DoubleTree by Hilton
DoubleTree by Hilton is a global upper-midscale hotel brand operating 700+ properties under Hilton Worldwide, offering standardized lodging, MICE facilities, and dining. It generates revenue through franchise fees and room sales, serving business and leisure travelers worldwide.
- Company typePublic
- Founded1969
- HeadquartersMclean, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What DoubleTree by Hilton does
DoubleTree by Hilton is a global upper-midscale hotel brand founded in 1969 as DoubleTree Inn in Arizona and acquired by Hilton in 2007. The brand operates more than 700 properties across North America, Europe, Asia, the Middle East, and Africa, offering full-service hotel accommodations including guest rooms, suites, meeting and conference facilities, and dining outlets. Its signature differentiator is the complimentary freshly-baked chocolate chip cookie served at check-in, a brand asset that has been extended into marketing campaigns, a historic 2019 delivery to the International Space Station, and over 20 million cookies distributed annually across the system.
The brand's core products center on standardized midscale lodging and MICE (meetings, incentives, conferences, and exhibitions) infrastructure, backed by Hilton's global reservation system and the Hilton Honors loyalty program. Distribution leverages Hilton.com direct booking, corporate sales channels, OTAs, and franchise networks, while dining and culinary programs are led by property-level executive chefs. The brand operates alongside Hilton's broader portfolio spanning luxury (Conrad, Waldorf Astoria, LXR) through extended-stay (Home2 Suites, Spark), positioning DoubleTree in the midscale-to-upper-midscale segment.
DoubleTree's business model is primarily franchise- and licensing-based, with independent hotel operators (e.g., OTH Hotels Resorts, City Edge Developments) paying franchise fees for the brand name, standards, and access to Hilton's distribution infrastructure. Secondary revenue streams include managed and owned property room revenue and ancillary services. The brand serves business travelers, leisure guests, and families, with portfolio-level marketing partnerships (such as Yas Island theme-park bundles) extending reach into destination-tainment segments. As a wholly-owned brand within Hilton Worldwide Holdings Inc. (NYSE: HLT), DoubleTree does not report standalone financials, and growth is driven by Hilton's parent-level capital allocation, brand expansion strategy, and selective portfolio rationalization.
DoubleTree by Hilton firmographics
Firmographics- Name
- DoubleTree by Hilton
- Legal name
- DoubleTree by Hilton
- Website
- https://doubletree.com
- Company type
- Public
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DoubleTree by Hilton is a global upper-midscale hotel brand operating 700+ properties under Hilton Worldwide, offering standardized lodging, MICE facilities, and dining. It generates revenue through franchise fees and room sales, serving business and leisure travelers worldwide.
- Ownership category
- akta.pro rank
DoubleTree by Hilton industry classification
Industry- Product category
- Hotel Accommodations
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Budget Hotel Chains & Franchises (THAGABAM)
- akta.pro secondary industry
- Resort Convention Hotels (THAGALAC)
Keywords
Where DoubleTree by Hilton is headquartered
LocationHeadquarters
- HQ city
- Mclean
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
DoubleTree by Hilton business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Franchise and Licensing Fees: Independent hotel owners and operators pay franchise fees to use the DoubleTree by Hilton brand name, access Hilton's reservation system, loyalty program (Hilton Honors), marketing resources, and operational standards.
- Hotel Room Revenue: Revenue generated from room bookings at owned or managed DoubleTree by Hilton properties, including business travelers, leisure guests, and group bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard hotel rooms with signature cookie welcome |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
DoubleTree by Hilton product offering
Product offeringCore offering
DoubleTree by Hilton operates a global portfolio of 700+ full-service hotel properties offering guest rooms, suites, meeting and conference facilities, and dining outlets for business and leisure travelers. The brand operates primarily through a franchise and licensing model, where independent hotel owners license the DoubleTree brand, standards, and access to Hilton's global reservation system and Hilton Honors loyalty program. Its signature differentiator is the complimentary warm chocolate chip cookie served to every guest at check-in, with over 20 million cookies distributed annually.
Product overview
DoubleTree by Hilton is a global hotel brand operating 700+ properties worldwide, offering full-service hotel accommodations including guest rooms, suites, meeting and conference facilities, and dining outlets. The brand's signature differentiator is its complimentary freshly-baked chocolate chip cookie served to every guest, a program celebrating its 40th anniversary with over 20 million cookies distributed annually. Properties span diverse segments including airport hotels (Bengaluru), urban downtown locations (Ottawa, Cleveland), resort destinations (Yas Island Abu Dhabi), and extended-stay offerings, all positioned within Hilton's portfolio of luxury to extended-stay brands including Conrad, Waldorf Astoria, LXR, Canopy, Home2 Suites, and Spark.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 700+ properties globally distributing over 20 million freshly-baked cookies annually
- +2 more outcomes
Companies that use DoubleTree by Hilton
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
DoubleTree by Hilton technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DoubleTree by Hilton partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Hozpitality GroupminorHozpitality Group hosted a GM/HR/Sales Leaders Networking Event in Los Angeles with strong industry turnout including representatives from Hilton. The event featured the introduction of Hozpitality Group's Education Board Advisory Council and plans to host regular networking events expanding into other key U.S. markets.
