What Zadoon does

Zadoon (Zadoon LLC) is a privately held, Maryland-domiciled online marketplace founded in 2007 that buys, sells, rents, and auctions used heavy equipment across construction, mining, forestry, and agricultural sectors. The company operates a proprietary web platform that supports buying, selling, and renting equipment, augmented by three ancillary service modules: a Free Machine Evaluation tool that prices assets across retail, wholesale, and auction channels; an APPROVE-branded finance portal that connects buyers with third-party lenders for equipment financing; and a transportation/freight service coordinated through dedicated Zadoon representatives. Physical operations are anchored by a headquarters in Crofton, Maryland and five yard locations across Idaho, Colorado, Texas, Florida, and Maryland, with additional partner yards worldwide. The company reports serving customers in more than 30 countries spanning every continent, with a horizontal customer base of contractors, dealers, fleet managers, and rental companies.

Zadoon monetizes primarily through transaction fees on matched equipment sales, rental income on owned inventory, auction service fees, and referral fees from financing and transportation services. A sales-led go-to-market pairs the online marketplace with inside sales, direct enterprise sales, and free machine evaluations. Marketing is driven through the company's website, blog/insights content, email newsletters, and organic search, with no paid or social channels disclosed in source materials. The company is founder-led, with Collin Magliolo serving as President and CEO, Hardy Bora as COO, and Darren Fradin as VP Strategic Partnerships and Marketing; the named team totals approximately ten people across functions, including a Data Team Manager, though no AI/ML capabilities are publicly disclosed.

The proprietary technology platform is positioned as the company's central asset, supporting sales and marketing efforts for hundreds of equipment sellers, end users, manufacturers/dealers, finance companies, and rental companies. Zadoon has no public API, no disclosed integrations, no patents or trademarks, and no parent company; it operates as an independent, bootstrapped LLC with no venture capital or private equity investment disclosed in source materials.

Name

Zadoon

Legal name

Zadoon LLC

Website

https://zadoon.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Zadoon is a privately held online marketplace founded in 2007 that buys, sells, rents, and auctions used heavy equipment across construction, mining, forestry, and agriculture. It serves contractors, dealers, fleet managers, and rental companies in 30+ countries, with financing and transportation add-ons.

Ownership category

akta.pro rank

Product category

Heavy Equipment Marketplace

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Used heavy equipment
• Construction machinery marketplace
• Equipment remarketing services
• Heavy equipment rental
• Mining equipment resale

Headquarters

HQ city

Crofton

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Equipment Sales Commission: Zadoon earns commissions on equipment transactions when buyers and sellers are matched through their platform for used heavy equipment purchases.
2. Equipment Rentals: Revenue generated from renting out owned inventory of used heavy equipment to contractors and companies.
3. Auction Services: Zadoon facilitates auction services for equipment sellers, earning fees from the auction process.
4. Equipment Transportation: Transportation and freight services for equipment delivery, coordinated through dedicated Zadoon representatives.
5. Financing Services: Through their APPROVE finance portal, Zadoon connects customers with lenders for equipment financing, potentially earning referral fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Zadoon operates an online marketplace for buying, selling, and renting used heavy equipment used in construction, mining, forestry, and agriculture industries. The platform is supported by ancillary services including free machine evaluations, transportation/logistics coordination, auction facilitation, and an APPROVE financing portal that connects buyers and sellers globally.

Product overview

Zadoon operates as a unified online marketplace for used heavy equipment, combining equipment sales, rentals, and auctions with complementary service modules. The core platform enables buying, selling, and renting of equipment across construction, mining, forestry, and agriculture sectors. This is supported by the APPROVE finance portal for financing solutions, transportation services for logistics, a user account system for account management, and free machine evaluation tools. The company has served customers in more than 30 countries since 2007.

Differentiator

Problem solved

Functional benefit

Products and services

• Zadoon Equipment Marketplace Online marketplace platform that connects buyers and sellers of used heavy equipment (earth-moving, construction, mining, forestry, agricultural) globally, with proprietary technology supporting sales and marketing for hundreds of sellers, end users, manufacturers, dealers, finance companies, and rental companies.
• APPROVE Finance Financing portal that connects equipment buyers with finance company partners to support purchase transactions through Zadoon's marketplace.
• Transportation Services Coordination of transportation and logistics for heavy equipment moved between buyers and sellers as part of marketplace transactions.
• Free Machine Evaluation Free valuation service that produces retail, wholesale, and auction price assessments for owners of used heavy equipment, supporting sell-side decisions on the marketplace.
• Equipment Rentals Rental service for heavy equipment listed on Zadoon's marketplace, enabling customers to rent equipment for project or operational needs.
• Auction Services Auction facilitation service that allows sellers to list and sell used heavy equipment through auction-style transactions on Zadoon's marketplace.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Partner YardsminorChannel Partner/ Reseller/ DistributorZadoon maintains partner yards around the world in addition to their own yard locations, extending their operational footprint for equipment handling and customer service.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Equipment Trader: Equipment Trader is an online marketplace connecting buyers and sellers of used construction, farm, and heavy equipment. It serves a similar audience and product categories as Zadoon.
• TruckPaper: TruckPaper is an online marketplace for used trucks and heavy equipment, owned by Sandhills Global. It competes with Zadoon in adjacent categories such as vocational trucks and construction equipment.
• IronPlanet: IronPlanet operates an online marketplace for used heavy equipment with inspection-based listings and real-time auctions. Now part of RBA, it competes directly with Zadoon for online equipment transactions globally.
• Ritchie Bros. Auctioneers (RBA): RBA is the dominant global auctioneer and marketplace operator for used heavy equipment, trucks, and agricultural machinery. Following its acquisition of IAA and IronPlanet, RBA is the closest direct competitor to Zadoon across used construction and mining equipment transactions.
• Machinery Trader: Machinery Trader is one of the largest online listing platforms for new and used construction equipment, connecting buyers and sellers of heavy machinery. It overlaps directly with Zadoon's core marketplace offering.
• Mascus: Mascus is a global online marketplace for used heavy machinery, trucks, and agricultural equipment, serving buyers and sellers across Europe, North America, and other regions. Its category and customer base are closely aligned with Zadoon's.

Emerging players

• FleetNow: FleetNow is an emerging digital marketplace for buying and selling commercial trucks and heavy equipment. It competes in a similar niche with a more modern, software-focused approach than Zadoon.
• MyLittleSalesman: MyLittleSalesman is a classifieds marketplace for trucks, trailers, and heavy equipment with a long-standing online presence. It is comparable to Zadoon in serving buyers and sellers of pre-owned heavy equipment.

Broad incumbents

• Caterpillar (Cat Used): Caterpillar operates a certified used-equipment program for its own brand of machinery, leveraging dealer networks and financing arms. As an OEM with broader industrial offerings, it is a broad incumbent that overlaps with Zadoon's marketplace for used construction and mining equipment.
• Komatsu Used Equipment: Komatsu operates a used-equipment program alongside its dealer network for construction and mining machinery. It is a broad incumbent overlapping with Zadoon's marketplace for pre-owned heavy equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/zadoonequipment

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zadoon