Cetis
- Company typePrivate
- Founded1989
- HeadquartersColorado Springs, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cetis does
Cetis, Inc. is a privately held U.S. manufacturer of hotel telephony hardware, founded approximately 1989 and headquartered in Colorado Springs, Colorado. The company designs, engineers, manufactures, and supports analog, VoIP, corded, and cordless hotel telephones marketed under three sub-brands: Teledex (premium, credited with inventing the first hotel phone), TeleMatrix (quality-tier), and Scitec (economy-tier). Proprietary features include OneTouch voice message retrieval, battery backup, USB charging ports, and customizable faceplates for property branding. The company has also launched a Cetis Appliance product line in 2025 and maintains affiliate sites for Cetis Healthcare and Cetis Beijing, indicating prior diversification efforts beyond its core hospitality focus.
Cetis sells through a direct enterprise field-sales model with dedicated regional contacts covering the U.S./Canada, Caribbean/Latin America, Asia, Middle East, and Europe, supported by multilingual phone lines (English, Spanish, French) and an AAHOA trade association affiliation. Pricing is quote-based and not publicly disclosed. Revenue is generated primarily through one-time hardware sales with an aftermarket stream from spare phones, replacement units, and custom faceplates. The product catalog and support infrastructure (spares ordering, faceplate worksheets, technical support) reflect a mature installed-base business model.
The company is led by CEO Bing N. Sun and operates with 101-250 employees per third-party firmographic data, though employee count is not disclosed by the company itself. No external funding, M&A, or institutional investor involvement is disclosed. Revenue is not publicly reported. The business is structurally exposed to the single hospitality vertical and to the secular decline of in-room landline telephony as guest behavior shifts to mobile devices, though replacement cycles and the recent appliance-line expansion provide offsetting demand.
Cetis firmographics
Firmographics- Name
- Cetis
- Legal name
- Cetis, Inc.
- Website
- https://cetis.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Cetis is headquartered
LocationHeadquarters
- HQ city
- Colorado Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cetis business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Hotel Phone Hardware Sales: Cetis generates revenue through the design, engineering, manufacturing, and support of hotel phones under Teledex, TeleMatrix, and Scitec brands. Products include analog, VoIP, corded, and cordless hotel phones sold to hospitality properties globally. Revenue is one-time hardware sales with potential aftermarket spares and replacement parts revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for hotel properties |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Cetis product offering
Product offeringCore offering
Cetis designs, engineers, manufactures, and supports hotel guest-room and property telephones marketed under three sub-brands: Teledex (premium), TeleMatrix (quality), and Scitec (economy). Products include analog, VoIP, corded, and cordless hotel phones with proprietary features such as OneTouch voice message retrieval, battery backup, USB charging ports, and customizable faceplates. The company has expanded into a Cetis Appliance line targeting hoteliers.
Product overview
Cetis designs, engineers, manufactures, and supports a portfolio of hotel phone brands and accessories. The core portfolio consists of three sub-brands: Teledex® (the original and premium hotel phone brand), TeleMatrix® (quality-focused engineering), and Scitec® (economy hotel phones). Beyond phones, Cetis offers related features including OneTouch voice message retrieval, Battery Backup, and USB Charging ports. The company also provides faceplate accessories and has recently expanded into the appliance market with the Cetis Appliance line.
Differentiator
Problem solved
Functional benefit
Brands
- Teledex: Invented the very first hotel phones. Most recognized, trusted, and preferred hotel phone brand in the world.
- TeleMatrix
- Scitec
Products and services
- Teledex Hotel Phones Premium hotel phone brand that invented the first hotel phones; includes analog, VoIP, corded, and cordless models for guest rooms, lobbies, and common areas. Targeted at upscale hotels and resorts seeking the most recognized hotel phone brand globally.
- TeleMatrix Hotel Phones Hotel phone brand engineered to high standards for quality and reliability, including analog, VoIP, corded, and cordless models. Targeted at mid-scale and upper-mid-scale hospitality properties.
- Scitec Hotel Phones Economy hotel phone brand preferred by hoteliers for guest room, lobby, and general property communications. Includes analog, VoIP, corded, and cordless models for cost-conscious hospitality properties.
