Amcase
Amcase is a privately held North Carolina manufacturer of modular, reconfigurable casework for healthcare, education, office, and retail facilities, selling through a U.S.-wide dealer network, showrooms, and federal/state contract vehicles.
- Company typePrivate
- Founded1980
- HeadquartersHigh Point, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Amcase does
Amcase (legal entity AMCASE, Inc.) is a privately held, family-owned American manufacturer of modular casework (built-in cabinetry and furniture systems) serving healthcare, education, office, and retail end markets. Founded in 1980 in North Carolina as Adams-Mulford, the company pivoted in 1997 to develop a modular casegoods platform and rebranded as AMCASE in 2006. It is currently led by CEO Marianne Mulford LeSage and operates as a certified Woman Owned Small Business (WOSB).
The company manufactures all products in a single on-site CNC-enabled facility in Winston-Salem, North Carolina, employing 32mm European cabinet construction and conventional techniques to produce a catalog of 10,000+ standard products. Its core differentiator is a reconfigurable modular design system that is not permanently attached to buildings, enabling buyers to depreciate assets over 7 years versus the 39-year schedule typical of traditional millwork. Sub-brands include Camellia (patient room casework with GREENGUARD-certified edgebanding and CARB Phase 2 compliant particleboard) and EMS (electronics merchandising for retail). Products are backed by a limited lifetime warranty covering workmanship defects.
Amcase monetizes through quote-based one-time hardware sales of custom-configured casework, supported by professional design and engineering services. Go-to-market is a dealer representative network covering all 50 U.S. states, supplemented by two physical showrooms in Dallas and Houston (managed by sales partner Cronan & Associates), a federal government specialist handling GSA accounts, and a growing portfolio of cooperative purchasing contracts including GSA Schedule (47QSMA20D08PJ, through 2030), VA IDIQ, Premier Healthcare Alliance (PP-FA-2024), TIPS, and state contracts in Georgia, Alabama, New York, New Jersey, and others. Pricing terms include Net 30 billing, a $100 minimum order, and 14-45 day ARO delivery.
Amcase firmographics
Firmographics- Name
- Amcase
- Legal name
- AMCASE, Inc.
- Website
- https://amcase.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amcase is a privately held North Carolina manufacturer of modular, reconfigurable casework for healthcare, education, office, and retail facilities, selling through a U.S.-wide dealer network, showrooms, and federal/state contract vehicles.
- Ownership category
- akta.pro rank
Amcase industry classification
Industry- Product category
- Commercial Modular Casework
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372), Institutional Furniture Manufacturing (337127), Household and Institutional Furniture Manufacturing (33712), Showcase, Partition, Shelving, and Locker Manufacturing (337215)
- SIC
- Office Furniture (2520)
- akta.pro primary industry
- Classroom & Student Furniture (Desks, Chairs, Tables, Storage) (EDAEAIAA)
- akta.pro secondary industries
- Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE), Office Furniture & Workspace Accessories Retail (CRALABAE)
Keywords
Where Amcase is headquartered
LocationHeadquarters
- HQ city
- High Point
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Amcase business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Casework Product Sales: Amcase generates revenue through the manufacture and sale of modular casework furniture. Products are sold as one-time purchases with custom configurations based on customer specifications. Pricing is quote-based with minimum orders of $100 and delivery terms of 14-45 days ARO.
- Custom Configuration Services: Design and engineering services to create custom casework solutions tailored to specific facility needs, integrated into product pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Casework Products |
| Unit Pricing | Pay-as-you-go | GSA Contract Pricing |
| Unit Pricing | Multi-year contract | State Contract Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Amcase product offering
Product offeringCore offering
Amcase designs, manufactures, and sells modular casework furniture for healthcare, education, office, and retail facilities. The company produces more than 10,000 standard products at its North Carolina manufacturing facility using CNC-based construction, and offers custom-configured, reconfigurable casework solutions including nurse stations, reception stations, patient room casegoods, classrooms, workstations, and retail display fixtures.
Product overview
Amcase is a modular casework manufacturer offering durable, flexible workspace solutions across four primary categories: Healthcare, Education, Office, and Retail. The company operates with over 10,000 standard products manufactured at their North Carolina headquarters. Their core portfolio includes sub-brands Camellia (patient room casework) and EMS (electronics merchandising), with additional product lines Uvera. All products are designed to be modular and reconfigurable, featuring American-made quality, CNC-based construction, and limited lifetime warranties. The company emphasizes seven-year depreciation advantages over traditional 39-year millwork depreciation.
Differentiator
Problem solved
Functional benefit
Brands
- Uvera: Product brand mentioned in Amcase product browsing navigation
- Camellia
- EMS
Products and services
- Healthcare Casework Modular casework solutions for healthcare facilities including nurse stations, reception stations, pharmacies, laboratories, exam rooms, dental facilities, procedure rooms, medical offices, and patient rooms, designed for infection control and flexible reconfiguration.
- Education Casework
- Office Casework
- Retail Casework
- Camellia Patient Room Casework Patient room casegoods line designed for healthcare facilities with floor standing construction, GREENGUARD certified edgebanding, CARB Phase 2 compliant particleboard, and limited lifetime warranty.
- EMS Electronics Merchandising Retail merchandising solutions specifically designed for electronics display with moisture-resistant sealed casework, GREENGUARD certified edgebanding, and flexible configurations for retail establishments.
