The Sandaya Group
The Sandaya Group is a French private operator of 69 premium 4-5 star campsites across France, Spain, Italy, and Belgium, serving families, couples, groups, and corporate clients with mobile homes, pitches, and on-site leisure amenities booked direct via a multi-language platform and mobile app.
- Company typePrivate
- Founded2007
- HeadquartersClapiers, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What The Sandaya Group does
The Sandaya Group is a privately held French outdoor accommodation operator headquartered in Mauguio (near Montpellier), operating 69 premium 4 and 5 star campsites across France, Spain, Italy, and Belgium under the SAS SANDAYA legal entity. The group's portfolio spans a broad accommodation mix — tent and camper van pitches, standard and PREMIUM mobile homes, chalets, apartments, villas, hotel rooms (notably at the Les Grenettes site), and 'quirky' units such as tree-houses, floating cabins, and gypsy caravans — supported by on-site amenities including water parks with heated pools and waterslides (present at 54 of 69 sites), free supervised children's clubs for ages 5-17, wellness areas, restaurants, bars, and corporate event facilities. The portfolio is intentionally segmented into Club campsites (high-energy family entertainment) and Chill campsites (regional-heritage relaxation), with a PREMIUM accommodation tier offering inclusive amenities such as Wi-Fi, linens, towels, and end-of-stay cleaning.
The company is built around a direct-to-consumer distribution model: a multi-language e-commerce booking platform operating in six languages (UK/NL/ES/FR/DE/IT), complemented by iOS and Android mobile apps, a UK-based phone booking centre (+44 (0)20 7660 8583), on-site reception, and a content-marketing 'SandaMag' publication that supports SEO-led acquisition. The proprietary booking system provides real-time availability and pricing, integrated post-stay review capture with moderated publication, flexible cancellation through the 'Liberty Option' (full refund up to 14 days before arrival), and a 'Pay in 3 instalments' instalment-payment feature with no booking fees.
Sandaya monetises through campsite rental accommodation, pitch rental, à-la-carte add-ons (pitch selection €50, bed-making €10/bed, end-of-stay cleaning €89-€150, baby kit €4/day, Wi-Fi packages €5-€25, electric-vehicle charging, pet fees €5-€10/night), on-site food and beverage, half- and full-board meal packages, and corporate and celebration events. Pricing is dynamic by season, site, and unit type, with low-season rentals starting from €45/night and pitches from €19/night, and length-of-stay incentives (20% off for 7-night stays, 30% off for 21-night stays in low season). Customer segments are predominantly consumer — families with children, couples, multi-generational groups, pet owners, and accessibility-needs guests (PRM) — supplemented by a smaller corporate seminars and weddings channel; primary markets are concentrated in Western and Southern Europe with no broader global footprint.
The Sandaya Group firmographics
Firmographics- Name
- The Sandaya Group
- Legal name
- SAS SANDAYA
- Website
- https://sandaya.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- The Sandaya Group is a French private operator of 69 premium 4-5 star campsites across France, Spain, Italy, and Belgium, serving families, couples, groups, and corporate clients with mobile homes, pitches, and on-site leisure amenities booked direct via a multi-language platform and mobile app.
- Ownership category
- akta.pro rank
The Sandaya Group industry classification
Industry- Product category
- Outdoor Hospitality
- NAICS
- RV (Recreational Vehicle) Parks and Recreational Camps (7212), RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Campgrounds & RV Parks (Developed Sites) (THAGAOAA)
- akta.pro secondary industries
- Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB), KOA/Chain & Franchise Campgrounds (THAMAJAG), Yurts, Tipis & Nomadic Tents (THAMADAD)
Keywords
Where The Sandaya Group is headquartered
LocationHeadquarters
- HQ city
- Clapiers
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
The Sandaya Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Campsite Rental Accommodation: Revenue from renting fully equipped mobile homes, premium cottages, quirky accommodation (treehouses, floating cabins, gypsy caravans), chalets, apartments, villas, and furnished tents across 69 campsites in France, Spain, Italy, and Belgium.
- Camping Pitch Rental: Revenue from renting tent pitches, caravan pitches, and camper van pitches with water and electric hook-ups, including premium pitches with private sanitary facilities.
- Campsite and Hotel (Les Grenettes): Revenue from dual offering at select locations combining 5-star campsite and 4-star hotel accommodation options.
