What nanimarquina does

nanimarquina is a Barcelona-based, family-owned designer and manufacturer of contemporary handcrafted rugs and textile home accessories, founded in 1987 by industrial designer Nani Marquina. The company's production model combines traditional artisan weaving techniques (hand-tufting, hand-knotting, hand-loomed Dhurrie, and Kilim) executed primarily in India using natural fibers such as Afghan wool, New Zealand wool, jute, cotton, silk, and recycled PET. Its portfolio spans 60+ collections developed in collaboration with internationally recognized designers and artists including the Bouroullec brothers, Jaime Hayon, Eduardo Chillida, Javier Mariscal, Ilse Crawford, and most recently the Lucia Eames Collection co-developed with Eames Office and Form Portfolios. Complementary product lines include puffs (ottomans), tapestries, cushions, throws, hammocks, and the heritage Aceitera Marquina 1961 oil cruet designed by founder Nani Marquina's father, Rafael Marquina.

The business operates a hybrid distribution model: direct-to-consumer sales via a global e-commerce storefront with country/language customization, two company-owned showrooms in Barcelona and New York City, an authorized retailer locator network, and a dedicated B2B/professional division offering Formula Contract bespoke solutions, custom catalogs, and sample services for hospitality and commercial clients. Pricing is unit-based on made-to-order products ranging from approximately EUR 710 to EUR 10,420, with free shipping offered on orders above EUR 600. Revenue streams span one-time B2C product sales, one-time B2B contract/project sales, and a small hardware line (Aceitera Marquina). The company is independently held by the Marquina family, now managed by the second generation — Maria Piera Marquina serves as Director General and Carlota Marquina as Director — with no external institutional investors disclosed.

Strategically, nanimarquina positions itself as a sustainability- and design-led premium brand. It was the first rug company globally certified with The Climate Label in 2024 after investing over USD 150,000 across 2021-2024 in carbon measurement, reduction, and offsetting. Supporting credentials include ISO 14001-aligned practices, multiple self-declared Environmental Product Declarations (Kilim, Dhurrie, Tufting, Wool Dhurrie), a Care & Fair membership supporting nine schools in weaving communities, GDPR compliance, and a digital product passport delivered via the Renoon platform. Marketing is multi-channel across Instagram, LinkedIn, Pinterest, Vimeo, YouTube, an editorial magazine blog, email newsletter, and trade shows (HD Expo, TISE). The product roadmap shows continuous annual collection refreshes, with 2025 additions (Nuance, Topo, Garden, Talk talk, Wabisabi) and 2026 launches (Matiz panels and runners, expanded Lucia Eames variants) confirming an active product cadence.

Name

nanimarquina

Legal name

NANI MARQUINA, S.L.

Website

https://nanimarquina.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

nanimarquina is a Barcelona-based, family-owned designer and manufacturer of handcrafted contemporary rugs and textile accessories, selling globally via DTC e-commerce, Barcelona and NYC showrooms, and a B2B Formula Contract hospitality division, serving residential and commercial interior clients worldwide.

Ownership category

akta.pro rank

Product category

Designer Rugs and Home Textiles

NAICS

Carpet and Rug Mills (31411), Carpet and Rug Mills (314110), Textile Furnishings Mills (3141)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industry

Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)

Keywords

• Designer rugs
• Handcrafted textiles
• Contemporary carpets
• Home textile accessories
• Hospitality rugs

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Others, Marketing or Sales, Operations

Revenue model

1. Direct Product Sales (B2C): One-time purchase model for end consumers purchasing directly from the e-commerce storefront or showrooms. Products are predominantly made-to-order/on demand with stated lead times.
2. Contract/Hospitality (B2B): Bespoke solutions, custom catalogues, and Formula Contract services for hospitality and commercial projects. Products are customized for specific spaces and requirements.
3. Kitchen Accessories (Aceitera Marquina): The company also sells the Aceitera Marquina 1961 oil cruet designed by Rafael Marquina, extending beyond rugs into home accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

nanimarquina designs, manufactures, and sells handcrafted contemporary rugs, puffs (ottomans), tapestries, and home textile accessories, primarily produced in India using hand-tufting, hand-knotting, hand-looming Dhurrie, and Kilim techniques with natural fibers such as Afghan wool, New Zealand wool, jute, cotton, silk, and recycled PET. The company also retails the heritage Aceitera Marquina 1961 kitchen line and provides a dedicated B2B Formula Contract service for bespoke hospitality and commercial rug projects.

