Coastal Pet Products

What Coastal Pet Products does

Coastal Pet Products is a privately held pet accessories manufacturer founded in 1968 and headquartered in Alliance, Ohio. The company designs, produces, and distributes a broad portfolio of collars, leashes, harnesses, grooming tools, toys, safety solutions, travel accessories, training aids, and food storage products primarily for dogs and cats, with secondary lines for equine and small animals. Its catalog is organized across more than a dozen sub-brands, including Coastal (core collars/leashes/harnesses), Safari by Coastal (grooming), Turbo by Coastal (cat toys), Safe Cat, Li'l Pals, Lazer Brite (reflective safety), PetKORE (durable toys), Walk Right (no-pull harnesses), K9 Explorer (adventure gear), Bergan (travel/automotive), Water & Woods (outdoor sporting), Circle T (premium leather), New Earth (soy-based eco-friendly), Maslow (food and storage), and SecureAway (flea collar protectors). The company also acts as the exclusive US distributor for Rosewood Naturals small animal treats.

Technical differentiation is concentrated in physical product design rather than software. Lazer Brite products incorporate 3M Reflective Material for low-light visibility; Safe Cat offers breakaway collars with magnetic and heart-shaped buckles; Safari provides self-cleaning slicker brushes and de-shedding tools; and PetKORE uses proprietary FloTek, KOREflex, and Luna Ball constructions targeted at durability. Many core SKUs are marketed as "Tested in the USA," and the company offers customization services for engraved collars, leashes, and harnesses across multiple sub-brands. There is no disclosed AI, software platform, app, API, or proprietary digital technology stack.

The business model combines direct-to-consumer e-commerce (shop.coastalpet.com) with wholesale distribution to retailers and pet specialty stores, supported by a dedicated business-accounts portal. Revenue is generated primarily through one-time hardware sales of branded pet accessories, with incremental revenue from personalization services and from third-party brand distribution (Rosewood Naturals). Customer segments are horizontal — dog owners and cat owners are primary, while small animal owners and horse owners are secondary — and the company does not disclose any enterprise anchor customers, making the revenue base structurally distributed.

Name

Coastal Pet Products

Legal name

Coastal Pet Products, Inc.

Website

https://coastalpet.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

251–500 employees

Short description

Coastal Pet Products is a privately held pet accessories manufacturer founded in 1968 and headquartered in Alliance, Ohio, selling collars, leashes, harnesses, grooming tools, and toys across more than a dozen sub-brands to dog, cat, equine, and small animal owners via DTC e-commerce, wholesale, and retail channels.

Ownership category

akta.pro rank

Product category

Pet Products

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Leather & Leather Products (3100)

akta.pro primary industry

Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF)

akta.pro secondary industry

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Pet collars leashes
• Pet grooming tools
• Pet safety products
• Pet toys accessories
• Pet product manufacturing

Headquarters

HQ city

Alliance

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Pet Product Sales: One-time hardware sales of pet products including collars, leashes, harnesses, toys, and grooming tools. Revenue generated through direct e-commerce sales, wholesale distribution to retailers, and business accounts.
2. Personalized Pet Products: Customized and personalized pet products including engraved collars, leashes, and harnesses with pet names and custom messages.
3. Distribution Revenue: Revenue from exclusive distribution partnerships including Rosewood Naturals small animal treats as the exclusive US distributor.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Coastal Pet Products manufactures and sells physical pet products — collars, leashes, harnesses, grooming tools, toys, food and storage bowls, training and travel accessories, and safety solutions — for dogs, cats, small animals, and equine under multiple in-house sub-brands. The company distributes these products through its own e-commerce storefront, wholesale business accounts, retail and pet specialty partners, and acts as the exclusive US distributor for Rosewood Naturals small animal treats, with personalization services available across many product lines.

Product overview

Coastal Pet Products is a pet products manufacturer headquartered in Alliance, Ohio, offering a comprehensive portfolio of products for dogs, cats, equine, and small animals. The company operates multiple sub-brands including Coastal Pet (core collars, leashes, harnesses), Safari by Coastal (grooming tools), Turbo by Coastal (cat toys), Safe Cat, Li'l Pals, Lazer Brite (reflective safety), PetKORE (dog toys), SecureAway (safety), K9 Explorer (adventure), Bergan (travel/car accessories), Walk Right (no-pull harnesses), Water & Woods, Circle T (leather), and New Earth (eco-friendly soy-based). Product categories span collars, leashes, harnesses, grooming tools, toys, food storage/bowls, travel accessories, safety solutions, and training solutions. The company also offers personalization services for various products and distributes Rosewood Naturals small animal treats. The company emphasizes products tested and made in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• Safari by Coastal: Pet grooming brand known for bathing, shedding, and grooming tools
• SecureAway
• Walk Right
• Safe Cat
• Li'l Pals by Coastal
• K9 Explorer
• Bergan
• Turbo by Coastal
• PetKORE
• Lazer Brite
• Rosewood Naturals

