Sedus Stoll

What Sedus Stoll does

Sedus Stoll AG is a privately-held German office furniture manufacturer and holistic workplace solutions provider, founded in 1871 and headquartered in Dogern, Germany. The company operates through three core brands — Sedus (primary seating and furniture line), Klöber (specialized seating solutions), and S³ Advice (workplace consulting services) — and is controlled by the Stoll VITA Foundation (60.95%) and the Karl Bröcker Foundation (32.45%), with a Board led by Speaker Daniel Kittner alongside Cornel Spohn and Jens Kastning, and Dr. Klaus Eisele as Chairman of the Supervisory Board. Its product portfolio covers task and executive chairs, visitor and lounge seating, single workstations, team benching, conference and bistro tables, storage units and pedestals, office cubes, privacy and desk-mounted screens, acoustic solutions, and agile furniture, all produced in Germany and distributed to over 70 countries via 10 wholly-owned subsidiaries across Europe, Saudi Arabia, and the UAE.

The company monetizes primarily through B2B hardware sales of office furniture, complemented by professional services (workspace design consulting, fire safety consulting) and digital tools (furniture configurator, Sedus AR App, Online-Basket B2B ordering platform, PartnerNET partner portal). Pricing is quote-based for enterprise/custom commercial projects and transactional via multiple online shops and a physical factory outlet for SMB and prosumer buyers. Go-to-market combines direct enterprise field sales, showroom-based experiential selling, a tiered channel partner network, and digital self-service configuration. Reported turnover is approximately €216M for FY2025 (slightly below the prior year), with a workforce of more than 1,063 employees and a customer base spanning corporate, financial services, healthcare, education, government, and cultural-venue end markets including Cushman & Wakefield, Kantar, Danone, N26, Veolia, enercity, and Torrejón University Hospital.

Name

Sedus Stoll

Legal name

Sedus Stoll AG

Website

https://sedus.com

Company type

Private

Founded year

1871

Operating status

Operating

Headcount range

251–500 employees

Short description

Sedus Stoll AG is a German office furniture manufacturer (est. 1871) producing ergonomic seating, tables, storage, and acoustic solutions through its Sedus, Klöber, and S³ Advice brands for enterprise, healthcare, education, and government customers across 70+ countries.

Ownership category

akta.pro rank

Product category

Office Furniture

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Office Furniture (2520), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

akta.pro secondary industries

Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE), Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

Keywords

• Office furniture
• Ergonomic seating
• Workspace design
• Modular furniture
• Acoustic solutions

Headquarters

HQ city

Dogern

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Office Furniture Sales: Sale of seating furniture (task chairs, visitor chairs, lounge chairs), tables, storage solutions, room elements, screens and acoustic solutions, and workshop tools and accessories - all Made in Germany
2. Workspace Design Services: Professional consulting services including workspace design and fire safety consulting for offices and buildings
3. Digital Solutions: Apps and software tools for office planning, including furniture configurator and AR visualization applications

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sedus Stoll manufactures and sells ergonomic office furniture, including task chairs, executive chairs, visitor seating, lounge sofas, workstations, conference and bistro tables, storage units, and modular room/acoustic elements, marketed under the Sedus, Klöber, and S³ Advice brands. The company complements its physical product portfolio with workspace design consulting, fire safety advisory services, training through the Sedus Academy, and digital tools such as an online furniture configurator and an AR visualization app for customers planning office environments.

Product overview

Sedus Stoll Group is a leading European manufacturer of office furniture offering a comprehensive portfolio through three core brands: Sedus (primary furniture brand), Klöber (specialized seating), and S³ Advice (workplace consulting). The product range includes seating (task/executive chairs, visitor chairs, sofas/lounge chairs), tables (single workstations, team desks/benching, conference tables, bistro/coffee tables), storage solutions (units, lockers, desk pedestals), room elements/screens/acoustics (office cubes, privacy screens, desk-mounted screens), and workshop tools/accessories. Recent product additions include se:cove (lounge chair), se:hive (flexible space solution), se:café bar, se:café team table bench, and se:charge (mobile battery). The company also offers digital tools (furniture configurator, planning apps), professional services (workspace design, fire safety), and training through Sedus Academy. Products are developed and produced in Germany ('Made in Germany'), with the company evolving from a furniture manufacturer into a holistic workplace partner.

