Wainscot Media
- Company typePrivate
- Founded2006
- HeadquartersPark Ridge, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Wainscot Media firmographics
Firmographics- Name
- Wainscot Media
- Legal name
- Wainscot Media
- Website
- https://wainscotmedia.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Wainscot Media industry classification
Industry- Product category
- Custom Content Marketing and Publishing Services
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Institutional & Custom Publishing (Coursepacks, Campus/Corporate Training) (MPAJABAL)
- akta.pro secondary industries
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA), Digital Content & Media Subscriptions (CRAFAIAA), Specialty & Niche Channel Distribution (Religious, Comic Shops, Specialty Retail) (MPAJAKAH)
Keywords
Where Wainscot Media is headquartered
LocationHeadquarters
- HQ city
- Park Ridge
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wainscot Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Custom Content Marketing Services: Custom-built content marketing programs including magazines, websites, microsites, digital content, social media, and marketing campaigns for enterprise clients across Healthcare, Fashion, Luxury, and Local markets
- Magazine Advertising: Advertising and partnership opportunities in proprietary magazines including Bergen, DAIC, Earnshaw's, Footwear Plus, ITN, Monmouth, Morris/Essex, MR, and NJ Home publications
- Trade Publication Subscriptions: Trade magazine subscriptions and digital access for professional audiences in healthcare, fashion, and lifestyle verticals
- Email Newsletter Subscriptions: Free e-newsletter subscriptions for ITN and DAIC professional audiences with opt-in for industry partner communications
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Wainscot Media product offering
Product offeringCore offering
Wainscot Media is a privately held, family-owned custom content marketing and publishing company that builds content marketing programs for enterprise clients through four vertical divisions (Healthcare, Fashion, Luxury, and Local). It also owns and operates a portfolio of proprietary trade publications (DAIC, ITN, MR Magazine, Earnshaw's, Footwear Plus) and regional lifestyle magazines (Bergen, Monmouth Health & Life, Morris & Essex Health & Life, NJ Home, Hyperlocal), with integrated digital and print distribution.
Product overview
Wainscot Media is a content-driven marketing company organized into four specialized divisions: Healthcare (Wainscot Health), Fashion (Wainscot Fashion), Luxury (Wainscot Luxury), and Local (Wainscot Local). The company operates as a custom publishing and content marketing agency offering both proprietary magazine publications and client services. Its proprietary magazine portfolio includes regional lifestyle magazines (Bergen, Monmouth Health & Life, Morris & Essex Health & Life, NJ Home, Hyperlocal) and fashion/footwear trade publications (Earnshaw's, Footwear Plus, MR) serving the children's fashion, footwear, and menswear industries. Healthcare titles include Diagnostic and Interventional Cardiology (DAIC) and Imaging Technology News (ITN), both acquired from Scranton Gillette Communications. The company also offers comprehensive custom publishing services including custom magazines, websites, microsites, content hubs, digital/print newsletters, omnichannel content programs, webinars, videos, podcasts, immersive experiences, and marketing automation programs.
Differentiator
Problem solved
Functional benefit
Brands
- Wainscot Health: Healthcare marketing division providing content-driven marketing solutions for healthcare organizations
- Wainscot Fashion
- Wainscot Luxury
- Wainscot Local
Products and services
- DAIC (Specialty Healthcare Trade Publication) Proprietary trade publication covering specialty healthcare content (including imaging), serving as a content-marketing platform and audience channel for healthcare clients targeting specialty physicians.
- ITN (Specialty Healthcare Trade Publication) Proprietary trade publication covering radiology/specialty healthcare content, functioning as a content marketing channel and audience platform for healthcare clients.
- Earnshaw's (Children's Apparel Trade Publication) Proprietary trade publication serving the children's apparel industry, providing fashion brands and buyers with an editorial platform for sustained industry presence.
- Footwear Plus (Footwear Industry Trade Publication) Proprietary trade publication covering the footwear industry, serving footwear brands and retailers through editorial and advertising platforms.
- MR Magazine (Menswear Trade Publication) Proprietary trade publication covering menswear retail and brands, providing an editorial and advertising platform for menswear marketers.
- Bergen (Regional Lifestyle Magazine) Proprietary regional lifestyle magazine serving the Bergen County, NJ area, providing a content marketing and advertising platform for local and regional businesses.
- Monmouth Health & Life (Regional Lifestyle Magazine) Proprietary regional lifestyle magazine serving Monmouth County, NJ, providing a content marketing and advertising platform for local and regional businesses.
- Morris & Essex Health & Life (Regional Lifestyle Magazine) Proprietary regional lifestyle magazine serving Morris and Essex counties, NJ, providing a content marketing and advertising platform for local and regional businesses.
- NJ Home (Luxury Home Quarterly) Quarterly luxury lifestyle magazine serving affluent New Jersey metro consumers, providing a premium content marketing platform for luxury and premium home/lifestyle brands.
- Hyperlocal (Town and Neighborhood Magazine Network) Network of town- and neighborhood-level lifestyle magazines delivering human connections and authentic local content, including the launched My Mo-Town edition serving Morristown, NJ and surrounding Morris Township; functions as a hyperlocal content marketing and advertising platform for local businesses.
