Eons
Eons is an Austin-based DTC functional mushroom wellness company selling supplements organized around circadian support — sleep gummies, mushroom coffee, Amanita microdose, and liposomal sleep formulas — to health-conscious consumers via e-commerce subscriptions, wholesale, and affiliate channels.
- Company typePrivate
- Founded2005
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Eons does
Eons is an Austin, Texas-based functional mushroom wellness company that sells a portfolio of mushroom-based dietary supplements organized around circadian rhythm support — from morning energy to evening sleep. Its core products include Smart Mushroom Coffee (Lion's Mane + Cordyceps blend with 180mg caffeine), Sleep Mushroom Gummies (Reishi-based), Calm + Focus Gummies (Lion's Mane + Reishi + L-Theanine), Deeper Sleep w/ Quicksome™ (liposomal delivery), Gut Health + Clarity (gut-brain axis), and DIALED (an Amanita muscaria microdose product targeting GABA receptors). The product line is differentiated by dual-extraction processing (yielding both water-soluble beta-glucans and alcohol-soluble triterpenes), 100% fruiting-body sourcing (avoiding mycelium-on-grain filler), and the patented Quicksome™ liposomal delivery technology used in sleep formulations.
The business operates a direct-to-consumer e-commerce model through its Shopify storefront with a subscribe-and-save mechanism offering 15% recurring-purchase discounts, supplemented by B2B wholesale and affiliate partner programs. Individual SKUs price between $36 (Sleep Gummies) and $144 (DIALED 60-serving jar), with curated bundles (Nervous System Regulation Pack $88, Whole Circadian Wellness Set $222, DIALED Performance Bundle $180) driving AOV expansion. Customer segments are horizontally defined — health-conscious consumers, stress/sleep seekers, metabolic-health seekers, and cognitive optimizers — all served through self-serve purchases. Marketing is content-led, anchored by the Eons Ahead Podcast hosted by founder Alex Wolfe, a large educational blog, and active Instagram/TikTok channels, with premium-event positioning at Wonderland Conference and Art Basel Miami.
Eons firmographics
Firmographics- Name
- Eons
- Legal name
- Eons
- Website
- http://www.eons.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Eons is an Austin-based DTC functional mushroom wellness company selling supplements organized around circadian support — sleep gummies, mushroom coffee, Amanita microdose, and liposomal sleep formulas — to health-conscious consumers via e-commerce subscriptions, wholesale, and affiliate channels.
- Ownership category
- akta.pro rank
Eons industry classification
Industry- Product category
- Functional Mushroom Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
- akta.pro secondary industries
- Herbal & Botanical Supplements (CRADAGAD), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)
Keywords
Where Eons is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Eons business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Marketing or Sales, Supply Chain, Operations, Personnel
Revenue model
- Direct E-commerce Sales: Primary revenue stream through direct-to-consumer online sales via their e-commerce platform. Products sold include functional mushroom supplements in various formats (gummies, coffee, capsules).
- Subscription Model: Recurring subscription revenue with 15% savings for subscribers. Covers all product lines including Sleep Gummies, Smart Mushroom Coffee, Calm + Focus Gummies, and Deeper Sleep.
- Wholesale: B2B wholesale channel for retailers and partners to carry Eons products.
- Affiliate Program: Marketing-based revenue through affiliate partnerships, driving sales through referral links.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Sleep Mushroom Gummies - 1 Pack |
| Subscription | Monthly | Smart Mushroom Coffee |
| One time/ perpetual license | Pay-as-you-go | DIALED (60 Servings) |
| One time/ perpetual license | Pay-as-you-go | DIALED STARTER PACK (20 Servings) |
| Subscription | Monthly | Deeper Sleep w/ Quicksome™ |
| Subscription | Monthly | Gut Health + Clarity |
| Other | Pay-as-you-go | Bundle Products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Eons product offering
Product offeringCore offering
Eons manufactures and sells functional mushroom-based dietary supplements directly to consumers through its own e-commerce website. The product portfolio spans sleep gummies, mushroom-infused coffee, an Amanita muscaria microdose sublingual extract, focus gummies, liposomal sleep formulas, and gut-health supplements, all built on 100% fruiting body extracts with dual-extraction processing and, in select products, the proprietary Quicksome™ liposomal delivery technology.
Product overview
Eons is a functional mushroom wellness company offering a portfolio of mushroom-based supplements organized around circadian rhythm support. The core product line includes Sleep Mushroom Gummies (Reishi-based sleep support), Smart Mushroom Coffee (Lion's Mane/Cordyceps energy blend), DIALED (Amanita muscaria microdose for nervous system regulation), Calm + Focus Mushroom Gummies (L-Theanine enhanced focus support), Deeper Sleep w/ Quicksome (liposomal sleep technology), and Gut Health + Clarity (gut-brain axis support). Products utilize 100% fruiting body extracts with dual-extraction methods to maximize bioavailability of beta-glucans and triterpenes. The portfolio also includes curated bundles like the Nervous System Regulation Pack and Whole Circadian Wellness Set. Eons also operates the Eons Ahead Podcast covering entrepreneurship and wellness topics.
Differentiator
Problem solved
Functional benefit
Brands
- DIALED: Amanita microdose product with 60 servings per jar, sublingual extract with Quicksome technology.
