What Paramount Theatre Seattle does

Paramount Theatre Seattle is a historic 2,807-seat performing arts venue located at 911 Pine Street in downtown Seattle, Washington. Built in 1928 in Beaux-arts French Renaissance style and listed on the National Register of Historic Places on October 9, 1974, the venue hosts more than 100 events per year spanning Broadway productions, concerts, comedy, dance, ballet, family entertainment, and jazz. Its opulent Versailles-inspired interior, original Wurlitzer theatre pipe organ, convertible seating system (2,807 seated / 3,000 standing), and cabaret-style main floor for 568 guests are core physical assets. The theatre is operated and programmed by Seattle Theatre Group (STG Presents), which manages booking, venue operations, and box office functions.

The business generates revenue through a diversified mix of ticket sales (box office, Ticketmaster primary sales, and Ticket Squeeze resale marketplace), concessions and F&B (multiple bars and light food service), performer and local-artist merchandise, and the Paramount Club VIP membership program offering prime balcony seating and lounge access. Ticket pricing is tiered across center orchestra ($150-$300), side orchestra ($100-$200), mezzanine levels ($75-$175), third mezzanine (starting ~$50), and general admission standing room, addressing both premium and budget consumer segments. Distribution is multi-channel: official box office at the venue, Ticketmaster globally, and Ticket Squeeze resale with a mobile app offering 5% discounts.

Customer reach extends to Seattle locals, Pacific Northwest regional attendees, and tourists visiting downtown Seattle near the Convention Place Metro Tunnel, Washington State Convention Center, and Pacific Place Mall. Marketing channels include the independent guide website (paramounttheatreseattle.net), a monthly email newsletter "What's On Guide" with a $5 first-order incentive, the Ticket Squeeze mobile app, and Booking.com hotel referral partnerships. The venue's heritage performer roster (Pink Floyd, Grateful Dead, Madonna, Nirvana, David Bowie, Marx Brothers) and ongoing Broadway at The Paramount season series anchor its brand positioning as a premier West Coast live entertainment venue.

Name

Paramount Theatre Seattle

Legal name

Paramount Theatre Seattle

Website

https://paramounttheatreseattle.net

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

1–10 employees

Short description

Paramount Theatre Seattle is a historic 2,807-seat performing arts venue in downtown Seattle, operating since 1928 under Seattle Theatre Group. It hosts 100+ annual events spanning Broadway, concerts, comedy, and dance, monetizing through tiered ticketing, concessions, merchandise, and VIP membership.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Broadway & Commercial Theatre Productions (MPAGABAA)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Theater, Musicals & Performing Arts (THAJAFAB), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)

Keywords

• Live event ticketing
• Performing arts venue
• Concert entertainment
• Broadway productions
• Event hosting services

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue from ticket sales for all events including Broadway productions, concerts, comedy, dance, and family shows. Tickets sold through box office and online platforms.
2. Concessions and F&B: Full concession stands and multiple bars throughout the venue serving beer, wine, cocktails, and light foods. Food service available one hour before showtime for cabaret seating and general admission.
3. Merchandise Sales: Official merchandise booths selling performer merchandise as well as local artist merchandise on show nights.
4. VIP/Membership: Paramount Club membership offering prime balcony seating, lounge access, and exclusive ticketing options. VIP packages for premium seating experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Paramount Theatre Seattle is a historic 1928 performing arts venue in downtown Seattle that hosts Broadway touring productions, concerts, comedy shows, and other live entertainment events. The venue sells tickets directly to the public for individual and group purchases and offers premium membership tiers such as the Paramount Club. Ancillary revenue is generated through concessions, merchandise, and venue rental partnerships with promoters under the STG Presents (Seattle Theatre Group) nonprofit umbrella.

Product overview

Paramount Theatre Seattle operates an independent entertainment guide website offering comprehensive event ticketing services and venue information for one of Seattle's premier performing arts venues. The core offerings include event ticket sales through integration with Ticketmaster and Ticket Squeeze resale marketplace, a mobile application for convenient ticket purchases with discounts, and detailed venue information including seating charts and accessibility options. The venue itself, a historic 2,807-seat theater opened in 1928 and managed by STG Presents, hosts a diverse calendar of Broadway productions (such as Harry Potter and The Cursed Child and Beauty and The Beast), concerts, comedy shows, dance performances, and family entertainment. VIP services are available through the Paramount Club membership program.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Event Ticket Sales Direct ticket sales for individual live entertainment events including Broadway touring productions, concerts, comedy shows, and other live performances at the historic Paramount Theatre venue. Targeted at individual adults, families, and groups in the Seattle and Puget Sound region.
• Paramount Club Membership A paid membership tier offering patrons priority access, premium amenities, and exclusive benefits tied to Paramount Theatre performances and venue experiences.
• Paramount Theatre Mobile App Official mobile application for iOS and Android that supports event discovery, ticket purchasing, and venue information for Paramount Theatre performances.
• Group Ticket Sales Discounted ticket packages for groups attending Broadway shows, concerts, and comedy performances at Paramount Theatre, intended for organizations, tour operators, and social groups.
• Broadway Touring Productions Hosted Broadway touring productions of nationally running musicals presented on the Paramount Theatre stage for Seattle audiences under STG Presents programming.
• Venue Concessions Food and beverage concessions sold at the Paramount Theatre during events, supplementing ticket revenue for attending patrons.
• Event Merchandise Branded and touring-show merchandise sold at the Paramount Theatre in connection with specific performances and the venue brand.

