What Kvadrat does

Kvadrat is a Danish global design textile company founded in 1968 and headquartered in Ebeltoft, Denmark, with 251-500 employees. The company manufactures high-performance upholstery textiles, curtain fabrics, and knitted upholstery textiles from wool, viscose, recycled polyester, and Trevira CS yarns, with products such as Hallingdal 65 (100,000 Martindale abrasion resistance), the Field, Ria, Steelcut, Divina, and Tonus collections, and the Febrik knitted textile range. Its subsidiary Kvadrat Febrik (acquired 2013) specialises in knitted upholstery using techniques imported from fashion textile production. All products carry extensive international certifications including EU Ecolabel, Greenguard Gold, HPD, EPD, and over 20 fire safety standards (EN 1021-1/2, ASTM E84, IMO FTP Code, NFPA 701, FAR 25.853).

Kvadrat generates revenue primarily through direct enterprise sales to architects, interior designers, and specifiers who select textiles for large-scale commercial, cultural, hospitality, corporate workspace, transportation, and high-end residential projects. Distribution is via company showrooms (notably Copenhagen), dedicated regional service teams, and the kvadrat.dk digital portal serving a global market spanning 17+ countries. Pricing is project-based and not publicly disclosed. Marquee projects include the Elbphilharmonie Hamburg, National Australia Bank HQ (over 7,000 metres), Mondrian London (4,800 sqm), Canton Tower (1,420m), Airbus Helicopters H135 cabins (1,100 helicopters in 60 countries), and Aarhus Letbane tram seating.

The company maintains an exclusive roster of design collaborators including Raf Simons, Patricia Urquiola, Alfredo Häberli, Giulio Ridolfo, Nanna Ditzel, Bertjan Pot, and Note Design Studio, and extends its value proposition through custom fabric commissions for exhibitions (Nan Goldin at Pirelli HangarBicocca) and acoustic solutions via the Kvadrat Acoustics sub-brand (Waves with Foster + Partners, 2024). Recent launches include the THREE residential curtain collection (2024), signalling deeper residential vertical engagement alongside its dominant contract business.

Name

Kvadrat

Legal name

Kvadrat

Website

https://kvadrat.dk

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

251–500 employees

Short description

Kvadrat is a Danish global design textile company manufacturing premium upholstery and curtain textiles for architects, interior designers, and specifiers across commercial, cultural, hospitality, and residential projects worldwide, distributed through direct enterprise sales and showrooms.

Ownership category

akta.pro rank

Headquarters

HQ city

Ebeltoft

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Design Textile Products (Upholstery & Curtains): Kvadrat generates revenue primarily through the sale of high-end design upholstery textiles and curtain/furnishing fabrics to architects, interior designers, and specifiers for commercial and residential projects. Products are sold directly and through design showrooms and events.
2. Custom Fabric Commissions & Collaborations: Kvadrat collaborates with architects, artists, and designers on bespoke textile commissions for installations and large-scale projects, such as the Nan Goldin exhibition at Pirelli HangarBicocca, where custom fabric structures were produced in collaboration with architect Hala Wardé.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Kvadrat designs, develops, and manufactures premium design textiles — primarily upholstery fabrics and curtain textiles — in collaboration with internationally renowned designers and architects. The company supplies these textiles globally to commercial, hospitality, residential, and transportation interior projects, and additionally offers acoustic textile solutions, custom textile commissions, and a knitted textiles line through its Kvadrat Febrik subsidiary.

Product overview

Kvadrat is a global design textile company offering a comprehensive portfolio of upholstery textiles, curtain textiles, and knitted upholstery textiles through both its core brand and subsidiary Kvadrat Febrik. The product range includes flagship products like Hallingdal 65 (the original woollen textile archetype from 1965), the Field, Ria, Divina, Steelcut, and Steelcut Trio collections, as well as specialty offerings like Sprinkles, Razzle Dazzle, Uniform Melange, and Arda. Kvadrat Febrik specializes in knitted textiles including Regos, Myr, Mylla, Rumor, and Suunta. The company also offers residential curtain collections (THREE) and acoustic solutions (Waves). Products are characterized by high durability ratings (Martindale tests), extensive colour ranges, and certifications including EU Ecolabel, Greenguard Gold, and numerous fire safety standards. The textiles serve contract environments, residential applications, and architectural projects worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Kvadrat Febrik: Specialises in the art of knitted textiles, bringing a secular technique, typically associated with fashion, into the realm of upholstery textiles. By pooling ideas, yarn expertise and logistical strength, creates pioneering knitted designs characterised by aesthetic and functional excellence. Established in 2013.