Differentiator

Problem solved

Functional benefit

Brands

• Sedus: Core brand for seating and office furniture
• Klöber
• S³ Advice

Products and services

• Task and executive chairs
• Visitor and conference chairs
• Sofas and lounge chairs Lounge seating for informal collaboration zones, break-out areas, and reception spaces.
• Single workstations Height-adjustable and fixed single-user desks for individual workstations in modern offices.
• Team desks and benching systems Benching and team-based desk solutions for collaborative open-plan environments.
• Conference tables Tables for meeting and conference rooms of various sizes and configurations.
• Bistro and coffee tables Small tables for cafeteria, bistro, and informal meeting areas.
• Storage solutions (storage units, lockers, pedestals) Storage furniture including cabinets, personal lockers, and mobile pedestals designed to match Sedus desk systems.
• Room elements and acoustic solutions (office cubes, screens) Modular room-in-room solutions, acoustic screens, and space-dividing elements for open offices.
• se:cove
• se:hive
• se:café bar
• se:café team table bench
• se:charge
• Klöber brand office furniture Premium design-oriented office seating, tables, and lounge furniture sold under the Klöber brand, targeting design-led workspaces.
• S³ Advice workspace consulting Workplace strategy and change consulting service that helps organizations analyze and redesign their office environments.
• Workspace design service Planning and design service for office layouts, including space planning, product selection, and configuration support.
• Fire safety consulting Advisory service on fire safety regulations and compliance for office furniture and workplace design.
• Sedus Academy Training, certification, and education programs for dealers, designers, and workplace professionals on Sedus products and ergonomics.
• Online furniture configurator Web-based tool that allows customers and dealers to configure Sedus products with options, finishes, and accessories.
• Sedus AR App Augmented reality mobile application that lets users visualize Sedus products in real office spaces.

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• KvadratcoreStrategic or Co-development PartnerSedus x Kvadrat collaboration combines Kvadrat's textile expertise with Sedus' furniture design, offering coordinated fabric options for office seating and furniture products

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Vitra: Swiss-headquartered office and home furniture manufacturer with strong design reputation across Europe. Highly comparable on premium ergonomic seating, workspace solutions, and brand-driven enterprise/architect channel; overlaps directly with Sedus in DACH and broader European markets.
• Bene Büromöbel: Austrian office furniture manufacturer with strong presence in DACH region. Comparable product range (desks, storage, office chairs, room systems) and enterprise customer base; competes with Sedus particularly in German-speaking markets.
• Steelcase: Global leader in office furniture, seating, and workplace solutions. Directly comparable to Sedus across product categories (task chairs, tables, storage) and target enterprise customers, though at significantly larger scale and with deeper North American presence.
• MillerKnoll (Herman Miller): US-listed office furniture conglomerate including Herman Miller, Knoll, and HAY. Directly comparable on ergonomic seating and contract furniture for enterprise clients, with broader multi-brand portfolio and global dealer network than Sedus.
• Haworth: Privately-held global office furniture manufacturer with comparable product breadth (seating, systems furniture, architectural interiors) and similar enterprise GTM. Closest peer to Sedus in terms of privately-held mid-large contract furniture manufacturer profile.
• Brunner Group: German office furniture manufacturer specializing in seating, tables, and conference solutions. Closely comparable on Made-in-Germany positioning, premium contract furniture, and DACH-region enterprise customers.
• Kinnarps: Swedish family-owned office furniture manufacturer serving Nordic and European enterprise markets. Comparable on ergonomic task seating, workplace interior solutions, and sustainability credentials; competes with Sedus in Northern Europe.
• USM Modular Furniture: Swiss modular furniture manufacturer serving office and residential markets with iconic Haller system. Comparable on premium positioning and modular office storage/partitioning products; overlaps with Sedus's room-elements-and-acoustics category in enterprise fit-outs.
• Nowy Styl Group: One of the largest office furniture manufacturers in Europe, headquartered in Poland, with strong presence across CEE and Western Europe. Comparable contract furniture offering and enterprise customer overlap with Sedus in continental European markets.

Broad incumbents

• IKEA (IKEA of Sweden / IKEA Business): Global furniture giant with growing office and home-office ranges sold at significantly lower price points. Not a direct premium competitor but exerts pricing pressure on entry-level and SMB segments of the office furniture market that Sedus also addresses through its homeofficeshop.com and outlet channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/sedusl
• YouTubeyoutube.com/SedusStollAG
• LinkedInlinkedin.com/company/sedus-stoll
• Instagraminstagram.com/sedus_official
• Pinterestpinterest.de/sedus_stoll
• Facebookfacebook.com/sedus.germany

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sedus Stoll