- À-la-carte Services: Additional revenue from optional services including pet fees (€5-€10/night), pitch selection (€50), bed making (€10/bed), end of stay cleaning (€89-€150), baby kit hire (€4/day), sheet rental (€18/bed), towel rental (€10/kit), WiFi packages (€5-€25), and electric vehicle charging.
- Food and Beverage: Revenue from on-site restaurants, bars, and bakery services at select campsites.
- Half-board and Full-board Packages: Meal package options at select campsites including half-board (2 meals/day) and full-board offerings at discounted rates.
- Groups and Seminars: Corporate event hosting including professional seminars and family celebrations (weddings, reunions) at select campsites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rental units from €45 per night (low season) |
| Transaction based/ take rate | Multi-year contract | 7-night stays receive 20% discount in low season |
| Transaction based/ take rate | Multi-year contract | 21-night stays receive 30% discount in low season |
| Unit Pricing | Pay-as-you-go | Camping pitch from €19 per night |
| Unit Pricing | Pay-as-you-go | Pet accommodation: €5-€10/night depending on accommodation type |
| Unit Pricing | One time/ perpetual license | Pitch selection service: €50 per stay |
| Unit Pricing | One time/ perpetual license | Beds made on arrival: €10 per bed per stay |
| Unit Pricing | One time/ perpetual license | End of stay cleaning: €89 per stay |
| Unit Pricing | Pay-as-you-go | Baby kit (cot, high chair, bath): €4/day |
| Usage-based | Pay-as-you-go | WiFi packages: Free 30 min, €5/day, €7.50/3 days, €15/7 days, €25/15 days |
| Other | Monthly | Pay in 3 instalments at no extra cost |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
The Sandaya Group product offering
Product offeringCore offering
The Sandaya Group operates 69 premium 4- and 5-star campsites across France, Spain, Italy, and Belgium, renting mobile homes, premium cottages, quirky accommodations (treehouses, floating cabins, gypsy caravans), camping pitches, chalets, apartments, and villas. Campsites feature on-site amenities such as water parks, heated pools, free children's clubs, wellness areas, restaurants, and bars. The company sells directly to consumers through a multi-language booking platform, mobile app, and phone booking center.
Product overview
The Sandaya Group operates 69 top-of-the-range 4 and 5 star campsites across Europe (France, Spain, Italy, Belgium). The portfolio comprises two main campsite segments: Club Campsites offering lively entertainment programmes and Chill Campsites focused on authentic relaxation and regional exploration. Accommodation options span mobile homes (standard and PREMIUM luxury), tent and camper van pitches, chalets, apartments, villas, hotel rooms, and quirky accommodations such as floating cabins, tree-houses, and gypsy caravans. On-site amenities include water parks with heated pools and waterslides, children's clubs (ages 5-17), wellness areas, restaurants, and bars. Additional services include à-la-carte extras (pitch selection, bed-making, Wi-Fi, baby kits), dog-friendly options, and accessibility-adapted PRM accommodation. The company also offers a mobile app for guests.
Differentiator
Problem solved
Functional benefit
Brands
- Club Campsites: Campsites with lively holiday programmes from morning till night, with all services on offer for everyone, every age, every day and all season long.
- Chill Campsites
- PREMIUM
Quantifiable outcome
- 89% of guests report satisfaction with their Sandaya camping experience
- +2 more outcomes
Companies that use The Sandaya Group
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles4 records
The Sandaya Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Sandaya Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- ANWB (Royal Dutch Tourist Association)minorANWB partnership provides visibility for Cypsela Resort campsite on the ANWB platform, targeting Dutch tourists seeking quality camping holidays in Spain.
- Third Party Verification BodyminorIndependent verification body used to verify customer review authenticity and resolve disputes regarding published reviews.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
The Sandaya Group competitors and assessment
Company assessmentDirect peers
- Huttopia: French operator of premium nature campsites with canvas tents, chalets, and cabins across France, Netherlands, Canada, and other countries. Highly comparable to Sandaya in the premium outdoor accommodation positioning, quirky accommodation formats, and pan-European (plus international) footprint targeting nature-seeking families.
- Yelloh! Village: French chain of upscale 4-5 star campsites offering mobile homes, water parks, and family entertainment programs across France, Spain, and Portugal. Directly comparable to Sandaya in product mix (Club-style family campsites with premium accommodation), geographic footprint in France/Spain, and direct-to-consumer booking model.
