Blueprint Sports Agency

What Blueprint Sports Agency does

Blueprint Sports Agency is a privately held, technology-enabled NIL (Name, Image, Likeness) services agency founded in 2020 and headquartered in Las Vegas. The company provides athletic departments at Power Four and mid-major universities with a unified software-and-service offering spanning contract management, payment automation, real-time reporting, fan monetization, and corporate sponsorship sales. Its core technology stack includes a data-driven NIL Management Platform that integrates contract management, payment automation, and compliance tracking, supported by integrations with Qcue (ticketing), CrowdCOLLECTIVE (fan engagement), and SmartChange (micro-donations).

The company generates revenue through three primary streams: transaction fees on NIL earnings facilitated for student-athletes, corporate sponsorship commissions connecting athletic departments with brands, and recurring fan membership subscriptions priced at $10-$25 per month across university-specific collectives. Following the February 2025 acquisition of Student Athlete NIL (SANIL), Blueprint Sports operates 70 wholly-owned university collectives (Happy Valley United/Penn State, One Maryland, 5430 Alliance/Colorado, Arkansas Edge, One Pack NIL/NC State, Mass St. Collective/Kansas, Blue Grit/DePaul, etc.) supporting over 25,000 student-athletes and processing more than 70,000 fan transactions. Since 2021, the platform has facilitated over $135 million in NIL earnings, with $50+ million raised and distributed in 2024 alone.

The go-to-market combines enterprise field sales targeting athletic directors and conference leadership with a consumer self-serve layer for fan membership sign-ups. The company has signed multi-year agreements with 65+ athletic department partners and runs an on-campus personnel model placing NIL revenue staff directly within partner institutions. A national events function drives fan engagement through galas, rivalry campaigns, and community activations, while partnerships with rEvolution (sports marketing), On Location (ticketing), and brands such as SECU, Taco Bell, Crocs, and Laws Whiskey House expand the sponsorship channel.

Name

Blueprint Sports Agency

Legal name

Blueprint Sports

Website

https://blueprintsports.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Blueprint Sports Agency is a tech-enabled NIL agency that provides athletic departments and university-specific collectives with contract management, payment automation, sponsorship sales, and fan monetization services, supporting 25,000+ student-athletes across 70 collectives and 65+ partners.

Ownership category

akta.pro rank

Product category

NIL Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

NIL Representation & Compliance Services (Student-Athletes) (MPAKAMAE)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• NIL management
• Athlete representation
• Sports marketing
• Fan monetization
• Collegiate athletics

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. NIL Earnings Facilitation: Blueprint Sports facilitates NIL earnings for student-athletes by managing collectives, connecting brands with college sports, and processing payments. The company has facilitated over $135 million in NIL earnings since 2021, with $50+ million raised and distributed in 2024 alone through its network of 70 collectives.
2. Corporate Sponsorship Sales: Strategic commercial sales connecting athletic departments with top-tier corporate sponsorship opportunities. Blueprint Sports leverages extensive networks to maximize NIL revenue streams through brand partnerships and endorsements.
3. Fan Monetization Services: Data-driven fan engagement and monetization including membership programs, donation collection, event ticketing, and merchandise partnerships. Services include fan events, galas, and community activations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Blueprint Sports Agency is a tech-enabled NIL (Name, Image, and Likeness) agency that powers a portfolio of university-specific NIL collectives, manages on-campus personnel at partner institutions, and operates an enterprise-grade technology platform for contract management, payment automation, and budget analytics. The company signs multi-year deals with Power Four and mid-major athletic departments to deliver fan monetization, sponsorship sales, and front office NIL services, while supporting 25,000+ student-athletes across 70 collectives.

Product overview

Blueprint Sports Agency is a tech-enabled 'software and service' agency providing comprehensive NIL (Name, Image, Likeness) solutions for collegiate athletic departments. The core offering consists of the NIL Management Platform (technology infrastructure with data-driven budget solutions, contract management, payment automation, and real-time reporting), Front Office Services (NIL expert guidance, financial transparency, and contract management), and Sponsorship & Sales (strategic commercial sales connecting departments with corporate sponsors). The company powers a portfolio of university-specific NIL collectives as sub-brands, including Happy Valley United (Penn State), One Maryland, 5430 Alliance (Colorado), Arkansas Edge, One Pack NIL (NC State), Friends of UNILV, Blue Grit Collective (DePaul), Nickel City Collective (Buffalo), Keepers of the Culture (Loyola Chicago), FOG Collective (George Washington), Friends of the Heights (Boston College), Mass St. Collective (Kansas), and Desert Takeover (Arizona). The acquisition of Student Athlete NIL (SANIL) in February 2025 expanded the portfolio to 70 collectives supporting over 25,000 student-athletes.

Differentiator

Problem solved

Functional benefit

Brands

• BPS Foundation: National 501(c)(3) organization enabling tax-deductible donations to support student-athletes through NIL initiatives.

Products and services

• NIL Management Platform
• Front Office Services
• Sponsorship & Sales
• Happy Valley United (NIL Collective)
• Blue Grit Collective (DePaul University)
• Nickel City Collective (University at Buffalo)
• Keepers of the Culture (Loyola Chicago)
• FOG Collective (George Washington University)
• Ticket Resale Program with On Location

Quantifiable outcome

• $135M+ in NIL earnings facilitated for student-athletes since 2021
• +4 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered supporting, core and flagship.

