Sheraton Pacific Hotels

What Sheraton Pacific Hotels does

Sheraton Pacific Hotels is referenced in firmographics as a private, for-profit entity founded in 1937 with 101-250 employees, headquartered in Bethesda, United States; however, the surrounding data describes Sheraton Hotels & Resorts, an upscale hotel brand owned by Marriott International (NASDAQ: MAR) that operates over 400 properties across 70+ countries. The brand was acquired by Starwood Hotels & Resorts in 1998 and came under Marriott's portfolio through Marriott's 2016 acquisition of Starwood. Sheraton targets three primary customer segments — business and corporate travelers, leisure travelers, and groups/events — and monetizes through room rentals, food and beverage operations, meetings and events, and the Marriott Bonvoy loyalty program. Core products include standard rooms, Sheraton Grand premium tier accommodations, The Club lounge, Gatherings by Sheraton meeting services, and the &More by Sheraton F&B concept combining bar, coffee bar, and market.

The underlying technology platform is Marriott International's central digital infrastructure, including the Marriott Bonvoy mobile app, digital check-in, digital room keys, global property management systems, and GDS/OTA integrations. The New Sheraton transformation initiative has redesigned public spaces with community tables featuring wireless mobile charging, &More dining venues, The Studios for small group meetings, and soundproof Booths for private calls. Distribution operates through direct booking (sheraton.marriott.com), the Bonvoy app, travel agents via GDS, OTAs, and property-level corporate sales teams. The company runs event-driven and enterprise field sales motions alongside direct-to-consumer booking.

The business model combines transaction-based revenue (room rates, F&B, event fees) with subscription-like elements through Marriott Bonvoy (points earning, redemption bookings, co-branded credit card partnerships). Pricing varies by property, room tier, and season, with negotiated corporate rates, AAA/CAA discounts, and government/military rates. The brand relies on Marriott's parent-level distribution, technology, and loyalty infrastructure for go-to-market while maintaining a distinct Sheraton identity as "The World's Gathering Place." Strategic activities in 2025-2026 include the New Sheraton transformation rollout, property-level leadership hires in India, convention partnerships in the US and APAC, and participation in regional hospitality conferences in Africa and Latin America.

Name

Sheraton Pacific Hotels

Legal name

Marriott International, Inc.

Website

https://sheraton.marriott.com

Company type

Public

Founded year

1937

Operating status

Operating

Headcount range

101–250 employees

Short description

Sheraton Pacific Hotels, aligned with Sheraton Hotels & Resorts, is an upscale hotel brand under Marriott International operating 400+ properties in 70+ countries. It serves business and leisure travelers and groups through room rentals, F&B, meetings, and the Marriott Bonvoy loyalty program.

Ownership category

akta.pro rank

Product category

Upscale Hotel and Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Upscale hotel accommodations
• Hospitality services
• Meetings and events venues
• Hotel loyalty program
• Food and beverage operations

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Rentals: Core revenue from room accommodations across 400+ Sheraton properties worldwide, including standard rooms, suites, and club-level accommodations
2. Food & Beverage Operations: Revenue from on-property dining venues including &More by Sheraton bars, restaurants, room service, and F&B events. Sheraton Hyderabad hosted Bengali food pop-up events demonstrating F&B innovation
3. Meetings & Events: Revenue from event spaces, meeting rooms, conferences, and private dining across Sheraton properties globally. The brand emphasizes gatherings and meetings as a core differentiator
4. Marriott Bonvoy Loyalty Program: Points monetization through co-branded credit cards, point sales to partners, and redemption bookings that drive customer loyalty and repeat bookings
5. Marriott Bonvoy Membership Fees and Partnerships: Revenue from loyalty program memberships and partnerships with credit card issuers, airlines, and other travel partners

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Sheraton Pacific Hotels owns and operates upscale hotels and resorts in Asia under the Sheraton brand, a Premium tier of Marriott International. The company provides hotel accommodations, food and beverage services, meetings and event venues, and premium club-level experiences across more than 400 properties in 70+ countries, with a brand transformation initiative featuring redesigned public spaces and productivity-focused lobby designs.

