What Tangerine does

Tangerine Telecom is an Australian direct-to-consumer telecommunications provider offering residential NBN broadband, mobile SIM-only, and mobile broadband services. Founded in 2020 and headquartered in South Melbourne, the company operates as a retail service provider on NBN Co's National Broadband Network infrastructure, selling plans across FTTP, HFC, Fixed Wireless, and Satellite access technologies. The broadband portfolio spans six speed tiers from a 25/10 Mbps entry-level plan to a 1000/100 Mbps gigabit UltraSpeedy tier, with unlimited data across all tiers and no lock-in contracts. Add-on offerings include Amazon eero Wi-Fi 6/7 routers sold outright or on 12-month installments, and the eero Secure network security subscription priced at $2.99/month after a 12-month free trial.

The business runs a digital-first go-to-market built around a self-service website with an integrated NBN address-availability checker, a 1800 211 112 phone support line staffed 24/7 (excluding public holidays), and active social channels on Instagram, Facebook, TikTok, and LinkedIn. Revenue is generated through three streams: recurring monthly subscriptions on NBN and mobile plans, hardware sales of eero routers, and the auto-renewing eero Secure subscription. Customer segments are horizontally defined across household size and bandwidth intensity — light users (1-2 person households on Value), medium users (3-4 person households on Value Plus), heavy users (5+ person households on Speedy tiers), and mobile broadband buyers — with no named enterprise or SMB accounts in the portfolio.

Name

Tangerine

Legal name

Tangerine Telecom

Website

https://tangerinetelecom.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Tangerine Telecom is an Australian direct-to-consumer telecommunications provider offering NBN broadband across six speed tiers, SIM-only mobile plans, and eero Wi-Fi routers with bundled security subscriptions to residential households.

Ownership category

akta.pro rank

Product category

Consumer Telecommunications (Internet Service Provider)

NAICS

All Other Telecommunications (51781), Telecommunications Resellers (517121)

SIC

Telephone Communications (No Radiotelephone) (4813), Radiotelephone Communications (4812)

akta.pro primary industry

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

akta.pro secondary industry

Rural & Universal Service Fixed Broadband Providers (HDAIABAJ)

Keywords

• Nbn broadband plans
• Sim only mobile
• Fixed wireless internet
• Consumer isp australia
• Mobile broadband data

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. NBN Broadband Plans: Monthly subscription fees for NBN internet services across multiple speed tiers (25/10 Mbps to 1000/100 Mbps). Revenue generated through recurring monthly billing with optional router hardware purchases or installment plans.
2. Mobile SIM Plans: SIM-only mobile plans with data-only options for mobile broadband. Recurring monthly subscription revenue from postpaid mobile services.
3. Wi-Fi Router Hardware: Sales of eero Wi-Fi routers (Wi-Fi 6 and Wi-Fi 7 capable) either outright or via 12-month installment plans. Includes bundled eero Secure subscription.
4. eero Secure Subscription: Monthly subscription at $2.99 per account for network security services. Automatic renewal after initial 12-month promotional period with compatible Tangerine internet service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tangerine Telecom sells retail NBN broadband internet services across six speed tiers (25/10 to 1000/100 Mbps) including unlimited data, FTTP fibre upgrades, and Fixed Wireless access for non-wired premises. It also sells SIM-only mobile plans and data-only mobile broadband, with Wi-Fi 6/7 eero routers and an eero Secure network security subscription offered as bundled add-ons. All services are positioned as "refreshingly simple" with no lock-in contracts.

