Sheraton Pacific Hotels
Sheraton Pacific Hotels, aligned with Sheraton Hotels & Resorts, is an upscale hotel brand under Marriott International operating 400+ properties in 70+ countries. It serves business and leisure travelers and groups through room rentals, F&B, meetings, and the Marriott Bonvoy loyalty program.
- Company typePublic
- Founded1937
- HeadquartersBethesda, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Sheraton Pacific Hotels does
Sheraton Pacific Hotels is referenced in firmographics as a private, for-profit entity founded in 1937 with 101-250 employees, headquartered in Bethesda, United States; however, the surrounding data describes Sheraton Hotels & Resorts, an upscale hotel brand owned by Marriott International (NASDAQ: MAR) that operates over 400 properties across 70+ countries. The brand was acquired by Starwood Hotels & Resorts in 1998 and came under Marriott's portfolio through Marriott's 2016 acquisition of Starwood. Sheraton targets three primary customer segments — business and corporate travelers, leisure travelers, and groups/events — and monetizes through room rentals, food and beverage operations, meetings and events, and the Marriott Bonvoy loyalty program. Core products include standard rooms, Sheraton Grand premium tier accommodations, The Club lounge, Gatherings by Sheraton meeting services, and the &More by Sheraton F&B concept combining bar, coffee bar, and market.
The underlying technology platform is Marriott International's central digital infrastructure, including the Marriott Bonvoy mobile app, digital check-in, digital room keys, global property management systems, and GDS/OTA integrations. The New Sheraton transformation initiative has redesigned public spaces with community tables featuring wireless mobile charging, &More dining venues, The Studios for small group meetings, and soundproof Booths for private calls. Distribution operates through direct booking (sheraton.marriott.com), the Bonvoy app, travel agents via GDS, OTAs, and property-level corporate sales teams. The company runs event-driven and enterprise field sales motions alongside direct-to-consumer booking.
The business model combines transaction-based revenue (room rates, F&B, event fees) with subscription-like elements through Marriott Bonvoy (points earning, redemption bookings, co-branded credit card partnerships). Pricing varies by property, room tier, and season, with negotiated corporate rates, AAA/CAA discounts, and government/military rates. The brand relies on Marriott's parent-level distribution, technology, and loyalty infrastructure for go-to-market while maintaining a distinct Sheraton identity as "The World's Gathering Place." Strategic activities in 2025-2026 include the New Sheraton transformation rollout, property-level leadership hires in India, convention partnerships in the US and APAC, and participation in regional hospitality conferences in Africa and Latin America.
Sheraton Pacific Hotels firmographics
Firmographics- Name
- Sheraton Pacific Hotels
- Legal name
- Marriott International, Inc.
- Website
- https://sheraton.marriott.com
- Company type
- Public
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sheraton Pacific Hotels, aligned with Sheraton Hotels & Resorts, is an upscale hotel brand under Marriott International operating 400+ properties in 70+ countries. It serves business and leisure travelers and groups through room rentals, F&B, meetings, and the Marriott Bonvoy loyalty program.
- Ownership category
- akta.pro rank
Sheraton Pacific Hotels industry classification
Industry- Product category
- Upscale Hotel and Resort Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Business & Corporate Full-Service Hotels (THAGAAAE)
- akta.pro secondary industry
- Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
Keywords
Where Sheraton Pacific Hotels is headquartered
LocationHeadquarters
- HQ city
- Bethesda
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Sheraton Pacific Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Hotel Room Rentals: Core revenue from room accommodations across 400+ Sheraton properties worldwide, including standard rooms, suites, and club-level accommodations
- Food & Beverage Operations: Revenue from on-property dining venues including &More by Sheraton bars, restaurants, room service, and F&B events. Sheraton Hyderabad hosted Bengali food pop-up events demonstrating F&B innovation
- Meetings & Events: Revenue from event spaces, meeting rooms, conferences, and private dining across Sheraton properties globally. The brand emphasizes gatherings and meetings as a core differentiator
- Marriott Bonvoy Loyalty Program: Points monetization through co-branded credit cards, point sales to partners, and redemption bookings that drive customer loyalty and repeat bookings
- Marriott Bonvoy Membership Fees and Partnerships: Revenue from loyalty program memberships and partnerships with credit card issuers, airlines, and other travel partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard Rooms |
| Subscription | Pay-as-you-go | Sheraton Grand Properties |
| Subscription | Multi-year contract | Corporate/Business Rates |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Sheraton Pacific Hotels product offering
Product offeringCore offering
Sheraton Pacific Hotels owns and operates upscale hotels and resorts in Asia under the Sheraton brand, a Premium tier of Marriott International. The company provides hotel accommodations, food and beverage services, meetings and event venues, and premium club-level experiences across more than 400 properties in 70+ countries, with a brand transformation initiative featuring redesigned public spaces and productivity-focused lobby designs.
