What Kasthall does

Kasthall is a privately held Swedish textile flooring manufacturer founded in 1889 and headquartered at its production mill in Kinna, Sweden. The company designs, develops, and produces handcrafted woven and tufted rugs (155+ woven SKUs and 135+ tufted SKUs), wall-to-wall broadloom carpeting, and bespoke custom projects, with all production vertically integrated from yarn spinning and in-house color recipe creation to finished weaving and tufting under one roof. Its product portfolio includes core woven lines (Checkerboard Icon, Goose Eye Icon, Broschyr, Vichy, Post Icon) and signature designer collaborations such as Atlas and Bonbon with Barber Osgerby and the Landskab collection with Cecilie Manz, employing proprietary techniques like double-weft construction and triple-shuttle looped edges.

Kasthall generates revenue primarily through one-time rug sales (standard collection sizes from €900 to €3,500 per piece) and professional services via Kasthall Atelier, its bespoke design offering that delivers quote-based custom rug solutions for specific architectural projects. Distribution combines owned retail concept stores and showrooms in Stockholm, Malmö, New York, Milan, and Seoul; direct e-commerce through kasthall.com; a Kasthall Selection ready-to-ship tier with 5-working-day delivery; and a global network of approximately 200+ authorized premium retailers and dealers across more than 30 countries. Made-to-order products carry an 8-week delivery lead time and a 10-year residential warranty.

The company serves six primary customer segments — Hospitality Interiors, Retail Interiors, Workspaces, Private Residences, Civic and Cultural Spaces, and Heritage Interiors — with named enterprise and institutional references including Salesforce, Adobe, Acne Studios, COS, Vitra, Hotel Principe di Forte dei Marmi, AIRA (Michelin-starred restaurant), the Swedish Embassy in Washington, and Nordiska Museet. It holds a Royal Warrant as supplier to the Swedish Royal Court, is part of the NOD – Network of Design Nordic design group, and maintains OEKO-Tex Standard 100, Masters of Linen, EU REACH compliance, and Science Based Targets initiative commitments.

Name

Kasthall

Legal name

Kasthall

Website

https://kasthall.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

51–100 employees

Short description

Kasthall is a privately held Swedish heritage rug manufacturer (founded 1889, Kinna) that designs, weaves, and tufts premium woven and tufted rugs, broadloom, and bespoke textile flooring for hospitality, retail, corporate, residential, and cultural projects, sold through owned showrooms, e-commerce, and 200+ dealers across 30+ countries.

Ownership category

akta.pro rank

Product category

Textile floor coverings and custom rugs

NAICS

Carpet and Rug Mills (314110), Textile Furnishings Mills (3141)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF)

akta.pro secondary industries

Area Rug Manufacturing (IMAOAJAC), Tufted Floor Coverings Manufacturing (IMAOAJAE), Broadloom Carpet Manufacturing (IMAOAJAA)

Keywords

• Woven rugs manufacturing
• Tufted rug production
• Textile floor coverings
• Custom rug design
• Wall-to-wall carpeting

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Rug sales (woven and tufted): Direct sales of woven and tufted rugs through owned retail stores, e-commerce, and premium retailer network. Products available as standard sizes from collection or made-to-order with custom dimensions and specifications.
2. Wall-to-wall carpeting and broadloom: Continuous textile flooring solutions for defined spaces and large-scale architectural environments. Includes standard broadloom collections and custom area rugs with edge finishing options.
3. Kasthall Atelier bespoke/custom projects: Customized rug solutions developed in close collaboration with clients for specific spaces, dimensions, and color schemes. Includes unique signature pieces and series developed for specific environments or architectural contexts.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Kasthall designs, develops, and manufactures handcrafted woven and tufted rugs, broadloom and wall-to-wall textile floor coverings, and bespoke custom rugs. Production is vertically integrated at the company's mill in Kinna, Sweden, spanning in-house yarn development, weaving, tufting, and finishing. Products are sold through e-commerce, owned concept stores and showrooms, a global premium retailer network, and a dedicated Atelier bespoke service.

Product overview

Kasthall is a Swedish rug manufacturer offering a unified portfolio of handcrafted textile floor coverings centered around its core weaving and tufting capabilities. The product range spans Woven Rugs (155+ items) and Tufted Rugs (135+ items), including signature collections like Atlas & Bonbon (Barber Osgerby collaboration), Landskab (Cecilie Manz collaboration), Checkerboard Icon, Goose Eye Icon, Broschyr, Vichy, and Post Icon. The company also produces Wall-to-Wall and Broadloom carpeting solutions for larger spaces, all manufactured at its mill in Kinna, Sweden. A premium bespoke offering, Kasthall Atelier, provides customized solutions for specific projects. The business operates through its internal Kasthall Design Studio and collaborates with international designers including Barber Osgerby, Cecilie Manz, David Chipperfield, Ilse Crawford, and Paola Navone. Every rug is crafted with natural fibres—primarily wool from New Zealand and linen from France—with a 10-year warranty and made-to-order production model.

