The Choron Group
The Choron Group is a privately held, vertically integrated international diamond house founded in 1985, sourcing rough diamonds from De Beers and Sodiam, manufacturing polished stones, and distributing polished diamonds and wholesale jewelry to B2B retailers and jewelry brands across Europe, the Middle East, and Asia.
- Company typePrivate
- Founded1985
- HeadquartersDubai, United Arab Emirates
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Choron Group does
The Choron Group is a privately held, vertically integrated international diamond house founded in 1985 by Rajesh Gandhi in Antwerp, Belgium. The group operates across the full diamond midstream value chain, sourcing conflict-free rough diamonds directly from major mining companies including De Beers and Sodiam, manufacturing polished diamonds through its AMC Diamond operations (notably AMC Diamond Manufacturers in Shanghai), and distributing polished diamonds and wholesale jewelry to retailers and international jewelry brands. Its corporate footprint spans Belgium, the UAE (Choron DMCC, Choron Diamonds DMCC), China, Singapore, Hong Kong, South Africa, and Taiwan, with Antwerp serving as headquarters and Dubai functioning as the regional hub for Middle East operations.
The group generates revenue through transaction-based sales of rough diamonds, polished diamonds, and wholesale jewelry under a B2B, quote-based pricing model with no publicly disclosed pricing tiers. Distribution occurs exclusively through direct enterprise field sales rather than retail or consumer channels. The group has built a significant regulatory moat through RJC COP certifications across multiple jurisdictions, De Beers Best Practice Principles (BPP) compliance with annual third-party audits, and full adherence to the Kimberley Process Certification Scheme, OECD Due Diligence Guidance for Responsible Mineral Supply Chains, and ISO 26000:2010. In 2023, Choron expanded upstream by acquiring just over 8% of Burgundy Diamond Mines (operator of the Ekati mine in Canada), and on 2024-12-23 the group acquired AMC Diamonds for an undisclosed consideration. The company is family/founder-controlled with no evidence of institutional or venture capital involvement.
The Choron Group firmographics
Firmographics- Name
- The Choron Group
- Legal name
- Choron Group
- Website
- https://chorongroup.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Choron Group is a privately held, vertically integrated international diamond house founded in 1985, sourcing rough diamonds from De Beers and Sodiam, manufacturing polished stones, and distributing polished diamonds and wholesale jewelry to B2B retailers and jewelry brands across Europe, the Middle East, and Asia.
- Ownership category
- akta.pro rank
The Choron Group industry classification
Industry- Product category
- Wholesale Diamond Trading
- NAICS
- Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Rough Diamond Trading & Brokerage (CRAKAJAC)
- akta.pro secondary industries
- Polished Diamond Trading & Brokerage (CRAKAJAD), Diamond Cutting & Polishing (Manufacturing) (CRAKAJAA), Rough Gemstone Trading & Brokerage (CRAKAJAE)
Keywords
Where The Choron Group is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices7 records
Markets served
The Choron Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Rough Diamond Sourcing and Sales: Choron Group procures rough diamonds from major mining companies including De Beers and Sodiam, as well as secondary sources, offering precise assortments and run-of-the-mine productions for distribution globally.
- Diamond Manufacturing: The group manufactures exceptional polished diamonds from rough diamonds, transforming high-value rough stones into polished gems through its manufacturing operations.
- Polished Diamond Sales: The polished diamonds division sells directly to businesses, discerning clients, and retailers globally. Their extensive inventory allows fulfillment of highly specific orders.
- Wholesale Jewelry Distribution: Following the turn of the millennium, the group added a wholesale jewelry arm to service its growing client base, distributing jewelry through B2B channels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Choron Group product offering
Product offeringCore offering
The Choron Group is a privately held international diamond house that procures rough diamonds from major mining companies (De Beers, Sodiam), manufactures polished diamonds through its in-house manufacturing operations, and sells polished diamonds and wholesale jewelry to retailers, jewelry brands, and discerning clients globally. It operates a vertically integrated rough-to-polished value chain supported by offices across Belgium, UAE, China, Singapore, Hong Kong, Taiwan, and South Africa.
Product overview
The Choron Group operates as a unified diamond house offering an integrated value chain from rough to polished diamonds. The core portfolio consists of four interconnected product lines: Rough Diamonds (sourcing conflict-free stones from major producers like De Beers and Sodiam), Diamond Manufacturing (transforming rough into polished gems), Polished Diamonds (distribution to retailers and jewelry brands), and Wholesale Jewelry (wholesale distribution arm established in 2000). Together these form a vertically integrated diamond operation spanning procurement, manufacturing, and distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Rough Diamonds Sourcing and procurement of conflict-free rough diamonds from major mining companies including De Beers and Sodiam, as well as secondary sources, offering precise assortments and run-of-the-mine productions for distribution to diamond manufacturers globally.
- Diamond Manufacturing In-house manufacturing services that transform high-value rough diamonds into polished diamonds, unlocking the story behind the world's most magnificent rough stones to produce exceptional polished gems for the wholesale and retail trade.
- Polished Diamonds Sale and distribution of polished diamonds directly to international jewelry brands, retailers, and discerning clients. An extensive inventory allows fulfillment of highly specific orders across the client spectrum.
