What Hubbard Breeders does

Hubbard Breeders is a French-headquartered primary poultry breeding company founded in 1921 that supplies day-old grandparent (GP) and parent stock (PS) chicks to commercial hatcheries and poultry producers in over 100 countries. Since August 2017, the company has operated as a wholly-owned subsidiary of Aviagen Group, one of the world's largest poultry breeding conglomerates, and has received corporate reinvestment exceeding US$65 million equivalent between 2019 and 2026. The product portfolio spans conventional broiler genetics (Hubbard Efficiency Plus, Conventional Males M77 and M99, and the North-America-exclusive Hubbard Edge) and premium/alternative genetics (REDBRO for Better Chicken Commitment markets, JA57, JA57Ki, and JA87 for Label Rouge and welfare-certified production), plus dual-purpose breeds adapted to African smallholder conditions.

The R&D and production backbone includes a pedigree operations center in Walpole, New Hampshire (with a $10M upgrade in 2019 and a $25M expansion in 2023), the French headquarters and primary breeding operations in Le Foeil-Quintin, and a grandparent farm in Luziânia, Goiás, Brazil (with an announced R$60M expansion in 2026). Genetic improvement relies on multi-generation data collection and analysis across pedigree selection through field performance, supported by Customer Support teams organized by region (EMEA, Americas, Asia) and recurring technical forums and Poultry Schools.

Commercially, Hubbard employs a hybrid go-to-market combining regional sales managers across EMEA, Americas, and Asia with authorized distributors (e.g., Noor Poultry in Pakistan) and direct customer support. The customer base spans three primary segments: large commercial broiler producers seeking feed-efficient genetics (Hubbard Efficiency Plus), premium and welfare-certified markets requiring slower-growing or accredited breeds (REDBRO, JA57/JA87, Label Rouge), and development-focused smallholder farmers in Africa reached through donor-funded initiatives such as the Gates Foundation-backed CHICKEN4U project in Ghana. Pricing is not publicly disclosed; commercial terms are negotiated by region, volume, and product tier under multi-year relationships.

Name

Hubbard Breeders

Legal name

Hubbard SAS

Website

https://hubbardbreeders.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Poultry Breeding Stock

NAICS

Broilers and Other Meat Type Chicken Production (11232), Poultry Hatcheries (112340)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Breeder Flocks & Fertile Egg Production (Broiler/Layer Breeders) (AFAEADAC)

akta.pro secondary industries

Nucleus Herd/Flock Breeding & Multiplier Stock Supply (AFAEAJAF), Stud Services & Managed Mating Programs (AFAEAJAG)

Keywords

• Broiler breeding stock
• Poultry genetics
• Parent stock chicks
• Grandparent stock
• Broiler breeds

Headquarters

HQ city

Le Foeil

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Day-Old Chicks and Breeding Stock Sales: Hubbard generates revenue primarily through the sale of day-old chicks and broiler breeding stock (grandparent and parent stock) to commercial hatcheries, distributors, and poultry producers globally. The company operates production facilities in France, the US, and Brazil.
2. Technical Support Services: Hubbard provides technical customer support including farm management guidance, breeder nutrition advice, and performance monitoring to customers worldwide, supporting the adoption and performance of its breeding products.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hubbard Breeders is a primary broiler breeding company that develops, produces, and globally distributes day-old grandparent (GP) and parent stock (PS) chicks for commercial broiler (meat chicken) production. The portfolio covers conventional lines (Hubbard Efficiency Plus, M77, M99) for high-efficiency intensive production and premium/welfare-accredited lines (REDBRO, JA57, JA57Ki, JA87, slow-growth males) for alternative and welfare-certified markets, plus dual-purpose breeds for smallholder farmers.

Product overview

Hubbard Breeders is a global poultry breeding company offering a comprehensive portfolio of broiler breeding stock under two main product lines: Conventional and Premium. The Conventional line includes Hubbard Efficiency Plus (the flagship female for efficient production) and Conventional Males (M77 and M99). The Premium line offers alternative products including REDBRO (for ECC/BCC Better Chicken markets), Premium Females (JA57, JA57Ki, JA87), and Hubbard Males (slow growth and intermediate growth). The products serve customers in over 100 countries across all continents, with dedicated support infrastructure and technical customer service.