Differentiator

Problem solved

Functional benefit

Brands

• Kasthall Design Studio: Internal creative center for Kasthall's design work, based at the factory in Kinna, Sweden.
• Kasthall Atelier
• Kasthall Design Collaboration Collections
• Kasthall Broadloom
• Kasthall Wall-to-Wall
• Kasthall Selection

Products and services

• Woven Rugs Collection Handcrafted woven rugs (155+ items) developed by Kasthall's masters of weaving, translating textile knowledge and craft traditions into contemporary rug design for residential and commercial interiors.
• Tufted Rugs Collection Rugs (135+ items) produced by punching wool or linen strands through a backing, creating expressive surfaces with depth, softness, and tactile personality for residential and commercial spaces.
• Atlas & Bonbon Collection (Kasthall x Barber Osgerby) Collaborative woven rug collection featuring Atlas (double-weft construction revealing warp threads for texture and tonal variation) and Bonbon (densely woven with layered tone-on-tone colour combinations and a triple-shuttle looped edge). Pricing from €1,313 for Atlas 800 Snow and €1,438 for Bonbon variants.
• Landskab Collection by Cecilie Manz Collection by designer Cecilie Manz including Gryn (flatwoven), Korn (broken twill structure with wool and linen wavy-effect yarn), Ålegræs (tufted oval), and Spire (tufted with cut and loop pile and 22-degree diagonal pattern). Spire pricing from €938; Korn pricing from €1,563.
• Kasthall Broadloom Curated textile flooring designed for large-scale architectural environments, including the Marble collection in new colourways. Materials include high-quality wool, regenerated wool, and recycled polyamide.
• Kasthall Wall-to-Wall Carpeting Continuous wall-to-wall carpet solutions produced in Sweden at the Kasthall mill in Kinna using advanced weaving and tufting techniques, with all designs derived from Kasthall's own woven and tufted rug collections.
• Kasthall Atelier (Bespoke Design Service) Bespoke design service working closely with clients to create customised rug solutions for specific spaces, dimensions and colour schemes, including special projects, signature pieces, and series developed for specific architectural environments.
• Kasthall Selection (Ready-to-Ship) Ready-to-ship rugs at standard sizes delivered within 5 working days, including bestsellers such as Goose Eye Icon, Broschyr, Checkerboard Icon, Vichy, and Post Icon.
• Checkerboard Icon Woven rug revisiting the classic checkerboard pattern through colour balance and longevity, drawn from a Scandinavian palette of muted tones. Checkerboard Icon 450 Sunny Day priced from €1,063.
• Goose Eye Icon Woven rug originally created by Gunilla Lagerhem Ullberg, reinterpreting the classic Swedish goose eye pattern through a contemporary lens with a deliberate mix of yarn colours creating a blurred effect. Goose Eye Icon 580 SoHo priced from €1,188.
• Broschyr Woven rug designed by Gunilla Lagerhem Ullberg to explore the possibilities of combining colour and pattern. Originally featured on a Kasthall catalogue cover in the 1990s, now a defining example of the brand's colour pattern approach. Broschyr Original priced from €1,375.
• Vichy Woven rug in pure wool reinterpreting the classic Vichy/gingham checkered pattern for a contemporary feel, ranging from restrained neutrals to vibrant tones with graphic clarity. Vichy 461 Mango Peach priced from €1,375.
• Post Icon Woven rug in pure wool defined by rows of linear elements forming a precise lattice pattern. Colour combinations inspired by urban nature such as shadows cast by streetlights. Post Icon 586 Evening Blue priced from €1,375.
• Tiles (Modular Tufted Tile) Modular tufted tile rug, such as Tiles Block 740 Oak priced at €3,500, designed for compositional flooring applications.

Quantifiable outcome

• 10-year warranty for residential use of woven and tufted rugs
• +3 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered flagship, core, minor and corporate group.