Product overview
Sheraton Hotels & Resorts operates as a portfolio of over 400 hotel properties across more than 70 countries under Marriott International's Premium brand tier. The offering is centered on 'The New Sheraton' transformation initiative, which introduces redesigned public spaces featuring the Community Table with wireless charging, &More food and beverage venues combining bar/coffee/market concepts, The Studios for meetings and private dining, and soundproof Booths for calls. The brand targets both overnight guests and local communities, positioning hotels as gathering places. Properties operate across diverse segments including city hotels, resorts, and airport locations, with loyalty provided through the Marriott Bonvoy program. The Club lounge concept provides premium tier experiences within the portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Sheraton Grand: Premium tier Sheraton hotels with enhanced amenities and services
- &More by Sheraton
- The Club
- Gatherings by Sheraton
- The Studios
- Sheraton Vacation Club
Products and services
- Sheraton Hotels & Resorts The flagship hotel brand offering upscale accommodations across 400+ properties in 70+ countries, positioning itself as 'The World's Gathering Place' with redesigned public spaces for guests and locals.
- Sheraton Grand
Quantifiable outcome
- Over 400 locations globally
- +2 more outcomes
Companies that use Sheraton Pacific Hotels
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Sheraton Pacific Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sheraton Pacific Hotels partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Marriott InternationalcoreSheraton is owned and operated by Marriott International, the world's largest hotel company. As a brand under Marriott's portfolio, Sheraton benefits from Marriott's global distribution systems, Marriott Bonvoy loyalty program, technology platforms, and central marketing resources while maintaining its brand identity.
- HMCA (Hotel Managers Conference Africa)minorSheraton Hotel's Managing Director participated in the HMCA 2026 Hotel Managers Conference Africa focused on human capital development and digital transformation in Africa's hospitality sector.
- MARKETECH APACminorSheraton Petaling Jaya served as venue host for MARKETECH APAC's 'What's NEXT in Marketing: Malaysia 2025' conference, with 164 delegates. The conference was sponsored by Proximus Global, Unicom Marketing, Sheraton Petaling Jaya, and DreamsKingdoms.
- Visit PhoenixminorVisit Phoenix tourism partner collaborated with Sheraton Phoenix Downtown for Phoenix Fan Fusion 2026, positioning the hotel as a key accommodation partner for the 130,000+ attendee pop culture convention driving international tourism.
- Lima Chamber of Commerce (CCL)minorSheraton Lima Historic Center participates in Cyber Days Peru e-commerce events organized by the Lima Chamber of Commerce, supporting tourism sector participation in digital commerce initiatives.
- Aviation Industry BodiesminorSheraton Paris Charles de Gaulle Airport Hotel and other airport Sheraton properties collaborate with government aviation bodies and tourism agencies that emphasize passenger experience as a strategic priority, driving airport hotel development.
- White Lodging ServicesminorWhite Lodging Services acquired the Sheraton Raleigh hotel (353 rooms) and plans to renovate and convert the property to Westin brand, representing a change in ownership/franchisee relationship.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Sheraton Pacific Hotels competitors and assessment
Company assessmentDirect peers
- Hilton Hotels & Resorts: Hilton's flagship full-service hotel brand competes head-to-head with Sheraton in the upscale/business-catering segment globally, with overlapping corporate, group, and leisure demand and comparable loyalty/distribution infrastructure (Hilton Honors).
