What SharePoint Credit Union does

SharePoint Credit Union is a not-for-profit, member-owned financial cooperative chartered in Minnesota and federally insured by the NCUA, founded in 1933 by Red Owl grocery store employees and headquartered in Bloomington. The institution serves individuals, families, and small businesses across an eight-county Twin Cities Metro field of membership (Anoka, Hennepin, Scott, Washington, Dakota, Carver, Ramsey, and Wright counties), with membership eligibility extending to partner-company employees and family members of existing members. It operates at least six physical branches in Bloomington (HQ and France Avenue), Burnsville, St. Louis Park, Andover, Medina, and Plymouth, and is described in its own board materials as a $400 million financial institution.

The core product portfolio spans deposit products (savings, checking, money market, share certificates, IRAs), consumer lending (auto, mortgage, home equity/HELOC, recreational, personal, savings-secured, reserve line of credit), Visa credit cards, and business banking (checking, savings, money market, term and equipment loans, lines of credit, commercial real estate, SBA loans, and merchant card processing via Higher Standards). Digital channels include a native iOS/Android mobile app, online banking with bill pay, remote deposit capture, person-to-person payments, a Cards App for consolidated card management, card alerts, contactless payment support, 24/7 TLC telephone banking, and online account and loan opening. The product surface is augmented by partnerships for non-core capabilities: EasyVest (algorithmic investment management powered by Access Softek Advisory Services and DriveWealth, $200 minimum), IdentityIQ identity theft protection, Banzai financial education, CalcXML calculators, and Bank A Count check reordering.

The business model is the standard credit union net-interest-margin model: revenue derives primarily from interest spreads on loans (auto, mortgage, home equity, recreational, personal, business) and secondarily from service fees (overdraft, wire transfers, safe deposit boxes, skip-a-pay at $30 per skipped month), deposit account fees, share certificate interest spreads (e.g., 13-month CD at 4.00% APY, IRA Savings at 0.40% APY), and affiliate referral income. As a cooperative, surplus is reinvested into member rates rather than distributed. Go-to-market is hybrid: a community-led motion anchored by 70+ partner companies and field-of-membership eligibility, direct-to-consumer digital and branch acquisition, and a dedicated business banking sales motion with Business Relationship Managers targeting 400+ small businesses. In July 2024 SharePoint completed a merger with Star Choice Credit Union, absorbing its membership base.

Name

SharePoint Credit Union

Legal name

SharePoint Credit Union

Website

https://sharepointcu.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

101–250 employees

Short description

SharePoint Credit Union is a not-for-profit, member-owned financial cooperative founded in 1933, serving individuals, families, and small businesses across the eight-county Twin Cities Metro area of Minnesota through six branches and full digital banking, with deposit, lending, credit card, and business banking products.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130), Credit Card Issuing (522210)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL), Faith-Based & Affinity Credit Unions (FSABAEAH)

Keywords

• Retail banking services
• Consumer lending
• Credit union services
• Small business banking
• Mortgage lending

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interest Income on Loans: Primary revenue from interest charged on various loan products including auto loans, mortgages, home equity loans, personal loans, recreational loans, and business loans. Competitive rates offered as member-owned not-for-profit cooperative.
2. Service Fees: Fees assessed for various banking services including overdraft fees, wire transfers, safe deposit boxes, and skip-a-pay processing fees ($30 per month skipped per loan). Consumer and Business Fee Schedules published annually.
3. Deposit Account Fees: Fees from checking accounts, money market accounts, and share certificate accounts. Some accounts have minimum balance requirements and transaction limits.
4. Share Certificate Interest Spreads: Earns interest spreads on share certificates and IRA savings accounts. Current IRA Savings APY 0.40%, Primary Savings APY 0.10%.
5. Insurance Products Referrals: Revenue from identity theft protection referrals to IdentityIQ partner, with special pricing for credit union members.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

SharePoint Credit Union is a not-for-profit, member-owned financial cooperative that provides full-service banking products including deposit accounts (savings, checking, money market, certificates), consumer and business lending (auto loans, mortgages, home equity, recreational, personal, and business loans), VISA credit cards, merchant services, and digital banking platforms to individuals and small businesses across the Twin Cities metro area of Minnesota.

Product overview

SharePoint Credit Union is a not-for-profit, member-owned financial cooperative offering a comprehensive suite of banking products for individuals and businesses. The core product portfolio includes deposit products (Savings, Checking, Money Market, Certificates), lending products (Auto Loans, Mortgages, Home Equity, Recreational Loans, Personal Loans, Business Loans, Credit Cards), and digital banking services. The Online and Mobile Banking platform serves as the central hub for account management, Bill Pay, Remote Deposit Capture, Card Alerts, and Person-to-Person Payments. Additional services include Business Banking (Business Checking, Savings, Money Market, Merchant Services, SBA loans), Investment Services (EasyVest automated investing, IRAs), and member services (Safe Deposit Boxes, Wire Transfers, Identity Theft Protection via IdentityIQ, TLC 24/7 phone banking, MessagePay, Contactless/Digital Wallet support). Financial education is supported through Banzai interactive lessons and CalcXML-powered calculators. The credit union also offers promotions like Skip-A-Pay and Donate A Tree, and hosts community events including Medicare webinars.

Differentiator

Problem solved

Functional benefit

Brands

• TriUnity Foundation: A community foundation affiliated with SharePoint Credit Union that provides grant programs to members and the community.

