Qello

What Qello does

Qello (marketed as 'Qello Concerts by Stingray') is a subscription-based, direct-to-consumer streaming service specializing in on-demand full-length concert films and music documentaries. It is positioned as the world's largest curated collection of such content, spanning iconic and contemporary artists across rock, pop, classical, jazz, and other genres, and reaching users in more than 160 countries. The platform's technology is a multi-device streaming video product with features including chapter navigation, 10-second skip controls, playback rate adjustment, closed captions, and personalized/curated setlist collections organized by era, genre, and theme (e.g., 'Best Of The '80s,' 'Classic Rock Legends,' 'Women Who Rock'). Distribution is wide: native apps on iOS, Android, Apple TV, Roku, Amazon Fire TV, Chromecast, and Android TV, plus web access and syndication through streaming TV platforms such as Comcast, Plex, Xumo, DistroTV, LG, MX Player, Stirr, Freebie, and FreeCast.

Qello's go-to-market is product-led growth / self-serve: users discover the service through earned media, app stores, and content browsing, then subscribe directly through the website, app stores, or device-platform stores. The revenue model is a single recurring annual subscription tier priced at $89.99/year with cancel-anytime terms, free-trial onboarding, and a complementary gift-pass offering. There are no advertising, B2B, or transactional revenue streams disclosed. The customer base is a long-tail of individual music enthusiasts globally, with no named enterprise customers.

Qello operates as a wholly owned subsidiary of Stingray Group Inc. (TSX: STG), a publicly traded Canadian music and media conglomerate headquartered in Montreal. As such, Qello's strategic positioning, content licensing, and capital allocation are integrated within Stingray's broader portfolio of radio, advertising, business-solutions, and consumer-product businesses. Headcount is reported in the 11-50 range. Historical events include a $1.43M funding round in August 2013 and the October 2017 acquisition of 8sian Media.

Name

Qello

Legal name

Stingray Group Inc.

Website

https://qello.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Qello is a direct-to-consumer subscription streaming service offering on-demand full-length concerts and music documentaries across 40+ platforms and 160+ countries. It is wholly owned by Stingray Group Inc. (TSX: STG) and serves music enthusiasts globally at $89.99/year.

Ownership category

akta.pro rank

Product category

Music Video Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Music & Concert Video Streaming Platforms (MPACAAAI)

akta.pro secondary industry

On-Demand Music Streaming Platforms (MPAIADAA)

Keywords

• Concert streaming
• Music documentaries
• On-demand video
• Live music content
• Subscription streaming

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription Streaming: Annual subscription model at $89.99/year providing unlimited access to the full catalog of concerts and music documentaries. Users can cancel anytime. The service is ad-free for subscribers.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Qello Concerts by Stingray is a subscription-based streaming service that streams on-demand full-length concerts and music documentaries to consumers across more than 40 platforms and devices, including Roku, Fire TV, Apple TV, Chromecast, Android TV, iOS, Android, and web browsers. The service offers curated setlist collections organized by era, genre, and theme, and reaches users in more than 160 countries under an annual subscription of $89.99/year with a free trial.

Product overview

Qello Concerts by Stingray is a subscription-based streaming service offering on-demand access to full-length concerts and music documentaries. The service provides a unified platform experience across multiple devices including streaming devices (Amazon FireTV, Apple TV, Roku, Chromecast, Android TV), mobile devices (Apple, Android), and web applications. Content includes performances from iconic and new artists, organized into categories such as Qello Essentials (curated essential performances), Exclusives, Documentaries, and genre-specific collections like Rock Legends, Classic Albums, and Classica.

Differentiator

Problem solved

Functional benefit

Products and services

• Qello Concerts by Stingray Subscription-based on-demand streaming service offering the world's largest collection of full-length concert films and music documentaries to individual music fans across streaming devices, mobile, and web in 160+ countries.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Stingray Group Inc.parentOthersQello is a product of Stingray Group Inc., a Canadian music and media company. Stingray owns and operates Qello as part of its streaming and consumer product portfolio. Stingray Group Inc. is publicly traded and also offers advertising sales, radio, business solutions, and other consumer products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Netflix: Netflix is a global SVOD incumbent with the largest subscription streaming library, including a growing slate of music documentaries and concert specials. It competes with Qello on music documentary/concert film content and is referenced positively by Billboard in Qello's own marketing.
• Amazon Music: Amazon Music is a subscription music streaming service owned by Amazon, integrated with Prime Video and FireTV devices. It represents a broad incumbent alternative for music fans and provides streaming video content (including concerts) on the same FireTV devices where Qello is distributed.
• Apple Music: Apple Music is a large subscription audio and music-video streaming service from Apple Inc., bundled with Apple TV+ and Apple One. It competes with Qello on concert videos, music documentaries, and music fan subscriptions, but as part of a much broader entertainment stack.
• Tidal: Tidal is a subscription music streaming service offering audio streaming plus an expanding library of music videos and live concert films. It competes with Qello for the music-enthusiast segment but operates at much larger scale with a far broader catalog and artist-direct relationships.

Direct peers

• CuriosityStream: CuriosityStream is a subscription SVOD service specializing in factual, documentary, and non-fiction programming. It shares Qello's model of a niche-curated, ad-free library with annual/monthly tiers and multi-device distribution, and overlaps on the 'music documentary' slice of Qello's catalog.
• Veeps: Veeps is a Live Nation-owned live concert streaming platform that lets artists broadcast ticketed shows to fans online. It directly competes with Qello in the 'live concert and music performance streaming' category, though Veeps focuses on livestreamed performances while Qello emphasizes on-demand full-length concert films.
• Stingray Music: Stingray Music is a sister service of Qello, both operated by Stingray Group Inc., offering curated audio music channels and on-demand streaming. It is a same-parent streaming product with overlapping audience (music enthusiasts) and content licensing relationships, making it Qello's closest internal peer.
• Marquee TV: Marquee TV is a subscription streaming service specializing in performing arts content including ballet, opera, and classical concerts. Like Qello, it targets passionate performing-arts fans with a curated, category-focused library rather than general entertainment, and uses an annual subscription model.

Emerging players

• Concert Window: Concert Window is a smaller platform that livestreams and archives concerts from independent artists, allowing ticketed and on-demand viewing. It overlaps with Qello's concert-content mission at a smaller scale and with an indie/emerging-artist lens rather than legacy catalog.

Regional players

• Mondo TV / Bayonetta-style specialty music streamers: Other regional or specialty concert/music film streaming services (e.g., regional arts broadcasters in Europe or Asia that offer curated concert archives). They share Qello's curated-niche streaming model but operate within specific geographies and do not directly compete across Qello's full 160-country footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/qellomobile
• Facebookfacebook.com/qello
• LinkedInlinkedin.com/company/qello-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qello