- Wainscot Healthcare Division Custom content marketing service for healthcare organizations leveraging proprietary healthcare trade publications (DAIC, ITN) and integrated digital-and-print capabilities.
- Wainscot Fashion Division Custom content marketing service for fashion brands and retailers, leveraging proprietary fashion trade publications (MR Magazine, Earnshaw's, Footwear Plus) and integrated digital-and-print capabilities.
- Wainscot Luxury Division Custom content marketing service for luxury brands and premium lifestyle marketers, leveraging NJ Home and integrated digital-and-print capabilities.
- Wainscot Local Division Custom content marketing service for local and regional businesses, leveraging regional lifestyle magazines (Bergen, Monmouth Health & Life, Morris & Essex Health & Life) and the Hyperlocal town/neighborhood magazine network.
Quantifiable outcome
- 866% ROI on Patient Journey Marketing Program for Shelbourne Knee Center
- +3 more outcomes
Companies that use Wainscot Media
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Wainscot Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wainscot Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Scranton Gillette Communicationsacquisition transactionWainscot Media acquired ITN and DAIC publications from Scranton Gillette Communications of Arlington Heights, Illinois. Existing ITN and DAIC staff remain based in Chicago area and continue reporting to Diane Vojcanin, VP and Group Publisher who joined Wainscot from Scranton Gillette.
Scale indicators12 records
Recent moves7 records
Expansion highlights4 records
Wainscot Media competitors and assessment
Company assessmentDirect peers
- Pace Communications: Pace is a custom content marketing agency that produces custom magazines and content programs for large enterprise clients across health, hospitality, and financial services. Like Wainscot, Pace owns the full custom publishing workflow from strategy through print/digital production.
- EnsembleIQ: EnsembleIQ operates a portfolio of B2B media brands serving retail, healthcare, and consumer verticals, combining editorial, events, and research. Its diversified vertical-magazine and content-services model closely mirrors Wainscot's four-division structure.
- Aspen Custom Publishing: Aspen Custom Publishing produces custom magazines and content for healthcare and association clients. It is the most direct peer to Wainscot's hospital and healthcare-organization custom-magazine business.
- SLACK Incorporated (SLACK Journals): SLACK produces healthcare-specialty trade publications and related custom content for medical professional audiences. Its mix of niche clinical publishing plus ancillary content services overlaps with Wainscot's DAIC and ITN portfolio.
- MJH Life Sciences: MJH Life Sciences is a B2B media company focused on healthcare professional audiences with trade publications, custom content, and live events. It is directly comparable to Wainscot's DAIC/ITN trade publication and custom-content division.
- MultiView / Anteriad: MultiView (now Anteriad) is a B2B media company offering vertical advertising, content marketing, and lead generation to enterprise clients. Its model of monetizing niche audience reach through custom programs is directly analogous to Wainscot's healthcare trade publications and custom-content services.
Broad incumbents
- Hearst Magazines: Hearst operates a large portfolio of consumer lifestyle and fashion magazines (Harper's Bazaar, Esquire, etc.) and offers custom content services. It is a broader incumbent whose lifestyle title portfolio overlaps with Wainscot's regional and fashion publications.
- Informa Connect: Informa is a global B2B media, events, and content services company operating trade publications across healthcare, fashion, and lifestyle. It is a broader incumbent whose vertical media and content services overlap with Wainscot's healthcare and trade publishing footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Wainscot Media social profiles
Digital presenceWainscot Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wainscot Media leadership team
Management profileNumber of profiles
Profiles3 records
Wainscot Media subsidiaries and ownership
Company hierarchySubsidiaries2 records
Wainscot Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wainscot Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wainscot Media
What does Wainscot Media do?
Wainscot Media is a privately held, family-owned custom content marketing and publishing company that builds content marketing programs for enterprise clients through four vertical divisions (Healthcare, Fashion, Luxury, and Local). It also owns and operates a portfolio of proprietary trade publications (DAIC, ITN, MR Magazine, Earnshaw's, Footwear Plus) and regional lifestyle magazines (Bergen, Monmouth Health & Life, Morris & Essex Health & Life, NJ Home, Hyperlocal), with integrated digital and print distribution.
Is Wainscot Media a public or private company?
Wainscot Media is a private company. It is classified as family owned and is currently operating.
When was Wainscot Media founded?
Wainscot Media was founded in 2006. It employs 11 to 50 people.
Where is Wainscot Media based?
Wainscot Media is headquartered in Park Ridge, United States, in the North America region.
How does Wainscot Media make money?
Four revenue lines are on record. Custom Content Marketing Services are the primary driver. The others are magazine Advertising, trade Publication Subscriptions and email Newsletter Subscriptions.
Who are Wainscot Media's main competitors?
Direct peers on record are Pace Communications, EnsembleIQ, Aspen Custom Publishing, SLACK Incorporated (SLACK Journals), MJH Life Sciences and MultiView / Anteriad. Broad incumbents are Hearst Magazines and Informa Connect.
Does Wainscot Media have an API?
No public API is recorded for Wainscot Media.
What industry is Wainscot Media in?
Wainscot Media's product category is Custom Content Marketing and Publishing Services. Its primary akta.pro industry code is MPAJABAL, Institutional & Custom Publishing (Coursepacks, Campus/Corporate Training), with a secondary code of MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its NAICS code is 5131 and its SIC code is 2741.