OilQuick

What OilQuick does

OilQuick AB, founded in 1952 and headquartered in Hudiksvall, Sweden, is a privately-held engineering and manufacturing company controlled by the Sonerud family (third-generation CEO Henrik Sonerud since 2012). The company designs, manufactures, and sells fully automatic hydraulic quick coupler systems that allow machine operators to change mechanical, hydraulic, and electrical attachments from inside the cab within seconds, without manual hose connections. OilQuick's product portfolio covers the full heavy-equipment spectrum: OQ for excavators (1-120 tonnes), OQTR-E tiltrotators (6-33 tonnes) co-developed with Engcon, OQL for wheel loaders, OQT for forklifts, OQC/OQC40M for material handlers and lorry cranes, OQ RAIL for railway maintenance, and Grab John buckets with integrated hydraulic grapples. Proprietary systems include OQ LockSupport (electronic attachment verification), OQ Sync (grapple jaw synchronization), steel leak-free couplers, the Sandwich Solution, and High Flow hydraulic couplings.

The business model combines one-time hardware sales (OEM-embedded and aftermarket retrofits) with a recurring spare-parts and warranty service annuity. Pricing is quote-based via direct subsidiaries and dealers, with a 24-month/3,000-hour warranty and a Clean System Partner program reinforcing genuine-parts usage. Go-to-market is hybrid: six wholly-owned subsidiaries (Sweden, UK, France, Italy, Germany, North America via a JV with Exodus Global called OilQuick Americas), complemented by a 100+ dealer/distributor network across 45+ countries, OEM collaborations with HIAB, Genesis Europe, and Engcon, and event-driven demand generation (notably Bauma, the world's largest construction machinery trade show). Customer segments span construction, demolition, quarrying, recycling, ports, pulp and paper, rail, and government/defence.

OilQuick states it is the world's most-sold fully automatic quick coupler system, with 40,000+ systems delivered worldwide, and the company has explicit revenue ambition to reach SEK 1 billion (~$100M) in global sales within a few years. The company is ISO 9001 certified, has been recognized by Great Place to Work for eight consecutive years through 2026, and won the German Innovation Award for OQ RAIL in 2021.

Name

OilQuick

Legal name

OilQuick AB

Website

https://oilquick.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Short description

OilQuick AB designs, manufactures, and sells fully automatic hydraulic quick coupler systems for excavators, wheel loaders, forklifts, material handlers, and cranes, serving construction, demolition, recycling, port, rail, and government customers across 45+ countries through six subsidiaries and 100+ distributors.

Ownership category

akta.pro rank

Product category

Construction Equipment Quick Coupler Systems

NAICS

Fluid Power Valve and Hose Fitting Manufacturing (332912), Construction Machinery Manufacturing (333120), Material Handling Equipment Manufacturing (33392)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)

akta.pro primary industry

Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers) (AFAAAAAG)

akta.pro secondary industries

Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI), Hydraulic, Pneumatic & Fluid Power Systems MRO (Cylinders, Pumps, Valves, Hoses) (TLAKAHAI)

Keywords

• Hydraulic quick couplers
• Excavator attachments
• Tiltrotator systems
• Construction equipment
• Wheel loader couplers

Headquarters

HQ city

Hudiksvall

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Quick coupler system hardware sales: OilQuick generates the majority of its revenue from the sale of fully automatic quick coupler systems and tiltrotators. Products are sold as original equipment on new machines (OEM) and as aftermarket installations. The product range covers excavators (1-120 tonnes), wheel loaders, forklift trucks, material handling machines, and cranes. Revenue is one-time hardware with an aftermarket spares and service component.
2. Spare parts and aftermarket service: OilQuick sells genuine replacement parts and provides warranty services. Warranty is 24 months or 3000 machine hours from delivery to end customer. Post-warranty replacement parts carry a 3-month warranty. Dealer and contractor compensation for warranty work is regulated at fixed rates.

Pricing tiers

Go-to-market motion4 records

Distribution channels9 records

Marketing channels7 records

Core offering

OilQuick designs, manufactures, and sells fully automatic hydraulic quick coupler systems that allow operators of excavators (1-120 tonnes), wheel loaders, forklifts, material handlers, and lorry cranes to swap mechanical, hydraulic, and electrical attachments from inside the cab within seconds, without manual hose connections or leaving the seat. The portfolio centres on the OQ product family (OQ, OQL, OQT, OQC, OQC40M, OQTR-E tiltrotators) and includes the Grab John excavator bucket, OQ RAIL railway system, OQ Grapple Module with OQ Sync, OQ LockSupport electronics, and supporting adapters.