• Barber OsgerbyflagshipStrategic or Co-development PartnerLondon-based design studio Barber Osgerby collaborated with Kasthall to create Atlas and Bonbon collections. The collaboration was shaped from within the loom, with designers immersing themselves in the rhythm, pace, and constraints of industrial weaving at Kasthall's Swedish mill. The result is rugs where structure becomes expression, and the logic of making is visible in every surface.
• Cecilie ManzcoreStrategic or Co-development PartnerCopenhagen-based designer Cecilie Manz developed the Landskab collection for Kasthall, including Spire, Korn, Ålegræs, and Gryn designs. The collection explores material depth and pattern through tufted and woven techniques.
• Sir David ChipperfieldcoreStrategic or Co-development PartnerInternationally renowned architect Sir David Chipperfield collaborated with Kasthall on bespoke rug solutions, including La Stanza project in Milan.
• Ilse CrawfordcoreStrategic or Co-development PartnerDesigner and creative director Ilse Crawford has collaborated with Kasthall on design projects.
• Paola NavonecoreStrategic or Co-development PartnerItalian designer Paola Navone has collaborated with Kasthall on design collections.
• Claesson Koivisto RunecoreStrategic or Co-development PartnerSwedish design studio Claesson Koivisto Rune has collaborated with Kasthall, including projects for their own studio workspace.
• Jonas BohlinminorStrategic or Co-development PartnerDesigner Jonas Bohlin has collaborated with Kasthall on design projects.
• Viola GråstenminorStrategic or Co-development PartnerDesigner Viola Gråsten has collaborated with Kasthall on design projects.
• Astrid SampeminorStrategic or Co-development PartnerLegendary Swedish designer Astrid Sampe (1903-1994) collaborated with Kasthall, contributing to the company's design heritage.
• Gunilla Lagerhem UllbergcoreStrategic or Co-development PartnerGunilla Lagerhem Ullberg's work was instrumental in shaping Kasthall's textile language over decades. Her designs including Goose Eye Icon and Broschyr remain part of the core collection.
• NOD – Network of Designcorporate groupOthersKasthall is part of NOD – Network of Design, a Nordic design group including String Furniture, Photowall and Wall of Art. The group strengthens global presence and growth.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• cc-tapis: Italian hand-knotted and hand-tufted rug manufacturer based in Milan/Como with a strong roster of designer collaborations and bespoke Atelier services. Closely comparable in product category, geography, customer base, and design-led premium positioning.
• Hay: Danish contemporary design brand with a significant rug and textile flooring offering alongside broader furniture and accessories. Comparable Scandinavian design DNA, designer collaboration model, and global premium distribution footprint, though operating across a wider product portfolio.
• Golran: Italian luxury rug manufacturer combining hand-knotted craftsmanship with contemporary design, serving hospitality and residential customers globally. Closely comparable premium positioning, Italian/European craftsmanship narrative, and bespoke capabilities.
• Toulemonde Bochart: French family-owned rug manufacturer with a long heritage, designer collaborations, and distribution across Europe, the US, and Asia. Direct peer in the design-led, handcrafted European premium rug category with similar B2B and B2C reach.
• The Rug Company: London-based luxury rug retailer and manufacturer known for designer collaborations (Paul Smith, Vivienne Westwood, Alexander McQueen) and showrooms in London, New York, and Los Angeles. Competes directly in premium rugs with similar specifier-driven distribution.
• Massimo Copenhagen: Danish rug and home textile brand with a Scandinavian design sensibility and international distribution. Comparable in design-led premium positioning, Nordic heritage, and B2B/B2C dual-channel model with showrooms and global retailer partners.
• Nanimarquina: Spanish family-owned designer rug manufacturer with a comparable model of designer collaborations, handcrafted production, and international distribution. Direct competitor in the premium European rug segment with overlapping customer types (hospitality, residential, retail).

Broad incumbents

• Interface: Global commercial carpet tile and modular flooring incumbent serving corporate and hospitality clients worldwide. Comparable in B2B contract rug/carpet sales but operates at vastly larger scale with mass-market positioning rather than bespoke design.
• Benuta: European online rug retailer with broad assortment across price points and pan-European distribution. Comparable in rug category and European geographic reach but competes at volume/mid-market rather than premium bespoke segment.
• Kvadrat: Danish textile manufacturer specializing in high-end upholstery and curtain textiles with a growing rug and floor covering range. Comparable premium positioning, designer collaborations, and emphasis on sustainability, but operates at significantly larger scale and across broader textile categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kasthall
• LinkedInlinkedin.com/company/kasthall/posts/?feedView=all
• Instagraminstagram.com/kasthall
• Pinterestse.pinterest.com/KasthallRugs

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kasthall