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SportsTribal

Full company profile

uuid000bu1l

Namestring
SportsTribal
Legal namestring
Sports Studio, Inc.
Websiteurl
sportstribal.tv
Company typeenum
Private
Founded yearint
2018
Descriptiontext

SportsTribal, now operating as FreeLiveSports.TV, is a free ad-supported sports streaming television (FAST) platform that launched on September 30, 2024, through Delaware-incorporated joint venture Sports Studio, Inc. The platform distributes 100+ live sports channels streaming 24/7, 500+ sports movies, and 1,000+ hours of video-on-demand content to consumers in more than 75 countries. Access is fully self-serve: no login, subscription, or payment is required, and content is delivered through web browsers, iOS/Android mobile apps, and native applications on Roku, Amazon Fire TV, Apple TV, Android TV, and Vizio TV.

The product surface is a curated aggregation of third-party-branded sports channels rather than proprietary content, including Tennis Channel, PFL, Fuel TV, NHRA, MAVTV, PokerGO, World Poker Tour, TNA Wrestling, Fight Network, Motorsport.tv, Court Sports Network, Lacrosse TV, and others. Coverage spans professional, amateur, and emerging sports categories such as billiards, lacrosse, equestrian, foosball, poker, extreme sports, and motorsport, deliberately targeting niche audiences underserved by mainstream pay-TV and subscription sports streaming services.

Monetization is exclusively advertising-based (AVOD), with content licensed from channel partners. The platform was built on the foundation of the acquired UK-based SportsTribal entity (founded 2018) and was relaunched by streaming industry founders Cathy Rasenberger, Ryan James, James Patrick, and Geoff Clark. The company employs 11-50 staff, is headquartered at 405 Lexington Ave, New York, NY, and is privately held with no disclosed institutional capital beyond an early 2021 Ascension funding round on the predecessor entity.

Short descriptiontext

SportsTribal (now FreeLiveSports.TV) is a free ad-supported sports streaming platform offering 100+ live sports channels and on-demand content to global consumers across 75+ countries via web, mobile, and smart TV apps, monetized entirely through advertising.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
free ad-supported streaming, sports streaming platform, live sports television, video on demand, connected TV applications
Industry2 codes
1Sports FAST Channels & Free Ad-Supported Streaming
CodeMPAKAOADPrimaryYes
2Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship)
CodeMPAKALAFPrimaryNo
NAICS code2 codes
  • Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers5162
  • Broadcasting and Content Providers516
SIC code1 code
  • Television Broadcasting Stations4833
Product category
Free Ad-Supported Sports Streaming
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Advertising Revenue
TypeAdvertising
Description

Free ad-supported streaming model where viewers access content at no cost while the platform generates revenue through advertising placements across live channels and on-demand content

prnewswire.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels7 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Operations, Technology or R&D, Personnel, Marketing or Sales
Pricing details1 tier
1Free tier - complete access to all content
ModelFreemiumBilling cadencePay-as-you-go
Notes

100+ live channels, 500+ sports movies, 1,000+ hours of video on demand - all completely free with no subscription required

sportstribal.tv
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

FreeLiveSports.TV is a free ad-supported sports streaming television service providing 100+ live sports channels, sports movies, and on-demand sports content to viewers through web, mobile, and television applications. SportsTribal was rebranded to FreeLiveSports.TV, with the service operated through the Sports Studio, Inc. joint venture.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • 100+ live channels streaming 24/7
+2 more records
Product overview1 text field

FreeLiveSports.tv is a single unified free ad-supported sports streaming television (FAST) platform. The product portfolio consists of the core FreeLiveSports.tv streaming service (offering 100+ live sports channels streaming 24/7, 500+ sports movies, and 1000+ hours of video on demand), accessible via web browsers, mobile/tablet apps, and smart TV/streaming device apps (Amazon Fire TV, Roku, Apple TV, Android TV, VIZIO TV). Sports content is delivered through branded partner channels including Tennis Channel, PFL, Fuel TV, NHRA, MAVTV, PokerGO, World Poker Tour, TNA Wrestling, and many others. The platform was built on the foundation of the recently acquired UK-based SportsTribal platform (now rebranded) and is operated through Sports Studio, Inc.