- Eons Ahead Podcast
Products and services
- Sleep Mushroom Gummies Functional mushroom gummies formulated with Reishi and other calming fungi to support deep, restorative sleep and promote vivid dreams.
- Smart Mushroom Coffee Mushroom-infused coffee blend combining Lion's Mane and Cordyceps with 180mg caffeine for clean, jitter-free energy and sustained mental clarity throughout the day.
- DIALED Amanita muscaria microdose product featuring 60 servings per jar with 0mg stimulants, utilizing sublingual delivery and Quicksome technology for precise GABA receptor activation.
- Calm + Focus Mushroom Gummies Adaptogen-packed gummies combining Lion's Mane and Reishi with L-Theanine to induce a relaxed flow state without sedation, supporting both calm and mental focus.
- Deeper Sleep w/ Quicksome™ Advanced sleep supplement featuring patented Quicksome liposomal mushroom technology for enhanced bioavailability, designed to promote deeper, more restorative sleep cycles.
- Gut Health + Clarity Dual-extracted mushroom supplement targeting the gut-brain axis with high-potency Lion's Mane to support digestive health, cognitive function, and metabolic wellness.
- Nervous System Regulation Pack Curated bundle designed to support nervous system regulation through a synergistic combination of Eons mushroom products for stress management and mental balance.
- DIALED Performance Bundle Bundle offering savings on DIALED Amanita microdose products for those seeking enhanced performance and cognitive optimization.
- Whole Circadian Wellness Set Offer Comprehensive wellness bundle supporting the full circadian rhythm with products for morning energy, afternoon focus, and evening relaxation.
- DIALED Starter Pack (20 Servings) Entry-level Amanita muscaria microdose product with 20 servings for first-time users to experience the calming, focus-enhancing benefits of Muscimol.
Quantifiable outcome
- Sleep onset in 20 minutes or less reported by users
- +2 more outcomes
Companies that use Eons
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Eons technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Eons partnerships and signals
Strategic signalScale indicators1 record
Expansion highlights5 records
Eons competitors and assessment
Company assessmentDirect peers
- Four Sigmatic: Direct competitor offering mushroom-infused coffee, elixirs, and supplement formats (gummies, capsules) with DTC subscription; most comparable to Eons across product mix, format diversity, and target health-conscious consumer.
- MUD\WTR: Mushroom-based coffee alternative brand selling direct-to-consumer with subscription model; competes head-to-head with Eons' Smart Mushroom Coffee for the clean-energy consumer.
- Ryze Superfoods: Mushroom coffee brand with subscription DTC model and functional wellness positioning; directly comparable product (mushroom coffee with adaptogens) and target demographic to Eons.
- Real Mushrooms: Mushroom supplement company emphasizing 100% fruiting body extracts (same positioning as Eons) selling capsules, powders, and pet products to wellness consumers.
- Om Mushrooms: Mushroom supplement brand offering capsules, powders, and coffees with both B2B ingredient supply and B2C branded products; overlaps with Eons on consumer-facing functional mushroom SKUs.
Broad incumbents
- Host Defense Mushrooms (Paul Stamets): Established, science-led mushroom supplement brand founded by mycologist Paul Stamets; broader product portfolio and deeper retail distribution than Eons, with overlapping functional mushroom category.
- Moon Juice: Premium adaptogen and functional wellness brand selling powders, supplements, and tinctures; comparable in premium DTC positioning and adaptogen-blend philosophy but broader category scope than Eons.
- AG1 (Athletic Greens): Premium daily greens and supplement brand with strong subscription DTC flywheel; comparable premium positioning and subscription economics, though different core product category.
- Laird Superfood: Plant-based superfood brand with functional coffee, creamers, and supplements; broader retail footprint than Eons with overlapping adaptogen/mushroom-adjacent functional beverage positioning.
Others
- Cometeer: Premium DTC coffee brand; adjacent peer given Eons' Smart Mushroom Coffee positioning — comparable on coffee subscription model and premium e-commerce GTM rather than mushroom content.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Eons social profiles
Digital presenceEons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eons leadership team
Management profileNumber of profiles
Profiles1 record
Eons funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eons M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eons
What does Eons do?
Eons manufactures and sells functional mushroom-based dietary supplements directly to consumers through its own e-commerce website. The product portfolio spans sleep gummies, mushroom-infused coffee, an Amanita muscaria microdose sublingual extract, focus gummies, liposomal sleep formulas, and gut-health supplements, all built on 100% fruiting body extracts with dual-extraction processing and, in select products, the proprietary Quicksome™ liposomal delivery technology.
Is Eons a public or private company?
Eons is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eons founded?
Eons was founded in 2005. It employs 101 to 250 people.
Where is Eons based?
Eons is headquartered in Boston, United States, in the North America region.
How does Eons make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Model, wholesale and affiliate Program.
Who are Eons's main competitors?
Direct peers on record are Four Sigmatic, MUD\WTR, Ryze Superfoods, Real Mushrooms and Om Mushrooms. Broad incumbents are Host Defense Mushrooms (Paul Stamets), Moon Juice, AG1 (Athletic Greens) and Laird Superfood. Cometeer is listed as an others.
Does Eons have an API?
No public API is recorded for Eons.
What industry is Eons in?
Eons's product category is Functional Mushroom Supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of CRADAGAD, Herbal & Botanical Supplements. Its NAICS code is 456191 and its SIC code is 2833.