Alrosa
Alrosa (Moscow Exchange: ALRS) is Russia's state-controlled diamond mining group and the world's largest diamond producer by volume, controlling roughly 30% of global output. It mines, sorts, cuts, and sells rough and polished diamonds to global jewelry manufacturers, primarily in India.
- Company typePublic
- Founded1992
- HeadquartersMirny, Russia
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Alrosa does
Alrosa (AK ALROSA, PAO; ticker ALRS on the Moscow Exchange) is the world's largest diamond mining company by volume and a state-controlled Russian group founded in 1992, tracing its operating history to Soviet-era kimberlite discoveries in Yakutia in the 1950s. It produces roughly 30% of global rough diamonds and approximately 90% of Russian output, operating six mining and processing complexes, nine open-pit mines, three underground mines, 14 placer deposits, and three cutting enterprises across eight Russian regions — primarily Yakutia and Arkhangelsk Oblast — with international stakes in Angola (41% in Catoca/GRO Katoka) and Zimbabwe (joint venture with ZCDC). Headcount exceeds 35,000, with the majority based in Yakutia.
The company runs a fully vertical value chain from geological exploration through rough extraction, sorting at the Mirny Diamond Sorting Center, sales via its Unified Sales Organization in Moscow, cutting and polishing to its proprietary Russian Cut standard, and finished jewelry through the ALROSA Diamonds e-commerce platform and the ALROSA Diamond Exclusive investment-diamond channel. Disclosed proprietary technologies include X-ray luminescence separation for diamond recovery, blockchain-based provenance certification, and a scientifically verified kimberlite carbonation process that absorbs over one million tons of CO2 equivalent annually — used to underpin its carbon-neutral natural-diamond positioning.
The revenue model is primarily transactional, monetizing rough diamond allocations through long-term partnerships, the ALROSA ALLIANCE preferred-buyer program, auctions, tenders, and spot sales to major global jewelry manufacturers (notably Indian processors), supplemented by wholesale polished diamond sales, branded jewelry retail (ALROSA Diamonds), and investment-grade fancy-colored diamond sales through ALROSA Diamond Exclusive. Reported diamond sales revenue was $3.977B in 2021 and total revenue including polished diamonds was approximately $4.17B; subsequent financial disclosures show a declining topline through 2025, reflecting sanctions pressure on Russian rough-diamond exports. The company is owned by the Russian Federation, the Republic of Sakha (Yakutia), and municipal entities, and is led by General Director Pavel Marinychev (re-elected April 2026).
Alrosa firmographics
Firmographics- Name
- Alrosa
- Legal name
- AK ALROSA (PAO) / АК «АЛРОСА» (ПАО)
- Website
- https://alrosa.ru
- Company type
- Public
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Alrosa (Moscow Exchange: ALRS) is Russia's state-controlled diamond mining group and the world's largest diamond producer by volume, controlling roughly 30% of global output. It mines, sorts, cuts, and sells rough and polished diamonds to global jewelry manufacturers, primarily in India.
- Ownership category
- akta.pro rank
Alrosa industry classification
Industry- Product category
- Diamond Mining and Manufacturing
- NAICS
- Nonmetallic Mineral Mining and Quarrying (2123), Other Nonmetallic Mineral Mining and Quarrying (212390)
- SIC
- Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400)
- akta.pro primary industry
- Rough Diamond Trading & Brokerage (CRAKAJAC)
- akta.pro secondary industries
- Diamond Cutting & Polishing (Manufacturing) (CRAKAJAA), Diamond Jewelry (CRAKAAAA), Polished Diamond Trading & Brokerage (CRAKAJAD), Made-to-Order Gemstone Sourcing & Custom Cutting Coordination (CRAKAHAF)
Keywords
Where Alrosa is headquartered
LocationHeadquarters
- HQ city
- Mirny
- HQ country
- Russia
- HQ region
- Europe
Offices5 records
Markets served
Alrosa business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Rough diamond sales: ALROSA sells uncut diamonds to manufacturers globally through auctions, tenders, and spot sales. Revenue from diamond sales was $3.977 billion in 2021.
- Polished diamond sales: Sales of cut and polished diamonds through wholesale and retail channels. ALROSA controls over 60% of Russia's polished diamond production.
- Jewelry sales: ALROSA Diamonds jewelry brand sells finished jewelry pieces with natural diamonds through online platform and individual orders.