Quantifiable outcome

• Nearly a century of continuous operation as a premier entertainment venue since 1928
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Ticket SqueezecoreChannel Partner/ Reseller/ DistributorTicket Squeeze is the primary resale ticket marketplace partner for the Paramount Theatre website. They provide verified, authentic tickets at competitive prices with no service fees. The partnership offers 5% discounts for app downloads and newsletter subscribers. Ticket Squeeze has a 4.6/5 rating with over 16,000 verified reviews. The platform offers last-chance downloadable tickets and group-friendly seating options.
• Booking.comminorGTM or Marketing PartnerBooking.com partnership provides hotel booking recommendations for visitors to Paramount Theatre. Offers special perks for theatre patrons booking nearby accommodations. Recommended hotels include Hotel Max, Paramount Hotel, Hyatt at Olive 8, and Hilton Garden Inn Seattle Downtown.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster is the official primary ticketing partner for Paramount Theatre. Offers face-value tickets for most events through their platform and phone support. As official partner, they provide primary ticket sales while the venue manages box office operations for in-person purchases.
• Seattle Theatre Group (STG Presents)coreStrategic or Co-development PartnerSTG Presents operates and manages Paramount Theatre. The Seattle Theatre Group is responsible for booking events, venue management, box office operations, and programming at the historic theatre. Box office contact: 206-682-1414.
• Broadway at The ParamountcoreStrategic or Co-development PartnerBroadway at The Paramount is the season programming series bringing major Broadway productions to Seattle including Harry Potter and The Cursed Child, Beauty and The Beast, Hadestown, Six The Musical, and more.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Broadway in Chicago: Broadway in Chicago operates multiple historic downtown venues (CIBC Theatre, Cadillac Palace, James M. Nederlander Theatre) on the same touring Broadway subscription model. Directly comparable multi-venue Broadway presenter with similar season-ticket economics and touring relationships.
• The Neptune Theatre: The Neptune Theatre is a third STG Presents-operated historic Seattle venue (~800 seats). Same parent operator, similar programming mix, comparable cabaret/seated configurations, and shared ticketing and marketing infrastructure — directly comparable for venue economics analysis.
• The Moore Theatre: The Moore Theatre is another historic performing arts venue in Seattle (capacity ~1,800), also operated by STG Presents. Same operator, same booking pipeline, and overlapping programming (concerts, comedy, dance, family shows), making it the most directly comparable venue to the Paramount in the same market.
• The Beacon Theatre: The Beacon Theatre is a ~2,800-seat 1929 historic venue on the Upper West Side of Manhattan operated by MSG Entertainment. Comparable in vintage, capacity, Broadway/concert programming mix, and tiered seating structure, though serving a much larger metro market.
• Orpheum Theatre (multiple cities): The Orpheum is a network of historic Broadway-tour venues across multiple US cities (Memphis, Los Angeles, New York, Omaha). Comparable as historic Broadway tour stops of similar vintage and capacity range presenting identical touring productions.
• Fox Theatre Detroit: Fox Theatre Detroit is a 5,000-seat 1928 historic venue presenting Broadway tours, concerts, and comedy. Highly comparable as a similarly vintage, large-capacity historic theater hosting Broadway touring productions in a major US city.
• Hollywood Pantages Theatre: The Hollywood Pantages is a historic 2,700-seat Broadway-touring venue in Los Angeles operated under the Broadway in Hollywood/Nederlander banner. Directly comparable in scale, vintage, Broadway-tour focus, and tiered orchestra/mezzanine/balcony pricing to the Paramount.

Broad incumbents

• STG Presents (Seattle Theatre Group): STG Presents is the nonprofit operating company that books and manages the Paramount (and the Moore and Neptune). Comparable as the broader regional arts presenter with shared programming, marketing, and operational infrastructure, though not a single venue.
• Live Nation Theatrical: Live Nation operates a portfolio of historic theatres and venues across major US cities. Comparable as a large incumbent operator in the live entertainment/theater space, though much broader in scale and geography than the single-venue Paramount.

Emerging players

• American Theatre Guild: American Theatre Guild is a Broadway subscription presenter operating across multiple US markets. Comparable as a touring Broadway presenter working with similar shows and subscriber economics, though not a single venue operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/paramount-theatre-seattle

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paramount Theatre Seattle