Village Theatre

What Village Theatre does

Village Theatre is a nonprofit regional performing arts organization founded in 1979 and headquartered in Issaquah, Washington, with a secondary operational hub in Everett. It operates four venues across the two cities, most notably the Francis J. Gaudette Theatre in Issaquah and the Everett Performing Arts Center (managed under contract with the City of Everett since 1998). The organization runs a three-pillar program portfolio: Mainstage professional productions (musicals and plays presented across annual seasons), KIDSTAGE youth education (classes, camps, productions, Technical Theater Program, Institute, and College Preparatory tracks for students K-12 through age 20), and Village Originals new works development (including the annual Festival of New Musicals, now in its 22nd year).

The business model combines earned revenue from ticket sales, subscriptions, KIDSTAGE enrollment fees, and venue rentals with contributed revenue from individual donations, corporate sponsorships (Microsoft, 4Culture, ArtsFund), and municipal support (Cities of Issaquah and Everett). Pricing is tiered across Premium, Standard, and Value seating, with subscription packages ranging from a 3-show Flex at $234 to a Marquee Premium 5-show series at $854; accessible pricing is supported through Pay What You Choose performances, TeenTix ($5 for ages 13-19), and scholarships. Distribution is direct-to-consumer via box office, online ticketing, and group sales, with community partnerships (GSBA, Eastside/Everett Pride, TeenTix) extending audience reach.

Village Theatre serves theatre patrons, youth and families, and community partners in the Puget Sound region, with a stated commitment to DEIA programming. The organization employs 251-500 staff and artists, is governed by a Board of Directors, and is led by Artistic Director Adam Immerwahr and Managing Director Derek Watanabe (appointed August 2024). The Everett Performing Arts Center facility is owned by the City of Everett but operationally managed by Village Theatre. No public revenue figures are disclosed, consistent with nonprofit Form 990 reporting.

Name

Village Theatre

Legal name

Village Theatre

Website

https://villagetheatre.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

251–500 employees

Short description

Village Theatre is a nonprofit regional performing arts organization founded in 1979, operating four venues across Issaquah and Everett, Washington. It produces Mainstage professional musicals, the KIDSTAGE youth education program, and the Village Originals new works development program for Puget Sound audiences.

Ownership category

akta.pro rank

Product category

Live Theatre / Regional Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110), Fine Arts Schools (61161), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Broadway & Commercial Theatre Productions (MPAGABAA), Theatre Education, Training & Conservatories (MPAGABAN), Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG)

Keywords

• Live theatrical productions
• Youth theater education
• Musical theater performances
• Regional performing arts
• New works development

Headquarters

HQ city

Issaquah

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue from single tickets, subscription packages, and group sales for Mainstage productions, KIDSTAGE performances, and Festival of New Musicals events.
2. Individual Donations: Tax-deductible donations from individuals at various giving levels with associated benefits including donor listings, concessions vouchers, and private events.
3. Corporate Sponsorships: Corporate partnerships including season sponsors (4Culture, ArtsFund, Microsoft), producing sponsors (City of Everett, City of Issaquah), and in-kind sponsors providing financial and operational support.
4. Youth Education Programs: Revenue from KIDSTAGE classes, camps, Institute program, SummerStock productions, and Technical Theater Program enrollment fees.
5. Theatrical Licensing: Licensing fees paid for rights to produce shows including works from Concord Theatricals, Music Theatre International (MTI), and Theatrical Rights Worldwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Village Theatre produces and presents professional Mainstage musical and play productions at two Pacific Northwest venues (Francis J. Gaudette Theatre in Issaquah and the Everett Performing Arts Center). Alongside its Mainstage season, it operates KIDSTAGE, a youth theater education program offering classes, camps, productions, and advanced training (including the Village Theatre Institute and College Preparatory Program), and Village Originals, a new works development program anchored by the annual Festival of New Musicals. Revenue comes from season subscriptions, single ticket sales, youth program tuition, individual donations, and corporate sponsorships.

Product overview

Village Theatre operates as a regional performing arts organization with a multi-venue, multi-program portfolio. Its core offering is Mainstage Productions—professional musicals and plays presented at its two primary venues in Issaquah (Francis J. Gaudette Theatre) and Everett (Everett Performing Arts Center). Supporting this are three major program divisions: KIDSTAGE (youth education encompassing classes, camps, and youth productions including SummerStock and the Village Theatre Institute), Village Originals/New Works (development of new musicals through beta productions and the annual Festival of New Musicals), and Village Theatre Presents (special event programming). The organization also manages the Everett Performing Arts Center as a rental venue for external events. Subscription packages and single-ticket sales represent the primary revenue model, supplemented by donations and institutional giving.

Differentiator

Problem solved

Functional benefit

Brands

• KIDSTAGE: Youth education program offering theater classes, camps, and productions for young performers grades K-12
• Village Originals
• Village Theatre Institute
• NextStage
• SummerStock
• Village Theatre Presents

