WIRED2FISH
Wired2Fish is a privately held US digital fishing media company founded in 2008 that publishes articles, videos, tackle reviews, and industry news for recreational and professional anglers, monetizing a 2M+ monthly visitor audience and 2.1M social media followers through advertising and brand sponsorships.
- Company typePrivate
- Founded2008
- HeadquartersGrand Rapids, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What WIRED2FISH does
Wired2Fish, Inc. is a privately held US digital media company founded in 2008 that operates a fishing content platform targeting recreational and professional anglers. The platform delivers editorial articles, video content, tackle reviews, buyer's guides, and industry news organized by species (bass, catfish, crappie, walleye, trout, musky/pike), season, technique, and fishing location. The content library exceeds 8,000 articles authored by staff and contributing professional anglers and guides, and the site attracts 2 million+ monthly visits and maintains 2.1 million combined social media followers across Facebook, X, YouTube, and Instagram. The company distributes a dedicated video channel via open.video and maintains active coverage of industry events including the ICAST recreational fishing trade show and professional tournament circuits.
The underlying technology is a content management and digital publishing platform delivering fishing educational and informational content across web and social media channels; no mobile app is offered. Content production is community-led, relying on expert anglers, professional tournament fishermen, and fishing guides as contributors to build credibility and audience engagement, with event-driven coverage of major industry happenings driving traffic spikes. The platform does not sell products or services to end users and is free to access.
The business model is entirely advertising and sponsorship-driven. Revenue is generated through sponsored content, display advertising, and brand sponsorships with fishing industry companies, with named partners including Strike King (site sponsor) and SPRO Sports Professionals (giveaway partner). Go-to-market is community-led and event-driven, leveraging organic SEO through categorized content, organic social distribution, email newsletter capture via giveaway signups, and co-branded gear giveaways to drive engagement and monetization.
WIRED2FISH firmographics
Firmographics- Name
- WIRED2FISH
- Legal name
- Wired2Fish, Inc.
- Website
- https://wired2fish.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wired2Fish is a privately held US digital fishing media company founded in 2008 that publishes articles, videos, tackle reviews, and industry news for recreational and professional anglers, monetizing a 2M+ monthly visitor audience and 2.1M social media followers through advertising and brand sponsorships.
- Ownership category
- akta.pro rank
WIRED2FISH industry classification
Industry- Product category
- Fishing Media
- akta.pro primary industry
- B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)
- akta.pro secondary industry
- Specialty Interest Cable Networks (Auto, Outdoor, Hobby) (MPABAFAM)
Keywords
Where WIRED2FISH is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Markets served
WIRED2FISH business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising and Sponsorship: The platform generates revenue through sponsored content, display advertising, and brand sponsorships. The site prominently features sponsor logos and branded content partnerships with fishing industry companies like Strike King and SPRO Sports Professionals.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
WIRED2FISH product offering
Product offeringCore offering
Wired2Fish is a digital fishing media platform that publishes instructional articles, technique guides, tackle reviews, buyer's guides, and industry news targeting recreational and professional anglers. The site delivers over 8,000 articles and video content organized by species, season, technique, and gear category, and monetizes through display advertising and brand sponsorships with fishing industry companies.
Product overview
Wired2Fish is a fishing content and media website offering a comprehensive platform of educational resources for anglers. The platform consists of multiple interconnected content areas including fishing tips organized by season and technique, tackle reviews across equipment categories, buyer's guides, fishing news coverage, video content, and promotional giveaways. Founded in 2008, the site provides over 8,000 articles written by anglers and attracts 2 million+ monthly visits from professional and recreational anglers, maintaining 2.1 million social media followers.
Differentiator
Problem solved
Functional benefit
Products and services
- Wired2Fish Fishing Tips Content A comprehensive fishing content platform providing instructional articles and guides organized by season, technique, and fish species to help anglers improve their skills.
- Tackle Reviews Product review content covering fishing equipment including reels, rods, baits and lures, terminal tackle, electronics, fishing line, apparel, tools, boat accessories, and watercraft.
- Buyer's Guides Curated buying guides and recommendations for fishing gear and equipment to help anglers make informed purchasing decisions.
- Fishing News Current news coverage including viral fishing stories, record fish news, industry updates, pro angler and tournament coverage, and ICAST trade show news.
- Video Content Video content featuring fishing tutorials, technique demonstrations, product reviews, and pro angler interviews available on their platform and social media channels.
- Giveaways & Deals Fishing gear giveaways and deals section featuring sponsored contests and promotional offers from fishing equipment manufacturers.
Companies that use WIRED2FISH
Customer profileSegments4 records
Ideal customer profiles2 records
WIRED2FISH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WIRED2FISH partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Strike KingminorStrike King is featured as a sponsor on the Wired2Fish website, indicating a paid advertising and brand partnership relationship. Sponsors receive visibility across the platform's pages and content.