- Wholesale Jewelry Wholesale jewelry distribution arm servicing the group's growing B2B client base, distributed alongside the rough and polished diamond offerings.
Quantifiable outcome
- 100% conflict-free sourcing commitment with zero tolerance policy at Choron Group level
- +1 more outcomes
Companies that use The Choron Group
Customer profileSegments2 records
Ideal customer profiles2 records
The Choron Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Choron Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Burgundy Diamond MinescoreIn 2023, Choron Group became a material shareholder in Burgundy Diamond Mines and holds just over 8% of the company. Choron is committed to investing in sustainable mining operations and tier one jurisdiction assets. Burgundy Diamond Mines operates the Ekati mine in Canada's Northwest Territories and directly sells diamonds to manufacturers including Tiffany & Co.
- De BeerscoreChoron Group procures rough diamonds directly from De Beers, one of the world's leading diamond mining companies. De Beers is among a handful of major mining companies from which Choron sources its rough diamond supply. Choron also adheres to De Beers' Best Practice Principles (BPP), undergoing annual BPP Compliance Audit.
- SodiamcoreChoron Group procures rough diamonds from Sodiam (Angola's state diamond trading company). Choron is among a select group of players globally with direct sourcing relationships from Sodiam alongside De Beers.
Scale indicators4 records
The Choron Group competitors and assessment
Company assessmentDirect peers
- Rosy Blue: Family-owned integrated diamond house headquartered in Antwerp with offices across Asia and the Middle East; directly comparable to Choron as a vertically integrated rough-to-polished midstream diamond trader with sightholder-style sourcing.
- Dalumi Diamonds: Israel-based integrated diamond manufacturer and supplier with global polishing and distribution; a direct midstream peer to Choron in polished diamond production and wholesale distribution.
- Diacore: Antwerp-headquartered vertically integrated diamond group covering rough sourcing, manufacturing, and polished distribution; closely comparable to Choron's full midstream value-chain model.
- Diarough: Belgian-Indian integrated diamond manufacturer and trader with global polishing and distribution operations; one of the closest direct competitors to Choron in midstream rough-to-polished manufacturing.
- KGK Group: Vertically integrated diamond mining, manufacturing, and jewelry group headquartered in Hong Kong with operations across India, Belgium, UAE, and China; comparable to Choron in value-chain integration and geographic spread.
- Pluczenik Diamond Group: Belgian-Israeli family-owned integrated diamond manufacturer and trader with offices in key diamond centers; directly comparable as an established family-led midstream peer to Choron.
Broad incumbents
- De Beers Group: The world's leading diamond miner and rough supplier; comparable to Choron as a counterpart in rough procurement (Choron is a direct buyer) and as a vertically integrated rough-to-polished operator that sets midstream market structure.
- Alrosa: The world's largest rough diamond producer by volume; comparable to Choron as an upstream/midstream counterpart and as a vertically integrated diamond operator, though much larger and state-controlled.
Others
- Sodiam: Angola's state diamond marketing company and a direct rough supplier to Choron; comparable as a rough-trading counterpart in the same supply chain and OECD-aligned midstream flow.
Emerging players
- Burgundy Diamond Mines: Operator of the Ekati mine in Canada's Northwest Territories and a strategic partner/investee of Choron (Choron holds >8%); comparable as an upstream diamond producer selling into the same midstream polishing and distribution network.
Market position
Strengths4 records
Weaknesses4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Choron Group social profiles
Digital presenceThe Choron Group compliance and trust
Trust signalCompliance6 records
The Choron Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Choron Group leadership team
Management profileNumber of profiles
Profiles3 records
The Choron Group subsidiaries and ownership
Company hierarchySubsidiaries15 records
The Choron Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Choron Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Choron Group
What does The Choron Group do?
The Choron Group is a privately held international diamond house that procures rough diamonds from major mining companies (De Beers, Sodiam), manufactures polished diamonds through its in-house manufacturing operations, and sells polished diamonds and wholesale jewelry to retailers, jewelry brands, and discerning clients globally. It operates a vertically integrated rough-to-polished value chain supported by offices across Belgium, UAE, China, Singapore, Hong Kong, Taiwan, and South Africa.
Is The Choron Group a public or private company?
The Choron Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Choron Group founded?
The Choron Group was founded in 1985. It employs 1 to 10 people.
Where is The Choron Group based?
The Choron Group is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does The Choron Group make money?
Four revenue lines are on record. Rough Diamond Sourcing and Sales are the primary driver. The others are diamond Manufacturing, polished Diamond Sales and wholesale Jewelry Distribution.
Who are The Choron Group's main competitors?
Direct peers on record are Rosy Blue, Dalumi Diamonds, Diacore, Diarough, KGK Group and Pluczenik Diamond Group. Broad incumbents are De Beers Group and Alrosa. Sodiam is listed as an others. Burgundy Diamond Mines is listed as an emerging player.
Does The Choron Group have an API?
No public API is recorded for The Choron Group.
What industry is The Choron Group in?
The Choron Group's product category is Wholesale Diamond Trading. Its primary akta.pro industry code is CRAKAJAC, Rough Diamond Trading & Brokerage, with a secondary code of CRAKAJAD, Polished Diamond Trading & Brokerage. Its NAICS code is 423940 and its SIC code is 5094.