Products and services

• Mainstage Productions Professional theatrical productions, predominantly musicals and plays, presented across the seasonal schedule at the Francis J. Gaudette Theatre (Issaquah) and the Everett Performing Arts Center, available to individual ticket buyers, subscribers, and group sales customers in the Puget Sound region.
• KIDSTAGE Youth Education Program Year-round youth theater education program offering classes, summer camps, and production opportunities for children and teens, including SummerStock performances on the Mainstage and specialized tracks such as KIDSTAGE STEM Programming and Art Without Boundaries.
• Village Theatre Institute Advanced training program for serious young theater artists within KIDSTAGE, providing intensive musical theatre instruction, audition preparation, and performance opportunities for students pursuing professional-level study.
• College Preparatory Program Preparatory program for high-school students auditioning for performing arts college programs or launching careers after graduation, including audition materials, dance pre-screen coaching, interview prep, and mock auditions.
• Technical Theater Program (TTP) Mentorship program for KIDSTAGE students offering hands-on experience in technical theater including lighting, sound, set construction, and stage management.
• SummerStock Summer program that brings young KIDSTAGE performers onto the Village Theatre Mainstage for fully staged youth productions.
• Village Originals (New Works Program) New musical theatre development program that supports emerging writers via beta productions, the annual Festival of New Musicals, and the Puget Sound Writing Fellowship; works developed through this program have a documented production history.
• Festival of New Musicals Annual festival presenting works-in-progress by emerging musical theatre writers and offering audiences the opportunity to see new shows before they premiere.
• Season Subscription Packages Three tiers of season subscription packages (5-Show Fixed Series, Flexible 3-4-5 Show packages, and Marquee Premium) offering priority booking, free Show Swap, no-hassle exchanges, and 20% off extra tickets at varied price points across Zone A+, A, and B seating.
• Village Theatre Presents Special event programming series featuring unique performances outside the main season, including drag performances and other limited-engagement theatrical experiences.
• Everett Performing Arts Center Facility Management Management and operation of the 505-seat (plus 7 wheelchair) Everett Performing Arts Center, owned by the City of Everett and managed by Village Theatre under a long-term contract since 1998, with rental opportunities for outside performances, meetings, and special events.

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• Gaisma Theatre GroupmajorStrategic or Co-development Partner · 1 May 2026Village Theatre and Gaisma Theatre Group partnered on the Puget Sound Writing Fellowship, supporting development of new musical theatre works.
• Concord TheatricalscoreTechnology or IntegrationLicensing partner for theatrical productions including And Then There Were None and Anastasia: The Musical. Village Theatre obtains performance rights through special arrangement.
• Music Theatre International (MTI)coreTechnology or IntegrationLicensing partner for shows including Come From Away, Dear Evan Hansen, and Ragtime. MTI provides authorized performance materials.
• Theatrical Rights WorldwidecoreTechnology or IntegrationLicensing partner for The Color Purple production. Provides authorized performance materials.
• Greater Seattle Business Association (GSBA)majorGTM or Marketing PartnerVillage Theatre is a proud member of the largest LGBTQ+ and allied chamber of commerce in North America, supporting inclusive community engagement.
• Eastside Pride PNWminorGTM or Marketing PartnerCommunity partner for LGBTQ+ advocacy and education in east King County.
• Everett PrideminorGTM or Marketing PartnerVillage Theatre participates in Everett Pride events including 4th Annual Block Party, supporting LGBTQ+ community in Snohomish County.
• Lombardi'sminorGTM or Marketing PartnerIn-kind sponsor providing support through local business partnership.
• TeenTixmajorGTM or Marketing PartnerPartnership enabling $5 tickets for youth ages 13-19, developing next generation of theatre audiences and supporters.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The 5th Avenue Theatre: Seattle-based nonprofit musical theater company producing large-scale professional productions with subscription, education, and new works programs. Directly comparable to Village Theatre in mission, programming model, and Puget Sound market, with a larger seat count and broader commercial title slate.
• Seattle Repertory Theatre: LTR (League of Resident Theatres) member and one of the largest nonprofit resident theaters in the Pacific Northwest. Directly comparable as a multi-venue Seattle-based regional theater with subscription ticketing, donor base, and education programs.
• ACT Theatre (A Contemporary Theatre): Seattle-based nonprofit regional theater producing contemporary plays and new works. Comparable to Village Theatre in regional theater scale, subscription model, and new works development, though focused primarily on drama rather than musicals.
• Taproot Theatre Company: Issaquah-based (with a satellite in Seattle) nonprofit theater producing plays and musicals with a robust education and youth program. Directly comparable to Village Theatre in geographic base, faith-informed community orientation, and integrated youth/professional programming.
• Seattle Children's Theatre: Seattle-based nonprofit producing professional theater for young audiences with extensive education programming. Comparable to Village Theatre's KIDSTAGE program and youth production model, operating in the same regional donor and audience ecosystem.
• Oregon Shakespeare Festival: Major Pacific Northwest regional theater producing a large repertory season of classical and new works, with an active new works development program. Comparable to Village Theatre in mission, scale, and subscription model, though with a much larger festival-style operation.
• Pacific Northwest Ballet: Seattle-based nonprofit performing arts organization with subscription ticketing, education programs (PNB School), and donor-driven funding model. Comparable to Village Theatre as a major Seattle nonprofit performing arts institution with overlapping subscriber/donor pool.
• Seattle Music Theatre: Pacific Northwest community theater producing musicals with education and youth components. Comparable to Village Theatre in mission around musical theater production and youth training, though operating at a smaller scale and more volunteer-driven.

Broad incumbents

• Paramount Theatre: Seattle's largest historic theater venue, operated by STG Presents, hosting touring Broadway, concerts, and events. Comparable to Village Theatre as a Puget Sound live entertainment presenter competing for the same audience entertainment dollars, though focused on presenting rather than producing.
• Center Theatre Group: Los Angeles-based LTR member and one of the largest nonprofit regional theater operators in the U.S. (Mark Taper Forum, Ahmanson Theatre, Kirk Douglas Theatre). Comparable to Village Theatre in nonprofit subscription model, new works development, and education programming, though at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqfam4iuDOSaok1c4-2oX1w
• Xx.com/Village_WA
• Facebookfacebook.com/VillageTheatre
• LinkedInlinkedin.com/company/village-theatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Village Theatre