- Hyatt Regency: Hyatt Regency is a global full-service hotel brand targeting business travelers, groups, and conventions with a comparable property profile to Sheraton's full-service hotels and overlapping MICE positioning.
- Marriott Hotels: Marriott's flagship premium-tier brand sits alongside Sheraton within Marriott International's portfolio, competing for the same corporate and group customers and sharing the Marriott Bonvoy distribution platform.
- Westin Hotels & Resorts: Westin is a Marriott sister brand positioned in the wellness-focused upscale segment, directly comparable to Sheraton in customer profile, MICE capability, and Bonvoy distribution — and notably the destination brand for some Sheraton property conversions.
- Crowne Plaza Hotels & Resorts: Crowne Plaza is IHG's full-service meetings- and business-focused brand, directly comparable to Sheraton in MICE orientation, corporate traveler targeting, and global distribution scale.
- InterContinental Hotels & Resorts: InterContinental is IHG's flagship luxury/full-service international brand with comparable premium positioning, global footprint, and corporate/group demand mix to Sheraton.
- Le Méridien: Le Méridien is a Marriott sister brand with European-design heritage, comparable to Sheraton in full-service positioning, urban and resort formats, and shared Bonvoy distribution.
- DoubleTree by Hilton: DoubleTree is Hilton's upscale full-service brand with global distribution and a strong meetings offering, comparable to Sheraton in segment, customer mix, and conference/event infrastructure.
- Radisson Hotels: Radisson is a global upscale full-service hotel brand with strong European and emerging-market presence, comparable to Sheraton in segment positioning, property profile, and group/business demand.
Broad incumbents
- Wyndham Hotels & Resorts: Wyndham is a broad incumbent hotel company with a large global footprint of franchise properties spanning multiple tiers, comparable to Sheraton in distribution scale and asset-light franchised model, though more tilted to midscale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Sheraton Pacific Hotels social profiles
Digital presenceSheraton Pacific Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sheraton Pacific Hotels leadership team
Management profileNumber of profiles
Profiles1 record
Sheraton Pacific Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sheraton Pacific Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sheraton Pacific Hotels
What does Sheraton Pacific Hotels do?
Sheraton Pacific Hotels owns and operates upscale hotels and resorts in Asia under the Sheraton brand, a Premium tier of Marriott International. The company provides hotel accommodations, food and beverage services, meetings and event venues, and premium club-level experiences across more than 400 properties in 70+ countries, with a brand transformation initiative featuring redesigned public spaces and productivity-focused lobby designs.
Is Sheraton Pacific Hotels a public or private company?
Sheraton Pacific Hotels is a public company. It is classified as corporate owned and is currently operating.
When was Sheraton Pacific Hotels founded?
Sheraton Pacific Hotels was founded in 1937. It employs 101 to 250 people.
Where is Sheraton Pacific Hotels based?
Sheraton Pacific Hotels is headquartered in Bethesda, United States, in the North America region.
How does Sheraton Pacific Hotels make money?
Five revenue lines are on record. Hotel Room Rentals are the primary driver. The others are food & Beverage Operations, meetings & Events, marriott Bonvoy Loyalty Program and marriott Bonvoy Membership Fees and Partnerships.
Who are Sheraton Pacific Hotels's main competitors?
Direct peers on record are Hilton Hotels & Resorts, Hyatt Regency, Marriott Hotels, Westin Hotels & Resorts, Crowne Plaza Hotels & Resorts, InterContinental Hotels & Resorts, Le Méridien, DoubleTree by Hilton and Radisson Hotels. Wyndham Hotels & Resorts is listed as a broad incumbent.
Does Sheraton Pacific Hotels have an API?
No public API is recorded for Sheraton Pacific Hotels.
What industry is Sheraton Pacific Hotels in?
Sheraton Pacific Hotels's product category is Upscale Hotel and Resort Hospitality. Its primary akta.pro industry code is THAGAAAE, Business & Corporate Full-Service Hotels, with a secondary code of THAHAAAC, Hotel & Resort Convention Venues (Convention Hotels). Its NAICS code is 72111 and its SIC code is 7011.