Products and services

• Coastal Dog Collars Durable dog collars for everyday use, including adjustable, reflective, and waterproof options, marketed as tested and made in the USA for dog owners.
• Coastal Dog Leashes Dog leashes available in rope, leather, and microfiber materials with tangle-free, reflective, and waterproof designs for daily walks and outdoor use.
• Coastal Dog Harnesses Dog harnesses including comfort wrap, reflective, no-pull, and adventure-ready designs sized for various dog breeds and activities.
• Safari by Coastal Dog Grooming Tools Professional-grade dog grooming tools under the Safari by Coastal brand, including self-cleaning slicker brushes, de-shedding tools, nail trimmers, and grooming shears for home and professional use.
• Coastal Dog Toys Dog toys including plush toys, latex toys, tennis ball toys, and antimicrobial options, with durable PetKORE-branded products such as Luna Ball, FloTek Ball, FloTek Tug, GroomBug, GroomRaker, and KOREflex Ball.
• Turbo by Coastal Cat Toys Cat toys and scratchers under the Turbo by Coastal brand, including catnip toys, ball toys, wand toys, scratchers, and bulk cat toy bins, with eco-friendly options such as Turbo Scratcher Eco.
• Safe Cat Breakaway Cat Collars Safety-focused cat collars under the Safe Cat brand, including adjustable breakaway collars with magnetic buckles, breakaway heart buckles, reflective collars, and jeweled designs.
• Lazer Brite Reflective Pet Products Reflective collars, leashes, and pet safety products featuring 3M Reflective Material under the Lazer Brite brand, designed to enhance pet visibility in low-light conditions.
• K9 Explorer Adventure Dog Products Adventure-ready dog products under the K9 Explorer brand, including full-coverage harnesses, reflective collars, and collapsible travel bowls for outdoor activities.
• Walk Right No-Pull Dog Harnesses No-pull dog harnesses under the Walk Right brand with a front-connect design intended for training and control during walks.
• Bergan Travel and Storage Pet Products Pet travel, storage, and automotive products under the Bergan brand, including car seat protectors, booster seats, food storage, and travel accessories.
• Maslow Dog Food Bowls and Storage Dog food bowls, elevated feeders, and food storage solutions under the Maslow brand, including stainless steel, non-skid, and kennel bowl options.
• SecureAway Pet Safety Products Flea collar protectors and related pet safety solutions sold under the SecureAway brand.
• Personalized Pet Products Custom personalized pet products including engraved collars, leashes, and harnesses with custom text for pet identification, safety, and style, available across multiple brands and product types.
• Rosewood Naturals Small Animal Treats Natural treat products for small animals, including rabbits and guinea pigs, distributed exclusively in the United States by Coastal Pet Products under the Rosewood Naturals brand.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Rosewood NaturalscoreChannel Partner/ Reseller/ Distributor · 16 March 2026Coastal Pet Products was named the exclusive US distributor of Rosewood Naturals small animal treats. This distribution partnership expands Coastal Pet's small animal product offerings and leverages their established distribution network across the United States.
• HDWERKS, LLCcoreStrategic or Co-development Partner · 29 January 2025HDWERKS serves as Coastal Pet's dedicated off-site video production department, providing year-round video production support across marketing, employee training, and internal communications. The partnership began in 2018 and has been renewed multiple times. Video content delivered strong results with reach averaging 19.3 times higher than static photo posts, with videos accounting for approximately 91% of total reach on Coastal Pet's 2025 Instagram performance.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kong Company: Kong is a direct peer in durable dog toys, the same category where Coastal's PetKORE sub-brand competes (KOREflex, FloTek, Luna Ball). Both target the durable, play-focused dog toy segment with proprietary rubber/composite formulations.
• Earth Rated: Earth Rated is a direct peer in dog leashes and waste management products, overlapping with Coastal's leash portfolio and waste management category.
• Outward Hound: Outward Hound is a direct peer in enrichment dog toys, puzzles, and outdoor adventure gear, overlapping with Coastal's PetKORE toys and K9 Explorer outdoor product lines.
• Ruffwear: Ruffwear is a direct peer in performance outdoor and adventure dog gear (harnesses, collars, packs), closely competing with Coastal's K9 Explorer and Water & Woods sub-brands in the outdoor/adventure segment.
• Petmate: Petmate is a direct peer in pet carriers, travel crates, and beds, directly competing with Coastal's Bergan travel line and pet bed/carrier offerings.
• Lupine Pet Products: Lupine is a direct peer in premium dog collars and leashes with a lifetime guarantee positioning, directly comparable to Coastal's core collar/leash product line under the Coastal and Circle T sub-brands.
• Kurgo: Kurgo is a direct peer in no-pull dog harnesses and travel/automotive pet products, directly competing with Coastal's Walk Right (no-pull harnesses) and Bergan (car seat protectors, booster seats) brands.
• Starmark Pet Products: Starmark is a direct peer in dog training products, treat-dispensing toys, and behavioral enrichment, overlapping with Coastal's training solutions category and PetKORE toys.
• Blue-9 Pet Products: Blue-9 is a direct peer in no-pull dog harnesses and training solutions, directly competing with Coastal's Walk Right harness line in the training/control category.
• PetSafe (Radio Systems Corporation): Radio Systems / PetSafe is a direct peer offering comparable pet safety, training, and containment products (collars, leashes, harnesses, containment systems). It overlaps heavily with Coastal's Lazer Brite reflective line, Walk Right harnesses, and SecureAway safety products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/coastalpet
• YouTubeyoutube.com/CoastalPetProducts
• Facebookfacebook.com/CoastalPetProducts
• LinkedInlinkedin.com/company/261008
• Instagraminstagram.com/coastalpetproducts
• Pinterestpinterest.com/coastalproducts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastal Pet Products