Vetz Petz

What Vetz Petz does

Vetz Petz is a direct-to-consumer pet products brand operated by Premium Distributors USA Inc., a California-incorporated company headquartered in West Hollywood. The company's commercial storefront is a single-SKU e-commerce operation centered on the Vetz Petz® Light-up Collar, a $29.95 visibility accessory designed for dogs during low-light walks. The brand also references Antinol® products for joint and skin health, but the active catalog is effectively a single SKU. The website signals a forthcoming product lineup refresh beyond the current collar offering.

The technology stack is a commodity DTC e-commerce setup: Shopify powers the online store, payment processing accepts Visa, Mastercard, Apple Pay, Google Pay, and PayPal, and Google Analytics is used for behavioral targeting. Order fulfillment is outsourced to ShipBob across three US warehouses in California, New Jersey, and Texas, enabling 5-8 day standard delivery to consumers and 2-5 day UPS Ground delivery for a separate veterinarian channel that offers free shipping on all orders. The go-to-market is self-serve online retail with a $60 free-shipping threshold for pet parents and a dedicated B2B-style ordering path for veterinarians.

Revenue mechanics are entirely transactional: one-time hardware sales of the Light-up Collar at $29.95 per unit. There is no subscription, no recurring revenue, no disclosed funding, and no disclosed revenue figures. The brand holds a registered Vetz Petz® trademark for pet safety products. There is no evidence of venture capital, private equity, or institutional investor involvement, suggesting traditional private ownership under the Premium Distributors USA Inc. parent entity.

Name

Vetz Petz

Legal name

Premium Distributors USA Inc.

Website

https://vetzpetz.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Vetz Petz is a direct-to-consumer pet products brand selling the Light-up Collar visibility accessory for dogs through a Shopify e-commerce storefront, serving individual pet parents and veterinarians in the United States via a ShipBob fulfillment network.

Ownership category

akta.pro rank

Product category

Pet products retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Pet safety products
• Dog visibility collar
• Pet joint supplements
• Pet ecommerce brand
• Veterinary pet supplies

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Product Sales - Light-up Collar: One-time purchase of the Vetz Petz Light-up Collar visibility accessory for dogs. Single product SKU sold at $29.95 per unit.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Vetz Petz is a direct-to-consumer e-commerce pet brand that sells its own physical pet products online through a Shopify storefront. Its flagship SKU is the Vetz Petz® Light-Up Collar, an adjustable LED visibility collar for dogs designed for early-morning, evening, and low-light walks, priced at $29.95. The catalog also includes Antinol® Products targeting pet joint discomfort and skin health in dogs and cats, distributed via the same site plus a dedicated veterinarian ordering channel with free shipping.

Product overview

Vetz Petz offers a focused product portfolio for dogs and cats centered on pet wellness and safety. The current offering includes the Vetz Petz® Light-Up Collar as the primary visibility and safety accessory, along with Antinol® Products for joint discomfort and skin health. The company is refreshing its product lineup with upcoming safety products for dogs.

Differentiator

Problem solved

Functional benefit

Brands

• Vetz Petz® Light-up Collar: A visibility accessory developed for dogs as part of the Vetz Petz safety range, designed to help keep dogs visible during early mornings, evenings, and low-light walks.

Products and services

• Vetz Petz® Light-Up Collar A dog visibility accessory designed to keep dogs visible during early mornings, evenings, and low-light walks. Features an adjustable collar design suitable for dogs of different sizes with clear illumination around the neck area for daily use as part of the Vetz Petz safety lineup.
• Antinol® Products Products targeting pet joint discomfort and skin health, positioned to support dogs and cats on a journey to living with minimal joint discomfort and better skin. Distributed through the vetzpetz.com storefront.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify powers Vetz Petz's online e-commerce platform, enabling the company to sell products and services to customers. Shopify provides the online store infrastructure, payment processing, and order management capabilities.
• ShipBobcoreStrategic or Co-development PartnerShipBob fulfillment partnership provides three US fulfillment centers in California (Moreno Valley), New Jersey (Edison), and Texas (Grapevine) to improve order accuracy and delivery times. The closest warehouse fulfills orders based on inventory and weather conditions.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• PetSafe: Established pet safety and containment brand selling collars, fencing, and visibility/training accessories. Direct overlap with Vetz Petz's Light-up Collar positioning and target dog-owner use case for low-light visibility.
• Illumiseen: LED/light-up dog collar specialist selling rechargeable visibility collars online. Closest SKU-level competitor to Vetz Petz's Light-up Collar in the low-light dog walking niche.
• Blazin' Safety: LED and light-up dog safety accessories brand operating in the same visibility-collar niche as Vetz Petz, targeting dog owners walking in low-light conditions.
• Nutramax Laboratories (Cosequin/Dasuquin): Veterinary-channel joint health supplement maker behind Cosequin and Dasuquin. Most relevant peer for the Antinol joint/skin wellness positioning Vetz Petz references in its product description.
• YuMOVE (Lintbells): Pet joint care supplement brand with strong UK and DTC presence. Comparable to Vetz Petz's joint wellness narrative, particularly given the London-listing and UK-anchored brand context.

Broad incumbents

• Orvis: Heritage specialty retailer carrying a wide pet assortment including collars, safety gear, and wellness products. Comparable DTC-plus-catalog pet brand with broader portfolio than Vetz Petz's current single-SKU offering.
• Chewy: Largest US online pet retailer with deep pet wellness, supplement, and accessory assortment. Sets the structural benchmark Vetz Petz must compete against on price, selection, and subscription.
• Petco: National omnichannel pet retailer carrying supplements (joint care, skin), collars, and safety accessories. Overlaps with Vetz Petz across both wellness and safety categories at much larger scale.

Regional players

• Pets at Home: Leading UK-based pet retailer operating stores, vets, and online. Relevant regional peer given Vetz Petz's London-listing in firmographics and its positioning across pet wellness and safety.

Emerging players

• Vivaglory: DTC pet accessory brand selling reflective collars, harnesses, and visibility gear online. Niche but emerging direct competitor in the low-light dog walking visibility category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/vetzpetzusa
• Facebookfacebook.com/antinolusa
• LinkedInlinkedin.com/company/vetz-petz-uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vetz Petz