Product overview

Tangerine is an Australian telecommunications company offering a unified product portfolio of internet and mobile services. The core offerings consist of nbn® broadband plans (six speed tiers from Value to UltraSpeedy), nbn® Fixed Wireless for non-wired areas, and mobile services including SIM-only plans and mobile broadband. Add-on services include the FTTP Fibre Upgrade program and eero Secure subscription for Wi-Fi router security. All services emphasize no lock-in contracts and competitive pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• nbn® Broadband Plans Internet service plans delivered over the nbn® network with unlimited data, available in six speed tiers (Value 25/10, Value Plus 50/20, Speedy 100/20, Speedy Plus 100/40, Speedy Max 500/50, and UltraSpeedy 1000/100) for Australian residential households.
• nbn® Fixed Wireless Internet service delivered via fixed wireless technology for Australian premises where a wired nbn® connection is not available.
• FTTP Fibre Upgrade (Fresh Fibre) Free FTTP (Fiber to the Premises) upgrade programme for eligible existing Tangerine customers, providing access to higher-speed NBN tiers and a more reliable fibre connection.
• Mobile SIM Only Plans BYO mobile phone plans with SIM cards only, offering voice, text, and data services on the Australian mobile network for consumers supplying their own handset.
• Mobile Broadband Data-only SIM plans for connecting devices on the go in Australia, including tablets, in-vehicle hotspots, and mobile broadband devices.
• eero Secure Wi-Fi security subscription service delivered with eero router purchases for an initial 12-month promotional period, providing network security, content filtering, and ad blocking; auto-renews at $2.99/month per account thereafter.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• NBN CocoreTechnology or IntegrationTangerine operates as a retail service provider on the NBN (National Broadband Network) infrastructure owned by NBN Co. The partnership enables Tangerine to offer FTTP, HFC, Fixed Wireless, and Satellite NBN services to Australian consumers across all speed tiers up to 1000/100 Mbps.
• Amazon eerocoreTechnology or IntegrationPartnership for eero Secure Wi-Fi security subscription bundled with eero router hardware. eero Secure provides network security, content filtering, and ad blocking services. Tangerine includes 12-month free subscription with router purchase, then $2.99/month per account. Routers available include Wi-Fi 6 and Wi-Fi 7 models for Speedy Max through UltraSpeedy plans.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TPG Telecom: Major Australian telco offering NBN broadband, mobile, and entertainment bundles. Competes with Tangerine across consumer broadband and mobile SIM plans with substantially greater scale and content bundles.
• iiNet (TPG Telecom): Established Australian retail NBN and mobile provider under TPG Telecom, offering the same speed tiers and SIM-only mobile as Tangerine but with a much larger installed base and bundled content options.

Direct peers

• Spintel: Independent Australian NBN and mobile reseller with a similar mid-tier positioning and value-led approach. Direct competitor in the price-sensitive consumer segment.
• More Telecom: Australian NBN retailer positioned on simple plans and customer service, closely mirroring Tangerine's 'Refreshingly Simple' value proposition. Direct peer in the challenger-ISP category.
• Belong (Telstra subsidiary): Telstra-owned budget NBN and mobile reseller targeting price-sensitive Australian households. Closely overlaps Tangerine's value-conscious, no-frills positioning and SIM-only mobile offering.
• Aussie Broadband: ASX-listed Australian retail NBN and business broadband provider with comparable speed-tier structure and value positioning. One of Tangerine's most direct competitors in the challenger-ISP segment.
• Superloop: ASX-listed Australian NBN, mobile, and business connectivity provider. Competes with Tangerine in the consumer broadband segment while also operating its own underlying network assets.
• Dodo Services: Vocus-owned Australian retail NBN, mobile, and energy provider serving value-conscious consumers. Competes directly with Tangerine on price across broadband speed tiers and mobile plans.

Emerging players

• Kogan Mobile: Kogan.com's MVNO offering prepaid and postpaid SIM-only mobile plans at value pricing in Australia. Comparable mobile positioning to Tangerine's SIM-only plans with a similar value-oriented customer base.
• Felix Mobile: Digital-first Australian MVNO offering SIM-only mobile plans on the Telstra network with a no-lock-in, app-managed model. Comparable mobile offering to Tangerine's SIM plans, focused on a similar digital-native consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tangerinetelecom
• LinkedInau.linkedin.com/company/tangerinetelecom
• Instagraminstagram.com/tangerinetelecom
• TikToktiktok.com/@tangerinetelecom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tangerine