Qello
Qello is a direct-to-consumer subscription streaming service offering on-demand full-length concerts and music documentaries across 40+ platforms and 160+ countries. It is wholly owned by Stingray Group Inc. (TSX: STG) and serves music enthusiasts globally at $89.99/year.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Qello does
Qello (marketed as 'Qello Concerts by Stingray') is a subscription-based, direct-to-consumer streaming service specializing in on-demand full-length concert films and music documentaries. It is positioned as the world's largest curated collection of such content, spanning iconic and contemporary artists across rock, pop, classical, jazz, and other genres, and reaching users in more than 160 countries. The platform's technology is a multi-device streaming video product with features including chapter navigation, 10-second skip controls, playback rate adjustment, closed captions, and personalized/curated setlist collections organized by era, genre, and theme (e.g., 'Best Of The '80s,' 'Classic Rock Legends,' 'Women Who Rock'). Distribution is wide: native apps on iOS, Android, Apple TV, Roku, Amazon Fire TV, Chromecast, and Android TV, plus web access and syndication through streaming TV platforms such as Comcast, Plex, Xumo, DistroTV, LG, MX Player, Stirr, Freebie, and FreeCast.
Qello's go-to-market is product-led growth / self-serve: users discover the service through earned media, app stores, and content browsing, then subscribe directly through the website, app stores, or device-platform stores. The revenue model is a single recurring annual subscription tier priced at $89.99/year with cancel-anytime terms, free-trial onboarding, and a complementary gift-pass offering. There are no advertising, B2B, or transactional revenue streams disclosed. The customer base is a long-tail of individual music enthusiasts globally, with no named enterprise customers.
Qello operates as a wholly owned subsidiary of Stingray Group Inc. (TSX: STG), a publicly traded Canadian music and media conglomerate headquartered in Montreal. As such, Qello's strategic positioning, content licensing, and capital allocation are integrated within Stingray's broader portfolio of radio, advertising, business-solutions, and consumer-product businesses. Headcount is reported in the 11-50 range. Historical events include a $1.43M funding round in August 2013 and the October 2017 acquisition of 8sian Media.
Qello firmographics
Firmographics- Name
- Qello
- Legal name
- Stingray Group Inc.
- Website
- https://qello.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Qello is a direct-to-consumer subscription streaming service offering on-demand full-length concerts and music documentaries across 40+ platforms and 160+ countries. It is wholly owned by Stingray Group Inc. (TSX: STG) and serves music enthusiasts globally at $89.99/year.
- Ownership category
- akta.pro rank
Qello industry classification
Industry- Product category
- Music Video Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Music & Concert Video Streaming Platforms (MPACAAAI)
- akta.pro secondary industry
- On-Demand Music Streaming Platforms (MPAIADAA)
Keywords
Where Qello is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Qello business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Subscription Streaming: Annual subscription model at $89.99/year providing unlimited access to the full catalog of concerts and music documentaries. Users can cancel anytime. The service is ad-free for subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual subscription at $89.99/year |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
Qello product offering
Product offeringCore offering
Qello Concerts by Stingray is a subscription-based streaming service that streams on-demand full-length concerts and music documentaries to consumers across more than 40 platforms and devices, including Roku, Fire TV, Apple TV, Chromecast, Android TV, iOS, Android, and web browsers. The service offers curated setlist collections organized by era, genre, and theme, and reaches users in more than 160 countries under an annual subscription of $89.99/year with a free trial.
Product overview
Qello Concerts by Stingray is a subscription-based streaming service offering on-demand access to full-length concerts and music documentaries. The service provides a unified platform experience across multiple devices including streaming devices (Amazon FireTV, Apple TV, Roku, Chromecast, Android TV), mobile devices (Apple, Android), and web applications. Content includes performances from iconic and new artists, organized into categories such as Qello Essentials (curated essential performances), Exclusives, Documentaries, and genre-specific collections like Rock Legends, Classic Albums, and Classica.
Differentiator
Problem solved
Functional benefit
Products and services
- Qello Concerts by Stingray Subscription-based on-demand streaming service offering the world's largest collection of full-length concert films and music documentaries to individual music fans across streaming devices, mobile, and web in 160+ countries.