Product and service1 record
1FreeLiveSports.tv (formerly SportsTribal)
CategoryFree Ad-Supported Sports Streaming
Description

A free ad-supported sports streaming television platform offering 100+ live sports channels streaming 24/7, 500+ sports movies, and 1,000+ hours of video on demand without requiring a login or subscription.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
1Pluto TV
TypeDirect peer
Description

Paramount-owned global FAST platform offering 100+ free live channels and on-demand content across multiple categories including sports. Most directly comparable business model (AVOD, free, multi-device, multi-channel) and the dominant FAST reference point SportsTribal positions against.

2Tubi
TypeDirect peer
Description

Fox-owned free ad-supported streaming service with hundreds of live channels and a large on-demand library, including sports content. Closely comparable on AVOD model, scale ambitions, and multi-device distribution strategy.

3Xumo (formerly Xumo Play)
TypeDirect peer
Description

Charter/Joint venture-backed FAST platform delivering 300+ free live channels across streaming devices. Directly comparable on the AVOD + free live channels + multi-device distribution model.

4The Roku Channel
TypeDirect peer
Description

Roku-operated free ad-supported streaming hub with live channels and on-demand content, including sports verticals such as live sports and sports-related entertainment. Strong overlap on FAST model, audience acquisition mechanics, and Roku as a primary distribution surface for SportsTribal.

5LG Channels
TypeDirect peer
Description

LG-owned FAST service built into LG smart TVs offering 350+ free live channels including sports content. Comparable as a device-embedded FAST distribution platform competing for the same sports-leaning audience.

6STIRR
TypeDirect peer
Description

Sinclair Broadcast Group's free ad-supported streaming app focused on news and sports live channels. Closely comparable as a sports-leaning FAST service with AVOD monetization and multi-device distribution.

7Fubo (formerly fuboTV)
TypeBroad incumbent
Description

Sports-first live TV streaming platform now pivoting toward a sports-focused free and wagering-oriented model. Relevant incumbent for sports streaming audiences even though its primary model is paid subscription rather than AVOD.

8DAZN
TypeBroad incumbent
Description

Global sports streaming subscription service carrying premium live rights across boxing, MMA, football, and motorsport. A broader incumbent benchmark for where sports streaming can scale, though monetized via subscription rather than AVOD.

9Plex
TypeDirect peer
Description

Free ad-supported streaming service with 100+ live TV channels plus on-demand movies and TV, distributed across web, mobile, and TV apps. Comparable on the no-login, AVOD, multi-channel, multi-device approach.

10Vimeo OTT / Watchworthy
TypeOthers
Description

White-label OTT platform that powers FAST and AVOD streaming services for niche content owners, including sports rights holders launching their own channels. Adjacent infrastructure and enablement peer relevant to FAST sports channel operations.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

SportsTribal

Free Ad-Supported Sports Streamingsportstribal.tv

SportsTribal (now FreeLiveSports.TV) is a free ad-supported sports streaming platform offering 100+ live sports channels and on-demand content to global consumers across 75+ countries via web, mobile, and smart TV apps, monetized entirely through advertising.

What SportsTribal does

SportsTribal, now operating as FreeLiveSports.TV, is a free ad-supported sports streaming television (FAST) platform that launched on September 30, 2024, through Delaware-incorporated joint venture Sports Studio, Inc. The platform distributes 100+ live sports channels streaming 24/7, 500+ sports movies, and 1,000+ hours of video-on-demand content to consumers in more than 75 countries. Access is fully self-serve: no login, subscription, or payment is required, and content is delivered through web browsers, iOS/Android mobile apps, and native applications on Roku, Amazon Fire TV, Apple TV, Android TV, and Vizio TV.

