TELE2

What TELE2 does

TELE2 Lithuania (legal name TELE2 Lietuva) is the Lithuanian operating subsidiary of Tele2 AB (publ), a Swedish telecommunications group listed on Nasdaq Stockholm (ticker TEL2A) and founded in 1993. The Lithuanian entity provides mobile and fixed-line communication services, data transmission, smart television, and content services to consumers and businesses across Lithuania, operating from its headquarters in Vilnius and a network of retail stores (salonai) throughout the country. Its technology stack is built on 5G mobile network infrastructure supported by spectrum holdings in the 1,500 MHz and 2,100 MHz bands (licensed until 2042), with enabling capabilities including eSIM, VoLTE, VoWi-Fi, Mobile-ID digital identity, and cybersecurity services. The product portfolio spans mobile voice and data plans, home and fiber-optic broadband, portable internet, the Go3 television streaming service with HBO Max integration, and consumer electronics including smartphones, smartwatches, laptops, tablets, and smart TVs sold through retail and e-commerce channels.

The business model combines subscription-based recurring revenue from mobile plans, internet, Go3 TV, and insurance with hardware sales (devices and accessories) offered through 24-month installment plans. Tele2 reaches customers through a multi-channel go-to-market approach including physical retail stores (salonai), an e-commerce platform (e-parduotuvė), and a self-service portal (Mano TELE2). The consumer segment (Privatiems) is the primary target, served through both postpaid plans and the Pildyk prepaid sub-brand; the business segment (Verslui) is served through dedicated sales with tailored mobile and connectivity solutions. Sub-brands Pildyk (budget prepaid), Go3 (streaming content), and Smart Master (smart home/IoT) extend the company's reach across price tiers and product categories. The group operates across Sweden and the Baltic states, with the Lithuanian entity reporting into Tele2 AB's consolidated financials.

Name

TELE2

Legal name

TELE2 Lietuva

Website

http://Tele2.lt

Company type

Public

Founded year

2000

Operating status

Operating

Short description

TELE2 Lithuania is a mobile and fixed-line telecommunications operator providing mobile plans, 5G, fiber internet, and Go3 TV streaming to consumers and businesses across Lithuania through retail stores, e-commerce, and self-service channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Services: Recurring subscription revenue from mobile voice, data, and messaging plans for consumers and business customers
2. Device Sales: Sales of smartphones, smartwatches, laptops, tablets, televisions, and accessories through retail and e-commerce channels with installment payment options
3. Television Services (Go3): Streaming television service offering TV and movies content, including HBO Max integration, with monthly subscription model
4. Internet Services: Home internet, portable internet, and fiber optic (šviesolaidinis) internet services with various subscription plans
5. Insurance Services: Device insurance, travel insurance, and smart device insurance offerings

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

TELE2 is a Lithuanian mobile operator that delivers mobile voice and data plans, home and portable broadband internet (including fiber-optic), 5G network connectivity, and Go3 television streaming service with HBO Max integration to consumers and businesses. The company also sells consumer devices (smartphones, smartwatches, laptops, tablets, TVs, networking equipment, and accessories) through retail salons and an e-commerce platform, and offers ancillary services such as device insurance, eSIM, VoLTE/VoWi-Fi, Mobile-ID digital identity, and cybersecurity.

Product overview

TELE2 is a telecommunications operator offering a comprehensive portfolio of mobile and fixed-line services alongside consumer electronics. The core service offering includes mobile voice and data plans, home internet (fixed and fiber-optic), portable internet, 5G network services, and Go3 television streaming with HBO Max integration. Additional services encompass digital identity (Mobile-ID), VoLTE/VoWi-Fi calling, eSIM technology, cybersecurity solutions, and insurance services. The company also operates sub-brands Pildyk (prepaid) and Smart Master (smart home/IoT), alongside a self-service portal. Product portfolio includes smartphones (Apple, Samsung, Xiaomi, OnePlus, Honor, Nothing), smartwatches, laptops (Apple, HP, Lenovo, Asus), tablets, smart TVs (Samsung, Xiaomi, LG, Philips, Hisense, Sony), projectors, networking equipment (modems, routers), and various mobile accessories.