Products and services

• Hallingdal 65 A flagship wool-and-viscose upholstery fabric, originally developed in 1965, used widely across commercial, hospitality, and residential interiors.
• Field 2 An upholstery textile using a double weft and warp construction technique to create a three-dimensional surface.
• Steelcut Trio 3 A wool upholstery textile combining three yarn colors per thread to create depth and surface texture.
• Remix 3 A wool upholstery textile woven from multiple yarn colors for nuanced color variation.
• Divina 3, Divina MD, and Divina Melange 3 A family of wool felted upholstery textiles designed by Finn Sködt for premium interior applications.
• Ginger 2 and Ria 2 Wool-blend upholstery textiles offering soft, voluminous surface qualities.
• Tonus 4 and Tonica 2 Classic wool upholstery textiles combining durability with refined surface character.
• Atlas and Dawn 2 Upholstery textiles combining wool with other fibers for tailored interior applications.
• Coda 2 and Skydo II Wool upholstery textiles with distinctive yarn and surface characteristics designed for premium interiors.
• Uniform Melange and Time 300 Upholstery textiles engineered for commercial-grade durability and tailored aesthetics.
• Sprinkles A knitted upholstery textile featuring speckled color construction, supplied through the Kvadrat Febrik line.
• Relax A knitted textile in the Kvadrat Febrik range for soft seating applications.
• Razzle Dazzle A knitted textile from the Kvadrat Febrik range for design-forward upholstery applications.
• Noon A textile from the Kvadrat Febrik range for upholstery applications.
• Arda An upholstery textile developed using recycled fibers and water-efficient manufacturing processes.
• Suunta A curtain textile developed for window applications in commercial and residential interiors.
• Kvadrat Febrik Knitted Textiles Line A range of knitted textiles sold under the Kvadrat Febrik brand, acquired as a subsidiary in 2013 and offering volume knit and speckled design alternatives to woven upholstery.
• Waves Acoustic Curtain Solution An acoustic curtain solution developed in partnership with Kvadrat Acoustics and Foster + Partners to manage sound in interior environments.
• Kvadrat Acoustics Range Acoustic textile solutions for walls and ceilings addressing noise control in commercial interiors, including office and public spaces.
• Custom Fabric Structures (Bespoke Commissions) Custom textile structures commissioned by architects and designers for signature projects requiring bespoke materials or proportions.

Quantifiable outcome

• Hallingdal 65 achieves 100,000 Martindale abrasion resistance — exceeding high-traffic requirements by 2.2x
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Patricia UrquiolacoreStrategic or Co-development PartnerPatricia Urquiola has designed Regos for Kvadrat Febrik — a knitted upholstery textile with innovative composition and distinctive surface suited for contract and residential applications. Regos features excellent elasticity for easy upholstery on all types of furniture.
• Note Design StudiocoreStrategic or Co-development PartnerNote Design Studio designed Myr and Mylla — two knitted upholstery textiles crafted from 100% recycled polyester, featuring intricate mélange surfaces that combine to create compelling interior effects. The designers took inspiration from irregularities in both man-made and natural surfaces.
• Bertjan PotcoreStrategic or Co-development PartnerBertjan Pot, known for his fascination with construction techniques and patterns, designed Rumor — the first Kvadrat Febrik knitted textile made from more than 70% post-consumer recycled polyester, and Sprinkles — a joyful knitted upholstery with coloured dots that change appearance depending on viewing perspective.
• Studio Truly TrulycoreStrategic or Co-development PartnerStudio Truly Truly designed Suunta — a knitted upholstery with colourways and tactile textures inspired by rows of blooms in Dutch flower fields. The ribbed construction (Finnish for 'direction') unites single lines of wool and recycled polyester in a knitted jacquard stitch.
• Front (Sofia Lagerkvist & Anna Lindgren)coreStrategic or Co-development PartnerFront, a Swedish design studio led by Sofia Lagerkvist and Anna Lindgren, led the 'Design by Nature' project creating Arda — a knitted upholstery textile recreating complex natural forms, structures, surfaces, and colours. The innovative manufacturing process reduces water consumption by 80-95% compared to conventional methods.
• Hala Wardé (Architect)flagshipStrategic or Co-development PartnerNan Goldin's exhibition 'This Will Not End Well' at Pirelli HangarBicocca in Milan features custom fabric structures designed in collaboration with architect Hala Wardé and textile producer Kvadrat, creating immersive environments that explore personal storytelling through photography and film.
• Foster + Partners Industrial DesigncoreStrategic or Co-development PartnerDuring Fulton Market Design Days, Kvadrat Acoustics and Foster + Partners Industrial Design collaborated on Waves — a new acoustic curtain solution combining Kvadrat's textile expertise with Foster + Partners' industrial design capability.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Camira Fabrics: UK-based manufacturer of contract upholstery and panel fabrics for offices, hospitality, and transport. Comparable in vertical breadth (workplace, transit, healthcare), certification depth, and wool-blend heritage.
• Création Baumann: Swiss premium textile manufacturer specializing in drapery, acoustic, and dim-out fabrics for architectural specification. Highly comparable in curtain and acoustic focus, Swiss design positioning, and global specification reach.
• Knoll Textiles: Premium textile division of Knoll (now MillerKnoll) producing woven and coated upholstery for the contract market. Comparable designer-collaboration heritage and specification positioning to Kvadrat.
• Romo (Zinc Textiles): UK family-owned premium textile house offering upholstery, drapery, and wallcovering fabrics with a strong designer-collaboration model. Comparable premium positioning and direct-to-specifier distribution.
• Designtex: Premium contract textiles and surface materials manufacturer serving architects, designers, and specifiers in commercial interiors. Directly comparable product breadth (upholstery, panel, drapery) and specification-driven GTM.
• Luna Textiles: US-based contract textile manufacturer serving healthcare, hospitality, and higher education with performance upholstery. Comparable specification model but with a stronger healthcare tilt than Kvadrat.
• HBF Textiles: US contract textile manufacturer focused on woven upholstery for healthcare, education, and workplace. Comparable in specification-channel GTM and certification-driven contract focus, slightly below Kvadrat on prestige positioning.
• Maharam: US-based premium design textile company serving architects and interior designers with upholstery, drapery, and wallcovering fabrics. Closest direct competitor to Kvadrat in the high-end contract specification channel, with overlapping designer-collaboration model.
• Zimmer + Rohde: German premium textile editor serving international interior design and architecture. Comparable design-led positioning, curated designer portfolio, and European heritage comparable to Kvadrat.

Broad incumbents

• Serge Ferrari: French-listed global manufacturer of technical and architectural textiles including acoustic and tensile structures. Overlaps with Kvadrat Acoustics but is materially larger and broader, serving architectural membranes rather than interior upholstery as a core focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance22 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kvadrat