The product surface is a curated aggregation of third-party-branded sports channels rather than proprietary content, including Tennis Channel, PFL, Fuel TV, NHRA, MAVTV, PokerGO, World Poker Tour, TNA Wrestling, Fight Network, Motorsport.tv, Court Sports Network, Lacrosse TV, and others. Coverage spans professional, amateur, and emerging sports categories such as billiards, lacrosse, equestrian, foosball, poker, extreme sports, and motorsport, deliberately targeting niche audiences underserved by mainstream pay-TV and subscription sports streaming services.

Monetization is exclusively advertising-based (AVOD), with content licensed from channel partners. The platform was built on the foundation of the acquired UK-based SportsTribal entity (founded 2018) and was relaunched by streaming industry founders Cathy Rasenberger, Ryan James, James Patrick, and Geoff Clark. The company employs 11-50 staff, is headquartered at 405 Lexington Ave, New York, NY, and is privately held with no disclosed institutional capital beyond an early 2021 Ascension funding round on the predecessor entity.

SportsTribal firmographics

Firmographics
Name
SportsTribal
Legal name
Sports Studio, Inc.
Website
https://sportstribal.tv
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
11–50 employees
Short description
SportsTribal (now FreeLiveSports.TV) is a free ad-supported sports streaming platform offering 100+ live sports channels and on-demand content to global consumers across 75+ countries via web, mobile, and smart TV apps, monetized entirely through advertising.
Ownership category
akta.pro rank

SportsTribal industry classification

Industry
Product category
Free Ad-Supported Sports Streaming
NAICS
Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)
SIC
Television Broadcasting Stations (4833)
akta.pro primary industry
Sports FAST Channels & Free Ad-Supported Streaming (MPAKAOAD)
akta.pro secondary industry
Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship) (MPAKALAF)

Keywords

  • Free ad-supported streaming
  • Sports streaming platform
  • Live sports television
  • Video on demand
  • Connected TV applications

Where SportsTribal is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

SportsTribal business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

  1. Advertising Revenue: Free ad-supported streaming model where viewers access content at no cost while the platform generates revenue through advertising placements across live channels and on-demand content

Pricing tiers

ModelBillingPrice
FreemiumPay-as-you-goFree tier - complete access to all content

Go-to-market motion2 records

Distribution channels7 records

Marketing channels4 records

SportsTribal product offering

Product offering

Core offering

FreeLiveSports.TV is a free ad-supported sports streaming television service providing 100+ live sports channels, sports movies, and on-demand sports content to viewers through web, mobile, and television applications. SportsTribal was rebranded to FreeLiveSports.TV, with the service operated through the Sports Studio, Inc. joint venture.

Product overview

FreeLiveSports.tv is a single unified free ad-supported sports streaming television (FAST) platform. The product portfolio consists of the core FreeLiveSports.tv streaming service (offering 100+ live sports channels streaming 24/7, 500+ sports movies, and 1000+ hours of video on demand), accessible via web browsers, mobile/tablet apps, and smart TV/streaming device apps (Amazon Fire TV, Roku, Apple TV, Android TV, VIZIO TV). Sports content is delivered through branded partner channels including Tennis Channel, PFL, Fuel TV, NHRA, MAVTV, PokerGO, World Poker Tour, TNA Wrestling, and many others. The platform was built on the foundation of the recently acquired UK-based SportsTribal platform (now rebranded) and is operated through Sports Studio, Inc.

Differentiator

Problem solved

Functional benefit

Products and services

  • FreeLiveSports.tv (formerly SportsTribal) A free ad-supported sports streaming television platform offering 100+ live sports channels streaming 24/7, 500+ sports movies, and 1,000+ hours of video on demand without requiring a login or subscription.