Product overview

OilQuick is the world's most sold manufacturer of fully automatic quick coupler systems for heavy machinery. The product portfolio centers on the core OQ quick coupler platform for excavators (1-120 tonnes), supplemented by specialized lines: OQTR-E tiltrotators (6-33 tonnes), OQL for wheel loaders, OQT for forklift trucks, OQC/OQC40M for material handlers and lorry cranes, and OQ RAIL for railway maintenance. The ecosystem includes Grab John buckets with integrated grapple function, the OQ Grapple Module with proprietary OQ Sync technology for tiltrotators, and OQ LockSupport electronic safety system. Products are distributed globally through subsidiaries and dealers. The company was founded in 1952 and became the world leader through continuous innovation in hydraulic quick coupling technology.

Differentiator

Problem solved

Functional benefit

Brands

• OQ: Fully automatic quick coupler system for excavators
• OQTR-E
• OQL
• OQT
• OQC
• OQC40M
• Grab John
• OEM

Products and services

• OQ Quick Coupler System for Excavators Fully automatic quick coupler system for excavators from 1 to 120 tonnes that allows operators to change work tools (buckets, breakers, grapples, tiltrotators) from inside the cab within seconds, automatically connecting hydraulic, electrical, and mechanical attachments.
• OQTR-E Tiltrotator Series Tiltrotator series that combines OilQuick's fully automatic quick coupler technology with Engcon tiltrotator mechanics, allowing operators to tilt, rotate and change attachments without leaving the cab. Models E09, E14, E19, E26 and E33 cover excavators from 6 to 33 tonnes.
• OQL Quick Coupler System for Wheel Loaders Fully automatic quick coupler system specifically designed for wheel loaders, enabling rapid attachment changes from the operator's cab in recycling, scrap handling, port and industrial material handling applications.
• OQT Quick Coupler System for Forklift Trucks Fully automatic quick coupler system for forklift trucks, allowing operators to change attachments quickly and safely from inside the cab in warehousing, logistics, manufacturing, and pulp-and-paper handling.
• OQC Quick Coupler System for Material Handling Machines Suspended quick coupler system for material handling machines and loading/recycling cranes, consisting of a rugged 360° rotator mounted on a fully hydraulic quick coupler and supporting lifting capacity from 20 to 68 tonnes.
• OQC40M Quick Coupler System for Lorry Cranes Quick coupler system designed for lorry cranes (truck-mounted cranes), enabling quick changes of attachments on crane-mounted equipment distributed by HIAB AB.
• Grab John Excavator Bucket with Hydraulic Grapple Excavator bucket with integrated hydraulic grapple function that combines bucket, grab, and quick coupler capabilities, including a thumb grip that is always in place to grab, lift, and maneuver heavy objects directly from the cab.
• OQ RAIL Quick Coupler System for Railway Maintenance Fully automatic quick coupler system specifically designed for railway maintenance applications, featuring up to 8 hydraulic connections for sleeper layers, securing equipment, grabs, rail crackers, and asphalt machines.
• OQ Grapple Module with OQ Sync Technology Grapple module for tiltrotators featuring proprietary OQ Sync synchronization technology that keeps grapple jaws always synchronized at every speed, with 100% synchronized claws, rounded close-fitting jaws, detachable design, and lifting capacity up to 2000 kg.
• High Flow (HF) Hydraulic Couplings Newly developed high flow hydraulic couplings available in multiple sizes (1/4, 3/8, 1/2, 3/4 and 1 inch) for OilQuick quick couplers and tiltrotators, offering significantly better flow than previous models and superior performance to many competitors, with full backward compatibility.
• OilQuick Adapters 2.0 Newly designed hydraulic adapters for attachments, with bolt-on coupling ramps instead of welded ones, reduced weight, higher durability, easier maintenance, and backward compatibility with previous OilQuick systems.