Product overview

Nanimarquina is a Spanish family-owned company specializing in handcrafted contemporary rugs and home textile accessories. The product portfolio centers on a diverse range of rug collections (Alfombras) including signature lines like Colección Lucia Eames (collaboration with Eames Office), Colección Tres (Dhurrie technique with natural fibers), Colección Shade (by Begüm Cana Özgür), Colección Silhouette (by Jaime Hayon), and Colección Chillida (artistic tapestries). Complementary product categories include Puffs (ottomans/seating), Tapices (tapestries), and Accesorios (home textile accessories). The company also produces the heritage Aceitera Marquina 1961 kitchen accessory line. The offerings span indoor and outdoor varieties, with hand-tufted, hand-loomed, hand-knotted, and flatweave construction techniques using natural fibers including Afghan Wool, New Zealand Wool, jute, cotton, silk, and recycled PET. For professional clients, nanimarquina provides Formula Contract services for bespoke hospitality solutions, custom catalogs, and a digital showroom library. The company emphasizes sustainability through The Climate Label certification, circular collections like Re-Rug, and environmental product declarations.

Differentiator

Problem solved

Functional benefit

Brands

• Lucia Eames™: A collection of carpets based on original works by Lucia Eames, the daughter of designers Charles and Ray Eames. The collection translates her visual language into woven format, developed in collaboration with Eames Office and Form Portfolios.
• Aceitera Marquina 1961

Quantifiable outcome

• First rug company certified with The Climate Label (2021-2024)
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Care & FaircoreStrategic or Co-development Partnernanimarquina is a member of Care & Fair, an organization working to eradicate illegal child labor in the carpet industry. As members, they have contributed economically to creating nine schools near weaver communities and improving living conditions in these areas. This partnership reflects the company's social responsibility commitment within their supply chain.
• Eames OfficecoreStrategic or Co-development PartnerCollaboration with Eames Office (the office of Charles and Ray Eames) to create the Lucia Eames Collection, translating the original artworks of Lucia Eames into handcrafted rugs. This partnership represents a major artistic expansion of Lucia's legacy through craftsmanship and contemporary design.
• Form PortfolioscoreStrategic or Co-development PartnerCo-developer of the Lucia Eames Collection alongside nanimarquina and Eames Office, facilitating the artistic translation of Lucia Eames' works into textile format.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Surya: Large US-based rug and home accessories brand offering broad assortment across price points, including designer collaborations and contract/hospitality lines. Competes directly in the hospitality trade show circuit (HD Expo) and the contract rug segment, but at significantly broader scale and price range.
• Loloi: Major US-based rug brand with broad designer partnerships (Justina Blakeney, Amber Lewis) and large-scale distribution through furniture retailers and e-commerce. Competes in adjacent price tiers and channels but at much higher volume and faster fulfillment.
• West Elm: Williams-Sonoma-owned home furnishings retailer with a significant rug assortment including designer collaborations. Overlaps in the contemporary design-driven residential rug buyer, though positioning is mass-market accessible rather than luxury handmade.

Direct peers

• GAN Rugs: Spanish contemporary rug brand (part of the Gandia Blasco group) producing designer rugs using traditional hand-looming techniques, often through the same Indian artisan networks. Direct competitor in the contemporary, artist-collaboration-driven rug segment with overlapping distribution in design retailers and contract channels.
• cc-tapis: Italian contemporary rug manufacturer producing handmade designer rugs with frequent artist collaborations and a similar made-to-order business model. Comparable in size, premium pricing, artist-led collections, and emphasis on craftsmanship and sustainability storytelling.
• The Rug Company: UK-based luxury rug brand specializing in handmade rugs designed by leading artists and designers (Paul Smith, Alexander McQueen, Vivienne Westwood, etc.). Direct competitor at the high end of the designer rug market with shared emphasis on heritage craftsmanship and artist collaborations.
• Armadillo: Australia-based handmade rug brand operating with artisan production in India and a strong sustainability narrative (Fair Trade, GoodWeave). Closely comparable on geography of manufacturing, materials, sustainability positioning, and DTC/contract hybrid distribution.

Emerging players

• Beni Rugs: Moroccan-based contemporary rug brand producing handmade Berber-style rugs with a DTC e-commerce focus. Comparable as a design-led, sustainably-positioned rug brand in the premium segment, though differentiated by material culture and North African production base.
• Knot Home / Knot Rugs: DTC contemporary rug brand focusing on sustainably sourced, artisan-made rugs with transparent pricing. Comparable in DTC-first distribution, sustainability storytelling, and design-led positioning for the residential customer.
• Jaipur Rugs: India-based rug manufacturer with a strong social-enterprise narrative (Foundation for Art & Craft) and direct artisan-to-consumer supply chain. Comparable in production geography and sustainability positioning, but operates at much larger scale and a broader price band.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/nanimarquina
• LinkedInlinkedin.com/company/nanimarquina
• Instagraminstagram.com/nanimarquina_official
• Pinterestpinterest.es/nanimarquina
• Facebookfacebook.com/nanimarquina

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nanimarquina