- Yas Island (Abu Dhabi)coreDoubleTree by Hilton Yas Island participates in Yas Island's 'Kids Go Free 2024' summer offer, bundled with access to Ferrari World Yas Island, Yas Waterworld, Warner Bros. World Abu Dhabi, and SeaWorld Abu Dhabi theme parks.
Scale indicators5 records
Recent moves8 records
Expansion highlights4 records
DoubleTree by Hilton competitors and assessment
Company assessmentDirect peers
- Hampton by Hilton: Sister brand under Hilton Worldwide targeting the focused-service/mid-scale segment. Most directly comparable as a franchise-based hotel brand within the same parent company, serving similar business and leisure travelers.
- Hilton Garden Inn: Sister brand under Hilton Worldwide in the upscale select-service segment. Closely comparable business model with franchise/licensing structure, similar customer segments, and shared Hilton distribution infrastructure.
- Courtyard by Marriott: Marriott's flagship select-service brand targeting business and leisure travelers. Direct competitor in the upper-midscale segment with similar franchise model, meeting facilities, and customer mix.
- Holiday Inn: IHG's flagship mid-scale hotel brand with 1,000+ global properties. Comparable family-friendly positioning, franchise model, and meeting/business amenities, serving overlapping customer segments.
- Hyatt Place: Hyatt's select-service brand targeting business and leisure travelers. Direct competitor in the upper-midscale segment with similar amenities, customer profile, and franchise/management structure.
- Best Western Hotels & Resorts: Global mid-scale hotel chain with strong franchise model and 4,000+ properties. Comparable positioning in mid-market to upper-midscale segments, targeting similar business and leisure travelers.
- Radisson Hotel Group: Global hotel group with mid-scale to upper-midscale properties. Direct competitor in similar customer segments with comparable franchise model and meeting/event facilities.
- Crowne Plaza: IHG's upscale full-service brand positioned similarly to DoubleTree. Direct competitor for business travelers and group bookings with comparable meeting facilities and franchise model.
- Embassy Suites by Hilton: Sister Hilton brand in the upscale all-suite segment. Comparable full-service positioning with similar customer base and shared Hilton distribution and loyalty infrastructure.
Broad incumbents
- Sheraton Hotels & Resorts: Marriott's full-service hotel brand with broader portfolio of properties. Overlaps with DoubleTree in the full-service mid-scale segment while offering more upscale positioning at flagship properties.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DoubleTree by Hilton social profiles
Digital presenceDoubleTree by Hilton financial estimates
Financial estimateRevenue estimate
Valuation estimate
DoubleTree by Hilton leadership team
Management profileNumber of profiles
Profiles7 records
DoubleTree by Hilton funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DoubleTree by Hilton M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DoubleTree by Hilton
What does DoubleTree by Hilton do?
DoubleTree by Hilton operates a global portfolio of 700+ full-service hotel properties offering guest rooms, suites, meeting and conference facilities, and dining outlets for business and leisure travelers. The brand operates primarily through a franchise and licensing model, where independent hotel owners license the DoubleTree brand, standards, and access to Hilton's global reservation system and Hilton Honors loyalty program. Its signature differentiator is the complimentary warm chocolate chip cookie served to every guest at check-in, with over 20 million cookies distributed annually.
Is DoubleTree by Hilton a public or private company?
DoubleTree by Hilton is a public company. It is classified as public and is currently operating.
When was DoubleTree by Hilton founded?
DoubleTree by Hilton was founded in 1969. It employs 11 to 50 people.
Where is DoubleTree by Hilton based?
DoubleTree by Hilton is headquartered in Mclean, United States, in the North America region.
How does DoubleTree by Hilton make money?
Two revenue lines are on record. Franchise and Licensing Fees are the primary driver. The others are hotel Room Revenue.
Who are DoubleTree by Hilton's main competitors?
Direct peers on record are Hampton by Hilton, Hilton Garden Inn, Courtyard by Marriott, Holiday Inn, Hyatt Place, Best Western Hotels & Resorts, Radisson Hotel Group, Crowne Plaza and Embassy Suites by Hilton. Sheraton Hotels & Resorts is listed as a broad incumbent.
Does DoubleTree by Hilton have an API?
No public API is recorded for DoubleTree by Hilton.
What industry is DoubleTree by Hilton in?
DoubleTree by Hilton's product category is Hotel Accommodations. Its primary akta.pro industry code is THAGABAM, Budget Hotel Chains & Franchises, with a secondary code of THAGALAC, Resort Convention Hotels. Its NAICS code is 72111 and its SIC code is 7011.