Quantifiable outcome

• Tool changes reduced from 20-30 minutes to 10-20 seconds per swap, saving approximately 100 euros per change at 200 euros/hour machine cost
• +6 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Hagabergs Mekaniska ABminorChannel Partner/ Reseller/ Distributor · 1 January 2024OilQuick and Hagaberg announced a dealer partnership in January 2024 to expand sales of OilQuick's OQT product range (quick coupler systems for forklifts) throughout Europe. Hagaberg is a world-leading manufacturer of integrated fork positioners with its own development and manufacturing in Sweden. The partnership gives Hagaberg access to the entire OQT product range.
• Viviani Giorgio S.r.l.minorChannel Partner/ Reseller/ Distributor · 1 November 2023OilQuick Italy collaborates with Viviani Giorgio S.r.l., a long-standing customer located near the new OilQuick Italy headquarters in Mozzecane. Live demonstrations of OilQuick products can be organized through this partnership.
• Exodus Global (OilQuick Americas LLC)coreStrategic or Co-development Partner · 1 January 2022OilQuick USA (an Exodus Global company) and OilQuick AB formed a joint venture named OilQuick Americas to manufacture OilQuick's automatic quick coupler systems on site in the USA. OQ Americas serves both North and South American markets. The joint venture invests tens of millions SEK in new premises and state-of-the-art manufacturing in Superior, Wisconsin. Full production achieved in 2022. Kevin Boreen serves as CEO of OQ Americas.
• Murray PlantminorChannel Partner/ Reseller/ Distributor · 1 October 2020Murray Plant is a dealer of OilQuick products in the United Kingdom, with locations in Warrington and Linwood. Murray Plant represents OilQuick's sales and service in parts of the UK market.
• Mutley PlantminorChannel Partner/ Reseller/ Distributor · 1 October 2020Mutley Plant is a dealer of OilQuick products in the United Kingdom, located in Aylesham. Together with Murray Plant, Mutley Plant forms part of OilQuick UK's dealer network.
• Engcon ABcoreStrategic or Co-development Partner · 1 October 2019OilQuick and Engcon deepened their collaboration in 2019 to jointly market tiltrotators. Engcon tiltrotator models are branded in OilQuick's grey paint, sold under OilQuick's trademark, and marked 'Engcon Inside'. The collaboration enables OilQuick to expand its tiltrotator model range to cover excavators from 1.5 to 33 tonnes. OilQuick sells all Engcon models, though tiltrotators from other manufacturers remain available. First models (OQTR-E for 14-19 tonnes) were ready for delivery in Q1-Q2 2020. OilQuick Deutschland and Engcon Germany have developed a customer-adapted tiltrotator program for the German-speaking markets.
• OilQuick DeutschlandcoreChannel Partner/ Reseller/ Distributor · 1 January 2019OilQuick's German subsidiary operates with CEO Franz Schauer. Germany is OilQuick's strongest market with over 3,500 quick couplers supplied in one year. The subsidiary is moving into newly built modern premises in Steindorf, creating a centre of excellence for development, production, and service.
• Genesis Europe GmbHminorStrategic or Co-development Partner · 1 January 2010OilQuick collaborated with Genesis Europe GmbH to develop and launch the OQB 180 boom-mounted quick coupler in 2010. This was an innovative product developed through joint engineering efforts.
• HIAB ABcoreChannel Partner/ Reseller/ Distributor · 1 January 2005HIAB AB exclusively sells the TX45 M quick coupler system for truck-mounted cranes. HIAB distributes this OilQuick product through its established distribution network, providing access to the crane market segment.

Scale indicators7 records

Recent moves10 records

Expansion highlights8 records

Direct peers

• Rotobec Inc: Canadian manufacturer of rotators for material handlers and a supplier of the rotator components used in OilQuick's OQC 90 system. Both a competitor in material-handling attachments and a key technology partner.
• Engcon AB: Sweden-based tiltrotator manufacturer and OilQuick's most important OEM partner; offers competing quick coupler attachments for excavators 1.5-33 tonnes. Comparable as both a direct competitor and embedded supplier to OilQuick's OQTR-E line.
• Hillhead (by SMP): Manufacturer of automatic and hydraulic quick couplers for excavators; a long-standing European competitor to OilQuick in the fully automatic coupler segment, particularly active in OEM integration.
• Steelwist: Swedish manufacturer of tiltrotators and automatic quick couplers for excavators. Competes head-to-head with OilQuick across the same excavator attachment category and dealer channels in Europe and North America.
• HIAB (Cargotec): Finland-based manufacturer of truck-mounted loader cranes and OilQuick's exclusive distribution partner for the TX45 M quick coupler system. Comparable as both an OEM channel partner and a supplier of competing truck-crane attachment solutions.
• Lehnhoff Hartstahl: Germany-based manufacturer of fully automatic and semi-automatic quick coupler systems for excavators and wheel loaders. Directly competes with OilQuick's OQ and OQL product lines in German-speaking markets.

Broad incumbents

• Manitou Group: French manufacturer of forklifts, telehandlers and material handling machines. Provides an overlapping customer base in warehousing and material handling where OilQuick's OQT forklift couplers compete for share.
• Komatsu Ltd: Japanese construction equipment OEM with a global excavator fleet. As with Caterpillar and Volvo CE, Komatsu's machine population anchors the demand for fully automatic quick couplers worldwide.
• Caterpillar Inc: Global construction and mining equipment OEM whose excavators and wheel loaders are the host machines for OilQuick couplers. While not a direct coupler competitor, its equipment fleet drives OilQuick's addressable market.
• Volvo Construction Equipment: Major excavator and wheel loader OEM; OilQuick technology has been ordered on Volvo machines for the Swedish Defence Materiel Administration. Volvo CE's installed base is a primary upstream market for OilQuick's coupler retrofits and OEM packages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=-5-iFmglRrQ
• Facebookfacebook.com/oilquick.italy
• LinkedInlinkedin.com/company/oilquick-italy
• Instagraminstagram.com/oilquickitaly

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OilQuick