Differentiator

Problem solved

Functional benefit

Brands

• Hubbard Efficiency Plus: Conventional female broiler breeder positioned as the new standard for efficiency.
• Hubbard Premium Females
• Hubbard Males
• Hubbard Edge
• Hubbard REDBRO

Products and services

• Hubbard Efficiency Plus A conventional female broiler breeder designed as the new standard for efficiency, balancing chick output and feed conversion to deliver lower cost per kg of meat produced for commercial broiler producers.
• Premium Females (JA57, JA57Ki, JA87) A range of premium female breeding stock including JA57 (slow-growing, Label Rouge), JA57Ki (recessive color genetics for alternative markets), and JA87 (premium cross for diverse market requirements), serving certified welfare and specialty producers.
• Hubbard Males (Slow Growth and Intermediate Growth) Male breeding stock including slow growth and intermediate growth lines designed for markets seeking broiler production at various weights and ages, complementing premium and welfare-certified production systems.
• Hubbard REDBRO (incl. REDBRO MP6N) A premium breed accredited by ECC (European Chicken Commitment) and BCC (Better Chicken Commitment) standards, designed for alternative and welfare-focused markets requiring certified welfare production.
• Hubbard Conventional Males (M77, M99) Conventional male breeding stock including M77 (yellow-skinned, highest fertility and hatchability at lowest cost) and M99 (white-skinned for markets requiring white feathering), selected for high vitality, fertility, conformation, and feed conversion.
• Hubbard Edge Breeding stock developed specifically for the North American and Canadian markets only, addressing regional production requirements.
• Dual Purpose Breeds Hardy breeds adapted to African and smallholder conditions where males are raised for meat and females for egg production, providing smallholder farmers with twofold utility and resilience in low-input systems.

Quantifiable outcome

• Performance data from 46 million Parent Stock in 40 countries demonstrates strong and consistent results across diverse conditions.
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and major.

• WAFAD GroupcoreStrategic or Co-development Partner · 29 October 2025WAFAD Group in Ghana, in partnership with Hubbard Breeders, launched the CHICKEN4U project to support rural poultry production in Ghana. The initiative aims to empower smallholder farmers, especially women and youth, over five years by distributing millions of dual-purpose birds and modernizing the local poultry value chain, reaching over 250,000 households.
• Noor Poultry Pvt. Ltd.coreChannel Partner/ Reseller/ Distributor · 1 October 2025Noor Poultry appointed as official distributor of Hubbard Efficiency Plus in Pakistan in October 2025. Noor Poultry is building state-of-the-art Grandparent facilities in the Thal Desert, with first Parent Stock delivery expected in the first half of 2027.
• Paragon (Bangladesh)majorStrategic or Co-development Partner · 1 February 2025Hubbard Premium launched in Bangladesh in collaboration with Paragon to enhance the local poultry industry through the introduction of Hubbard's premium breeding stock.
• Aviagen GroupcoreOthers · 1 August 2017Hubbard became a subsidiary of Aviagen Group in August 2017. Aviagen Group has since made significant investments in Hubbard's global operations, including R&D expansion in the US, Latin America, and Brazil.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Hy-Line International: Hy-Line International is one of the world's largest layer breeding companies (part of the Erich Wesjohann Group). It is comparable to Hubbard as a primary poultry breeding company operating globally with a similar channel-driven distribution model and technical services infrastructure.
• Hendrix Genetics: Hendrix Genetics is a multi-species primary breeding company spanning poultry, swine, and aquaculture. Its poultry division (including ISA, Shaver, Bovans, Hisex, and Hy-Line layers plus broiler lines) directly competes with Hubbard in primary poultry genetics.
• Lohmann Tierzucht: Lohmann Tierzucht is a German primary poultry breeding company specializing in layer and broiler breeder genetics. It competes with Hubbard in the global parent stock market, particularly in Europe and emerging markets.
• ISA (Institut de Sélection Animale): ISA is a primary layer breeding company (owned by Hendrix Genetics) competing in the day-old chick parent stock market with Hubbard, particularly across Europe, Latin America, and Asia.
• Cobb-Vantress: Cobb-Vantress is a primary broiler breeding company (a subsidiary of Tyson Foods) producing grandparent and parent stock. It is Hubbard's closest direct head-to-head competitor in conventional broiler breeding genetics globally.

Emerging players

• Novogen: Novogen is a French poultry breeding company specializing in alternative (brown and colored) layer genetics. It overlaps with Hubbard in the alternative breed segments including cage-free and welfare-certified production.
• Tetra (H&N International): Tetra, distributed by H&N International, is a traditional poultry breeding brand offering dual-purpose and colored breed alternatives. It overlaps with Hubbard's dual-purpose and premium breed lines serving niche and emerging markets.

Broad incumbents

• Aviagen Group: Aviagen Group is Hubbard's parent company and the world's largest poultry breeding group, operating competing conventional broiler brands (Ross, Arbor Acres, Indian River). It is a broader incumbent that owns Hubbard as a sub-brand within its portfolio.
• Ross (Aviagen): Ross is Aviagen's flagship conventional broiler brand and Hubbard's sister brand under the same parent. It is a broader incumbent competing in the same customer segments and product categories, particularly in commodity conventional broiler markets.
• Arbor Acres (Aviagen): Arbor Acres is another Aviagen-owned broiler breeder brand. As Hubbard's sister brand under the same parent, it competes with Hubbard in conventional broiler markets particularly across Latin America, Asia, and emerging regions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hubbard

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hubbard Breeders