Outdoor Sportsman Group

What Outdoor Sportsman Group does

Outdoor Sportsman Group (legal entity: KSE Outdoor Sportsman Group, LLC) is a privately held, Denver-headquartered multi-platform media company that operates exclusively in the outdoor sports vertical — hunting, fishing, shooting, and related adventure categories. The company is the largest media organization devoted solely to outdoor sports content and is part of the Kroenke Sports & Entertainment family of companies. It traces its origins to the 1979 launch of In-Fisherman TV and the 1993 launch of the Outdoor Channel cable network, both of which remain foundational assets.

The company's core product set is a multi-platform content and distribution network comprising three cable television networks (Outdoor Channel, Sportsman Channel, and World Fishing Network), reaching 48M+ households, MyOutdoorTV and Altitude+ subscription streaming services, a portfolio of 19 websites generating 3.2M unique monthly visitors and 25M+ page views, 28 regional and 14 national magazine titles plus 35+ special interest publications reaching 7.9M paid customers and 27M+ annual readers, the Florida Sportsman Expos event series, and a 150+ retailer affiliate commerce network. Editorial output is anchored on internally produced content — 200+ episodes of original TV annually, 4,000+ hours of archived content, 9,000+ digital articles, 13,000 annual editorial pages, and 4,000+ video segments — supported by 101-250 employees. Brand assets include Outdoor Channel, Sportsman Channel, World Fishing Network, MyOutdoorTV, Guns & Ammo, In-Fisherman, Game & Fish, Fly Fisherman, Florida Sportsman, BassFan, Petersen's Hunting, Bowhunter, and others.

Revenue is generated across four streams: (1) multi-platform advertising sold primarily through OSG 360 to endemic outdoor brands (hunting, fishing, shooting) and to general consumer product marketers targeting male outdoor demographics, with media-kit pricing tied to audience reach; (2) recurring digital subscriptions to MyOutdoorTV/Altitude+ on monthly/annual auto-renewal terms; (3) recurring print subscriptions across the magazine portfolio, including Print + Digital bundles; and (4) affiliate referral fees from 150+ outdoor and sporting-goods retailers including Bass Pro Shops, Cabela's, MidwayUSA, 5.11 Tactical, Beretta, Browning, Remington, Shimano, Yeti, and Traeger Grills. The customer base is two-sided: consumer audiences (80M+ outdoor enthusiasts, 22M+ captured male consumers) and advertisers/endemic brand partners bought via a B2B sales-led go-to-market motion. Geographic operations span the United States and Canada.

Name

Outdoor Sportsman Group

Legal name

KSE Outdoor Sportsman Group, LLC

Website

https://outdoorsg.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Outdoor Sports Media

SIC

Cable & Other Pay Television Services (4841), Television Broadcasting Stations (4833)

akta.pro primary industry

Specialty Interest Cable Networks (Auto, Outdoor, Hobby) (MPABAFAM)

akta.pro secondary industries

Sports OTT Aggregators & Bundling Services (MPAKAOAB), International Sports Broadcasters & Rights Channels (MPABAEAE), Outdoor, Sportsman & Recreation Shows (MPAGAFAM)

Keywords

• Outdoor sports media
• Cable television networks
• Video streaming services
• Outdoor magazines
• Integrated advertising solutions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Advertising Revenue: Primary revenue stream from selling advertising across television networks, digital properties, and print publications to endemic outdoor brands and general consumer product marketers
2. Digital Subscriptions: Monthly and annual subscription fees for streaming services including Altitude+ and MyOutdoorTV with auto-renewal billing
3. Print Subscriptions: Magazine subscriptions including Print + Digital options for various outdoor publications with monthly or bi-monthly delivery schedules
4. Marketing Solutions Services: Custom content creation, advertorials, custom publications, marketing strategy, ad creation, media planning and auditing services offered through OSG 360
5. Affiliate Advertising: Revenue from affiliate sales network where retailers pay OSG fees when visitors click affiliate links and purchase products

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Outdoor Sportsman Group produces and distributes outdoor sports content across cable television networks (Outdoor Channel, Sportsman Channel, World Fishing Network), the MyOutdoorTV streaming service, a network of 19 digital websites, and a portfolio of 42 magazine titles plus Special Interest Publications. It monetizes these audiences primarily through advertising sales and integrated marketing services (OSG 360) delivered to endemic and non-endemic brand advertisers, supplemented by consumer subscriptions to its streaming and print products.

Product overview

Outdoor Sportsman Group is a media company operating a multi-platform content network for outdoor sports enthusiasts, consisting of three television networks (Outdoor Channel, Sportsman Channel, World Fishing Network), a streaming service (MyOutdoorTV), digital properties (19 websites), and print publications (28 regional and 14 national magazine titles plus 35+ Special Interest Publications). The portfolio spans fishing, hunting, and shooting sports verticals through brands including Game & Fish, Guns & Ammo, Fly Fisherman, In-Fisherman, Petersen's Hunting, and others. OSG 360 provides integrated marketing solutions across all platforms, enabling advertisers to reach the outdoor sports audience through television production, digital advertising, print, and creative services.