- Cetis Appliance Line Newly launched appliance line extending the Cetis brand beyond telephony into hospitality appliances with a modern design aesthetic, targeted at hoteliers seeking integrated property amenities.
- Custom Telephone Faceplates Customizable telephone faceplates available for order to match property branding and aesthetics. Includes worksheets and a dedicated ordering process for replacement and customization.
- Spare and Replacement Phones Aftermarket spare and replacement hotel phones available through a dedicated ordering form, supporting the installed base of Teledex, TeleMatrix, and Scitec products.
Companies that use Cetis
Customer profileSegments1 record
Ideal customer profiles2 records
Cetis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cetis partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AAHOA (American Hotel & Lodging Association)minorAAHOA membership/affiliation shown in footer of website. AAHOA is the primary trade association for hotel owners in the U.S.
Scale indicators3 records
Recent moves3 records
Expansion highlights3 records
Cetis competitors and assessment
Company assessmentDirect peers
- VTech Communications: VTech is a major manufacturer of hotel and hospitality telephones, including analog and VoIP models, directly competing with Cetis' Teledex/TeleMatrix/Scitec brands for in-room phone placements at global hotel chains.
- Bittel: Bittel is a China-based hotel phone and hospitality device manufacturer whose products overlap directly with Cetis' portfolio in guest-room and lobby telephony for global hotel properties.
Broad incumbents
- Alcatel-Lucent Enterprise: Alcatel-Lucent Enterprise offers hospitality-focused IP desk phones and communications solutions as part of a broader enterprise communications portfolio, frequently appearing on hotel brand-standard approved lists alongside Cetis.
- Mitel Networks: Mitel provides unified communications, VoIP, and SIP phones widely deployed in hospitality environments, competing with Cetis in both endpoints and the broader on-premise/cloud PBX layer.
- Cisco: Cisco's IP phone portfolio and unified communications platform compete with Cetis for hotel chain deployments, particularly where chains standardize on Cisco collaboration and networking infrastructure.
- Poly (HP Poly): Poly (now part of HP) manufactures VoIP, conference, and desk phones used in hospitality settings, overlapping with Cetis on SIP endpoints and increasingly on premium audio/communication devices.
- NEC Corporation: NEC supplies enterprise communications and hospitality-specific telephony solutions, with hotel phone and PBX products that directly overlap Cetis' offering in global hospitality deployments.
- Panasonic: Panasonic manufactures business and hospitality SIP/VoIP phones used in hotel properties, making it a broad incumbent that competes with Cetis in the same enterprise endpoints category.
Emerging players
- Grandstream Networks: Grandstream is a smaller, cost-focused VoIP/SIP phone and UC vendor increasingly present in hospitality deployments, pressuring Cetis on price in the economy and mid-tier hotel phone segments.
Others
- AAHOA (American Hotel & Lodging Association — ecosystem): AAHOA is the trade association with which Cetis is affiliated (shown on its site); it is not a peer product but a buyer/ecosystem node linking Cetis to thousands of hotel owner-operators that procure room phones.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cetis social profiles
Digital presenceCetis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cetis leadership team
Management profileNumber of profiles
Profiles1 record
Cetis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cetis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cetis
What does Cetis do?
Cetis designs, engineers, manufactures, and supports hotel guest-room and property telephones marketed under three sub-brands: Teledex (premium), TeleMatrix (quality), and Scitec (economy). Products include analog, VoIP, corded, and cordless hotel phones with proprietary features such as OneTouch voice message retrieval, battery backup, USB charging ports, and customizable faceplates. The company has expanded into a Cetis Appliance line targeting hoteliers.
Is Cetis a public or private company?
Cetis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cetis founded?
Cetis was founded in 1989. It employs 101 to 250 people.
Where is Cetis based?
Cetis is headquartered in Colorado Springs, United States, in the North America region.
How does Cetis make money?
One revenue line is on record: hotel Phone Hardware Sales.
Who are Cetis's main competitors?
Direct peers on record are VTech Communications and Bittel. Broad incumbents are Alcatel-Lucent Enterprise, Mitel Networks, Cisco, Poly (HP Poly), NEC Corporation and Panasonic. Grandstream Networks is listed as an emerging player. AAHOA (American Hotel & Lodging Association — ecosystem) is listed as an others.
Does Cetis have an API?
No public API is recorded for Cetis.