Product overview

Sheraton Hotels & Resorts operates as a portfolio of over 400 hotel properties across more than 70 countries under Marriott International's Premium brand tier. The offering is centered on 'The New Sheraton' transformation initiative, which introduces redesigned public spaces featuring the Community Table with wireless charging, &More food and beverage venues combining bar/coffee/market concepts, The Studios for meetings and private dining, and soundproof Booths for calls. The brand targets both overnight guests and local communities, positioning hotels as gathering places. Properties operate across diverse segments including city hotels, resorts, and airport locations, with loyalty provided through the Marriott Bonvoy program. The Club lounge concept provides premium tier experiences within the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Sheraton Grand: Premium tier Sheraton hotels with enhanced amenities and services
• &More by Sheraton
• The Club
• Gatherings by Sheraton
• The Studios
• Sheraton Vacation Club

Products and services

• Sheraton Hotels & Resorts The flagship hotel brand offering upscale accommodations across 400+ properties in 70+ countries, positioning itself as 'The World's Gathering Place' with redesigned public spaces for guests and locals.
• Sheraton Grand

Quantifiable outcome

• Over 400 locations globally
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Marriott InternationalcoreOthersSheraton is owned and operated by Marriott International, the world's largest hotel company. As a brand under Marriott's portfolio, Sheraton benefits from Marriott's global distribution systems, Marriott Bonvoy loyalty program, technology platforms, and central marketing resources while maintaining its brand identity.
• HMCA (Hotel Managers Conference Africa)minorStrategic or Co-development PartnerSheraton Hotel's Managing Director participated in the HMCA 2026 Hotel Managers Conference Africa focused on human capital development and digital transformation in Africa's hospitality sector.
• MARKETECH APACminorGTM or Marketing PartnerSheraton Petaling Jaya served as venue host for MARKETECH APAC's 'What's NEXT in Marketing: Malaysia 2025' conference, with 164 delegates. The conference was sponsored by Proximus Global, Unicom Marketing, Sheraton Petaling Jaya, and DreamsKingdoms.
• Visit PhoenixminorGTM or Marketing PartnerVisit Phoenix tourism partner collaborated with Sheraton Phoenix Downtown for Phoenix Fan Fusion 2026, positioning the hotel as a key accommodation partner for the 130,000+ attendee pop culture convention driving international tourism.
• Lima Chamber of Commerce (CCL)minorGTM or Marketing PartnerSheraton Lima Historic Center participates in Cyber Days Peru e-commerce events organized by the Lima Chamber of Commerce, supporting tourism sector participation in digital commerce initiatives.
• Aviation Industry BodiesminorStrategic or Co-development PartnerSheraton Paris Charles de Gaulle Airport Hotel and other airport Sheraton properties collaborate with government aviation bodies and tourism agencies that emphasize passenger experience as a strategic priority, driving airport hotel development.
• White Lodging ServicesminorOthersWhite Lodging Services acquired the Sheraton Raleigh hotel (353 rooms) and plans to renovate and convert the property to Westin brand, representing a change in ownership/franchisee relationship.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hilton Hotels & Resorts: Hilton's flagship full-service hotel brand competes head-to-head with Sheraton in the upscale/business-catering segment globally, with overlapping corporate, group, and leisure demand and comparable loyalty/distribution infrastructure (Hilton Honors).
• Hyatt Regency: Hyatt Regency is a global full-service hotel brand targeting business travelers, groups, and conventions with a comparable property profile to Sheraton's full-service hotels and overlapping MICE positioning.
• Marriott Hotels: Marriott's flagship premium-tier brand sits alongside Sheraton within Marriott International's portfolio, competing for the same corporate and group customers and sharing the Marriott Bonvoy distribution platform.
• Westin Hotels & Resorts: Westin is a Marriott sister brand positioned in the wellness-focused upscale segment, directly comparable to Sheraton in customer profile, MICE capability, and Bonvoy distribution — and notably the destination brand for some Sheraton property conversions.
• Crowne Plaza Hotels & Resorts: Crowne Plaza is IHG's full-service meetings- and business-focused brand, directly comparable to Sheraton in MICE orientation, corporate traveler targeting, and global distribution scale.
• InterContinental Hotels & Resorts: InterContinental is IHG's flagship luxury/full-service international brand with comparable premium positioning, global footprint, and corporate/group demand mix to Sheraton.
• Le Méridien: Le Méridien is a Marriott sister brand with European-design heritage, comparable to Sheraton in full-service positioning, urban and resort formats, and shared Bonvoy distribution.
• DoubleTree by Hilton: DoubleTree is Hilton's upscale full-service brand with global distribution and a strong meetings offering, comparable to Sheraton in segment, customer mix, and conference/event infrastructure.
• Radisson Hotels: Radisson is a global upscale full-service hotel brand with strong European and emerging-market presence, comparable to Sheraton in segment positioning, property profile, and group/business demand.

Broad incumbents

• Wyndham Hotels & Resorts: Wyndham is a broad incumbent hotel company with a large global footprint of franchise properties spanning multiple tiers, comparable to Sheraton in distribution scale and asset-light franchised model, though more tilted to midscale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sheratonhotels
• YouTubeyoutube.com/marriott
• Facebookfacebook.com/Sheraton
• LinkedInlinkedin.com/company/sheraton
• Instagraminstagram.com/sheratonhotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sheraton Pacific Hotels