Differentiator

Problem solved

Functional benefit

Brands

• Outdoor Channel: Cable television network delivering complete spectrum of real-life outdoor adventure programming 24/7
• Sportsman Channel
• World Fishing Network
• MyOutdoorTV
• BassFan
• Florida Sportsman
• Fly Fisherman
• In-Fisherman
• Bowhunter
• Petersen's Hunting
• Gun Dog
• Game & Fish
• North American Whitetail
• Wildfowl
• Guns & Ammo
• Handguns
• RifleShooter
• Shooting Times
• Firearms News
• Sportsman Channel Canada

Products and services

• Outdoor Channel 24/7 cable television network delivering real-life outdoor adventure programming including reality series, classic movies, and hunting, fishing, and shooting content, distributed via cable and satellite providers in the U.S. and internationally since 1993.
• Sportsman Channel

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Altitude Analytics / Kroenke Sports & EntertainmentcoreStrategic or Co-development PartnerOutdoor Sportsman Group is part of the Altitude Analytics family of companies, which includes Kroenke Sports & Entertainment properties. OSG is operated by entities including KSE Outdoor Sportsman Group, LLC, Kroenke Media Ventures, LLC, and KSE Sportsman Media, Inc. The organization shares operational infrastructure including privacy policies, customer service, and legal compliance with other AAC Family entities.
• Cable and Satellite ProviderscoreChannel Partner/ Reseller/ DistributorOSG's three television networks (Outdoor Channel, Sportsman Channel, World Fishing Network) are distributed through major cable and satellite television providers, enabling reach to 48+ million households.
• Leagues (NBA, NHL, MLS, NLL)minorStrategic or Co-development PartnerPrivacy policy references sharing personal information with major sports leagues including the National Basketball Association, National Hockey League, Major League Soccer, and National Lacrosse League as part of broader AAC Family operations.
• Sports Teams (Denver Nuggets, Colorado Avalanche, Colorado Rapids, Colorado Mammoth)minorStrategic or Co-development PartnerVarious professional sports teams owned by parent company Kroenke Sports & Entertainment; shared data practices and cross-promotional opportunities within the Altitude Analytics family.
• Affiliate Retailers (Bass Pro Shops, Cabela's, MidwayUSA, 5.11 Tactical, Beretta, Browning, Remington, PENN Fishing, Shimano, Costa Del Mar, Yeti, Traeger Grills)coreGTM or Marketing PartnerExtensive affiliate advertising network of 150+ outdoor and sporting retailers. OSG receives fees when visitors click affiliate links and purchase products. Includes major brands like Bass Pro Shops, Cabela's, MidwayUSA, 5.11 Tactical, Beretta, Browning, Remington, PENN Fishing, Shimano, Costa Del Mar, Yeti, and Traeger Grills.
• Altitude+ Streaming PartnerscoreTechnology or IntegrationDigital subscription services (Altitude+ and MyOutdoorTV) powered by streaming technology infrastructure for delivering video content across multiple devices and platforms.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Recurrent Ventures: Recurrent Ventures owns and operates Field & Stream, Outdoor Life, and other outdoor enthusiast media brands, making it the most direct competitor to OSG's outdoor print, digital, and content portfolio serving the same hunting, fishing, and outdoor lifestyle audience.
• B.A.S.S., LLC: B.A.S.S. operates Bassmaster tournament trails and produces multi-platform bass fishing content including magazines, digital media, and TV programming, directly competing with OSG's BassFan, In-Fisherman, and World Fishing Network in the fishing vertical.
• The Arena Group: The Arena Group operates Sports Illustrated and other sports media brands across print, digital, and emerging platforms, serving a similar multi-platform sports enthusiast business model to OSG with comparable advertising, subscription, and marketing services revenue streams.

Emerging players

• MeatEater, Inc. MeatEater produces hunting, fishing, and outdoor cooking content distributed primarily through digital, podcast, and streaming channels, representing an emerging digital-native competitor targeting the same outdoor enthusiast demographic with a modern content approach.
• OutdoorHub Media Group: OutdoorHub operates a network of niche outdoor enthusiast websites covering hunting, fishing, and shooting sports, representing an emerging digital-only competitor that competes with OSG's digital properties for both audience and advertiser dollars in the outdoor vertical.
• Mossy Oak BioLogic: Mossy Oak operates hunting media properties, branded content, and conservation programming alongside its camouflage and outdoor products business, competing with OSG's Bowhunter, Petersen's Hunting, and North American Whitetail for hunting enthusiast mindshare.
• Wired2Fish: Wired2Fish is a digital-first fishing media platform providing instructional videos, news, and tournament coverage, competing with OSG's fishing digital properties (BassFan, In-Fisherman digital, Florida Sportsman) for fishing enthusiast audiences and fishing brand advertising.

Broad incumbents

• Fox Sports (Fox Corporation): Fox Sports operates national sports broadcast networks including FS1 and FS2 plus digital platforms, representing a broad incumbent in sports broadcasting with overlapping audience reach and advertiser base, though not specialized in outdoor verticals.
• ESPN (The Walt Disney Company): ESPN operates the dominant national sports media network across linear TV, streaming (ESPN+), digital, and print, representing a broad incumbent sports media company competing with OSG for sports advertising budgets and audiences, though without focus on outdoor niche.
• National Geographic Partners: National Geographic operates the National Geographic cable network, magazine, and digital properties covering outdoor adventure, exploration, and nature, representing a broader incumbent in outdoor-themed media with overlapping audience interest in the outdoor lifestyle category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outdoor Sportsman Group