Products and services

• Savings Accounts
• Checking Accounts
• Money Market Accounts
• Certificates (CDs)
• VISA Credit Cards
• Auto Loans
• Mortgages
• Home Equity Loans
• Recreational Loans
• Personal Loans
• Reserve Line of Credit
• Business Savings
• Business Money Market
• Business Checking
• Business Loans
• Merchant Services
• EasyVest Automated Investing
• TLC TellerLine Connection

Quantifiable outcome

• Deposit accounts insured up to $500,000 through NCUA and Excess Share Insurance
• +5 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• 70+ Partner CompaniescoreChannel Partner/ Reseller/ DistributorExtensive network of partner companies whose employees are eligible for credit union membership. Includes companies such as A-1 Moving Co., AaCron, Accent Paddles, Bailey Nurseries, Cub Foods, Jerry's Foods, Kowalski's Markets, Lunds and Byerly's, Minnesota Vikings, and many more. Partner companies span retail, healthcare, manufacturing, and service industries across the Twin Cities Metro area.
• TruLync Medicare AdvisorscoreStrategic or Co-development PartnerTruLync Medicare Advisors partner with SharePoint to host educational Medicare webinars covering basics of Medicare including costs, coverage, and enrollment timing. Webinars held monthly via Zoom on second Thursdays and last Mondays.
• Higher StandardscoreTechnology or IntegrationHigher Standards provides merchant card processing services enabling SharePoint business members to process credit cards, ACH transactions, check scanning, and more. Includes e-commerce, virtual terminals, gift cards, loyalty programs, check guarantee, and EBT processing.
• Bank A CountminorChannel Partner/ Reseller/ DistributorBank A Count provides check reordering services for SharePoint members. Members can order checks online through bank-a-count.com or call customer service at (800) 752-3494.
• IdentityIQ (IDIQ)coreGTM or Marketing PartnerIdentityIQ provides identity theft protection and credit monitoring services exclusively to SharePoint Credit Union members with special pricing. Services include 3-bureau credit reports, $1M stolen funds reimbursement, dark web monitoring, and fraud alerts. Provided through a member benefit partnership.
• Arbor Day FoundationminorGTM or Marketing PartnerSharePoint partners with the Arbor Day Foundation to donate trees in honor of new members who open accounts in April or May. SharePoint commits up to $500 in donations to support the Foundation's goal of planting 500 million trees by 2027. Trees valued at $2 each.
• BanzaiminorGTM or Marketing PartnerBanzai provides financial wellness educational content including clear, in-depth lessons covering topics such as budgeting (50/30/20 rule), debit cards, and savings accounts. Members access content through sharepointcu.banzai.org/wellness.
• Access Softek Advisory Services / DriveWealthcoreTechnology or IntegrationEasyVest automated investment platform is powered by Access Softek Advisory Services (portfolio management) and DriveWealth LLC (securities brokerage). Services include algorithmic investment management with monthly portfolio rebalancing, $200 minimum initial deposit, and recurring transfer options up to $5,000. Accounts are SIPC insured.
• U.S. Small Business Administration (SBA)coreGTM or Marketing PartnerSharePoint offers SBA loans as part of its business lending portfolio. SBA loans help small businesses access government-backed financing options with favorable terms.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Alliant Credit Union: Large national member-owned credit union with full-service consumer banking, mortgages, and credit cards — comparable in cooperative member-owned structure and product range, with significantly larger asset base and national digital reach.
• Bell Bank (State Commercial Bank, MN): Large Minnesota-headquartered commercial bank with full consumer and business banking across the Twin Cities — comparable customer base and product breadth, but a for-profit bank with broader geographic reach than SharePoint.

Direct peers

• Connexus Credit Union: Mid-sized member-owned credit union offering full-service consumer and business banking nationally but with strong Twin Cities presence — comparable in cooperative structure and core product set, with larger scale.
• TruStone Financial Credit Union: Minnesota-based member-owned credit union offering consumer and business banking, mortgages, and credit cards across the Twin Cities — directly comparable in scale, member-owned structure, and product mix.
• Hiway Credit Union: Minnesota-based member-owned credit union serving the Twin Cities metro with full-service consumer and business banking, mortgages, and investment products — directly comparable in geography, scale, and product mix to SharePoint.
• SPIRE Credit Union: Minnesota-headquartered cooperative credit union with full-service personal and business banking across the Twin Cities — directly comparable product portfolio, member base, and community banking model.
• Affinity Plus Federal Credit Union: Minnesota-based federal credit union serving consumers and businesses across the Twin Cities with deposits, lending, and investment services — directly comparable in member-owned model, geography, and full-service product range.
• TopLine Federal Credit Union: Twin Cities metro credit union offering consumer and business banking, mortgages, and wealth services with multiple branch locations — directly competes with SharePoint in overlapping Minnesota geographies and similar member-owned structure.
• Wings Financial Credit Union: Minnesota-based member-owned credit union with full-service consumer and business banking, mortgages, and partner-affiliation acquisition model — directly comparable in structure, geography, and product set.

Regional players

• Luminate Bank (formerly Members Cooperative Credit Union): Minnesota-based member-owned cooperative bank offering consumer and business banking, with strong SBA and small business lending focus — directly comparable in member-owned structure and SMB focus, though serving a somewhat different regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYnzC4nuVrEpgLEZ_OeRVcg
• Facebookfacebook.com/sharepointcreditunion
• LinkedInlinkedin.com/company/sharepointcreditunion
• Instagraminstagram.com/sharepointcu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SharePoint Credit Union