Companies that use Qello
Customer profileSegments1 record
Ideal customer profiles1 record
Qello technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Qello partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stingray Group Inc.parentQello is a product of Stingray Group Inc., a Canadian music and media company. Stingray owns and operates Qello as part of its streaming and consumer product portfolio. Stingray Group Inc. is publicly traded and also offers advertising sales, radio, business solutions, and other consumer products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Qello competitors and assessment
Company assessmentBroad incumbents
- Netflix: Netflix is a global SVOD incumbent with the largest subscription streaming library, including a growing slate of music documentaries and concert specials. It competes with Qello on music documentary/concert film content and is referenced positively by Billboard in Qello's own marketing.
- Amazon Music: Amazon Music is a subscription music streaming service owned by Amazon, integrated with Prime Video and FireTV devices. It represents a broad incumbent alternative for music fans and provides streaming video content (including concerts) on the same FireTV devices where Qello is distributed.
- Apple Music: Apple Music is a large subscription audio and music-video streaming service from Apple Inc., bundled with Apple TV+ and Apple One. It competes with Qello on concert videos, music documentaries, and music fan subscriptions, but as part of a much broader entertainment stack.
- Tidal: Tidal is a subscription music streaming service offering audio streaming plus an expanding library of music videos and live concert films. It competes with Qello for the music-enthusiast segment but operates at much larger scale with a far broader catalog and artist-direct relationships.
Direct peers
- CuriosityStream: CuriosityStream is a subscription SVOD service specializing in factual, documentary, and non-fiction programming. It shares Qello's model of a niche-curated, ad-free library with annual/monthly tiers and multi-device distribution, and overlaps on the 'music documentary' slice of Qello's catalog.
- Veeps: Veeps is a Live Nation-owned live concert streaming platform that lets artists broadcast ticketed shows to fans online. It directly competes with Qello in the 'live concert and music performance streaming' category, though Veeps focuses on livestreamed performances while Qello emphasizes on-demand full-length concert films.
- Stingray Music: Stingray Music is a sister service of Qello, both operated by Stingray Group Inc., offering curated audio music channels and on-demand streaming. It is a same-parent streaming product with overlapping audience (music enthusiasts) and content licensing relationships, making it Qello's closest internal peer.
- Marquee TV: Marquee TV is a subscription streaming service specializing in performing arts content including ballet, opera, and classical concerts. Like Qello, it targets passionate performing-arts fans with a curated, category-focused library rather than general entertainment, and uses an annual subscription model.
Emerging players
- Concert Window: Concert Window is a smaller platform that livestreams and archives concerts from independent artists, allowing ticketed and on-demand viewing. It overlaps with Qello's concert-content mission at a smaller scale and with an indie/emerging-artist lens rather than legacy catalog.
Regional players
- Mondo TV / Bayonetta-style specialty music streamers: Other regional or specialty concert/music film streaming services (e.g., regional arts broadcasters in Europe or Asia that offer curated concert archives). They share Qello's curated-niche streaming model but operate within specific geographies and do not directly compete across Qello's full 160-country footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Qello social profiles
Digital presenceQello financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qello leadership team
Management profileNumber of profiles
Qello funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qello M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qello
What does Qello do?
Qello Concerts by Stingray is a subscription-based streaming service that streams on-demand full-length concerts and music documentaries to consumers across more than 40 platforms and devices, including Roku, Fire TV, Apple TV, Chromecast, Android TV, iOS, Android, and web browsers. The service offers curated setlist collections organized by era, genre, and theme, and reaches users in more than 160 countries under an annual subscription of $89.99/year with a free trial.
Is Qello a public or private company?
Qello is a private company. It is classified as corporate owned and is currently operating.
When was Qello founded?
Qello was founded in 2010. It employs 11 to 50 people.
Where is Qello based?
Qello is headquartered in New York, United States, in the North America region.
How does Qello make money?
One revenue line is on record: subscription Streaming.
Who are Qello's main competitors?
Broad incumbents on record are Netflix, Amazon Music, Apple Music and Tidal. Direct peers are CuriosityStream, Veeps, Stingray Music and Marquee TV. Concert Window is listed as an emerging player. Mondo TV / Bayonetta-style specialty music streamers is listed as a regional player.
Does Qello have an API?
No public API is recorded for Qello.
What industry is Qello in?
Qello's product category is Music Video Streaming. Its primary akta.pro industry code is MPACAAAI, Music & Concert Video Streaming Platforms, with a secondary code of MPAIADAA, On-Demand Music Streaming Platforms. Its NAICS code is 5162 and its SIC code is 7822.