Differentiator

Problem solved

Functional benefit

Brands

• Pildyk: Budget mobile prepaid services brand operating at pildyk.lt
• Smart Master
• Go3

Products and services

• Mobile voice and data plans (Pokalbių planai) Mobile voice and data subscription plans offering various talk, SMS, and data packages for consumers with options including unlimited calls and SMS and additional data packages.
• Home Internet (Namų internetas) Home broadband internet service providing fixed-line connectivity for residential customers on monthly subscription billing.
• Portable Internet (Nešiojamas internetas) Mobile internet subscription service for portable use, providing connectivity outside the home on a monthly billing basis.
• Fiber-optic Internet (Šviesolaidinis internetas) High-speed fiber-optic internet subscription service offering fast and reliable home connectivity.
• 5G Network Service (5G Ryšys) Fifth-generation mobile network service providing high-speed wireless connectivity to subscribers in Lithuania, backed by acquired 20-MHz block in the 1,500 MHz spectrum and extended 2,100 MHz band licences.
• Go3 Television (Go3 Televizija) Subscription television streaming service allowing users to watch TV and movie content anywhere and anytime, offering HBO Max integration as part of the bundle (TV+Filmai + HBO Max + Extra TV at €11.98/month).
• eSIM Embedded SIM technology service allowing digital SIM activation for phones and smartwatches without requiring physical SIM cards.
• Mobile-ID Digital identity service enabling secure authentication and electronic signatures via mobile device for personal and business users.
• Internet Security (Interneto apsauga) Subscription cybersecurity service protecting users from viruses, malware, and online threats across devices.
• Pildyk prepaid mobile service Pay-as-you-go prepaid mobile service brand offering budget mobile plans for consumers seeking no-contract mobile connectivity.
• Smart Master smart home and IoT service Smart device and IoT management service offering registration and management of smart home equipment such as robot vacuums and surveillance cameras.
• Business mobile and internet solutions (Verslui) Dedicated business telecom offering providing mobile plans, business internet, and connectivity solutions tailored to organizational customers.
• Consumer smartphones and devices retail Retail sale of consumer electronics including Apple iPhone, Samsung Galaxy, Xiaomi, OnePlus, Honor, and Nothing Phone smartphones; Apple Watch, Samsung Galaxy Watch, and Xiaomi/Huawei smartwatches; laptops (Apple MacBook, HP, Lenovo, Asus); tablets (Apple iPad, Samsung, Xiaomi, Lenovo); smart TVs and projectors (Samsung, Xiaomi QLED, LG, Philips, Hisense, Sony); modems, routers, and accessories, available with 24-month installment plans.
• Mano TELE2 self-service portal Self-service portal and mobile application enabling subscribers to manage their TELE2 accounts, change plans, view bills, and redeem offers.
• Insurance services (device, travel, smart device) Subscription insurance services covering devices (smartphones, smartwatches), travel insurance, and smart device insurance for subscribers.
• International roaming services International roaming connectivity services allowing subscribers to use mobile voice, SMS, and data while traveling outside Lithuania.

Quantifiable outcome

• 5G services expansion through acquired 20-MHz spectrum block in 1,500 MHz band

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• PildykminorOthersPildyk is Tele2's own prepaid mobile brand operating as a separate service for pay-as-you-go customers in Lithuania. Not a third-party partnership but an internal brand.
• Smart MasterminorOthersSmart Master (smartmaster.lt) is a related brand offering registration services. Tele2 operates this as a separate brand for specific services.
• Go3coreOthersGo3 is Tele2's television streaming service brand offering TV and movie content including HBO Max integration. Internal brand serving as a core product offering.
• RRT (Lithuanian telecommunications regulator)coreOthersLithuanian telecommunications regulator RRT conducted the spectrum auction in which Tele2 Lithuania acquired 20-MHz block in 1,500 MHz spectrum and extended 2,100 MHz band licences. Regulatory relationship for spectrum licensing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Telenor: Large Nordic-based telecom incumbent with mobile operations across the Nordics and previously the Baltics, a broad incumbent with overlapping capabilities.
• Telia Company: Major Nordic and Baltic incumbent operator with mobile, broadband, and TV services across multiple countries including Lithuania, overlapping with Tele2's offering.
• Vodafone: Global telecom incumbent with mobile, broadband, and TV services across Europe; relevant as a broad incumbent peer for product portfolio and operating model benchmarking.
• Orange: European telecom incumbent offering mobile, fixed, and TV services across multiple geographies; comparable in scope of services, customer segments, and bundled offering approach.

Regional players

• LMT (Latvijas Mobilais Telefons): Leading mobile operator in Latvia, providing mobile, IoT, and 5G services — a comparable Baltic mobile operator with similar consumer/business mix.
• Elisa: Finnish-listed operator with mobile and digital services in Finland and across the Baltics (Estonia), serving as a comparable regional telecom peer.
• A1 Telekom Austria Group: Central and Eastern European telecom operator with mobile, broadband, and TV across multiple CEE markets; a comparable regional operator with similar multi-product, multi-country structure.

Direct peers

• Telia Lithuania: Direct competitor in Lithuania offering mobile, broadband, and TV services to consumers and businesses. Competes head-to-head with Tele2 Lithuania for subscribers in the same market.
• Bite Lithuania: Direct mobile operator competitor in Lithuania serving consumer and business customers with mobile and fixed services, and a key rival to Tele2 in the Lithuanian market.
• Tele2 AB: Parent company and direct operating peer running mobile and fixed networks in Sweden and the Baltics under the same Tele2 brand and operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tele2lietuva

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TELE2