Quantifiable outcome
- 7-year depreciation vs 39-year traditional millwork depreciation
- +1 more outcomes
Companies that use Amcase
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Amcase technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Amcase partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Premier Healthcare AlliancecorePremier Contract Number PP-FA-2024 for furniture, casegoods, seating and accessories. Effective 01/01/2024 – 12/31/2026 for member healthcare facilities.
- TIPS (The Interlocal Purchasing System)minorTIPS Contract Number 220303 for Furniture, Furnishings and Services. Effective 6/1/2022 – 5/31/2027, serving educational and governmental entities through cooperative purchasing.
- U.S. General Services Administration (GSA)coreGSA Schedule Contract holder providing casework products to federal government agencies. Contract Number: 47QSMA20D08PJ covering Industrial & Institutional Furniture (SIN 337127) and Healthcare Furniture (SIN 339113). Effective 03/05/2020 – 03/04/2030. Additional contract 47QSMA20D08PK for Mail Sorting Furniture.
- U.S. Department of Veterans AffairscoreVA IDIQ Supplier under Contract Number VA119-17-R-0260-A000002005 for furniture and casegoods procurement through authorized dealers.
- Independent Dealer NetworkcoreNetwork of independent sales representatives and dealers across all US states providing local sales support, quotes, and customer service for Amcase products. Includes federal government specialist for GSA accounts.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Amcase competitors and assessment
Company assessmentDirect peers
- KI (Krueger International): Manufacturer of educational, healthcare, and institutional furniture including casegoods and modular storage solutions—closely comparable to Amcase in vertical focus on education and healthcare with similar modular reconfigurable product approach.
- Midmark Corporation: Manufacturer of medical and dental casework, exam room solutions, and healthcare furniture serving hospitals and clinics—a focused competitor in Amcase's primary healthcare segment with infection-control and modular offerings.
- Continental Casework: Manufacturer of architectural casework and modular millwork for healthcare, education, and commercial markets—a direct competitor of similar size and vertical focus to Amcase with comparable product offering.
- Spacesaver Corporation: Manufacturer of high-density storage, lockers, shelving, and modular casework for healthcare, education, and government facilities—directly comparable to Amcase's education and healthcare vertical mix with modular reconfigurable offerings.
- Case Systems Inc. Mid-sized manufacturer of modular casework and millwork for healthcare and educational facilities—very closely comparable to Amcase in product category, vertical focus, scale, and dealer-distributed go-to-market model.
Broad incumbents
- Knoll (now MillerKnoll): Premium institutional furniture manufacturer with strong presence in healthcare and education casework and modular systems, comparable to Amcase in target verticals though at significantly larger scale and price point.
- MillerKnoll (Herman Miller): Major institutional and office furniture manufacturer offering casegoods, modular furniture, and healthcare-grade furnishings through brands like Herman Miller and Geiger; competes with Amcase in healthcare, education, and office segments.
- Haworth: Privately held global manufacturer of office and institutional furniture including modular walls, workstations, and casework; competes with Amcase in healthcare and education segments through similar reconfigurable product lines and dealer networks.
- Steelcase: Global leader in office and institutional furniture, including modular casework and reconfigurable workspace solutions serving healthcare, education, and corporate customers—a much larger direct competitor to Amcase with broader product portfolio and international reach.
Emerging players
- InterMetro Industries: Manufacturer of healthcare and laboratory storage, shelving, and modular casework serving hospitals and laboratories—overlaps with Amcase's healthcare/laboratory casework offerings with similar material and configurability features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Amcase compliance and trust
Trust signalCompliance14 records
Amcase financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amcase leadership team
Management profileNumber of profiles
Profiles2 records
Amcase funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amcase M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amcase
What does Amcase do?
Amcase designs, manufactures, and sells modular casework furniture for healthcare, education, office, and retail facilities. The company produces more than 10,000 standard products at its North Carolina manufacturing facility using CNC-based construction, and offers custom-configured, reconfigurable casework solutions including nurse stations, reception stations, patient room casegoods, classrooms, workstations, and retail display fixtures.
Is Amcase a public or private company?
Amcase is a private company. It is classified as family owned and is currently operating.
When was Amcase founded?
Amcase was founded in 1980. It employs 11 to 50 people.
Where is Amcase based?
Amcase is headquartered in High Point, United States, in the North America region.
How does Amcase make money?
Two revenue lines are on record. Casework Product Sales are the primary driver. The others are custom Configuration Services.
Who are Amcase's main competitors?
Direct peers on record are KI (Krueger International), Midmark Corporation, Continental Casework, Spacesaver Corporation and Case Systems Inc.. Broad incumbents are Knoll (now MillerKnoll), MillerKnoll (Herman Miller), Haworth and Steelcase. InterMetro Industries is listed as an emerging player.
Does Amcase have an API?
No public API is recorded for Amcase.
What industry is Amcase in?
Amcase's product category is Commercial Modular Casework. Its primary akta.pro industry code is EDAEAIAA, Classroom & Student Furniture (Desks, Chairs, Tables, Storage), with a secondary code of HSAKAKAE, Office Furniture Moving, Installation & Reconfiguration (Systems Furniture). Its NAICS code is 3372 and its SIC code is 2520.