- Investment diamonds: ALROSA Diamond Exclusive offers rare colored and large colorless diamonds for investment purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Rough diamond sales via auction/tender |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels5 records
Alrosa product offering
Product offeringCore offering
Alrosa is the world's largest diamond mining company by volume, engaged in exploration, mining, processing, cutting, and sale of natural diamonds. The company extracts rough diamonds from kimberlite pipes and alluvial deposits in Yakutia and Arkhangelsk Oblast, processes them at its Diamond Sorting Center in Mirny and Unified Sales Organization in Moscow, cuts and polishes brilliants under the proprietary Russian Cut standard, and sells finished jewelry through the ALROSA Diamonds retail brand and the ALROSA Diamond Exclusive investment platform.
Product overview
ALROSA is the world's largest diamond mining company covering the full diamond-to-jewelry value chain: from geological exploration and extraction at over 20 deposits in Yakutia and Arkhangelsk Oblast, through sorting and evaluation at its Diamond Sorting Center in Mirny and Unified Sales Organization in Moscow, to cutting at its European-scale facilities (Moscow, Smolensk, Barnaul), and finally retail through the ALROSA Diamonds jewelry brand. The portfolio includes rough diamonds as the core input, polished diamonds under the Russian Cut standard, the premium ALROSA Diamond Exclusive line for rare fancy-colored and large investment-grade stones, and finished jewelry sold through alrosadiamond.ru and the ALROSA Diamond Exclusive platform. The company processes over 60% of Russia's total diamond output.
Differentiator
Problem solved
Functional benefit
Brands
- ALROSA Diamond Exclusive: Rare fancy colored diamonds and large colorless diamonds for collectors and investors
- Russian Cut
- Diamonds That Care
- ALROSA ALLIANCE
Products and services
- Rough Diamonds Unprocessed natural diamonds extracted from kimberlite pipes and alluvial deposits in Yakutia and Arkhangelsk Oblast, classified into over 8,000 quality categories based on weight, crystal form, defect level, and color. Sold to global jewelry manufacturers and diamond cutters through auctions, tenders, and spot sales.
- Polished Diamonds (Brilliants) Cut and polished diamonds produced at ALROSA's cutting facilities, featuring the proprietary Russian Cut standard recognized globally as a benchmark for exceptional quality and ideal diamond proportions. Sold wholesale to jewelry manufacturers and retailers worldwide.
- ALROSA Diamonds Jewelry Fashion and high jewelry brand using only ALROSA-sourced natural diamonds, with collections ranging from accessible pieces to high jewelry art, all hand-crafted with multi-stage quality control. Sold to individual consumers through the ALROSA Diamonds online platform and individual orders.
- ALROSA Diamond Exclusive Premium sub-brand offering rare fancy-colored diamonds (Pink, Purple Pink, Yellow, Green) and large colorless stones positioned as investment-grade diamonds, with prices growing approximately 12% annually over the past 17 years. Targeted at collectors and high-net-worth individual investors.
- Diamond Cutting (Tolling) Service Subcontracting/tolling service where customers supply their own rough diamonds for ALROSA to cut and polish to specified standards, including the proprietary Russian Cut, for a fee. Offered to jewelry manufacturers and diamond traders globally.
Quantifiable outcome
- Over 1 million tons of CO2 equivalent absorbed annually through kimberlite carbonation
- +2 more outcomes
Companies that use Alrosa
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Alrosa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Alrosa partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ALROSA (Zimbabwe) Limited - Joint Venture with ZCDCcoreJoint venture between ALROSA and Zimbabwe's National Diamond Mining Company (ZCDC) for diamond mining operations in Zimbabwe. ALROSA expanded its international presence through this partnership to access new diamond deposits.
- GRO Katoka (Catoca Mining Society)coreALROSA holds a 41% stake in GRO Katoka (Catoca) - one of the world's largest diamond mines located in Angola. This joint venture gives ALROSA significant production capacity outside Russia.
- ALROSA ALLIANCE PartnerscoreALROSA ALLIANCE is a partnership program for preferred rough diamond buyers providing guaranteed allocation and preferential sales terms. Members include major jewelry manufacturers globally.
- Diamond industry partners (jewelry retailers)minorVarious jewelry retail partnerships for ALROSA Diamonds branded jewelry sales through retail channels.
- Moscow State UniversityminorALROSA collaborated with MSU scientists to conduct three-year research proving kimberlite CO2 absorption properties, validating carbon neutrality claims.