Quantifiable outcome

  • 100+ live channels streaming 24/7
  • +2 more outcomes

Companies that use SportsTribal

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles2 records

SportsTribal technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

SportsTribal partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

SportsTribal competitors and assessment

Company assessment

Direct peers

  • Pluto TV: Paramount-owned global FAST platform offering 100+ free live channels and on-demand content across multiple categories including sports. Most directly comparable business model (AVOD, free, multi-device, multi-channel) and the dominant FAST reference point SportsTribal positions against.
  • Tubi: Fox-owned free ad-supported streaming service with hundreds of live channels and a large on-demand library, including sports content. Closely comparable on AVOD model, scale ambitions, and multi-device distribution strategy.
  • Xumo (formerly Xumo Play): Charter/Joint venture-backed FAST platform delivering 300+ free live channels across streaming devices. Directly comparable on the AVOD + free live channels + multi-device distribution model.
  • The Roku Channel: Roku-operated free ad-supported streaming hub with live channels and on-demand content, including sports verticals such as live sports and sports-related entertainment. Strong overlap on FAST model, audience acquisition mechanics, and Roku as a primary distribution surface for SportsTribal.
  • LG Channels: LG-owned FAST service built into LG smart TVs offering 350+ free live channels including sports content. Comparable as a device-embedded FAST distribution platform competing for the same sports-leaning audience.
  • STIRR: Sinclair Broadcast Group's free ad-supported streaming app focused on news and sports live channels. Closely comparable as a sports-leaning FAST service with AVOD monetization and multi-device distribution.
  • Plex: Free ad-supported streaming service with 100+ live TV channels plus on-demand movies and TV, distributed across web, mobile, and TV apps. Comparable on the no-login, AVOD, multi-channel, multi-device approach.

Broad incumbents

  • Fubo (formerly fuboTV): Sports-first live TV streaming platform now pivoting toward a sports-focused free and wagering-oriented model. Relevant incumbent for sports streaming audiences even though its primary model is paid subscription rather than AVOD.
  • DAZN: Global sports streaming subscription service carrying premium live rights across boxing, MMA, football, and motorsport. A broader incumbent benchmark for where sports streaming can scale, though monetized via subscription rather than AVOD.

Others

  • Vimeo OTT / Watchworthy: White-label OTT platform that powers FAST and AVOD streaming services for niche content owners, including sports rights holders launching their own channels. Adjacent infrastructure and enablement peer relevant to FAST sports channel operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

SportsTribal social profiles

Digital presence

SportsTribal financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SportsTribal leadership team

Management profile

Number of profiles

Profiles4 records

SportsTribal subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

SportsTribal funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SportsTribal M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportsTribal

What does SportsTribal do?

FreeLiveSports.TV is a free ad-supported sports streaming television service providing 100+ live sports channels, sports movies, and on-demand sports content to viewers through web, mobile, and television applications. SportsTribal was rebranded to FreeLiveSports.TV, with the service operated through the Sports Studio, Inc. joint venture.

Is SportsTribal a public or private company?

SportsTribal is a private company. It is classified as unknown and is currently operating.

When was SportsTribal founded?

SportsTribal was founded in 2018. It employs 11 to 50 people.

Where is SportsTribal based?

SportsTribal is headquartered in London, United Kingdom, in the Europe region.

How does SportsTribal make money?

One revenue line is on record: advertising Revenue.

Who are SportsTribal's main competitors?

Direct peers on record are Pluto TV, Tubi, Xumo (formerly Xumo Play), The Roku Channel, LG Channels, STIRR and Plex. Broad incumbents are Fubo (formerly fuboTV) and DAZN. Vimeo OTT / Watchworthy is listed as an others.

Does SportsTribal have an API?

No public API is recorded for SportsTribal.

What industry is SportsTribal in?

SportsTribal's product category is Free Ad-Supported Sports Streaming. Its primary akta.pro industry code is MPAKAOAD, Sports FAST Channels & Free Ad-Supported Streaming, with a secondary code of MPAKALAF, Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship). Its NAICS code is 5162 and its SIC code is 4833.

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