- SPRO Sports ProfessionalsminorSPRO Sports Professionals partners with Wired2Fish for giveaways, providing fishing gear prizes that are offered to the Wired2Fish audience. This sponsorship arrangement drives engagement and provides exposure for SPRO products.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
WIRED2FISH competitors and assessment
Company assessmentBroad incumbents
- Outdoor Life: Outdoor Life is a 100+ year-old outdoor media brand covering fishing, hunting, and adventure. Its digital fishing content, gear reviews, and how-to guides overlap significantly with Wired2Fish's core offerings while also reaching broader outdoor audiences.
- Field & Stream: Field & Stream is a long-running outdoor recreation media brand covering hunting, fishing, and outdoor pursuits. While broader than Wired2Fish, its fishing coverage, gear reviews, and digital content compete for the same advertiser dollars and angler attention.
Direct peers
- Bassmaster: Bassmaster.com is the digital home of B.A.S.S., the largest bass fishing organization. It publishes tournament news, angler profiles, gear coverage, and how-to content for bass anglers, directly competing with Wired2Fish for the same recreational and tournament fishing audience and advertiser relationships.
- Sport Fishing Magazine: Sport Fishing Magazine covers saltwater and offshore fishing with technique articles, gear reviews, and destination content. While saltwater-leaning, it competes with Wired2Fish for angler audiences and tackle/electronics advertisers.
- In-Fisherman: In-Fisherman is a dedicated fishing media brand (print and digital) covering techniques, tackle reviews, and species-specific how-to content for freshwater anglers. Its narrow focus on fishing makes it a direct competitor for both audience and advertiser mind-share.
- BassResource.com: BassResource.com is a dedicated bass fishing community and content site with forums, articles, and tackle reviews. Like Wired2Fish, it focuses on bass-specific education and serves hobbyist and competitive bass anglers.
- Fishing Tackle Retailer: Fishing Tackle Retailer is a B2B trade publication covering the fishing tackle retail industry, including product launches, retailer news, and ICAST coverage. While more trade-focused than Wired2Fish, it covers similar industry news and serves overlapping advertisers.
Emerging players
- MeatEater: MeatEater is a fast-growing outdoor media brand producing fishing, hunting, and cooking content via video, podcast, and articles. While hunting-forward, its fishing content and large subscriber base make it an emerging competitor for outdoor/fishing audience attention.
- Kayak Angler: Kayak Angler is a niche media brand dedicated to kayak fishing, covering techniques, gear, and destinations. Its narrow kayak-fishing focus overlaps with Wired2Fish's kayak fishing category and targets a similar enthusiast audience.
Regional players
- Game & Fish Magazine: Game & Fish publishes state-specific outdoor magazines covering fishing and hunting. While more regionally focused (state-by-state editions) and broader in scope, its fishing content overlaps with Wired2Fish's instructional and tackle coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WIRED2FISH social profiles
Digital presenceWIRED2FISH financial estimates
Financial estimateRevenue estimate
Valuation estimate
WIRED2FISH leadership team
Management profileNumber of profiles
WIRED2FISH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WIRED2FISH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WIRED2FISH
What does WIRED2FISH do?
Wired2Fish is a digital fishing media platform that publishes instructional articles, technique guides, tackle reviews, buyer's guides, and industry news targeting recreational and professional anglers. The site delivers over 8,000 articles and video content organized by species, season, technique, and gear category, and monetizes through display advertising and brand sponsorships with fishing industry companies.
Is WIRED2FISH a public or private company?
WIRED2FISH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WIRED2FISH founded?
WIRED2FISH was founded in 2008. It employs 1 to 10 people.
Where is WIRED2FISH based?
WIRED2FISH is headquartered in Grand Rapids, United States, in the North America region.
How does WIRED2FISH make money?
One revenue line is on record: advertising and Sponsorship.
Who are WIRED2FISH's main competitors?
Broad incumbents on record are Outdoor Life and Field & Stream. Direct peers are Bassmaster, Sport Fishing Magazine, In-Fisherman, BassResource.com and Fishing Tackle Retailer. Emerging players are MeatEater and Kayak Angler. Game & Fish Magazine is listed as a regional player.
Does WIRED2FISH have an API?
No public API is recorded for WIRED2FISH.
What industry is WIRED2FISH in?
WIRED2FISH's product category is Fishing Media. Its primary akta.pro industry code is MPAKAOAJ, B2B Sports Digital Syndication & White-Label Streaming Services, with a secondary code of MPABAFAM, Specialty Interest Cable Networks (Auto, Outdoor, Hobby).