• SECU (Maryland State Employees' Credit Union)supportingGTM or Marketing Partner · 25 November 2024SECU MD partnered with One Maryland Collective to provide financial wellness workshops, auto loan benefits for NIL student-athletes, and sponsorship of community events including Terp Farm harvest for food security initiatives. SECU holds naming rights to SECU Stadium and has a 10-year partnership with University of Maryland athletics.
• CrocssupportingGTM or Marketing Partner · 25 November 20245430 Alliance collaborated with Crocs to release limited-edition black and gold custom Crocs. Fifteen percent of proceeds benefit 5430 Alliance's NIL initiatives, with three CU Buffs Football student-athletes featured in promotional content.
• rEvolutioncoreStrategic or Co-development Partner · 12 November 2024Strategic partnership between Blueprint Sports and rEvolution, the global leader in sports marketing, to expand NIL opportunities in college athletics. The collaboration combines rEvolution's 23 years of sports marketing expertise and brand partnership capabilities with Blueprint's NIL infrastructure to offer comprehensive solutions for brands, institutions, and student-athletes. Key initiatives include comprehensive NIL campaigns, educational programs, and tailored brand-athlete engagement strategies.
• Laws Whiskey HousesupportingGTM or Marketing Partner · 22 October 2024Laws Whiskey House expanded CU Athletics partnership with Black and Gold Select Straight Bourbon Whiskey. Portion of proceeds donated to 5430 Alliance benefiting CU student-athletes. Second expression following successful Ralphie's Reserve release.
• Taco BellsupportingGTM or Marketing Partner · 21 October 2024Taco Bell partnered with 5430 Alliance for community engagement events featuring CU Buffs football athletes. Taco Bell donated $50 per transaction during events to the Taco Bell Foundation while supporting student-athletes through the collective.
• SmartChangesupportingTechnology or Integration · 18 October 2024SmartChange provides the technology platform powering Arkansas Edge's Spare Change Round Up program, enabling fans to automatically contribute spare change from everyday purchases to NIL initiatives by linking debit/credit cards or checking accounts.
• Inside Pack Sports (IPS)supportingGTM or Marketing Partner · 15 October 2024One Pack NIL partnered with Inside Pack Sports as official media partner, providing complimentary Elite+ membership to all current and future collective members with exclusive recruiting information and breaking team news.
• ZIPS Cleaners College ParksupportingGTM or Marketing Partner · 11 September 2024ZIPS Cleaners signed agreement with One Maryland Collective to provide 'Terrapin Wash' subscription laundry service for students. One Maryland receives revenues based on subscription sales supporting student-athletes.
• Sigma SupplysupportingGTM or Marketing Partner · 10 July 2024Sigma Supply, a BradyPLUS company and leading national distributor, partnered with Arkansas Edge through a revenue-share agreement. A portion of sales goes to Arkansas Edge supporting Razorback student-athletes. Former Razorback Bumper Pool initiated the partnership as current Sigma Supply employee.
• On LocationcoreTechnology or Integration · 4 June 2024Partnership with On Location to launch a groundbreaking ticket resale program for NIL collectives. The program, leveraging dynamic ticketing software developed by Qcue (an On Location company), allows ticket holders to donate game tickets for resale to their school's collective, with proceeds funding NIL opportunities. First-of-its-kind integration connecting ticketing business with NIL revenue generation.
• SANIL (Student Athlete NIL)flagshipStrategic or Co-development Partner · 19 February 2024Blueprint Sports acquired SANIL in February 2025, merging the two major NIL collective operating companies to form a $100M+ NIL powerhouse. The combined entity operates 70 collectives delivering $108M in payments in 2024, supporting 25,000+ student-athletes. Chris Brown, former SANIL CEO, became Blueprint Sports COO. SANIL founder Jason Belzer stepped down to pursue other opportunities.
• The Membership Co (CrowdCOLLECTIVE)supportingTechnology or Integration · 7 January 2024The Membership Co's CrowdCOLLECTIVE platform powers the Happy Valley United mobile app for Penn State fans. The app enables fan engagement, rewards points for app interactions, and drives NIL support through exclusive content and community features.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Learfield: College sports multimedia-rights holder and sponsorship sales giant (now Learfield/IMG College). Comparable as a longstanding athletic-department partner selling corporate sponsorships and managing NIL-adjacent rights at scale across hundreds of universities.
• Endeavor (IMG): Global sports and entertainment conglomerate whose IMG division represents elite athletes for endorsements, licensing, and appearances. Comparable as a broad incumbent in athlete representation whose college/NIL initiatives increasingly overlap with Blueprint's territory.
• Wasserman: Global sports marketing and talent representation agency representing athletes across endorsements, marketing, and content. Comparable as a broader athlete-representation incumbent that increasingly services college-level NIL opportunities.
• Octagon: Global sports marketing agency representing athletes and brokering sponsorships for brands and rights holders. Comparable as a broader incumbent offering brand-athlete engagement services overlapping with Blueprint's sponsorship and NIL activation work.

Direct peers

• Playfly Sports: Sports marketing and multimedia-rights company managing sponsorship sales for collegiate and professional properties. Directly comparable as an enterprise sales motion into athletic departments for NIL-relevant sponsorships and fan engagement.
• The Brandr Group: NIL-focused agency representing college athletes for endorsements and brand deals. Most direct competitor in the college athlete representation and NIL marketing space, serving similar Power Four and Group of Five athletic department clients.
• Teamworks (formerly INFLCR): Operations platform for college athletic departments with NIL functionality (acquired INFLCR), providing contract, payment, and brand-deal infrastructure. Directly comparable to Blueprint Sports' NIL Management Platform as a software-and-services solution for the same athletic department buyer.

Emerging players

• On3: College sports media platform with NIL valuations, transfer portal data, and recruiting content. Adjacent peer providing data, rankings, and industry coverage that intersect with Blueprint's NIL analytics and reporting value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/blueprintsports
• LinkedInlinkedin.com/company/poweredbybps
• Instagraminstagram.com/blueprintsports
• Xtwitter.com/BlueprintSprts

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueprint Sports Agency