- Lomonosov Moscow State UniversityminorJoint research partnership confirming natural carbonation processes in kimberlite that make ALROSA diamonds carbon-neutral.
- Global Diamond Council / Diamond Producers AssociationminorIndustry collaboration for natural diamond promotion and marketing against lab-grown alternatives.
Scale indicators10 records
Recent moves13 records
Expansion highlights5 records
Alrosa competitors and assessment
Company assessmentDirect peers
- Petra Diamonds: Mid-tier diamond miner producing rough diamonds in South Africa and Tanzania. Closely comparable business model (rough diamond production and sales via tenders) and similar end-market exposure.
- Lucara Diamond Corp: Canadian-listed diamond miner operating the high-value Karowe mine in Botswana. Comparable as a publicly traded pure-play diamond producer focused on rough diamond sales.
- Gem Diamonds: Diamond mining company producing high-value rough diamonds, including fancy colored and exceptional stones, from mines in Lesotho and Botswana. Comparable product mix and rough-sales approach to ALROSA Diamond Exclusive.
- Rio Tinto (Diamonds): Operates significant diamond mining assets (including the now-closed Argyle and remaining Canadian operations). A major diversified miner with a directly comparable rough diamond mining segment.
- De Beers Group: World's other leading diamond mining company and historically ALROSA's closest competitor. Operates rough diamond sales, beneficiation, and downstream brands across the full diamond value chain, making it the most directly comparable peer.
- Dominion Diamond Mines: Canadian-focused diamond miner (operator of the Ekati mine and stakeholder in Diavik). Comparable as a publicly visible rough diamond producer selling into global manufacturing hubs.
- Mountain Province Diamonds: Canadian diamond miner and joint venture partner at the Gahcho Kué mine. Comparable mid-scale rough diamond producer with similar sales-via-tender approach.
- Debswana Diamond Company: Botswana joint venture between De Beers and the Government of Botswana, one of the world's largest diamond producers by value. Directly comparable as a state-influenced rough diamond producer with strong African asset base.
Broad incumbents
- Anglo American plc: Diversified mining major and former controlling shareholder of De Beers until 2024. Comparable as a broad incumbent with diamond mining as one segment of a larger resource portfolio.
Emerging players
- Stornoway Diamond Corporation: Canadian diamond producer that brought the Renard mine into production. Comparable as a smaller-scale publicly listed rough diamond producer with similar exposure to global rough pricing cycles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Alrosa social profiles
Digital presenceAlrosa compliance and trust
Trust signalCompliance3 records
Alrosa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alrosa leadership team
Management profileNumber of profiles
Profiles6 records
Alrosa subsidiaries and ownership
Company hierarchySubsidiaries9 records
Alrosa funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alrosa M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alrosa
What does Alrosa do?
Alrosa is the world's largest diamond mining company by volume, engaged in exploration, mining, processing, cutting, and sale of natural diamonds. The company extracts rough diamonds from kimberlite pipes and alluvial deposits in Yakutia and Arkhangelsk Oblast, processes them at its Diamond Sorting Center in Mirny and Unified Sales Organization in Moscow, cuts and polishes brilliants under the proprietary Russian Cut standard, and sells finished jewelry through the ALROSA Diamonds retail brand and the ALROSA Diamond Exclusive investment platform.
Is Alrosa a public or private company?
Alrosa is a public company. It is classified as public and is currently operating.
When was Alrosa founded?
Alrosa was founded in 1992. It employs 5,001 to 10,000 people.
Where is Alrosa based?
Alrosa is headquartered in Mirny, Russia, in the Europe region.
How does Alrosa make money?
Four revenue lines are on record. Rough diamond sales are the primary driver. The others are polished diamond sales, jewelry sales and investment diamonds.
Who are Alrosa's main competitors?
Direct peers on record are Petra Diamonds, Lucara Diamond Corp, Gem Diamonds, Rio Tinto (Diamonds), De Beers Group, Dominion Diamond Mines, Mountain Province Diamonds and Debswana Diamond Company. Anglo American plc is listed as a broad incumbent. Stornoway Diamond Corporation is listed as an emerging player.
Does Alrosa have an API?
No public API is recorded for Alrosa.
What industry is Alrosa in?
Alrosa's product category is Diamond Mining and Manufacturing. Its primary akta.pro industry code is CRAKAJAC, Rough Diamond Trading & Brokerage, with a secondary code of CRAKAJAA, Diamond Cutting & Polishing (Manufacturing). Its NAICS code is 2123 and its SIC code is 1400.