What Pace Communications does

Pace Communications is an independent content marketing agency founded in 1973 and headquartered in Greensboro, North Carolina, that delivers integrated brand storytelling, omnichannel content production, social and influencer programs, UX and web development, and strategy and analytics services to enterprise clients. The firm operates across four service pillars — Content & Creative, Social & Influencer, UX & Web Development, and Strategy & Analytics — and counts among its clients Fortune 500 brands such as Truist, Verizon, PepsiCo, AAA, Four Seasons, NewYork-Presbyterian, Toyota, Gerber Life Insurance, Carnegie Science, Wells Fargo, USAA, Navy Federal Credit Union, Workday, and Nasdaq. In addition to campaign and program work, Pace produces and manages branded publications including Four Seasons Magazine and AAA Living Magazine.

The company's core proprietary asset is the Agile Content Engine (ACE), an operating model that combines audience-tuned people, processes, platforms, and performance into a multi-channel content ecosystem. Pace is woman-led by founder and CEO Bonnie McElveen-Hunter, employs 150+ people across U.S. offices in Greensboro, New York, and San Diego, and established a London office in November 2024 to serve UK and European clients such as Reckitt and Bio-D. Revenue is generated through project-based and retainer professional services engagements priced on a custom basis; the firm has accumulated 100+ industry awards including MarCom, Content Marketing Institute Agency of the Year, Telly, Digiday, CMA, AVA Digital, and Hermes Creative recognition, and self-reports client tenure 3x the industry average and a 91% client trust rating.

Name

Pace Communications

Legal name

Pace Communications, Inc.

Website

https://paceco.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

Pace Communications is an independent, woman-led content marketing agency founded in 1973 that delivers omnichannel brand storytelling, social, UX/web development, and strategy services to enterprise clients across financial services, healthcare, hospitality, automotive, and consumer industries.

Ownership category

akta.pro rank

Product category

Content Marketing Agency Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Periodicals: Publishing Or Publishing & Printing (2721), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Strategy & Planning (BPAFAIAG)

akta.pro secondary industry

Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Content marketing services
• Brand storytelling agency
• Integrated marketing communications
• Digital content production
• Social influencer marketing

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Content Marketing Services: Project-based and retainer engagements for comprehensive content marketing including strategy, creative development, social media management, and digital experience creation for enterprise clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Pace Communications is an independent content marketing agency delivering omnichannel brand storytelling across content creation, social media and influencer marketing, UX/web development, and strategy/analytics. The agency produces integrated content programs—writing, editing, design, video, social, web, and print—for enterprise B2B, B2C, and B2E clients, and manages branded publications such as AAA Living Magazine and Four Seasons Magazine.

Product overview

Pace Communications is an independent, award-winning content marketing agency offering a unified suite of services organized around four core pillars: Content & Creative, Social & Influencer, UX & Web Development, and Strategy & Analytics. These services work together to deliver omnichannel content experiences that move audiences to action. The agency also manages branded publications like AAA Living Magazine and Four Seasons Magazine, and delivers campaign, print, and video production services. Pace positions itself as a full-service content marketing partner, combining strategic planning with creative execution across web platforms, social media, interactive formats, and traditional channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Content & Creative

Quantifiable outcome

• 3x attributed sales improvement
• +5 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered current, foundational and historical.

• ReckittcurrentStrategic or Co-development Partner · 24 November 2024High-profile current client partner mentioned in news about Pace's London expansion.
• Bio-DcurrentStrategic or Co-development Partner · 24 November 2024High-profile current client partner mentioned in news about Pace's London expansion.
• Piedmont AirlinesfoundationalStrategic or Co-development PartnerOriginal founding partner from 1973 - Pace launched with an in-flight magazine for Piedmont Airlines, establishing the company's content marketing roots.
• IGAhistoricalStrategic or Co-development Partner1980s client partner as Pace expanded its content offering across the country.
• Wyndham Hotels & ResortshistoricalStrategic or Co-development Partner1980s client partner during Pace's national expansion.
• US AirwayshistoricalStrategic or Co-development Partner1980s client partner as Pace grew its team and client roster.
• Air Force OnehistoricalStrategic or Co-development Partner1990s milestone - Pace content reached over 100 million Americans including passengers on Air Force One.

Scale indicators32 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gale: Gale is a business agency within Stagwell that delivers integrated content marketing, media strategy, and creative for enterprise brands — directly comparable to Pace's omnichannel content-and-creative model and its enterprise GTM motion.
• Sword & Spoon (formerly known as Jordan Whitney): Sword & Spoon is a full-service creative and content marketing agency serving mid-market and enterprise clients with content strategy, social, and digital experience services — a comparable service stack to Pace with similar enterprise-buyer focus.
• Manifest: Manifest is a content marketing agency with a focus on enterprise B2B and B2C clients, offering content strategy, brand storytelling, and digital experience — directly comparable to Pace's four-pillar service model.
• Studio North: Studio North is a content marketing and brand storytelling agency with enterprise clients across financial services, healthcare, and tech — comparable to Pace on service mix and enterprise target buyer.

Broad incumbents

• The Foundry at Time Inc. / Dotdash Meredith: Dotdash Meredith is a scaled content production and monetization platform serving enterprise advertisers; its custom-content studio is comparable to Pace's branded-content and managed-publication capabilities, especially for consumer brands.
• Deloitte Digital (Heat): Deloitte Digital's Heat practice is a large-scale content and creative agency serving Fortune 500 clients with end-to-end content production, mirroring Pace's enterprise content marketing scope but operating as part of a Big Four advisory platform with broader capabilities.
• Red Ventures: Red Ventures operates large branded content properties and runs content-led performance marketing for major brands, overlapping with Pace's managed-publication and content-hub offerings, though with a much heavier performance-marketing and paid-media orientation.

Others

• PMG: PMG is a digital media and advertising agency serving enterprise brands like Nike, Amazon, and Sephora; while heavier in paid media than Pace, it competes for the same enterprise content-and-marketing RFPs and is a logical buyer/acquirer candidate.

Emerging players

• Convince & Convert: Convince & Convert is a content marketing and digital strategy consultancy serving mid-market and enterprise brands, with comparable content-strategy and social offerings though smaller in scale than Pace.

Regional players

• LLYC: LLYC is a global marketing and corporate communications firm with strong content, PR, and digital capabilities serving enterprise clients — comparable in capability breadth, with a primary footprint in Latin America and Europe that complements Pace's recent London expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pace-communications/posts/?feedView=all
• Instagraminstagram.com/paceco
• Xx.com/pacecomm
• Facebookfacebook.com/pacecommunications

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pace Communications