming at city schools.
• BLASTminorStrategic or Co-development Partner · 2 April 2026BLAST, in partnership with Live Nation, Fort Worth Sports Commission, and C3 Presents, is hosting the BLAST Premier Rivals Fort Worth 2026 Counter-Strike esports tournament at Dickies Arena from April 29 to May 3, 2026.
• Welch's Fusions (PIM Brands Inc.)minorGTM or Marketing Partner · 21 January 2026PIM Brands Inc., makers of Welch's Fruit Snacks, announced a multi-year partnership with C3 Presents to activate at music festivals including Governors Ball in New York and Lollapalooza in Chicago, targeting young adult consumers through experiential marketing.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Another Planet Entertainment: Another Planet Entertainment is a Bay Area-based independent concert promoter and festival producer (e.g., Outside Lands) directly comparable to C3 in producing mid-to-large scale music festivals and booking concerts across similar venue types.
• Madison House: Madison House is an independent artist management and booking agency representing touring acts across jam, rock, and indie genres, directly comparable to C3 Management in providing full-service artist representation and booking for live touring.
• Goldenvoice: Goldenvoice is a California-based concert promoter and producer of Coachella Valley Music and Arts Festival, directly comparable to C3 as a peer festival producer with flagship multi-day events of similar scale and cultural profile.
• AEG Presents: AEG Presents is one of the largest concert promoters and venue operators in the world and C3's principal US competitor in arena, theater, casino, and festival promotion across the same artist rosters and corporate clients.
• Jam Productions: Jam Productions is a Chicago-based independent concert promoter with a comparable mix of arena, theater, and festival promotion, operating in the same US Midwest market as C3's flagship Lollapalooza event.
• Modern Sky: Modern Sky is a China-headquartered independent music company operating festivals, labels, and live events globally; explicitly cited alongside C3 as a leading company shaping the global music festival market with comparable festival IP and artist development.
• ID&T: ID&T is a Dutch promoter and producer of large-scale electronic music festivals such as Tomorrowland, explicitly grouped with C3 as a leading global music festival operator serving similar audiences and competing for international touring talent.
• SXSW LLC: SXSW is an Austin-based festival and conference operator explicitly cited alongside C3 as a major company shaping the global music festival market, producing multi-vertical events combining music, film, and technology programming for similar audiences and corporate sponsors.

Broad incumbents

• Live Nation Entertainment: Live Nation is C3's parent company and the world's largest live-entertainment firm, encompassing concert promotion, ticketing (Ticketmaster), and venue ownership; comparable because it competes with C3 in many of the same promotion categories while also serving as the strategic platform C3 operates within.

Emerging players

• Messina Touring Group: Messina Touring Group is an artist management and touring company comparable to the C3 Management division, focused on booking and routing talent for live events across similar venue tiers and festivals.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thomchristmas
• LinkedInlinkedin.com/company/c3-presents

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C3 Presents