- CLC (Club Loisirs Camping): French camping club operator with mobile-home and pitch offerings at campsites in France, Spain, and Italy. Directly comparable to Sandaya in the membership/loyalty-driven family camping segment, mobile home-centric accommodation, and southern European footprint.
- Vacanceselect (formerly Vacansoleil / Eurocamp): Major European camping holiday provider offering mobile home and pitch bookings across hundreds of campsites in France, Spain, Italy, Croatia, and beyond. Direct competitor in the premium camping rental category with similar multi-country inventory, mobile home focus, and European family-traveler target market.
- Homair Vacances: French camping operator (part of Vacanceselect group) specializing in mobile-home rental holidays at premium campsites across southern Europe. Comparable to Sandaya in mobile-home-led product, French/Spanish/Italian geographic overlap, and family premium-segment targeting.
- Tohapi / Camping Paradis: European camping holiday group operating mobile-home rental campsites across France, Spain, Italy, and Croatia under brands including Tohapi and Camping Paradis. Closely comparable to Sandaya in mobile-home centric product, multi-country presence, family orientation, and direct booking distribution.
Regional players
- Louezy / Camp\u00e9ole: French camping operator offering mobile-home and pitch bookings at campsites primarily in France, with some Spanish and Italian sites. Comparable to Sandaya in mobile-home centric family camping and French-centric footprint, but with a more mid-market positioning versus Sandaya's premium 4-5 star focus.
- LeadingCampings: European consortium of independently operated premium 4-5 star campsites, primarily in Germany, Austria, Netherlands, and Italy. Comparable to Sandaya in premium campsite positioning and pan-European scope, but organized as a quality association rather than a single corporate operator.
- Alannia Resorts: Spanish operator of premium family resorts and campsites including Alannia Costa Blanca and Resorts. Comparable to Sandaya in premium family-camping positioning, water-park centric amenities, and Spanish market presence, though more regionally focused on Spain.
Broad incumbents
- Pierre & Vacances (Center Parcs): Large French-listed leisure accommodation group operating Center Parcs, Maeva, and Pierre & Vacances resorts across Europe. Broad incumbent in family outdoor/leisure accommodation; comparable to Sandaya in family-targeted holiday parks with pools and activities, but with a wider portfolio spanning apartments, resorts, and indoor water parks (Center Parcs).
Market position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Sandaya Group social profiles
Digital presenceThe Sandaya Group compliance and trust
Trust signalCompliance4 records
The Sandaya Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Sandaya Group leadership team
Management profileNumber of profiles
Profiles2 records
The Sandaya Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Sandaya Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Sandaya Group
What does The Sandaya Group do?
The Sandaya Group operates 69 premium 4- and 5-star campsites across France, Spain, Italy, and Belgium, renting mobile homes, premium cottages, quirky accommodations (treehouses, floating cabins, gypsy caravans), camping pitches, chalets, apartments, and villas. Campsites feature on-site amenities such as water parks, heated pools, free children's clubs, wellness areas, restaurants, and bars. The company sells directly to consumers through a multi-language booking platform, mobile app, and phone booking center.
Is The Sandaya Group a public or private company?
The Sandaya Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Sandaya Group founded?
The Sandaya Group was founded in 2007. It employs 1,001 to 5,000 people.
Where is The Sandaya Group based?
The Sandaya Group is headquartered in Clapiers, France, in the Europe region.
How does The Sandaya Group make money?
Seven revenue lines are on record. Campsite Rental Accommodation is the primary driver. The others are camping Pitch Rental, campsite and Hotel (Les Grenettes), À-la-carte Services, food and Beverage, half-board and Full-board Packages and groups and Seminars.
Who are The Sandaya Group's main competitors?
Direct peers on record are Huttopia, Yelloh! Village, CLC (Club Loisirs Camping), Vacanceselect (formerly Vacansoleil / Eurocamp), Homair Vacances and Tohapi / Camping Paradis. Regional players are Louezy / Camp\u00e9ole, LeadingCampings and Alannia Resorts. Pierre & Vacances (Center Parcs) is listed as a broad incumbent.
Does The Sandaya Group have an API?
No public API is recorded for The Sandaya Group.
What industry is The Sandaya Group in?
The Sandaya Group's product category is Outdoor Hospitality. Its primary akta.pro industry code is THAGAOAA, Campgrounds & RV Parks (Developed Sites), with a secondary code of THAMAJAB, Traditional Campgrounds (Tent & Mixed-Use). Its NAICS code is 7212 and its SIC code is 7000.